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Using knowledge management to advance

your organisation during times of change
International keynotes: 24 - 26 November 2009
Dave Snowden Suntec Singapore International
Founder and Chief Scientific Officer,
Convention & Exhibition Centre
Cognitive Edge Pte Ltd

• Hear knowledge management experts investigate issues such as sustainability and

Mary Lee Kennedy
Executive Director, Knowledge and
Library Services,
Harvard Business School
Marion Georgieff
Chief Knowledge Officer
U.S. Secret Service
prosperity, enterprise-wide collaboration, social networks and new media, knowledge
transfer and continuity
• Hear industry case studies from practitioners representing various Asia-Pacific nations
• Network with KM professionals from all around the world
• Collaborate and share knowledge during interactive sessions: the reverse brainstorming
session and the interactive MAKE panel discussion
• Identify and examine information and collaborative tools and their practical application
within the business
• Gain one on one expert advice from our international KM experts during our interactive
post-conference workshops

Asia Pacific case studies:

David Gurteen
Founder,
Singapore Armed Forces, Ministry of Defence
Gurteen Knowledge
Asian Development Bank

Eureka Forbes Ltd

John P. Girard
Associate Professor,
Tech Mahindra Ltd
Minot State University
Official Newspaper Partner:
Shell Global Solutions (Malaysia)

Water Corporation

Media Partners: Online Partners:

Supported by:
Official COPs:

Produced By:

w w w. k m a s i a . c o m
 Welcome to KM Asia 2009
KM Asia is one of the longest standing events, and one that has over the years attracted some of the major names in both the theory and practice
of knowledge management. It has also centred knowledge management in the region attracting delegates from many countries.

This year is no exception. For me it is an opportunity to greet old friends and meet new ones. I first met Mary Lee Kennedy when she worked
for Microsoft before she moved to Harvard and thence to her own business. I can speak no more highly than to say that when I was in Redmond
earlier this year she was still remembered as a pioneer. David Gurteen single-handedly created and maintains one of the major public resources of
knowledge management. He has run his popular KCafés on four continents and I anticipate he will distil the wisdom gained from those events as a
keynote speaker.

John Girard and Marion Georgieff bring an American perspective to the event. Marion’s background in artificial intelligence and experience
working within a major U.S. agency provide a complement to the consultancy and research experience that John brings as he has done through his
books. Aside from the keynotes we have a range of practitioner case studies, we hear from MAKE award winners, in addition to a broad range of
workshops. I thoroughly enjoyed the ‘Experienced KM Practitioner’ workshop that I ran at KM Australia in August and I’m pleased that ARK have
decided to repeat the post-conference session in Singapore.

A mixture of theory and practice, a chance to take part in workshops and in the multiple and valuable conversations that always take place
between delegates, KM Asia is an event not to be missed.

Dave Snowden, Emeritus Director, KM Asia 2009

DAY ONE – Tuesday, 24 November 2009

8.15 Registration and refreshments 12.25 Extended exhibition break

8.45 Chairperson’s opening remarks 1.25 Gold sponsor session

9.00 International keynote address 2.05 International keynote address
Digital scholarship: what it might mean for knowledge The TLC of KM: understanding and applying the
production? enablers of knowledge management
We are living in a transformational period in information • How organisational leaders can apply the enablers of
sharing and knowledge creation history. Scholars, knowledge management to achieve a competitive
one of the primary generators of new knowledge in most advantage
societies exhibit new ways in which ideas are generated, • Lessons of leaders who successfully enabled a knowledge
information is expanded and new knowledge disseminated. environment – we will also learn from some leaders who
Called “digital scholarship”, this is particularly true of scholars were not so successful
in the sciences, as well as in applied fields such as law, business, • Improving organisational effectiveness through
medicine, education and public policy. the application of simple ideas that work in complex
environments
The following will be addressed: John P. Girard, Associate Professor, Minot State University
• Major shifts in research processes and information behaviour
as evidenced by digital scholarship 2.50 Practitioner case study
• Digital scholarship applied to “real life” problems The making of eSILK - a Web 2.0 KM system
• Calls to action on yet unresolved knowledge production eSILK is an acronym for enterprise System for Innovation,
challenges presented by digital scholarship Learning and Knowledge, a workplace portal designed for the
Mary Lee Kennedy, Executive Director, Knowledge and Library Ministry of Defence, Singapore. This presentation will trace
Services, Harvard Business School the evolutionary journey of eSILK and gives an overview of
how Web 2.0 and other KM technologies were incorporated
9.45 Platinum sponsor keynote into this knowledge portal.
Tan Bee Thiam, Project Manager - Acquisition
10.30 Exhibition break Department, IT Projects Management;
Shirlyn Lim, Knowledge Architect, SAF CIO Office,
11.00 Practitioner case study Singapore Armed Forces, Ministry of Defence
Effectively implementing KM
• Sowing the seed: establishing the need and initiating KM 3.30 Exhibition break
• Addressing challenges in internal implementation
• Making KM visible: marketing the KM brand internally 4.00 Silver sponsor session
• Establishing people and governance initiatives
• Outlining the KM vision and framework 4.35 Interactive session:
• Key learnings and the way ahead Reverse brainstorming session
Nilesh Dabke, Senior Consultant, Tech Mahindra Ltd How do you utterly and totally destroy openness and
transparency within an organisation and ensure that people
11.45 Practitioner case study won’t collaborate or share their knowledge?
KM initiatives: engaging staff Facilitated by: David Gurteen, Founder, Gurteen Knowledge
• What are the current barriers?
• What will it take for staff to contribute?
• How to sustain
• How to reward and give recognition 6.35 Chairperson’s closing remarks and end of day one
• What works and what does not
Rita Nangia, Senior Advisor, Office of Information
Systems and Technology, Asian Development Bank
 w w w. k m a s i a . c o m

