7 FLAGSHIP APPLICATION OF MSC

MOHAMAD SHAZRIM BIN MOHD SHAHRIN 2012871978 BM1124B MADAM FAUZIANA BINTI FAUZI

The MSC Flagship Applications

To accelerate the objectives of Vision 2020 (to transform Malaysia into knowledge based society), a path has already be defined through seven innovative Flagship Application. These applications are engineered to jump start the MSC initiative and create a multimedia utopia for innovative producers and users of multimedia technology. The Flagship Applications are: 1. Electronic Government 2. Multipurpose Card 3. Smart School 4. Telehealth 5. R&D Cluster 6. E Business 7. Technoprenuer Development

Electronic Government

The Electronic Government initiative was launched to lead country into the Information Age. It will prove both how the government operates internally as well as how it delivers to the people of Malaysia. It seeks to improve convenience, accessibility and quality of interactions with citizens and businesses; simultaneously, it will improve information flows and processes within the government to improve speed and quality of policy development, coordination and enforcement.

The 7 pilot projects of the Electronic Government Flagship Application are follows;

1. Project Monitoring System (SPP II) 2. Human Resource Management Information System (HRMIS)

3. Generic Office Enviroment (GOE) 4. Electronic Procurement (EP) 5. Electronic Services (E-services) 6. Electronic Labour Exchange (ELX) 7. E-Syariah

Multipurpose Card

The National Multipurpose Card seeks to develop a single and common platform for a Multipurpose Card (MPC) that will enable the government and private application providers to implement smart card solutions without duplications of effort and investment.

The objectives of the MPC Flagship Application are; To provide the government and payment application, and other future applications on a single MPC platform. To provide enhanced services to customers; and To enhance security and convenience of existing and new applications delivered on the MPC platform.

MyKad developed by the National Registration Department (JPN) and private ICT developers that create a common platform for smart card solutions. The objective is to provide a secure ID platform for private and Government transactions and processes. So far this projects has attracted many private applications but still limited of public applications, e.g. license, has been minimal. This is because access to infrastructure, e.g. card readers, lack of buyin from other agencies and poor public perception of security limits public usage of other applications on MyKad. Multiple agencies such as NRD, MAMPU, Pos Malaysia and NITC are required to ensure that MyKad application successful.

The card is embedded with a security enhanced 64K microprocessor chip that is multifunctional across varying systems. MyKad applications are: 1. National ID 2. Driving License 3. Passport Information 4. Touch n Go 5. Health Information 6. MEPS Cash 7. ATM 8. Public Key Infrastructure

Smart School

The Smart School Flagship Application is driven by the need for Malaysia to make the transformation from an industrial to an information-based economy. It is also a learning institution that has been systemically reinvented in terms of teaching-learning practices and school management in order to prepare students to practice self-assessed and self-directed learning focusing on individual archievements and development.

The Smart School Flagship Application comprises of these following: 1. School Teaching-Learning Materials 2. Smart School Management System 3. Smart School Technology Infrastructure 4. School Assessment System 5. System Integration 6. Help Desk / Support

Telehealth The Telehealth initiative aims to keep the people in the wellness paradigm, through the seamless availability of health information and virtual health services thus transforming the way healthcare services are delivered and accessed. Definition of Telehealth is a multimedia network linking all prayers have to provide products and services in health care. The four pilot projects of Telehealth Flagship Application are: 1. Teleconsultation (TC) 2. Mass Customised / Personalised Health Information and Education (MCPHIE) 3. Lifetime Health Plan (LHP) 4. Continuing Medical Education (CME)

