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Executive Summary
The report goes on to describe the competitive landscape and provides a comparative
financial study of the major players in the industry. It also captures the important trends
and key issues and provides an outlook on the industry
The Indian banking industry comprises segments that provide comprehensive banking
services to individuals, corporate and small businesses. Industry segments are Public
Sector Banks, Private Sector Banks and Foreign Banks.
Indian Banks Eyeing International Markets, Declining NPA Ratio, Increasing Number of
Mergers, key drivers are Technological Innovations, Improvement in the Regulatory
Environment, Low penetration in the Consumer loan segment.
Major Issues & Implications are ownership of foreign Banks, outsourcing by Banks,
Growing number of Educational loan defaulters.
This project is focused on the sustainability of AXIS BANK with its Competitors The
objective of this project is to find out, how AXIS BANK is withstanding the competitive
pressure from other banks, and where it stands in terms of the overall performance.
Though AXIS BANK is facing stiff competition from new generation banks but is on par
with the new generation banks, whether it is in technology, professional management or
innovative products etc.
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KLES’s Institute of Management Studies And Research, Hubli
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DESIGN OF THE STUDY
TITLE OF THE PROJECT
“SUSTANBILITY OF AXIS BANK WITH ITS COMPETITORS”
ORGANISATION: AXIS BANK, HUBLI
OBJECTIVES
To study the sustainability of Axis bank with its competitors.
SUB OBJECTIVES:
• Understand the operation in the Axis bank.
• Services and products of Axis Bank.
• To Know where the Axis Bank stands when compare to its competitors.
NEED FOR THE STUDY
The Indian Banking industry comprises segments that provide

comprehensive banking services to individuals, corporate and small business. Industry
segments are Public Sector Banks, Private Sector Bank and Foreign Banks.
In this Project the report is mainly focused on Sustainability of Axis Bank with its
Competitive Banking sector, and to know where it stands in terms of the overall
performance.
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METHODOLOGY OF DATA COLLECTION

SOURCES OF DATA
PRIMARY DATA
 Interaction with the branch manager and employees.
SECONDARY DATA
 Secondary information is to collect through websites and magazines and

company documents.
Websites
1. www.axisbank.com
2. www.icicibank.com
3. www.hdfcbank.com
4. www.icicidirect.com
5. www.economywatch.com
LIMITATION
 It is difficult to collect information from competitors.
 I have considered very few parameters.
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BANKING INDUSTRY OVERVIEW

History:
Banking in India has its origin as carry as the Vedic period. It is believed that the
transition from money lending to banking must have occurred even before Manu, the
great Hindu jurist, who has devoted a section of his work to deposits and advances and
laid down rules relating to the interest. During the mogal period, the indigenous bankers
played a very important role in lending money and financing foreign trade and
commerce. During the days of East India Company, it was to turn of the agency houses
top carry on the banking business. The general bank of India was the first joint stock
bank to be established in the year 1786.The others which followed were the Bank of
Hindustan and the Bengal Bank. The Bank of Hindustan is reported to have continued till
1906, while the other two failed in the meantime. In the first half of the 19th Century the
East India Company established three banks; The Bank of Bengal in 1809, The Bank of
Bombay in 1840 and The Bank of Madras in 1843.These three banks also known as
presidency banks and were independent units and functioned well. These three banks
were amalgamated in 1920 and The Imperial Bank of India was established on the 27th
Jan 1921, with the passing of the SBI Act in 1955, the undertaking of The Imperial Bank
of India was taken over by the newly constituted SBI. The Reserve Bank which is the
Central Bank was created in 1935 by passing of RBI Act 1934, in the wake of swadeshi
movement, a number of banks with Indian Management were established in the country
namely Punjab National Bank Ltd, Bank of India Ltd, Canara Bank Ltd, Indian Bank Ltd,
The Bank of Baroda Ltd, The Central Bank of India Ltd .On July 19th 1969, 14 Major
Banks of the country were nationalized and in 15th April 1980 six more commercial
private sector banks were also taken over by the government. The Indian Banking
industry, which is governed by the Banking Regulation Act of India 1949, can be broadly
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classified into two major categories, non-scheduled banks and scheduled banks.
Scheduled Banks comprise commercial banks and the co-operative banks.
The first phase of financial reforms resulted in the nationalization of 14 major

banks in 1969 and resulted in a shift from class banking to mass banking. This in turn
resulted in the significant growth in the geographical coverage of banks. Every bank had
to earmark a min percentage of their loan portfolio to sectors identified as “priority
sectors” the manufacturing sector also grew during the 1970’s in protected environments
and the banking sector was a critical source. The next wave of reforms saw the
nationalization of 6 more commercial banks in 1980 since then the number of scheduled
commercial banks increased four- fold and the number of bank branches increased to
eight fold.
After the second phase of financial sector reforms and liberalization of the sector
in the early nineties. The PSB’s found it extremely difficult to complete with the new
private sector banks and the foreign banks. The new private sector first made their
appearance after the guidelines permitting them were issued in January 1993.
This is how the Banking Industry grew.
The Indian Banking System:
Banking in our country is already witnessing the sea changes as the banking
sector seeks new technology and its applications. The best port is that the benefits are
beginning to reach the masses. Earlier this domain was the preserve of very few
organizations. Foreign banks with heavy investments in technology started giving some
“Out of the world” customer services. But, such services were available only to selected
few- the very large account holders. Then came the liberalization and with it a multitude
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of private banks, a large segment of the urban population now requires minimal time and
space for its banking needs.
Automated teller machines or popularly known as ATM are the three alphabets
that have changed the concept of banking like nothing before. Instead of tellers handling
your own cash, today there are efficient machines that don’t talk but just dispense cash.
Under the Reserve Bank of India Act 1934, banks are classified as scheduled banks and
non-scheduled banks. The scheduled banks are those, which are entered in the Second
Schedule of RBI Act, 1934. Such banks are those, which have paid- up capital and
reserves of an aggregate value of not less then Rs.5 lacs and which satisfy RBI that their
affairs are carried out in the interest of their depositors. All commercial banks Indian and
Foreign, regional rural banks and state co-operative banks are Scheduled banks. Non
Scheduled banks are those, which have not been included in the Second Schedule of the
RBI Act, 1934.
The organized banking system in India can be broadly classified into three
categories: (i) Commercial Banks (ii) Regional Rural Banks and (iii) Co-operative banks.
The Reserve Bank of India is the supreme monetary and banking authority in the country
and has the responsibility to control the banking system in the country. It keeps the
reserves of all commercial banks and hence is known as the “Reserve Bank”.
Current scenario:-
Currently (2007), the overall banking in India is considered as fairly mature in terms of
supply, product range and reach - even though reach in rural India still remains a
challenge for the private sector and foreign banks. Even in terms of quality of assets and
capital adequacy, Indian banks are considered to have clean, strong and transparent
balance sheets - as compared to other banks in comparable economies in its region. The
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Reserve Bank of India is an autonomous body, with minimal pressure from the
Government.
With the growth in the Indian economy expected to be strong for quite some time
especially in its services sector, the demand for banking services especially retail
banking, mortgages and investment services are expected to be strong. Mergers &
Acquisitions., takeovers, are much more in action in India.
One of the classical economic functions of the banking industry that has remained
virtually unchanged over the centuries is lending. On the one hand, competition has had
considerable adverse impact on the margins, which lenders have enjoyed, but on the other
hand technology has to some extent reduced the cost of delivery of various products and
services.
Bank is a financial institution that borrows money from the public and lends money to the
public for productive purposes. The Indian Banking Regulation Act of 1949 defines the
term Banking Company as "Any company which transacts banking business in India" and
the term banking as "Accepting for the purpose of lending all investment of deposits,
of money from the public, repayable on demand or otherwise and withdrawal by
cheque, draft or otherwise".
Banks play important role in economic development of a country, like:
o Bank mobilise the small savings of the people and make them available
for productive purposes.
Promotes the habit of savings among the people thereby offering attractive rates of
• interest on their deposits
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o Provides safety and security to the surplus money of the depositors and as
well provides a convenient and economical method of payment.
• Banks provide convenient means of transfer of fund from one place to

another.
• Helps the movement of capital from regions where it is not very useful to
regions where it can be more useful.
• Banks advances exposure in trade and commerce, industry and agriculture

by knowing their financial requirements and prospects.
• Bank acts as an intermediary between the depositors and the investors.

Bank also acts as mediator between exporter and importer who does
foreign trades.
Thus Indian banking has come from a long way from being a sleepy business institution
to a highly pro-active and dynamic entity. This transformation has been largely brought
about by the large dose of liberalization and economic reforms that allowed banks to
explore new business opportunities rather than generating revenues from conventional
streams (i.e. borrowing and lending). The banking in India is highly fragmented with 30
banking units contributing to almost 50% of deposits and 60% of advances.
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Company
Profile
ABOUT AXIS BANK:
Axis Bank was the first of the new private banks to have begun operations in 1994, after
the Government of India allowed new private banks to be established. The Bank was
promoted jointly by the Administrator of the specified undertaking of the Unit Trust of
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India (UTI - I), Life Insurance Corporation of India (LIC) and General Insurance
Corporation of India (GIC) and other four PSU insurance companies, i.e. National
Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental
Insurance Company Ltd. and United India Insurance Company Ltd.
The Bank today is capitalized to the extent of Rs. 357.71 crore with the public holding
(other than promoters) at 57.49%.
The Bank's Registered Office is at Ahmedabad and its Central Office is located at
Mumbai. Presently, the Bank has a very wide network of more than 671 branch offices
and Extension Counters. The Bank has a network of over 2764 ATMs providing 24 hrs a
day banking convenience to its customers. This is one of the largest ATM networks in the
country.
The Bank has strengths in both retail and corporate banking and is committed to adopting
the best industry practices internationally in order to achieve excellence.
The latest offerings of the bank along with Dollar variant is the Euro and Pound Sterling
variants of the International Travel Currency Card. The Travel Currency Card is a
signature based pre-paid travel card which enables travelers’ global access to their money
in local currency of the visiting country in a safe and convenient way.
Mission
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Customer Service and Product Innovation tuned to diverse needs of individual and
corporate clientele.
Continuous technology up gradation while maintaining human values.
Progressive globalization and achieving international standards.
Efficiency and effectiveness built on ethical practices.
Core Values
Customer Satisfaction through
Providing quality service effectively and efficiently
Smile, it enhances your face value" is a service quality stressed on
Periodic Customer Service Audits
Maximization of Stakeholder value
Success through Teamwork, Integrity and People
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Organization
Basically an organization is a group of people intentionally organized to accomplish an
overall, common goal or set of goals. Business organizations can range in size from two
people to tens of thousands.
There are several important aspects to consider about the goal of the business
organization. These features are explicit (deliberate and recognized) or implicit
(operating unrecognized, "behind the scenes"). Ideally, these features are carefully
considered and established, usually during the strategic planning process. (Later, we'll
consider dimensions and concepts that are common to organizations.)
Types of organization
a. Formal organization.
b. Informal organization.
a. Formal organization:
The formal organization or group exist in all organization .it is a group of the people
working together in all co-operation under the authority towards common goal, objectives
for the mutual benefit of the participants.
The formal groups are created to carry out some specific work to meet some goals
of the organization
b. Informal Organization:
The informal organization refers to relationship between peoples in the organization
based not on procedure and regulation laid down in the organization but on the personal
attitude friendship or some common interest which may or may not be work related
informal organization.
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Departmentation:
Departmentation is the process of dividing and grouping the activities of an enterprise in
the various units for the purpose of administration .the units for the purpose of
administration .the units are designated as departments’ division sector or branches.
Departmentation facilitates the benefits of specialization .it aims at
achieving units of directing, co-operation, co-ordination, control and effective
communication .it leads to effective performance of activities of the enterprise
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ORGANIZATION CHART OF UTI BANK
CHAIRMAN /CMD
DIRECTOR
CORPORATE BANKING
CORPORATE RETAIL BANKING
CORPORATE OPERATION BANKING
CORPORATE PROJECT AND PLANNING BANKING
CORPORATE FINANCE AND ACCOUNT BANKING
CORPORATE INSPECTION AND AUDIT BANKING
CORPORATE SUPPORT SERVICE BANKING
CORPORATE INFORMATION TECHNOLOGY BANKING
CORPORATE MARKETING BANKING
NORTH ZONE SOUTH ZONE EAST ZONE WEST ZONE
SENIOR VICE SENIOR VICE