DAY TWO – Wednesday, 25 November 2009

8.15 Registration and refreshments
1.30 Practitioner case study
Effectively implementing KM in a geographically
8.45 Chairperson’s opening remarks dispersed organisation
• Introducing KM platforms
9.00 International keynote address • Promoting “hybrid” KM environments
Working across silos • Being innovative in addressing a large workforce
One of the perennial problems in both KM and IM is getting • Encouraging knowledge volunteerism
people to share material across silos. The need for joined up • Sustaining KM implementation and maintaining continuity
thinking is common to industry and government alike, linking Shubha Ashraf, Dy. General Manager - Knowledge
and connecting material. Management, Eureka Forbes Ltd

However, attempts to create shared systems run into ethical, 2.10 Gold sponsor session
behavioural and technical barriers that appear insurmountable.
In practice, faced with a real need, few people will refuse to 2.50 Exhibition break
help out a colleague. However, asked to share what they know
without the context of a genuine need, they will either refuse, 3.20 International keynote address
or fail to share in practice. People 2.0: working in a 2.0 world
The following will be addressed: • KM and the world of work are on the brink of a profound
• Ethical issues associated with information and knowledge transformation
sharing • We are no longer consumers of goods, services or
• Sharing metadata not data, creating a system by which education - we are prosumers
knowledge can be volunteered in the context of need • Moving from a command and control world to a
• Building human networks across silos participatory world
• New organisational forms for cross silo knowledge working • The deep implications for KM as we transition from KM 1.0
Dave Snowden, Founder and Chief Scientific Officer, to KM 2.0 or Social KM
Cognitive Edge Pte Ltd • The need to open up and grasp the potential that the new
tools offer us
9.45 Diamond sponsor keynote • The real challenge is in our mindsets - both managers and
individuals
10.30 Exhibition break David Gurteen, Founder, Gurteen Knowledge

11.00 Practitioner case study 4.05 Practitioner case study

Shell’s BedROCK for knowledge retention Sustaining KM during the financial crunch
Knowledge retention is vital to business continuity and success in • Dealing with probable talent shortages
any industry, but more so in the oil and gas sector due to its • Developing knowledge plans
complexity and scarcity of human capital. This presentation • KM implementation and KM benefits during times of
focuses on Shell Global Solutions’ efforts in knowledge retention. economic change
• History of knowledge retention at Shell • The composition of the KM team within an organisation
• The knowledge retention process • What strategies should the KM practitioner
• The hits and misses of knowledge retention take to stay relevant in an organisation?
• What does the future hold? Mary Papachristos, Manager, Technology & Research
Siew Hoong Aw, Knowledge/Information Manager, Shell Global Management, Water Corporation
Solutions (Malaysia)
4.45 Interactive MAKE panel discussion
11.45 International keynote address This is your chance to gain an insight into the views of our
Let’s talk about, “is your knowledge worth retaining?” award winning experts. Hear a short overview from each of
• Have you considered the meaning of knowledge? You have? the panel speakers about their organisation’s recent work
Care to talk about it? that led them to achieving the prestigious MAKE accolade.
• What’s in your black box of knowledge? Yes, you have one.
I have one, and the person sitting next to you has one. You’ll then be given the opportunity to pose your questions
Care to talk about it? and gain a better understanding about the key factors
• Why do you run when you see the CKO coming? Could it involved in their successful knowledge management
be you are troubled by thoughts in which your knowledge journeys.
may be of questionable value? Let’s talk about it.
• I have another question, which I have to ask in person. We Moderated by: Patrick Lambe, Secretary to the iKMS KM
can talk about it. Okay? Excellence Awards; Co-founder, Straits Knowledge
Marion Georgieff, Chief Knowledge Officer, U.S. Secret Service Panellists: Kim Hai Neo, Division Manager (Information
Strategies), Singapore Armed Forces, Ministry of Defence;
Shubha Ashraf, Dy. General Manager - Knowledge
12.30 Extended exhibition break Management, Eureka Forbes Ltd