R&D Cluster MSCs Research and Development Cluster (R&D) flagship application pools corporate resources and creates environment to further promote the development of next-generation multimedia technologies. Incentives to encourage R&D development activities have already been formulated. Under the 7th Malaysia Plan (7MP) allocation for research and development (R&D) will increased to RM1 billion (RM629 million for 6MP), Another RM2 billion will provided for related infrastructure facilities and services. In allocating and utilizing resources, research agencies and universities will be subject to a competitive bidding process. Research agencies and universities will, therefore, be encouraged to identify and market intellectual property with commercial pontential. To catalyze R&D activities in the MSC, the following programs have been initiated: 1. MSC R&D Grant Scheme (MGS) 2. MSC Student Attachment Programs (SAP) 3. Collaborative R&D efforts between firms, universities and research

institutes 4. Exhibitons (local and overseas) 5. MSC Technology Forum Series

Borderless Marketing The Borderless Marketinng Flagship Application is developed on the premise that multimedia technology can be used by businesses to more efficiently and better serve their customers across different time zones, and effectively reach out to new customers. Examples of Borderless Marketing are: Telemarketing Online Information Service Electronic Commerce Digital Broadcasting

TELEMARKETING Telemarketing is method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Examples of Telemarketer; Malaysia Airlines Golden Boutiques Buy and Fly card sales training Utusan Melayu Classified Advertising Outbound Telemarketing and recruitment Jabatan Kesihatan Wilayah Counter Customer Service Skills RHB Bank Call Centre Outbound Telemarketing Training New Straits Times Classified Ads- Call Centre & Face to face service Palace of the Golden Horses Time share appointment setting and Customer Service HSBC Bank Malaysia Berhad Branch training of financial products sales Malaysia National Insurance Sales training for a Child Education plan

ONLINE INFORMATION SERVICES Online information and news providers can set up their information hub in the MSC to collect, store, process and distribute their information to a world market. ELECTRONIC COMMERCE Electronic commerce or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks

Supply chain management

Internet Marketing

Online transaction processing

Electronic data interchange

Inventory management system

Automated data collection systems

DIGITAL BROADCASTING In Malaysia, digital television broadcasts, or DTV, can be received via cable, internet, satellite, or via free over-the-air (OTA) digital terrestrial television much like analog television broadcasts have been

Satellite television

Digital terrestrial TV

Broadband and IPTV

Mobile TV

World Wide Manufacturing Web

The World-wide Manufacturing Web is a The World-wide Manufacturing Web government initiative to provide the optimal environment for manufacturing and manufacturing-service companies

(WMW) Flagship Application aims to provide a conducive environment for

these high value-added manufacturing

activities to be pursued using multimedia and information technology

utilizing multimedia technology to create

and deliver value-added services and products to their customers around the globe

Examples of World Wide Manufacturing Web Incentives for computerization and automation and creation of venture capital funds Launching of Malaysias Second Industrial Master Plan (IMP 2) 1996 Asiatravelmart.com-offers mobile-commerce transaction to WAP users (worlds first) E-Business within MSC status Companies 33 (15 in Yr 2000) companies E-Business Software / applications development SMEs (watchesplanet.com) Second Worldwide Automotive Conference Papers

BENEFITS OF FLAGSHIP APPLICATION Flagship Application Benefits

1. E-Government (MAMPU) Specialized software designed to automate administrative processes Government agencies host web portals to provide information and services Additional 7 pilots currently planned

Improved transparency and responsiveness of Government towards public Cost savings and improve information flow and processes within Government Time savings and improve speed and quality of services to the public

2. MyKad (NRD) Government multipurpose card launched and made compulsory for all citizens 9 different applications were initially planned for use with MyKad Other Government agencies and private sector also developed applications using MyKad 3. Smart School (MOE / MDeC2) Infrastructure upgraded and specially designed software used as part of concept of integrating IT in pedagogy Concept piloted in 88 schools National roll out planned by 2010

Secure ID platform for various public and Government transactions and processes Cost savings as avoid issuing multiple cards, reduction of paperwork and fraud Time savings and convenience, single source of personal information

Promotion of ICT literacy, encourage creativity and self-learning amongst teachers and students Cost savings and more efficient administration of schools Time savings as reduce paperwork and administrative duties

4. Telehealth (MOH) Aim to offer holistic, individualized and quality healthcare to public

Improving overall standard of healthcare, increase public access to