SENIOR VICE SENIOR VICE PRESIDENT PRESIDENT
PRESIDENT PRESIDENT
VICE - PRESIDENT VICE - VICE - VICE -

PRESIDENT PRESIDENT PRESIDENT
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ASSISTANT VICE ASSISTANT VICE ASSISTANT VICE ASSISTANT VICE

PRESIDENT - PRESIDENT - PRESIDENT - PRESIDENT
OPERATIONS, OPERATIONS, OPERATIONS, OPERATIONS,

SALES MANAGERS SALES MANAGERS SALES MANAGERS SALES MANAGERS
AND CREDIT AND CREDIT AND CREDIT AND CREDIT
MANAGERS MANAGERS MANAGERS MANAGERS
OPERATIONS,
OPERATIONS, OPERATIONS, OPERATIONS, SALES MANAGERS
SALES & CREDIT SALES MANAGERS SALES MANAGERS AND CREDIT
DEPUTY AND CREDIT AND CREDIT DEPUTY
MANAGERS DEPUTY DEPUTY MANAGERS
MANAGERS MANAGERS
EXECUTIVES EXECUTIVES EXECUTIVES EXECUTIVES
JUNIOR JUNIOR JUNIOR JUNIOR

SALES OFFICERS SALES OFFICERS SALES OFFICERS SALES OFFICERS
SALES SALES SALES SALES

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BANK PROFILE AXIS BANK BRANCH OFFICE HUBLI

AXIS BANK branch office Hubli started on 10 October 2003 this
bank contains has five departments this bank located in DESPANDE NAGAR. Branch
manager .
Address: 163/20A”kalburgi plaza”, Despande Nagar, HUBLI – 580029
CONTACT NO: 0836 – 2356981/2
Organization chart of HUBLI branch
SOUTH ZONE
SENIOR VICE
PRESIDENT
VICE - PRESIDENT
ASSISTANT VICE
PRESIDENT
OPERATIONS,
SALES MANAGERS
AND CREDIT
MANAGERS
OPERATIONS,
SALES & CREDIT
DEPUTY
MANAGERS
EXECUTIVES
JUNIOR
EXECUTIVES
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SALES OFFICERS
SALES
EXECUTIVES
Axis bank has 5 departments

1. Cash department
2. Credit department
3. Marketing department
4. Clearing department
5. Operation department
CASH DEPARTMENT:
It is mainly concerned with cash transactions of day to day activities these dept have
playing very much important role because more number of people are coming to this
dept.
this dept has 50% to 80% decision making power this dept has fully co-operate
with other dept performance of this dept will be appraised by the way of branch
performance based. This dept would have any plans for reaching its targets.
FUNCTIONS OF CASH DEPARTMENT:

1. Handling daily cash transactions.
2. balancing figure at the end of the day
3. maintaining cash levels of the branch
MARKETING DEPARTMENT:
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It is concerned with achieving branch targets through creating new customers and
provides better service to these customers these dept has 50% to 100% decision making
power this dept has fully co-operate with other dept this dept performance can be
appraised through branch performance this is having following plans for reaching its
targets by
a) By obtaining some new customers
b) By generating new business through existing customers.
FUNCTIONS OF MARKETING DEPARTMENT

1. Achieving branch targets.
2. co-operating with sales executives
3. customer service
4. Opening of new accounts.
5. building new relations
OPERATION DEPARTMENT:
It is heart of the Axis bank this department has control the overall operations of the
Axis bank .This department has handling customer queries and giving proper information
to needy customers this department having 30% to 80% decision making power. This
dept is fully co-operate with other dept this dept performance can be appraised branch
performance and self appraised based .this dept also having plans to achieve its targets
They are gross selling plan, marketing and contribution to the branch target plans to reach
its objectives.
FUNCTIONS OF OPERATION DEPARTMENT

1. DD drafting
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2. Out station cheques realigning
3. Attending customers query regarding day to day transactions.
4. Handling government business.
5. Handling RTGS (Real time gross settlements system).
6. Transfers
7. Remittances.
CREDIT DEPARTMENT:
Credit department has mainly concern with credit transactions of the bank like
giving loans, recovers loans etc are included in these department this department
performance can be appraised through giving targets. This department having 50% to
80% decision making power and this department has co-operated with other department
whenever other departments needed. This department different plans for reaching its
targets they are, credit appraised of balance sheet, financial strength and ratio analysis.
FUNCTIONS OF CREDIT DEPARTMENT

1. Screening of proposals.
2. Documentations.
3. Disbursements of loans.
CLEARING DEPARTMENT:
Clearing has mainly concerned with clearing cheques of the customers this
department having 20% to 30% decision making power this department performance can
be appraised through branch performance ,this department does not have any plans for
reaching targets
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FUNCTIONS OF CLEARING DEPARTMENT

1. Out stations of cheques.
2. Local’s cheques.
3. CBSS (software name used for giving information to the current account holders).
1. Basic services: basic services include

a) saving account
b) term deposit
c) recurring deposits
d) demat account
e) ATM’s
f) En cash - 24
g) Special savings account
h) Residence and foreign currency account
i) Easy access through channels
j) I connect
k) corporate I connect
l) 24 - hr tele banking
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AXIS Bank Products
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Domestic Domestic Current Other Personal
Non Resident- Fixed
Savings Bank- Savings Bank- Accounts Associated Investment
Savings Bank Deposits (FD)
Retail Institutional (CA) Products Products
General
NRI Priority Normal Short Term Insurance:
Priority A/c Trust A/c Gold Coins
A/c Current A/c Deposits Family
Health
Business Visa Gold General
Salary Reinvestment
Prime A/c NRI Prime A/c Advantage Internantional Insurance:
Relationship Certificate
A/c Debit Card Silver Health
Master Card
Monthly
Senior Privilege NRI Normal Business Business Life
Income
A/c A/c Classic A/c International Insurance
Certificate
Debit Card
Quarterly
Smart Privilege Business Mutual
NRI PIS A/c Income Demat A/c
A/c Privilege A/c Fund
Certificate
Easy Access NRI Salary Channel One Recurring
Credit Card
A/c A/c A/c Deposit
Mariners
Business Senior Citizen
International Mobile Banking
Global A/c Deposit
A/c
CA for Builder Encash 24

and Real Flexi 2-in-1 TCDCA/c
Estate A/c
CA Club 50 Online Trading

A/c A/c
Current
Capital A/c
Business
Krishi A/c
Shipping and
Maritime A/c
Inland Road
Transport A/c
TYPES OF SAVINGS ACCOUNTS :

1. Easy access account.
2. Salary account
3. Women’s savings account
4. Senior privilege account
5. Defense Salary account
6. Trust/NGO savings account

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7. Azadi-no frills
8. RFC(D)
1. Easy access account

The Easy access Savings Bank account is an endeavor by the bank to understand the
customers needs & redefine banking to suit the customers requirements for a truly
anywhere anytime banking experience.
 A-Accessibility
Wide network of branches & one of the largest ATM networks in India giving the
customers easy access to their account. The anywhere banking concept allows the
customers to access/transact their account from any branch of the bank.
 C-Convenience
An International Photo-signature Debit Card with withdrawal limit of Rs.40, 000 per day,
facilitating transfer funds, deposits of cash/cheques & payment of insurance premium
[LIC]. The Debit Card also comes with a comprehensive insurance cover inclusive of
zero lost card liability, purchase protection & personal accident Insurance up to Rs.2
lacks.
 C-Comfort
Internet Banking/ Telebanking- the ease of banking from home or office. Providing the
customer with the facility of online funds transfer, requests for
the customers new cheque book, Financial Advisory Services[FAS], shopping online &
information on mutual funds.
 E-Earnings
Maximize returns on the account by availing the dual benefit of Flexi deposit. Any
balance in the customers account is in excess of Rs.10,000 or any higher limit specified
by the customer will be transferred automatically to high interest earning fixed deposit
account in multiplies of Rs.10,000.
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 S-Speed
‘At-Par’ cheque gives the customer the unique power to encash their cheque as a local
cheque at more than 143 centers where the bank has a presence at no extra cost.
 S-Service
Service of the highest quality is rendered by an affable endearing & enthusiastic staff at
the branch.
2. Salary Account:
The complete financial solution
Seeking a convenient way to pay your employees?
Salary Savings Account from Axis Bank will do the job for you. We know how important
Employee satisfaction is for an organization to grow to its full potential. This is why
We have tailored our Salary Savings Account not only to be a convenient way for you to
Manage salaries (across various centers, through our centralized database), but also
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provide your employees with a range of value added benefits.
Salary Savings Account comes with a host of facilities that give your employees access to
the complete gamut of banking services (including overdrafts, loans and zero-balance
requirements) on a preferential basis. Making it the perfect incentive for your employees.
Features
 No minimum balance.
 Banking available across the country.
 Multi-city at par Cheque book.
 Personal & accidental insurance cover up to Rs.2 lacs.
 Joint account facility available.
3. Women’s Savings Account :
Features: Savings account designed for special needs for women.
 Anywhere banking facility with Priority Debit card.

 Enhanced cash withdrawal limit of Rs.40, 000 per day through ATM.
 FREE Zero Balance Minor Account.
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 FREE financial advisory services.
 FREE Demand Drafts & Pay orders.
 FREE At Par cheque books.
 FREE delivery of computerized statement of account.
 FREE collection of outstation cheques only postage will be collected.

