How to Sell a Website for $1M?

Or, more accurately, is it reasonable to believe that this site could sell for $1M or more? This is the first question you have to answer because it determines the most crucial aspect of the sale: whether you can get the attention of investment ban ers! "More on why that#s important later!$ %#ll go way into depth on how to value a site in a later post, but all we need right now is a rough estimate! &tart by determining your net revenue "i!e! income minus costs$ over the last 1' months "called the Trailing Twelve Months or TTM$! That#s your starting point! Most solid %nternet businesses should be able to sell for at least two times that number "abbreviated as '($, but that multiple can be raised or lowered by a number of factors!

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) &trong *rand + ) site with a well, nown name is worth more than an identical site that has no name recognition! -efensibility + %n other words, how stable is your business? "&ee *rian#s description and )ndy#s 1.,point qui/ for a more thorough understanding of defensibility!$ &till 0rowing + %s the business still growing? The more that is apparent, the better! 1aluable Topic + &ites on more valuable topics "e!g! mortgages and credit cards until last year$ are obviously worth more than sites on topics that no one#s interested in buying!

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Many %nterested *uyers + The more buyers you have interested, the more they wor against each other to bid up the price! 3niqueness + %f the buyers really want to buy into this niche, are you the only option or are there others they could buy? Mar et 4eader + *eing the clear mar et leader in a niche is worth an e5tra premium over being one of the other guys!

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6ow to sell your website and earn $1,...,...? Sell It ,ourself The advantages of this method are two, fold! 2ou#re not bringing in a third party that you have to develop trust in, and you#re not having to pay anyone a fee! The downside, again, is that you#ve never sold a website before! se a Bro&er ) bro er mar ets your site and handles the business of closing the sale! 7ontact us for further information8

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4argest Main &treet and 4ower Middle Mar et business bro erage firm in the world8 More than 19. business,for,sale listings8 19,... registered business buyers loo ing for :ust the right business8 ;e sell your business for the ma5! price within <,= wee s!

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)t *i/*ro er'< we speciali/e in the listing and sales of websites and internet businesses! *i/*ro er'< #s business bro ers speciali/e in wor ing with business owners to manage the sale of their online businesses! Our bro ers also wor with individuals and companies who are interested in buying an online business!

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