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Google advertising has grown rapidly and accounts for about 7% of US advertising spending.

It is projected to increase sharply as more consumers spend time online on their personal computers and as additional devices such as mobile phones and televisions are connected to the web.This article describes how the online advertising industryworks. The industry is populated by a number of multisided platforms that singly or in combination facilitate connecting advertisers to viewers. Search-based advertising platforms, the most well developed of these, has several interesting economic features that result from the combination of keyword bidding by advertisers and

PRESENT, THE ADVERTISING BUSINESS IS CONCERNED WITH SEVERAL ISSUES REGARDING ONLINE MARKETING INCLUDING: THE EMERGENCE OF NEW ADVERTISING STRATEGIES, CHANGES IN THE CONSUMER MARKET, GROWING COMPETITION DUE TO GLOBALIZATION, LIMITED HUMAN AND FINANCIAL RESOURCES, LACK OF

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TECHNOLOGICAL SKILLS, AND TIME LIMITATIONS. IDENTIFYING THESE CHANGES AND DECIDING HOW TO USE THEM TO ACHIEVE A BETTER RESPONSE RATE IS CRUCIAL FOR SUCCESS. CREATING ADVERTISING STRATEGIES IN HARMONY WITH THE INTERNET IS JUST AS IMPORTANT.
Advertising is a broad concept; in this book, the authors have presented a precise look at its practical domains. Modern advertising has become low-cost with fast access to target users, transferring a persuasive concept to customers and getting a positive behavioral reaction. The last part of their definition is indicative of a new method of advertising, which goes a step further than other methods. A positive reaction embedded in an advertising function comes from advertisers use of newcommunicational practices to transfer and receive messages. The emergence and application of new technology necessitatesusing the appropriate tools. In this chapter, the authors first define these new tools (strategies). Then, they discuss the differenc....
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javax.servlet.http.*; javax.servlet.*; java.sql.*; java.io.*;

import java.util.*; public class trialapp extends HttpServlet { String trialno,applno,subid,msg=" ",img; int trial_no,appno; ResultSet rs,rs1; Statement stmt,stmt1; PreparedStatement pstmt; Connection con; String str,str1,str2; public void init(ServletConfig sc)throws ServletException { super.init(sc); try { Class.forName("sun.jdbc.odbc.JdbcOdbcDriver"); con=DriverManager.getConnection("jdbc:odbc:advt","scott","tiger"); System.out.println("connection established"); }catch(Exception e){} } public void doPost(HttpServletRequest req,HttpServletResponse res)throws ServletException,IOException { res.setContentType("text/html"); PrintWriter pw=res.getWriter(); applno=req.getParameter("applno"); appno=Integer.parseInt(applno); trialno=req.getParameter("r1"); subid=req.getParameter("subid"); trial_no=Integer.parseInt(trialno); img=req.getParameter("img")+".gif"; System.out.println(img); try { stmt=con.createStatement(); rs=stmt.executeQuery("select typeid from subtypes1 where applno="+appno); rs.next(); str=rs.getString(1); stmt.close(); stmt1=con.createStatement(); rs1=stmt1.executeQuery("select images from user_applications where applno="+appno); rs1.next(); str1=rs1.getString(1); stmt1.close(); if(trial_no==1) { if(str.startsWith("N")) { if(subid.equals("halfqtr")) { pw.println(""); pw

Online advertising is a form of advertising that uses theInternet and World Wide Web in order to deliver marketingmessages and attract customers. Online advertising is a form of promotion that uses the Internet and World Wide Web for theexpressed purpose of delivering marketing messages to attractcustomers. Examples of online advertising include contextual adson search engine results pages, banner ads, Rich Media Ads,Social network advertising, online classified advertising,advertising networks and e-mail marketing, including e-mail spam