 Critical illness benefit.
 Dual benefit of Encash 24 scheme.
 Children education bonus.
 Specially designed International Debit Card.
 Discounts on retail purchases.
 Concessional rates for Personal & consumer loans.
 All will come with Average Quarterly balance of Rs.10, 000 only.
Special feature: Zero Balance Account
 No maintenance charges.
 Debit card offered to the minor above the age of 12 years, who can sign
uniformly.
 Daily withdrawal limit of Rs.1500 at ATM’s
 Daily spend limits of Rs.1000 at merchant outlets.
 Free monthly Statement clubbed with the statement of the smart privilege
account of the mother.
 At- par cheque book at a nominal cost.
This account is a special feature to imbibe the significance of savings in your child. The
zero balance minor savings account is a unique feature that all account holders can open
for their children.
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4. Senior Privilege Account:
Features: [For citizen above 60 years]

 Free financial advisory services.
 Free payable At-par cheques book.
 Free Cash & cheque pick up facility.
 Free demand drafts & pay orders.
 Free collection of outstation Cheques only postage will be collected.
 Free delivery of computerized statement of account. Free home banking
facility.
 Critical illness insurance cover
All will come with average quarterly balance of Rs.10, 000 only.
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5. Defense Salary Account:

Defense Salary account is a product designed keeping in mind how tough a life in the
Defense forces is. Not only does it come to you absolutely free, no minimum balance is
required either. The defense personnel can also access the entire UTI bank network,
including more than 2300 ATM’s & 550 branch offices no matter where they are posted.
Banking Privileges:
 At-par cheques FacilityAs a Defense personnel’s job involves transfers across the
country. With the at-par cheque facility it will no longer be necessary to set up
new bank accounts with each transfer.
 Additional Debit Card
Along with a free International Debit Card, They also get a free card for the joint account
holder. This means that their child or spouse also enjoy the same benefits of banking with
Axis.
 Financial Advisory Services

The solutions provide by the Axis bank meet the twin goal of meeting their
requirements& to diversify & spread the risk of their investment portfolio, so that they
can look forward to an comfortable & worry-free life.
The investment plan may include:
• Mutual Funds: Debt and equity

• Bonds
• Axis Bank Fixed Deposits
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6. Trust/NGO Savings Account:
Axis Bank’s Trust Account is an effort to offer thoughtful banking for people who spend
their lives thinking of others. It is a complete solution for Trusts, Associations, Societies,
Government Bodies, Section 25 companies & NGO’s, so that the organizations can
devote all of their time to their noble cause.
Features:
 A Savings Account for their Trust with no minimum balance requirement.
 A multi-city at-par cheque facility with no limit on clearing payments at centers
across the country wherever the is present.
 Free Anywhere Banking across all the Axis branches & extension counters &
over all the Axis ATM’s.
 Free Demand Drafts or Pay Orders as & when required by the Trust’s to remit
funds.
 Free collection of cheques at outstation locations.
 Monthly statement of account delivered at their doorstep.
 Facility for collecting donations in the Trust’s account through the Axis Bank’s
network of branches & extension counters across the country, as well as through
iConnect-Axis’s Internet Banking facility.
 Foreign Contribution Regulation Act[FCRA] Account: the FCRA account enables
approved organizations to receive foreign contributions for utilization in their
activities in India. The Bank will provide assistance in the process of
documentation & obtaining necessary approvals from the Ministry of Home
Affairs in New Delhi.
 Free investment advice
 Free Demat account.
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 Constituent Subsidiary General Ledger [SGL] account through which investments
in Government securities are carried out, it comes with a host of value added
services like concession in transaction & service charges.
 An Axis Bank customer can donate funds to the Trust through the iConnect
internet facility. In such cases the Bank provides the details of the amount donated
& the donor’s name to the Trust so that they can issue the receipt to the donor.
7. Azadi- No Frills Account:
It is a Savings Account that doesn’t require a minimum balance.

The specifications required for qualifying for an Azaadi account are:
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 The sum total of all credit in the customer’s account does not exceed Rs.1 lacc
during the financial year.
 The customers do not intend to maintain an account balance higher than
Rs.50, 000 at any given instant.
 The customer is unable to furnish full documentation as required ordinarily
for fulfilling of account opening norms.
Features:
 Zero balance savings account: No need to maintain a fixed, mandatory
amount in the account.
 Instant Welcome Kit: Handed over to the customer at the time of account
opening, the kit will consist of their account number, debit card, debit card
PIN, internet banking Pin & phone banking PIN.
 International Debit Card: Which gives the customer access to over 1800
ATM’s across the country, enabling the customer to make deposits or
withdraw cash at any time of day or night.
 Phone banking & Internet banking: the customer’s can conveniently check
their balance, transaction details etc.anytime from anywhere over phone or
using the Internet, for no extra charge.
8. Resident Foreign Currency (Domestic) RFC (D) Account:
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This account is specially designed keeping in mind the customer’s requirements

when they deal with foreign currency. The unnecessary worries that plague the customers
every time they travel abroad, worrying how to keep their foreign currency safe, if the
frequent fluctuations in forex market would affect them. This account also helps those
customers who regularly issue cheques 7 drafts for payment abroad.
Holding foreign currency is no longer restricted to the NRI’s. For the first time
Reserve Bank of India has allowed Resident Indians to maintain foreign currency
accounts without any ceiling to it. This step is considered as a contribution of RBI’s
gradual endeavor towards achieving “Full Capital Convertibility”.
PRODUCT FEATURES:
 A Resident Foreign Currency (Domestic) Account, RFC (D), with UTI Bank
entitles the customer to maintain non-interest bearing account in four major
currencies (USD, EURO, and GBP & Japanese Yen).
 There will be no ceiling on the balances held in the account.
 Cheque books denominated in USD or GBP or EURO or YEN will be issued on

these accounts with 25 leaves. The cheques thereby branded as RFC (Domestic)
Account will not be presented in clearing & will be payable only at the issuing
branch.
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 The minimum balance for such a current account will be USD 100 or GBP 60 or
EURO 100 or YEN 20,000. There will be a penal charge of USD 5 or GBP 3 or
EURO 5 or YEN 1000 per quarter in case of failure to maintain the minimum
balance requirement.
LOANS:
A loan is a kind of advances made by a bank to its customer with or without

security .in the case of loan the bank makes a lump sum payment to the borrower under a
separate account or credits his existing account with the amount of loan sanctioned. Such
a loan is given for fixed period at an agreed rate if interest .the loan is required to be
repaid either in a lump sum at the end of the period or installment as per agreement.
SRAC (SETLITE RETAIL ASSET CENTER)

Axis BANK newly launched this center 8th June 2006, in this center bank is providing
different kind of loans to the customers like;
Retail Loans OF UTI BANK:

Power Drive
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Power Home
Asset power
Personal Power
Study Power
But in Hubli branch they are providing mainly three kinds of loans they are
a) Personal power b) Power home c) Mortgage loan.
This center located in PIZZA HUT near Desai cross, in this center six member are
working one is for personal loan another one is for housing loan and mortgage loan.
Another two members are working for document verification. This branch outsourced
one work that is generating leads for SRAC and it is also having recovery agency. In this
bank they are all using modern technology like internet, Xerox machine, printer etc
which is helpful for their work.
Current Accounts- Products
• Normal Current Account

• Business Advantage Account
• Business Classic Account
• Business Privilege Account
• Channel One Account
• Business Global Account
• Current Account for Builder and Real Estate
• Current Account Club 50 Account
• Current Capital Account
• Krishi Current Account
• Current Account-Ship and Maritime Account
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• Current Account Inland Road Transport Account

• Current Account- Travel, Tourism and Hospitality
• Current Account-Documentation
Normal Current Account
 Monthly Average Balance : 10,000

 At PAR Cheque Facility
 Inter city Cash Deposit (50,000 Instant Credit)
 Inter City Cash Withdrawal 1 Lakh Per Day
 Demand Draft & Pay Order Facility at Nominal Charges
 Instant Fund Transfer
 Account Statement through Courier and Email
 Internet Banking / Telebanking / Mobile Banking
 International Debit Cards
 Collection of Income Tax / other Direct Taxes
Business Advantage Account
 Monthly Average Balance : 25,000

 Inter city Cash Deposit (75,000 Instant Credit)
 Inter City Cash Withdrawal 2 Lakhs Per Day
 10 DDs free up to Rs. 3 lacs per month & 3 POs per day free
 Free Fund Transfer : 10 Lakhs Per Month
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Business Classic Account
 Monthly Average Balance : 1 Lakh

 Inter city Cash Deposit (2 Lakhs Instant Credit)
 10 free DDs per day and 5 free POs per day
 Free Fund Transfer : 50 Lakhs Per Month
Business Privilege Account
 Monthly Average Balance : 5 Lakh

 Inter city Cash Deposit (2 Lakhs Instant Credit)
 12 free DDs per day and 10 free POs per day
 Free Fund Transfer : 1.5 Crores Per Month
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Channel One
 High end Current Account product with MAB of Rs. 10.00 Lacs with following
features:
 Designated Relationship Manager

 Doorstep Banking Facilities
 Cheque Protection Facility up to Rs. 50,000/-
 Free Anywhere Banking & Fund Transfers
 750 Transactions free per month
 Foreign Exchange Services
Business Global
 Zero MAB account for exporter / importer having valid Importer Exporter Code
(IEC)
 Export / Import Bill Collection: Rs 1000/bill
 Foreign Inward / Outward Remittance: Rs 100/bill & Rs 1000/bill
 Foreign DD Issue: Rs 100/DD
 Foreign Cheque Collections: Rs 100/Cheque
 Free home branch cash deposit upto Rs. 50000 per month
 Free AWB and FTF upto Rs. 25 lacs per month
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 10 free DDs and 5 free POs per day
 Travel Card, Pre and Post Shipment Finance*
 Forward Contract Booking*
 EEFC Accounts
 Derivative Products*
 Letter of Credit & Financing of Import LCs*
CA-Builders and Real Estate
 MAB = Rs. 5 lacs
 A customized product for Builders & Real Estate

 Cash Deposit (Home Branch): 1.30 cr/month
 Free Home Branch withdrawal
 Free Non-Home Branch withdrawal (Limit 5L per day)
 Free AWB
 Free FTF
 Free 50 RTGS transactions per month for clients maintaining average balance
above Rs. 5 lac)
Add On Features
 Free local cash/cheque pick up and delivery of cash upto Rs. 2L per day
 MAB under Cluster facility
• Maintain the account balance in totality
 Customer Cheque Printing
• Price band of Rs. 2 to Rs. 6 per instrument
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 Zero Balance Accs for Vendors/Suppliers
• Seamless settlement of funds Electronically
 FRANKING Facility at select locations
• Doorstep delivery of Franked documents at select locations
Current Account Club 50
 Half Yearly Average = Rs. 50 lacs (25 lacs in semi urban)