5.45 Chairperson’s closing remarks and end of conference

 POST-CONFERENCE WORKSHOPS
Thursday, 26 November 2009
Workshop A
Collective intelligence for everyday strategy
9.30-12.30

Facilitated by:
Mary Lee Kennedy, Executive Director;
Gosia Stergios, Knowledge and Information Programs Analyst,
Knowledge and Library Services, Harvard Business School

Mary Lee Kennedy is the Executive Director of Knowledge and Library Services at Harvard Business School. She is responsible for the School’s
knowledge and information management strategy and its implementation. Prior to Harvard, Mary Lee held knowledge management positions
with global responsibility for Microsoft Corporation and Digital Equipment Corporation. As an independent knowledge management consultant
Mary Lee works for non-profit, for-profit, and governmental organisations, as well as for international institutions.

Gosia Stergios is a Knowledge and Information Programs Analyst at Harvard Business School, Knowledge and Library Services (KLS). She conducts
an environmental scan of the information industry and pilots innovative information products and services at KLS. Before joining KLS, she held
knowledge management positions at Mercer Management Consulting and the Andersen Consulting/Accenture Institute for Strategic Change.

About the workshop:

Many organisations suffer from the inability to bring strategy into the everyday work of the organisation so that anyone can identify how
their tasks impact the organisation’s primary objectives. This workshop will enable managers to implement a process to engage the collective
intelligence of the organisation in ongoing strategy validation and renewal.

It will introduce three specific tools:

1) Idea prioritisation
2) Collective trends analysis
3) Verification via prediction markets

After attending this workshop, managers will be able to design and introduce a similar plot within their own organisation.

Workshop B
The Gurteen knowledge café masterclass
9.30-12.30
Facilitated by:
David Gurteen, Founder, Gurteen Knowledge

David Gurteen has over 30 years experience working in high technology industries. Today he works as an independent facilitator to help people
achieve results through innovating, sharing, learning and working more effectively together. David is the Founder of the Gurteen Knowledge
Community - a global learning network of over 15,000 people in 154 countries who share and learn from each other and who strive to see the
world differently, think differently and act differently. He is well known for his Gurteen Knowledge Cafés and knowledge sharing workshops
that he runs regularly in London and around the world.

About the workshop:

Knowledge sharing is a key issue for KM and for organisational success. But real knowledge sharing requires an open mindset and continues
to be a challenge for many organisations. In fact, it can be difficult to even get people to talk openly to one another other about their specific
corporate interests, opportunities and responsibilities.

The knowledge café is a tool that is used to share tacit knowledge. It can be used within teams or communities of practice to question
entrenched assumptions, to help facilitate learning from others and gain a deeper collective understanding of a subject – through conversation.

This workshop is designed to help you:

• Understand the importance of conversation within your business
• Design and run knowledge cafés
• Use knowledge cafés to solve specific business problems and challenges
• Create opportunities in your organisation for creative conversation

Workshop C
Being a successful knowledge leader
9.30-12.30

Facilitated by:
Arthur Shelley, Founder, Intelligent Answers; Author, The Organizational Zoo

Arthur Shelley is the Founder and CEO of Intelligent Answers, a niche consultancy focused on capability development and knowledge strategy. In
his former role of Global Knowledge Director at Cadbury Schweppes, he initiated and facilitated virtual global communities to leverage knowledge,
exchange ideas and increase productivity. He is the author of Being a Successful Knowledge Leader and The Organizational Zoo, A Survival Guide
to Workplace Behavior. Arthur is also the Knowledge Management Coordinator for RMIT University’s MBA program and conducts research on
knowledge strategy and behaviours.

About the workshop:

Successful leadership of knowledge programs is within reach. This interactive workshop will explore the attributes that successful
knowledge leaders possess that enable them to make the difference between successful programs and failure.

