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The pitch goes down from the previous word. A key word is spoken more slowly. A vowel sound is stretched. A pause after the word is spoken. Accompanying emphasis in body language .
What this is doing is causing the emphasized word to be highlighted as particularly important, signaling to the other person that when they infer meaning from your sentence, they should take particular care with understanding the meaning you have given to this word. Emphasis may also be created or increased by pausing just before the word or phrase to emphasize. This can be more subtle than heavy accentuation of the word itself. Emphasis can also be added with body language, for e ample by nodding or tilting the body forward slightly in time with verbal emphasis. Emphasis works by the contrast principle, where emphasizing something makes it different from the thing around it. Where it stimulates needs, such as withaggressive body language, it may use the arousal principle to get people stimulated. Emphasis can also be caused by repetition, with subse!uent repeats increasing the importance being signalled. "ultiple repetition thus says #this is very, very important.#
(ou may well have spotted that emphasis invokes the opposite. "ary, not Tom. $ittle, not big. (ou can use this if you want to imply a contrast. #&t#s warmtoday# invokes memories of cold days, making today seem even warmer. #(ou are very kind# contrasts the other person with less kind people, setting up their identity as a generous person ,and allowing you to ask something else of them-.
Emphasis indicates arousal When a person uses greater emphasis, more fre!uently, then this is a typical indication that they are emotionally aroused in some way. &t may be a simple passion for the subject. &t may also be anger .. other language and non.verbal signals will indicate which.