 Free Cash Deposit (Home Branch): 150 lacs/month
 Free RTGS
 Free Funds Transfer
 Free AWB: 1200 transactions per month
 Free 1500 transactions per month
Add On Features
 Free local cash/cheque pick up and delivery of cash upto Rs. 2L per day
 MAB under Cluster facility
• Maintain the account balance in totality
 Customer Cheque Printing
• Price band of Rs. 2 to Rs. 6 per instrument
 Zero Balance Accs for Vendors/Suppliers
• Seamless settlement of funds Electronically
 FRANKING Facility at select locations
• Doorstep delivery of Franked documents at select locations
Current Account Club 50
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 Half Yearly Average = Rs. 50 lacs (25 lacs in semi urban)
 Free Cash Deposit (Home Branch): 150 lacs/month
 Free RTGS
 Free Funds Transfer
 Free AWB: 1200 transactions per month
 Free 1500 transactions per month
Add On Features
 Free Demand Drafts on non Axis bank locations:

• Clients under CLUB 50 would be provided free Demand Drafts on Non
Axis Bank locations upto Rs. 5 lacs value a month.
 Continuous Cheque Stationery with Hologram:

• Continuous Cheque Stationery with Hologram shall be available for
CLUB 50 clients with added security of Hologram free of cost.
 Cash Management Services:

• Clients under CLUB 50 would be provided collections under CMS on a
Day 2 credit basis at NIL charges.
 Free Gold Plus Credit Card:

• To authorized signatories
 Tax Payments:
• Clients would enjoy the facility of pick up of tax challans from their
doorstep and delivery of acknowledged copy on following day.
 Complimentary Priority Banking Accounts:
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• All authorized signatories would be enrolled for the priority-banking
program so that they can avail all the benefits offered to Priority Banking
customers including access to Business centers at Priority Banking
branches (for outstation clients)
 Magazines / Books:
• Clients would be offered free subscriptions for any one monthly /
fortnightly magazines on the following subjects: -
 Business / Interiors / Leisure & lifestyle
 Coffee Table Book
 Art and Culture / Wild life / Personalities
Current Capital Account (CACAP)
Par CAPNOR CAPADV CAPBCA CAPBPL CAPCH1

AWB Free Free Free Free Free
FTF Free Free Free Free Free

RTGS Rs. 50/- Rs. 50/- Rs. 50/- Rs. 50/- Free*
DD / PO 10 DD’s pm 20 DD’s p.m. Free Free Free
& 10 PO’s pm
Free
Free
Cheque Rs. 2/leaf Rs. 2/leaf Rs. 2/leaf Rs. 2/leaf Rs. 2/leaf
Book
Customer Cheque Printing facility to be offered at a price commensurate with the
size and value of relationship. (Price band of Rs. 3 to Rs. 8 per instrument)
* Free upto 50 transactions per month above that a flat fee of Rs. 250 per
transaction.
Business Krishi Account
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 Half Yearly Average Balance : Rs. 10000 for Urban centres, Rs. 5000 for Semi-
Urban centres, Rs. 2500 for Rural centres.
 Rebates for higher balances
 Inter city Cash Deposit (Rs. 50000 Instant Credit)
 Inter City Cash Withdrawal Rs. 1 Lakh Per Day
 Demand Draft & Pay Order Facility at Nominal Charges
 Instant Fund Transfer
 Free Internet Banking / Telebanking / Mobile Banking / International Debit Cards
CA Shipping & Maritime (CASHP)
 Monthly Average Balance (MAB) requirement is Rs. 5 lacs
 EDI payment facility

 Free funds transfer within Axis Bank between all associate accounts, branch
offices and channel partners
 DD / PO facility
• Free issuance DD / PO on Axis Bank locations
• Facility of late evening delivery of DD / PO up to 05:00 pm.
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 Free RTGS up to 50 transactions per month for accounts with average balance
above Rs. 5 lacs
CA Shipping & Maritime (CASHP)
 Enhanced free home branch cash deposit limit upto Rs. 50 lacs per month
 Free non – home branch cash withdrawal upto Rs. 5 lacs per day
 Bank Guarantee upto Rs. 1 lac at most competitive commission rates
 Foreign collection at nominal charges:
• Foreign DDs
• Foreign cheque collection
• Forex margin
CA – Inland Road Transport (CAIRT)
 MAB = Rs. 1 lac

 Special account designed for inland road transport industry like transport
companies, truck / bus body builders / fabricators, fleet operators, etc.
 Free funds transfer between all associate accounts
 Cluster facility between associate accounts
 Free home branch cash deposit upto Rs. 20 lacs per month
 Free bulk salary upload
 Exclusive offer on referral – 20% excess home branch cash deposit
 Free Business Gold Debit card
 Free Non – home branch cash deposit upto Rs. 1 lacs per month
CA-Travel, Tourism and Hospitality
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 HAB= Rs. 1 Lakh
 Free Fund Transfers
 Free AWB upto Rs 75 Lakhs per month
 Free Home Branch Cash deposit of Rs 20 Lakhs per month
 Free Inter Branch Cash Deposit of Rs. 1 Lakh per month
 Cash Management Services
 Travel Currency Debit Cards
 Bank Guarantee
• Upto Rs. 3 Lakhs at 1% commission with 50% cash margin
Present
The Bank has set up a Call Centre, available 24/7, providing assistance in 11 languages.
The Call Centre as of March 2007 handled over 20,000
calls per day.
With 508 branches, 53 extension counters, 2,341 ATMs, 3.35 million internet banking
customers and 1.10 million mobile registered customers,
the Bank provides one of the best networks in the country with real time on-line access to
it customers.
NRI Services
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 Dedicated NRI Relationship Managers
• Physical Relationship Manager – Select branches
• eRelationship Manager (nricell@axisbank.com) - All branches
 FREE International VISA debit card (Only for NRI Prime & NRI Priority)
 Free Domestic Savings account (Only for NRI Prime & NRI Priority)
 AT PAR cheque book (unlimited FREE for NRI Prime & NRI Priority)
 Financial Advisory Services*
 Tax Advisory Services from our empanelled consultants*
 Assistance to obtain Income Tax PAN Cards*
 SMS alerts facility on Indian & Overseas mobile numbers
 Portfolio Investment Services – For NRIs to invest in Indian Stock Markets
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Project
Background
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Comparison of current a/c of Centurion bank with ICICI and HDFC

Banks.
Average quarterly balance
AXIS 10 k 25 k 1 lakh 5 lakh
ICICI 10 k 25 k 1 lakh 5 lakh
HDFC 10 k 25 k 40k 1 lakh
Cash Transactions
Withdrawals of AXIS BANK
Monthly Normal Business Business classic Business

average Advantage Privilege
Balance 10,000 25,000 1Lakh 5 Lakh
Home Branch No Limit No Limit No Limit No Limit
Limit
Transaction Free up to 50 Free up to 75 Free up to 100 Free up to 100
Charges transaction per transaction per transaction per transaction per
month above month above month above month above
free limit Rs 25 free limit Rs 25 free limit Rs 25 free limit Rs 25
per transaction per transaction per transaction per transaction
Interbranch Rs 2.00/ Rs 2.00/ Rs 2.00/ Rs 2.00/
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( Intercity & Rs1000 max Rs1000 max Rs1000 max Rs1000 max
intracity) withdrawal withdrawal withdrawal withdrawal
Ad valorem limit Rs 1 Lakh limit Rs 2 Lakh limit Rs 3 Lakh limit Rs 3 Lakh
charges per day per day per day per day
Transaction Rs 25 per Free up to 2 Free up to 4 Free up to 6

charges transaction transaction per transaction per transaction per
month above month above month above
free limit Rs 25 free limit Rs 25 free limit Rs 25
per transaction per transaction per transaction
Of the above Rs 50,000 Rs 50,000 Rs 50,000 Rs 50,000
Max daily limit
for Third Party
Interbranch
Withdrawals
Demand Draft & Pay Order
Pay Order Re 1/ Rs 1000 Free Free Free

Ad valorem
Charges
Transaction Rs 50 per PO 3 POs per day 5 POs per day 10 POs per day
Charges free above that free above that free above that
Rs 25 per PO Rs 25 per PO Rs 25 per PO
DDs (Payable Rs 1.50/ Rs Free upto Rs 3 Free Free
at AXIS BANK 1000 Lakhs per
Locations) month above
Ad valorem free limit Re1/
Charges Rs 1000
Transaction Rs 25 per DD Free up to 10 Free up to 10 Free up to 12
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Charges DDs per month DDs per day DDs per day
above free limit above free limit above free limit
Rs 25 per DD Rs 25 per DD Rs 25 per DD
DDs (payable Rs2.50/ Rs1000 Rs2/ Rs1000 Rs1.50/ Rs1000 Rs1.50/ Rs1000
at min min min min
correspondent Rs25 per DD Rs25 per DD Rs25 per DD Rs25 per DD
bank Location
under desk
drawing
arrangements)
DDs purchased Actual + Rs Actual + Rs Actual + Rs Actual + Rs

from other 0.50/ Rs 1000 0.50/ Rs 1000 0.50/ Rs 1000 0.50/ Rs 1000
banks min Rs 50 per min Rs 50 per min Rs 50 per min Rs 50 per
DD DD DD DD
Cheque Transactions
Cheques deposited at any Free Free Free Free