• Discover the 20 capability development themes from the new Ark report Being a Successful Knowledge Leader
• Learn how behaviour, attitudes, culture and environmental aspects influence these capabilities
• Understand their impacts on decision making and outcomes
• Discuss the practical implications of some successful programs

You will engage in conversations that matter around what will work best for you in your context. You will investigate how the knowledge
framework can be applied within your organisation.
 POST-CONFERENCE WORKSHOPS
Thursday, 26 November 2009
Workshop D
KM for the experienced practitioner
What are the big issues in KM at the moment?
1.30-4.30
Facilitated by:
Dave Snowden, Founder and Chief Scientific Officer, Cognitive Edge Pte Ltd

Dave Snowden has been one of the leading figures in the movement towards integration of humanistic approaches to knowledge management
with appropriate technology and process design. Well known for his work on the role of narrative and sense making, he is an entertaining speaker
and a formidable realist, and one of the few thought leaders who can bring together the academic and practitioner perspectives into a single,
comprehensible purview.

About the workshop:

This workshop is intended for people with experience in knowledge management, and is designed to explore some of the major issues and
opportunities facing KM at the moment. The day will be facilitated by Dave Snowden who will also provide participants with an opportunity to
experience complex systems approaches to facilitation of group meetings, using open source methods developed by Cognitive Edge.

The subjects will be determined by the participants, however may include:

• Where is knowledge management going?

• What are the foundation disciplines for KM; where should we look for inspiration?
• How to engage senior management
• The relationship of social computing to knowledge management
• Knowledge management approaches to decision support and risk management
• What do we need to give up? Are there any sacred cows in KM?

The workshop welcomes all practitioners who are veterans in the field of knowledge management.

Workshop E
The leader’s guide to knowledge management: drawing on the past to enhance future performance
1.30-4.30

Facilitated by:
John P. Girard, Associate Professor, Minot State University;
JoAnn L. Girard, Co-founder and Managing Partner, Sagology

John P. Girard is an author, award winning researcher, speaker and Associate Professor of Management at Minot State University
where he is actively engaged in academic research. John is Co-author of The Leader’s Guide to Knowledge Management: Drawing
on the Past to Enhance Future Performance published by Business Expert Press, a copy of which will be provided to all workshop
participants.

John has spoken in the United States, Canada, Europe, Asia, Africa, Australia, and South America at several reputable events. He has
undertaken training and consulting assignments for clients such as the Department of National Defence, Canadian Forces College,
Canadian International Development Agency, U.S. Department of Labor, Job Corps, and the Dubai Municipality.
For more information, see www.johngirard.net

JoAnn L. Girard is the Co-founder and Managing Partner of Sagology, a firm that focuses on connecting people with people to collaborate and
share knowledge. JoAnn is Co-author of The Leader’s Guide to Knowledge Management: Drawing on the Past to Enhance Future Performance
published by Business Expert Press in 2009.

About the workshop:

Today when most executives consider the intellectual capital of their organisation, they focus on the present. They seek tools and techniques to
exploit their organisational knowledge for some immediate gain. There is an emerging shift in thinking that will provide a lasting competitive
advantage – the shift is from the present to the future.

This workshop will focus on what executives should be doing now (or soon) to ensure the next generation of organisational leaders know what
we knew. In other words, are we creating organisational memories today which will be useful to the next generation of leaders? Will today’s baby
boomer based practices pass the test of time? Are our current processes the most relevant ones for the next generation of organisational leaders?

Workshop F
Asking the right questions
1.30-4.30
Facilitated by:
Marion Georgieff, Chief Knowledge Officer, U.S. Secret Service

Marion Georgieff’s federal career of 26 years includes positions of Chief Knowledge Officer, Deputy Chief Information Officer, acting Assistant
Division Chief of Applications Architecture, Branch Chief (Programs, Plans & Policy), Artificial Intelligence Specialist and Computer Specialist.

Prior to his federal career, Mr Georgieff was Lead Scientist II of the Biochemistry Section for the Albuquerque National Laboratories, and Quality
Control Chemist for International Minerals and Chemical Corporation.

About the workshop:

Organisations lose situational knowledge through employee resignations, retirements, and rotations/promotions (R³), and in many organisations
rarely are the aspects of situational knowledge captured before employees leave. If aspects of R³ have been captured, it’s been by happenstance,
i.e., without knowledge management all you have is happenstance. Considering the high rate of potential baby boomer retirements, is
happenstance good enough? Perhaps you simply haven’t evaluated the loss of knowledge. Perhaps R³ is expendable, i.e., hire more replacements.
If so, what do the remaining employees infer from this type of thinking and action? If people are important to the organisation as leadership has
voiced, then how can knowledge retention by happenstance be good enough? Endless questions to ponder!

CKO Georgieff will augment his keynote presentation Let’s talk about, “Is your knowledge worth retaining?” with this workshop to facilitate a
“learning” discussion of do you fear knowledge retention? and what to do with your fear?
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