branch in the same city for local
clearing cheques paid at Non-
Home branch location, &
cheques deposited at any AXIS
BANK branch/ ATM outside Rs1.50/ Rs Free Free upto Free upto
Home city location for clearing 1000 upto Rs Rs 50 lakhs Rs 90 lakhs
Ad valorem charges 10 lakhs per month per month
per above free above free
month limit Rs limit Rs
above 0.50 / 0.50 /
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free Rs1000 Rs1000
limit Re
1/
Rs1000
Transaction Charges Rs 25 per Free Free upto Free upto
cheque upto 10 20 40
Transacti Transaction Transaction
on per per month, per month,
month, above free above free
above limit Rs 25 limit Rs 25
free limit per cheque per cheque
Rs 25
per
cheque
Cheques Deposited at any AXIS Rs 2.50/ Rs1.50/ Free Free
BANK branch for outstation Rs1000 min Rs1000
collection Rs 30 per min
Drawn on AXIS BANK location cheque Rs30 per
cheque
Postage Rs 30/cheque Rs Rs Rs
30/chequ 30/cheque 30/cheque
e
Drawn on non- AXIS BANK Rs 4.00/ Rs 3.00/ Rs2.00/ Rs2.00/
Location Rs1000 min Rs1000 Rs1000 Rs1000
Rs50 per min min min
cheque Rs50 per Rs50 per Rs30 per
cheque cheque cheque
Postage Rs 30/cheque Rs Rs Rs
30/chequ 30/cheque 30/cheque
e
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Transfer Transactions
Fund transfer
(intercity
between AXIS Free upto 10 Free upto 50 Free upto 1.50
BANK lakh per month, lakh per month, crore per
accounts) Re 1.00/ Rs Rs 0.75 / Rs Rs 0.30 / Rs month, Rs 0.30/
Ad Valorem 1000 1000 above free 1000 above free Rs 1000 above
Charges limit limit free limit
Transaction Rs 25 per Free upto 12 Free upto 20 Free upto 40
Charges transfer Transfer per Transfer per Transfer per
month, above month, above month, above
free limit Rs 25 free limit Rs 25 free limit Rs 25
per Transfer per Transfer per Transfer
Cheque Return (a)Rs 350/ (a)Rs 350/ (a)Rs 350/ (a)Rs 350/
Cheque issued Cheque per Cheque per Cheque per Cheque per
instance upto instance upto instance upto instance upto 5th
5th Cheque per 5th Cheque per 5th Cheque per Cheque per
month (b) Rs month (b) Rs month (b) Rs month (b) Rs
750 per 750 per 750 per 750 per
instance from instance from instance from instance from
6th Cheque 6th Cheque 6th Cheque 6th Cheque
onwards in one onwards in one onwards in one onwards in one
month month month month
Cheque Rs 100/ Cheque Rs 100/ Cheque Rs 100/ Cheque Rs 100/ Cheque
Deposited for
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local collection
Cheque 50% of OSC 50% of OSC 50% of OSC 50% of OSC
Deposited for commission, commission, commission, commission,
Outstation minimum Rs minimum Rs minimum Rs minimum Rs
Collection 50/ Cheque + 50/ Cheque + 50/ Cheque + 50/ Cheque +
other bank other bank other bank other bank
charges charges charges charges
Other Services
Cheque book Upto 40 leaves Upto 60 leaves Upto 100 Upto 100 leaves
(first Cheque per month Rs per month Rs leaves per per month Rs
book free) 2 / leaf above 2 / leaf above month Rs 2 / lef 2 / lef above
40 leaves per 60 leaves per above 100 100 leaves per
month Rs 5 / month Rs 5 / leaves per month Rs 5 /
leaf leaf month Rs 5 / leaf
leaf
Debit Card
(Proprietorship
& Partnership
accounts only) Rs 95 per card Rs 95 per card Rs 95 per card Rs 95 per card
issue charges
Annual Charge Rs 100 per card Rs 100 per card Rs 100 per card Rs 100 per card
Account
statement Free Free Free Free
monthly by
post
Daily / weekly Free Free Free Free
by e-mail
Adhoc Rs 50 per Rs 50 per Rs 50 per Rs 50 per
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statement from statement statement statement statement
any branch
Mobile Free Free Free Free
Banking day
end balance
Transaction Rs 25 per Rs 25 per Free Free
Alerts for month / mobile month / mobile
debit/credit registeration registeration
above Rs
25000/-
Stop payment Rs 100 Rs 100 Rs 100 Rs 100
per instrument
Per series Rs 250 Rs 250 Rs 250 Rs 250
Standing Rs 100 per Rs 100 per Rs 100 per Rs 100 per
instruction set instruction instruction instruction instruction
up
Execution Rs 25 per Rs 25 per Rs 25 per Rs 25 per
(Intra-bank instruction instruction instruction instruction
fund transfer)
Execution Rs 50 per Rs 50 per Rs 50 per Rs 50 per
(Inter-bank instruction plus instruction plus instruction plus instruction plus
fund transfer) DD/PO DD/PO DD/PO DD/PO
Charges Charges Charges Charges
Non- Rs 300 per Rs 350 per Rs 800 per Rs 1,200 per
maintenance month if MAB month if MAB month if MAB month if MAB
Charges (50% is between Rs is between Rs is between Rs is between Rs
relaxation in 5,000 & Rs 12,500 & Rs 50,000 & Rs 1 2,50,000 & Rs
MAB shall be 10,000 25,000 lakh 5 lakh
allowed on Rs 350 per Rs 450 per Rs 1,200 per Rs 1600 per
Semi urban and month if MAB month if MAB month if MAB month if MAB
rural centers) is less than Rs is less than Rs is less than Rs is less than Rs
5,000 12,500 50,000 2,50,000
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Account Rs 500 Rs750 Rs750 Rs750
closure charges
less than 1 year
old
More than one Rs 500 Rs 500 Rs 500 Rs 500
year old
Scheme code Rs 150 per Rs 150 per Rs 150 per Rs 150 per
conversion instance instance instance instance
charges
HDFC
Features & benefit Plus Trade Premium Regular

Average Quarterly Balance 1,00,000 40,000 25,000 10,000
(AQB) Requirement in Rs.
Local Cheque Collections & Free Free Free Free
Payments
Local Account – to – Account Free Free Free Free
fund transfer
Free monthly limits for 1,00,00,000 50,00,000 25,00,000 Nil
Anywhere Cheque Collection
& Payments (Excluding
Dahej) in Rs.
Anywhere Account- to- Free Free Rs. 15 per Rs. 15 per
account Funds transfer transaction transaction
Free Monthly Cash Deposit 10,00,000 5,00,000 3,00,000 2,00,000
limited at Home Branch
Location in Rs.
Permitted- per-day Limit for 1,00,000 50,000 25,000 Nil
Cash Deposit at Non-Home
Branch Location in Rs.
(Chargeable)
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Cash Withdrawal From Home Free Free Free Free
Branch
Free Per Day Cash Withdrawl 50,000 50,000 25,000 Nil
Limit From Non-Home
Branch in Rs.
Free Payable –at- par Cheque 300 200 100 Nil
Leaves Per Month
Free Pay Orders Per Month 50 30 Free for Free for
value above value above
Rs. 1,00,000 Rs.
Per PO 1,00,000
Per PO
Free Demand Draft Payable 50 30 Free for Free for
HDFC Bank Location Per value above value above
Month Rs. 1,00,000 Rs.
Per DD 1,00,000
Per DD
NEFT Payments & Free Free Free Free
Collections
RTGS Collection Free Free Free Free
RTGS Payments Free Free Rs 100 Per Rs 100 Per
Transaction Transaction
Withdrawals of ICICI Bank

Quarterly 10,000 25,000 1 Lakh 5 Lakh
Average
Balance (QAB)
Cash 50 free 75 free 125 free 200 free
Withdrawal at transactions per transactions per transactions per transactions per
Base Branch month beyond month beyond month beyond month beyond
that Rs. 25/- per that Rs. 25/- per that Rs. 25/- per that Rs. 25/- per
transaction transaction transaction transaction
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Cash Rs 2 per Rs 2 per Rs 2 per Rs 2 per
Withdrawal at Rs.1000 for Rs.1000 for Rs.1000 for Rs.1000 for
Non Base amount amount amount amount
Branch above Rs 50000 above Rs 50000 above Rs 50000 above Rs 50000
per day PLUS per day plus Rs. per day plus Rs. per day plus Rs.
Rs. 50 per 50 per 50 per 50 per
beyond 25 beyond 50 beyond 100 beyond 150
transactions per transactions per transactions per transactions per
month month month month
Local Cheques Free Free Free Free
issued for
payment (Intra
City)
Multicity Re 1 per Free up to Rs.3 Free Free
Cheque Rs.1000, Min lacs per month,
Payments Rs 50 per Above that, Re
transaction 1 per Rs.1000,
Min Rs 50 per
transaction
Fund Transfers Re 1 per Free up to Rs. 5 Free Free
Rs.1000, Min lacs per month,
Rs 25 per Above that, Re
transaction 1 per Rs.1000,
Min Rs 25 per
transaction
Pay-order Rs.1/- per Rs. Free up to Rs. 1 Free Free
issued from 1000; min. Rs. lac per day.
Base branch 50/- per Above that Rs.
only instrument 1/- per Rs.
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1000; min. Rs.
50/- per
instrument
DD payable at Re 1 per Free Limit of Free Limit of Free Limit of
own' locations Rs.1000, Min Rs.1 lac per Rs.25 lac per Rs.75 lac per
Rs 50 per day; Re 1 per day; Re 1 per day; Re 1 per
instrument Rs.1000, Min Rs.1000, Min Rs.1000, Min
Rs 50 per Rs 50 per Rs 50 per
instrument instrument instrument
DD drawn on Rs. 2 per Rs. 2 per Rs. 2 per Free Limit of
correspondent Rs.1000, Min Rs.1000, Min Rs.1000, Min Rs.75 lac per
banks/ other Rs.50 per Rs.50 per Rs.50 per day; Re 1 per
banks instrument instrument instrument Rs.1000, Min
Rs 50 per
instrument
DD/PO issued Rs. 2.50 per Rs. 2.50 per Rs. 2 per Rs. 2 per
from non-base Rs.1000, Min Rs.1000, Min Rs.1000, Min Rs.1000, Min
location Rs.50 per Rs.50 per Rs.50 per Rs.50 per
instrument instrument instrument instrument
DD/PO issued DD/PO charges DD/PO charges DD/PO charges DD/PO charges
from non-base as above plus as above plus as above plus as above plus
location Fund Transfer Fund Transfer Fund Transfer Fund Transfer
charges as charges as charges as charges as
applicable applicable applicable applicable
Cash Deposit at Free upto Rs Free upto Rs 2 Free upto Rs 10 Free upto Rs 40
base-branch 80,000 per lacs per month lacs per month lacs per month
location - Self month or 25 or 35 or 60 or 100
& Third Party # transactions transactions transactions transactions
whichever is whichever is whichever is whichever is
lower; lower; lower; lower;
Above that: Above that: Above that: Above that:
_______________________________________________________________________
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Denomination Denomination Denomination Denomination
wise charges, wise charges, wise charges, wise charges,
min Rs 50 per min Rs 50 per min Rs 50 per min Rs 50 per
COMMON CHARGES FOR ALL RCA ACCOUNTS
ATM Card
Rs 250/- payable
Annual Fee upfront
Replacement of
damaged Free
replacement of
lost/stolen 200/-
Lost card liability Nil
Replacement of PIN 50/-
Transactions at non Balance Enquiry -
partner bank Free
Cash Withdrawal -
18/- per transaction
118/- per transaction
ATM Cash Withdrawal + 3.5% currency
(Outside India) conversion charges
CIB password Re-
issuance charges
CIB Password Re-
issuance 50/- per Re-issuance
Account Closure
Charges
Closed upto 1 year 500/-
Closed after 1 year 200/-
DD/PO drawn on ICICI Bank Branches
DD/PO Cancellation
Charges 50/-
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Issuance of Duplicate
DD/PO 50/-
Revalidation of DD/PO 50/-
DD drawn on Correspondent Bank
Branches
Rs. 100/- + other
bank's charges at
Cancellation Charges actuals if any
Rs. 100/- + other
bank's charges at
Issuance of Duplicate actuals if any
Duplicate Statement
Rs. 5 per page with
a minimum of Rs.
upto 1 year old 50/ - per statement
Rs. 5 per page with
a minimum of Rs.
More than 1 year old 100/- per statement
Signature
Verification Rs. 100/- per
Certificate verification
Banker's report Rs. 100/- per report
Certificate of
Balance
Current Year Free
Previous year Rs. 200/-
Retrieval of old records or query
Rs. 100/- per record /
More than 1 year old query
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Interpretation
1. Quarterly Average Balance

ICICI Bank is having the widest choice such as Rs.10, 000 Rs.25, 000, Rs.50, 000,
Rs.100, 000, Rs.300, 000 and Rs.500, 000
Whereas AXIS Bank is also having the same choice except Rs.300, 000.
Compared to both the banks the HDFC Bank is having lower choice such as Rs.10, 000,
Rs.25, 000, Rs.40, 000 and Rs.100, 000
2. 2. Cash and local Cheque withdrawal

In AXIS at base branch it is free, whereas at non-base branch there are charges per
thousand depending on the account size and no limit for withdrawals.
Transaction Charges are Free up to 50 transaction per month above free limit Rs 25 per
transaction.
In ICICI bank at base branch it is free, whereas at non-base branch there charges per
thousand,
Cash Withdrawal at Base Branch is 50 free transactions per month beyond that Rs. 25/-
per transaction
Cash Withdrawal at Non Base Branch is Rs 2 per Rs.1000 for amount
above Rs 50000 per day PLUS Rs. 50 per transaction beyond 25 transactions per month
In HDFC bank also in base branch it is free and in non base branch it varies according to
the types of current account there
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3. Deposit
In Axis Bank at base branch it is free up to limit of 1 lakh, whereas at non-base branch it
is Rs.2 per per thousand at certain condition.
In ICICI bank Cash Deposit at base-branch location - Self & Third Party is Free upto Rs
80,000 per month or 25 transactions whichever is lower;
Above that: Denomination wise charges, min Rs 50 per transaction
In HDFC bank free upto Rs.5, 00,000 per month after that Rs.2 per thousand and
minimum of Rs.50.
4. DD/ Pay order

In account size charges apply as per the account size DDs purchased from other banks
Actual + Rs 0.50/ Rs 1000 min Rs 50 per DD
In ICICI bank DD/PO issued from non-base location Rs. 2.50 per Rs.1000, Min Rs.50
per instrument
In HDFC bank it is Free up to 50 POs per month. Above 50 transactions, charges @ Rs.
25/- per Pay-order.
5. Cheque Book
In AXIS bank also charges apply as per the account size but above
In ICICI Bank Request for a Cheque Book at no extra costs
In HDFC Bank Charges Rs 2/- per leaf
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Financial
Analysis
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FINANCIAL STATEMENTS
A financial statement is a organized collection of data according to logical and consistent

accounting procedures. Its purpose is to pose is to convey understanding of some
financial aspects of business firm. It may show a position at a moment in time as in the
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case of b/s or may reveal a series of activities over a given period of time as in case of
income statement.
According to AICPA " Financial Statements are prepared for the management to deal
with,
a) Status of Investments
b) Results achieved during a given period under review A financial
statement generally refers to the following;
1) Income Statement : The income statement also termed as (Profit or loss account)
is generally considered, to be the most useful of all financial statements. It explains what
has happened to a business as a result of operations between two balance sheet dates. It
discloses the revenue realized from the sale of goods & the costs incurred in the process
of producing the scheme. It tells the story of progress or decline over given period & why
& how an indicated result was achieved.
2) Balance Sheet: It is statement of financial position of a business at a specified
moment of time. It represents all assets owned by the business at particular moment of
time & the claims of the owners & outside against those assets at that time.
3) Statement of Retained Earnings : The term retained earnings means the
accumulated excess of earnings over losses & dividends. The balance shown income
statement is transferred to the balance through this statement. After making necessary
appropriations. It is thus a connecting link between the B/s & income statement. This
statement is also termed as project & loss appropriation Account in case of companies.
4) Statement of Changes in Financial Position : The Balance sheet shows the
financial condition of the business at a particulars moment of time while the income
statement discloses the result of operations of business over a period of time. However,
for a better understanding of the affairs of the business, it is essential to identify the
movement of working capital or cash in & out of the business. This information is
available in the statement of changes in financial position of the business
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Financial Ratios
In finance, a financial ratio or accounting ratio is a ratio of selected values on an
enterprise's financial statements. There are many standard ratios used to evaluate the
overall financial condition of a corporation or other organization. Financial ratios are
used by managers within a firm, by current and potential shareholders (owners) of a firm,
and by a firm's creditors.
Profitability ratios
Profitability ratios measure the firm's use of its assets and control of its expenses to
generate an acceptable rate of return.
Operating Profit Margin
A ratio used to measure a company's pricing strategy and operating efficiency.

Operating margin is a measurement of what proportion of a company's revenue is left
over after paying for variable costs of production such as wages, raw materials, etc. A
healthy operating margin is required for a company to be able to pay for its fixed costs,
such as interest on debt.
Calculated as:
Gross Profit Margin
A financial metric used to assess a firm's financial health by revealing the proportion of
money left over from revenues after accounting for the cost of goods sold. Gross profit
margin serves as the source for paying additional expenses and future savings.
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Also known as "gross margin".
Calculated as:
where
COGS = Cost of Goods Sold
Net Profit Margin
The ratio of net profits to revenues for a company or business segment - typically
expressed as a percentage – that shows how much of each dollar earned by the company
is translated into profits. Net margins can generally be calculated as:
measures the rate of return on the ownership interest (shareholders' equity) of the
common stock owners. ROE is viewed as one of the most important financial ratios. It
measures a firm's efficiency at generating profits from every dollar of net assets (assets
minus liabilities), and shows how well a company uses investment dollars to generate
earnings growth. ROE is equal to a fiscal year's net income (after preferred stock
dividends but before common stock dividends) divided by total equity (excluding
preferred shares), expressed as a percentage.
Liquidity Ratio
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Measure the Ability of a Firm , Organization to meet its short term obligations and reflect
the short term financial strength / solvency of a firm
Current Ratio
A liquidity ratio that measures a company's ability to pay short-term obligations.
Calculated as:
Interest Coverage ratio
coverage ratio is calculated by dividing a company's earnings before interest and taxes
(EBIT) of one period by the company's interest expenses of the same period:
Turnover Ratio
. A high turnover ratio is a sign that the company is producing and selling its goods or
services very quickly measure of the number of times a company's inventory is replaced
during a given time period. Turnover ratio is calculated as cost of goods sold divided by
average inventory during the time period
Sales to Fixed Assets Ratio.
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A low sales to fixed assets ratio means inefficient utilization or obsolescence of fixed
assets, which may be caused by excess capacity or interruptions in the supply of raw
materials.
The sales to fixed assets ratio is included in the financial statement ratio analysis
spreadsheets highlighted in the left column, which provide formulas, definitions,
calculation, charts and explanations of each ratio
Calculated as:
Sales to Fixed Assets = sales / fixed assets.
Sales to Current Asset Ratio
The Sales to Current Assets ratio measures how well a company is making use of its assets in generating
sales. This ratio is most valid in industries where companies hold the majority of their own inventories in-
house, as opposed to having their customers hold their inventory for them.
Calculated as:
Net sales
Sales to current asset ratio =
Current ratio
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Financial Performance of AXIS BANK
Profit and Loss A/C (Rs . in Crore)
2007/03 2006/03 2005/03 2004/03 2003/03
Operating 5,461.60 3,594.46 2,299.23 2,115.52 1,870.09

Income
Operating 4,268.51 2,643.55 1,683.51 1,622.33 1,506.33
expenses
Operating 1,193.09 950.90 615.71 493.20 363.76
profits
PAT 661.94 486.78 326.17 272.88 194.92
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Chart showing Profit for Five Years
Pofit after Tax

661.94
700
600
486.78
500
400
Profit
326.17 272.88
300 PAT
194.92
200
100
0
2007/03 2006/03 2005/03 2004/03 2003/03
Year
Analysis
As per the profitability statement above it is clear that the AXIS bank Operating profit is
growing year on year, it was 194.92 crore in 2003 and has jumped to 661.94 crore within
4 years operating is profit is positive all the years this shows the bank is able to balance
or control the operating expenses.
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Profitability Ratios
Profits are measures of overall efficiency of a business. Higher the profit the more
efficient is the business,
In other words they are the ratios, which reveal the total effect of business transction and
indicate how fa the organization has been successful
2007/03 2006/03 2005/03 2004/03 2003/03
OPM 21.84 26.45 26.77 23.31 19.45

GPM 19.79 23.88 23.23 20.38 16.83
NPM 12.01 13.47 14.33 13.14 10.27
RONW 19.50 16.94 13.54 24.01 21.23
Analysis
Operating Profit = Operating Income- Operating expenses
Operating profit is positive in all the years it was 19.45 in 2003 and then has increased
moderatly but has reduced in 2007 to 21.84 from 26.45 in 2006 this is due to financial
charges and administration expenses.
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measures the percentage of each sales rupee remaining after the firm has paid for its
goods, a company should have a reasonable gross margin to ensure adequate coverage for
operating expenses and sufficient return to the owners of the business
The Gross profit margin has increased in 2003 from 16.83 to very next year to 20.38 in
2004 and in 2006 it is 23.88 is sign of good management and relatively the expenses are
low but in 2007 it has reduced to 19.79 due to inefficient utilization of current as well as
fixed assets,
NPM (Net profit margin) ratio shows the Net profit to total sales, what is the percentage
of profit to sales after the costs and expenses including interests and taxes have been
deducted From 2004 onward it started earning profit, it jumped from 10.27% in 2003 to
14.33 in 2005 due to increase in the income and reduction in the expenses. A high net
profit margin would ensure adequate return to the owners as well as enable a company to
withstand adverse economic condition.
But in 2006 it has reduced to 13.47 and further to 12.01 in 2007 due to increase in
expenses.
RO
NW (Return on Net worth): it is calculated by dividing the profit to total Net worth, net
worth includes equity and reserves and surplus, it is not satisfactory due to the profit.
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Liquidity Ratios
2007/03 2006/03 2005/03 2004/03 2003/03

Debt/Equity 17.32 13.97 13.17 18.44 18.48
Current 0.32 0.41 1.13 0.58 0.70
Ratio
Interest
1.41 1.53 1.54 1.48 1.32
Cover
Analysis
Liquidity ratios show the ready cash available with the firm to pay off the debt
obligations and other liabilities.
Debt/Equity ratio shows the proportion of the Debt capital to equity in capital structure.
The proportion of the debt capital in capital structure is reducing from the year 2005 to
2006 it is 13.17 % and 13.97 due to high financial charges as the Bank faces the problem
of paying fixed financial charges. But again in 2007 bank is able to control it charges and
is increased to 17.32
Current ratio shows the current obligation of the firm such as day today expenses, it is the
ratio of total current assets to total current liabilities it is calculated by dividing current
assets by current liabilities. Here the current ratio are not stisfactory due to increase in
current liabilities.
Interest coverage ratio shows how many times the profit covers the interest i.e. whether
the profit earned is sufficient to repay the interest or not. Interest coverage ratio is more
than 1 times the profit throughout the years which is fairly good
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Turn Over Ratios
2007/03 2006/03 2005/03 2004/03 2003/03

Sales/Total
-1.37 -1.52 9.47 -3.33 -6.38
Assets
Sales/Fixed
8.11 6.33 4.43 4.86 6.12
Assets
Sales/Current
2.89 2.14 1.11 2.36 2.61
Assets
Analysis
Increase in turnover ratio shows the efficient utilization of assets employed. Assets are
taken as net of depreciation. But in four years only in 2005 it was high which means the
assets were efficiently used.
Whereas the sales to fixed asset ratio is increasing year on year, it implies that fixed
assets are efficiently utilized.
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About HDFC bank
HDFC Bank was incorporated in August 1994, and, currently has an nationwide network
of 744 Branches and 1658 ATM's in 339 Indian towns and cities.
The Housing Development Finance Corporation Limited (HDFC) was amongst the first
to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a
bank in the private sector, as part of the RBI's liberalization of the Indian Banking
Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank
Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations
as a Scheduled Commercial Bank in January 1995.
In a milestone transaction in the Indian banking industry, Times Bank Limited (another
new private sector bank promoted by Bennett, Coleman & Co./Times Group) was merged
with HDFC Bank Ltd., effective February 26, 2000. As per the scheme of amalgamation
approved by the shareholders of both banks and the Reserve Bank of India, shareholders
of Times Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank. The
acquisition added significant value to HDFC Bank in terms of increased branch network,
expanded geographic reach, enhanced customer base, skilled manpower and the
opportunity to cross-sell and leverage alternative delivery channels.
The Business Today-KPMG Survey published in the leading Indian business magazine
Business Today has named HDFC Bank "Best Bank in India" for the third consecutive
year in 2005.
The Asset magazine named HDFC Bank "Best Cash Management Bank" and "Best Trade
Finance Bank" in India, in 2006.
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Financial performance of HDFC Bank
Profit and Loss A/C (Rs in crore)
2007/03 2006/03 2005/03 2004/03 2003/03

Operating 8,303.34 5,567.67 3,723.86 2,970.15 2,441.7
Income
Operating 5,550.51 3,921.76 2,433.11 2,073.61 1,715.60
expenses
Operating 2,752.83 1,645.91 1,290.75 896.54 726.17
Profit
PAT 1,142.50 870.51 665.35 509.95 386.52
Profit after Tax
1,142.50
1,200.00
1,000.00
870.51
800.00
665.35
Profits
509.95
600.00 PAT
386.52
400.00
200.00
0.00
2007/03 2006/03 2005/03 2004/03 2003/03
Year
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Analysis
As per the above table the operating profit of HDFC Bank is steadily increasing year on
year in the year 2003 it was Rs.386.52 crore it jumped to Rs.1,142 crore in 2007. Due to
increased operating expenses, i.e., more than 50% of the operating income the Net profit
has been reduced.
Financial Ratio’s
2007/03 2006/03 2005/03 2004/03 2003/03

OPM 33.15 29.56 34.66 30.18 29.73
GPM 30.50 26.35 30.79 25.95 23.23
NPM 13.57 15.55 17.77 16.81 15.53
RONW
17.75 16.42 14.72 18.94 17.21
Analysis
Operating profit is positive in all the years it was 29.73 in 2003 and then has increased
moderatly but has reduced in 2006 to 29.56 from this is due to financial charges and
administration expenses.
Gross Profit Margin measures the percentage of each sales rupee remaining after the
firm has paid for its goods, a company should have a reasonable gross margin to ensure
adequate coverage for operating expenses and sufficient return to the owners of the
business
The Gross profit margin has increased except in the year 2006 it reduced to 26.35 due to
inefficient utilization of current as well as fixed assets,
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deducted From 2004 onward it started earning profit, it jumped from 10.27% in 2003 to
14.33 in 2005 due to increase in the income and reduction in the expenses. A high net
profit margin would ensure adequate return to the owners as well as enable a company to
withstand adverse economic condition.
But in 2006 it has reduced to 13.47 and further to 12.01 in 2007 due to increase in
expenses.
RONW (Return on Net worth): it is calculated by dividing the profit to total Net worth,
net worth includes equity and reserves and surplus, it is not satisfactory due to the profit.
Liquidity ratios
2007/03 2006/03 2005/03 2004/03 2003/03

Debt/Equity 10.62 10.53 8.04 11.30 9.97
Current 0.26 0.29 0.25 0.16 0.45
Ratio
Interest 1.90 1.87 2.00 1.79 1.65
Covers
Analysis
The proportion of the debt capital in capital structure has reduced in the year 2005 to 8.04
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due to high financial charges as the Bank faces the problem of paying fixed financial
charges. But again in 2007 bank is able to control it charges and is increased to 10.62
assets by current liabilities. Here the current ratio are not stisfactory due to increase in
than 1 times the profit throughout the years and in 2005 it is twice which is fairly good
Turn over ratio
This ratio shows the utilization of the assets.
2007/03 2006/03 2005/03 2004/03 2003/03

Sales to
-0.82 -1.00 -0.95 -0.56 -1.27
Total asset
Sales to
8.59 6.51 5.26 4.81 4.62
fixed asset
Sales to
2.30 2.45 2.80 2.88 1.54
Current asset
Analysis
Sales to total asset ratio shows the total sales generated by employing the total asset,
HDFC Bank’s Sales to asset ratio through out the years is negative due to large asset
employment and less sales generation. Whereas sales to fixed asset ratio are better fixed
assets are utilized efficiently.
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About ICICI Bank
Overview
ICICI Bank is India's second-largest bank with total assets of Rs. 3,767.00 billion (US$
96 billion) at December 31, 2007 and profit after tax of Rs. 30.08 billion for the nine
months ended December 31, 2007. ICICI Bank is second amongst all the companies
listed on the Indian stock exchanges in terms of free float market capitalization. The
Bank has a network of about 955 branches and 3,687 ATMs in India and presence in 18
countries. ICICI Bank offers a wide range of banking products and financial services to
corporate and retail customers through a variety of delivery channels and through its
specialised subsidiaries and affiliates in the areas of investment banking, life and non-life
insurance, venture capital and asset management. The Bank currently has subsidiaries in
the United Kingdom, Russia and Canada, branches in Unites States, Singapore, Bahrain,
Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative
offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia
and Indonesia. Our UK subsidiary has established branches in Belgium.
ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the
National Stock Exchange of India Limited and its American Depositary Receipts (ADRs)
are listed on the New York Stock Exchange (NYSE).
Financial performance of ICICI Bank
Profit and Loss A/C (Rs in crore)
2007/03 2006/03 2005/03 2004/03 2003/03

Operating
28,457.13 17,517.83 11,838.10 11,518.92 11,653.57
Income
Operating
24,663.57 14,247.90 9,158.31 9,431.16 10,770.73
expenses
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PAT/Loss 2,995.00 2,532.95 2,007.28 1,640.30 1,212.68
Analysis
The net profit of ICICI bank for the year 2003 was only Rs.1212.68 crore but within four
years it has grown to 2995.00 crore in 2007. Increased in branches, business volume,
reduction in overall cost helped the bank to achieve profit.
Profit after Tax
3,500.00
2,995.00
3,000.00
2,532.95
2,500.00
2,007.28
2,000.00
Profit
1,640.30 PAT
1,500.00
1,212.68
1,000.00
500.00
0.00
2007/03 2006/03 2005/03 2004/03 2003/03
Year
Financial Ratio’s
2007/03 2006/03 2005/03 2004/03 2003/03

OPM 13.33 18.66 22.63 18.12 7.57
GPM 11.41 15.10 17.64 13.44 3.23
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NPM 10.81 14.12 16.32 13.67 9.86
RONW
12.31 11.40 15.99 20.47 17.49
Analysis
Operating profit is positive in all the years it was 7.57 in 2003 and then has increased to
22.63 in 2005 but has reduced in 2007 by 13.33 this is due to financial charges and
administration expenses.
Gross Profit Margin measures the percentage of each sales rupee remaining after the
firm has paid for its goods, a company should have a reasonable gross margin to ensure
adequate coverage for operating expenses and sufficient return to the owners of the
business
The Gross profit margin has jumped from 3.23 in 2003 and 13.44 in 2004 and further
increased to 17.64 in 2005 and reduced to 11.41 due to inefficient utilization of current as
well as fixed assets,
deducted it started earning profit, it jumped from 9.86% in 2003 to 16.32 in 2005 due to
increase in the income and reduction in the expenses. A high net profit margin would
ensure adequate return to the owners as well as enable a company to withstand adverse
economic condition. But again it started reducing it reduced to 14.12 in 2006 to 10.81 in
2007. due to increase in expenses.
RONW (Return on Net worth): it is calculated by dividing the profit to total Net worth,
net worth includes equity and reserves and surplus, it is not satisfactory due to the profit.
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Liquidity ratios
2007/03 2006/03 2005/03 2004/03 2003/03

Debt/Equity 9.50 7.45 7.98 8.55 7.00
Current
0.61 0.62 0.51 0.50 0.47
Ratio
Interest
1.25 1.39 1.48 1.36 1.18
Covers
Analysis
The proportion of the debt capital in capital structure has been moderate from 2003 to
2006 due to high financial charges as the Bank faces the problem of paying fixed
financial charges. But again in 2007 bank is able to control it charges and is increased to
9.50
assets by current liabilities. Here the current ratio are not satisfactory due to increase in
than 1 times the profit throughout the years which is fairly good.
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Turn over ratio
This ratio shows the utilization of the assets.
2007/03 2006/03 2005/03 2004/03 2003/03

Sales to
-1.94 -1.83 -1.15 -1.29 -1.31
Total asset
Sales to
6.92 4.24 2.86 2.78 2.76
fixed asset
Sales to
1.21 1.12 1.06 1.26 1.43
Current asset
Analysis
Sales to total asset ratio shows the total sales generated by employing the total asset,
ICICI Bank’s Sales to asset ratio through out the years is negative due to large asset
employment and less sales generation. Whereas sales to fixed asset ratio are better fixed
assets are utilized efficiently.
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Comparative Study of 1 year profitability
1. OPERATING PROFIT MARGIN:
AXIS HDFC ICICI

OPM 21.84 33.15 13.33
It measures the Relationship between Net Profit and sales of a firm A bank when
compared to ICICI bank, Axis Bank Has efficient Market ability to operate its business
with sufficient success to recover the revenue of the period.
But relatively low when compared to that of HDFC so AXIS Bank has to increase its
ratio to be competent enough in the market.
2. GROSS PROFIT MARGIN
AXIS HDFC ICICI

GPM 19.79 30.50 11.41
It is the relationship between prices, sales, volume and costs. The gross margin
represents the limit beyond which fall in sales price are outside the tolerance limit.
A high ratio of gross profit to sales is a sign of good management as it

implies that the cost of production of a firm is relatively low. As compared to ICICI
BANK, AXIS BANK has got higher GPM ratio. This indicates that AXIS BANK has low
cost of goods sold without decreasing its sales price.
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The AXIS BANK has to increase its GPM ratio to be competent enough with HDFC
BANK in the market. As HDFC BANK is having higher GPM ratio compared to AXIS
BANK.
2.NET PROFIT MARGIN
AXIS HDFC ICICI

NPM 21.84 33.15 13.33
It measures the relationship between net profits and sales of the firm.
A high net profit margin ensures adequate return to the owners as well as enables the
firm to withstand adverse economic condition when sales price is declining.
As compared to ICICI BANK, AXIS BANK has got higher NPM ratio. This indicates
that AXIS BANK has enough funds to with stand the adversity. But relative less when
compared with HDFC BANK. So AXIS BANK has to increase its NPM Ratio to be
competent enough in the market.
3.RETURN ON NETWORTH
AXIS HDFC ICICI

RONW 19.50 17.75 12.31
It measures the return on the total equity funds of the ordinary shareholders.
The AXIS BANK has got relatively high RONW ratio when compared with ICICI
BANK and HDFC BANK. This shows that AXIS BANK has given relatively good return
to its shareholders.
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LIQUIDITY RATIOS:
1.DEBT EQUITY RATIO:
AXIS HDFC ICICI

DEBT EQUITY 17.32 10.62 9.50
RATIO
This ratio indicates relative proportion of the debt and equity financing in the total
assets of the firm. High ratio shows a large share of financing by the creditor of the firm.
When AXIS BANK is compared with HDFC BANK & ICICI BANK, AXIS
BANK has got more debt financing in its total assets. So AXIS BANK should try to
lower its Debt-Equity ratio and should include more of equity financing in its assets than
the debt financing.
2. CURRENT RATIO
AXIS HDFC ICICI

CR 0.32 0.26 0.61
It measures the solvency ability of the firm. It measures the solvency ability of the firm.
AXISBANK has relatively higher current when compared to HDFC BANK. But when
compared ICICI BANK, ASIXBANK has low current ratio so it should increase its
current ratio where it can meet its short term obligation smoothly.
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3. INTEREST COVERAGE RATIO
AXIS HDFC ICICI

ICR 1.41 1.90 1.25
It measures the firm’s ability to meet its contractual interest payment obligation.
AXIS BANK has relatively higher Interest Coverage Ratio when compared with
ICICIBANK but relatively low when compared to HDFC BANK. So AXIS BANK has to
increase its IC Ratio so that it has greater ability to handle fixed charges.
TURN OVER RATIO
Sales/total assets :
AXIS HDFC ICICI

Sales/total assets -1.37 -0.82 -1.94
It shows the efficiency of the firm in managing and utilizing its assets. If the ratio is high
than it’s overtrading of the assets and if the ratio is low than idle capacity. As sales to
total assets ratio all the 3 Bank are in negative it show that these bank have not utilized its
assets properly. AXIS BANK has relatively higher ratio than HDFC and compare low to
ICICI BANK. AXIS BANK should make proper utilization of the assets to competent
enough in the market
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Sales to Fixed assets
AXIS HDFC ICICI

Sales to FC 8.11 8.59 6.92
The AXIS BANK has higher sales to fixed assets ratio than ICICI bank. This indicates
AXIS BANK has better utilized its fixed assets when compared to ICICIBANK but
relatively low when compared to HDFC BANK. The AXIS BANK should make proper
utilization of the assets to generate more profits.
Sales to current assets
AXIS HDFC ICICI

Sales to current 2.89 2.30 1.21
assets
AXIS BANK is better position in utilization its current assets when compared to
ICICIBANK & HDFC BANK. AXIS BANK should maintain it to generate more profits
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Findings
1. In Savings account there are 8 types of which one is Smart Privilege a special
account or women of today this is one of the unique service provided by AXIS
Bank. Same way there is also an Saving Bank for Trust accounts for
Charitable organization, Trusts, NGO’s.
2. In Current Account there are 14 variants of Product few of the products of AXIS
Bank are CA-Builders and Real Estate,
• CA Shipping & Maritime (CASHP),
• CA – Inland Road Transport (CAIRT)
• CA-Travel, Tourism and Hospitality.
3. Axis Bank Provides a Safe Deposit Locker in solution to the customers

concern. No deposits are required to avail a locker. Just open an account and get
the locker facility.
1. AXIS Bank has been earning profits it was 194,92 Crore in 2003 and in 2004
increased to 272.88 with the percentage increase of 38% and has continued
making profit percentage earnings from 2006 to 2007 is 35.98 % that is from
486.78 crore increased to 661.94.
2. ICICI Bank has a network of about 955 branches and 3,687 ATMs in India and
presence in 18 countries. Where as HDFC has
3. And AXIS has network of more than 671 branch offices and Extension Counters.
over 2764 ATMs providing 24 hrs a day banking convenience to its customers.
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4. AXISBank has relatively higher current when compared to HDFC Bank. But when
compared ICICI Bank, ASIX Bank has low current ratio so it should increase its current
ratio where it can meet its short term obligation smoothly.
5.AXIS Bank has relatively higher Interest Coverage Ratio when compared with ICICI
Bank but relatively low when compared to HDFC Bank.
6. AXIS Bank is better position in utilization its current assets when compared to ICICI
Bank & HDFC Bank. AXIS Bank should maintain it to generate more profits
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Suggestions
1. Though the AXIS BANK was established in the 1994, but then it has grown
steadily when compared to its competitive which also established in the same
year.
2. It is having better products compare to other banks and charges are also less so
the bank needs to concentrate on its marketing activities.
3. As ICICI bank has Young stars account for below age of 18 under the
guardianship of parents account being compulsory and Students bank account
above 18 age Axis Bank must also concentrate on these segment.
4. There is a small increment in its financial performance but it is not enough

because the Bank is facing tough competitation with its competitors
5. As the Bank is not having much branches as compared to other banks, like HDFC
AND ICICI so it needs to increase its branches.
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6. ASIX BANK has low current ratio so it should increase its current ratio where it can
meet its short term obligation smoothly.
7. When AXIS BANK is compared with HDFC BANK & ICICI BANK, AXIS BANK
has got more debt financing in its total assets. So AXIS BANK should try to lower its
Debt-Equity ratio and should include more of equity financing in its assets than the debt
financing.
Conclusion
Axis Bank was the first of the new private banks to have begun operations in
1994, after the Government of India allowed new private banks to be established.
Axis Bank has announced a Net Profit of Rs. 361.40 crores for the fourth quarter of the
financial year
2007-08, a growth of 70.56% over the Net Profit of Rs. 211.89 crore for the fourth
quarter of the financial
year 2006-07.
The Bank's retail business continued to show strong growth. The number of Savings
Bank accounts
grew from 47.31 lakhs as at end March’07 to 61.64 lakhs as at end March’08, thereby
creating
buoyancy in Savings Bank deposit balances.
The Net Worth of the Bank was Rs. 8,449 crores as at end March’08 as compared to Rs.
3,234 crores a
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year earlier, a growth of 161% yoy. The Capital Adequacy Ratio for the Bank was at
13.73%, as at end
March’08, as compared to 11.57% as at end March’07. The Tier - I capital amounted to
10.17% as at end
March’08 as against 6.42% as at end March’07.
The Indian banking industry comprises segments that provide comprehensive banking
services to individuals, corporate and small businesses. Industry segments are Public
Sector Banks, Private Sector Banks and Foreign Banks.
Net banking, phone banking, mobile banking, ATMs and bill payments, Door step
Banking are the new buzz words that banks are using to lure customers.
AXIS Bank is on par with the new generation banks in the industry, in spite of stiff
competition, it is into all the banking services such as corporate loan segment, retail
segment, SME’s Micro Finance etc.
So the AXIS Bank is managed to sustain the competition in Indian banking sector, as its
profitability is increasing year on year.
As the Government of India, has allowed the foreign banks to enter into India by 2008,
the AXIS Bank is able to sustain the competition from foreign banks.
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Bibliography
1. Websites
6. www.axisbank.com
7. www.icicibank.com
8. www.hdfcbank.com
9. www.icicidirect.com
10. www.moneypore.com
11. www.economywatch.com
2. Company manuals
3. Book ‘Financial Management’
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Author M Y.Khan P K Jain
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DESIGN OF THE STUDY

TITLE OF THE PROJECT

“SUSTANBILITY OF AXIS BANK WITH ITS COMPETITORS”

ORGANISATION: AXIS BANK, HUBLI

NEED FOR THE STUDY

The Indian Banking industry comprises segments that provide

METHODOLOGY OF DATA COLLECTION

 Secondary information is to collect through websites and magazines and

BANKING INDUSTRY OVERVIEW

The first phase of financial reforms resulted in the nationalization of 14 major

The Indian Banking System:

Banks play important role in economic development of a country, like:

• Banks provide convenient means of transfer of fund from one place to

• Banks advances exposure in trade and commerce, industry and agriculture

• Bank acts as an intermediary between the depositors and the investors.

ABOUT AXIS BANK:

Continuous technology up gradation while maintaining human values.

Progressive globalization and achieving international standards.

Efficiency and effectiveness built on ethical practices.

Customer Satisfaction through

Providing quality service effectively and efficiently

Smile, it enhances your face value" is a service quality stressed on

Periodic Customer Service Audits

Maximization of Stakeholder value

Success through Teamwork, Integrity and People

ORGANIZATION CHART OF UTI BANK

CORPORATE RETAIL BANKING

CORPORATE OPERATION BANKING

CORPORATE PROJECT AND PLANNING BANKING

CORPORATE FINANCE AND ACCOUNT BANKING

CORPORATE INSPECTION AND AUDIT BANKING

CORPORATE SUPPORT SERVICE BANKING

CORPORATE INFORMATION TECHNOLOGY BANKING

CORPORATE MARKETING BANKING

NORTH ZONE SOUTH ZONE EAST ZONE WEST ZONE

SENIOR VICE SENIOR VICE

VICE - PRESIDENT VICE - VICE - VICE -

ASSISTANT VICE ASSISTANT VICE ASSISTANT VICE ASSISTANT VICE

OPERATIONS, OPERATIONS, OPERATIONS, OPERATIONS,

EXECUTIVES EXECUTIVES EXECUTIVES EXECUTIVES

JUNIOR JUNIOR JUNIOR JUNIOR

SALES OFFICERS SALES OFFICERS SALES OFFICERS SALES OFFICERS

SALES SALES SALES SALES

BANK PROFILE AXIS BANK BRANCH OFFICE HUBLI

Axis bank has 5 departments

FUNCTIONS OF CASH DEPARTMENT:

b) By generating new business through existing customers.

FUNCTIONS OF MARKETING DEPARTMENT

FUNCTIONS OF OPERATION DEPARTMENT

FUNCTIONS OF CREDIT DEPARTMENT

FUNCTIONS OF CLEARING DEPARTMENT

1. Basic services: basic services include

AXIS Bank Products

CA for Builder Encash 24

CA Club 50 Online Trading

TYPES OF SAVINGS ACCOUNTS :

6. Trust/NGO savings account

1. Easy access account

The complete financial solution

Seeking a convenient way to pay your employees?

3. Women’s Savings Account :

Features: Savings account designed for special needs for women.

 Anywhere banking facility with Priority Debit card.

 FREE collection of outstation cheques only postage will be collected.