19 lesser known, but highly readable TYPEFACES

Images and text: Wikipedia Chosen by: Monica Thomas @ PrettySmartSites.com

 AkzidenzAkzidenz-Grotesk and Georgia are the official fonts of the American Red Cross. Cross.

 Albertus is used for the street name signs in the City of London, London, City of London Corporation and London Borough of Lambeth. Albertus has frequently been used by the band Coldplay. Coldplay. The font was for instance used on the covers of Parachutes,. Nearly all of John Carpenter's films begin and end with whitewhiteonon-black credits, set in the Albertus typeface, without any scrolling.

 The font is used widely in documents issued by the University of Birmingham. Birmingham. A modified version of Baskerville is also prominently used in the Canadian government's corporate identity program programnamely, in the 'Canada' wordmark. wordmark.

 More recently, Bembo is the typeface used for volumes in the Everyman's Library series. It is also the principal typeface in the Rough Guides series of travel books.

 Bodoni has been used for a wide variety of material, ranging from 18th century Italian books to 1960s periodicals. In the 21st century, the late manner versions continue to be used in advertising, while the early manner versions are occasionally used for fine book printing. Nirvana's logo is written with Bodoni. Bodoni. Lady Gaga's logotype is currently set in Bauer Bodoni with generous spacing.

 Calson has the warmth and personality of 18th century printing; bringing back the charm of the English past, ready to be deployed in the service of modern goals.

 In 2003 the New York Times introduced a more unified Cheltenham typographic palette for its headline use in the print edition. IDG's ...for Dummies series of howhow-to books are set in ITC Cheltenham.

 The cover of Pet Sounds, Sounds, the Beach Boys album The cover of LA Woman by The Doors The cover of On the Corner by Miles Davis EasyJet EasyJet, , the low cost airline. Oxfam GB uses this for their Be Humankind branding

 The film Rocky's Rocky's title is Franklin Gothic Heavy Cardiff University uses Franklin Gothic as its main corporate typeface. Bank of America's logo uses Franklin Gothic Condensed. Lady Gaga's cover text on her second album, The Fame Monster.

 The National Health Service in the UK currently uses the Frutiger font as its standard typeface. The Citizens Advice service uses Frutiger as its official typeface. The London School of Economics service uses Frutiger as its official typeface. The British band Muse use Frutiger in their band logo.

 Futura remains an important typeface family and is used on a daily basis for print and digital purposes as both a headline and body font. The font is also used extensively in advertisements and logos, notably by IKEA (until 2010), Volkswagen, Volkswagen, Shell Petrol and HP in their print ads. For example, the font is used for the title logo of the 1999 film American Beauty.

 Garamond is considered to be among the most legible and readable serif typefaces for use in print (offline) applications. It has also been noted to be one of the most ecoeco-friendly major fonts when it comes to ink usage.

 When British Railways was created by nationalisation in 1948, Gill Sans was used in much of its printed output, including timetables. Other users included Penguin Books' iconic paperback jacket designs from 1935, and Gill Sans became Monotype's fifth best selling typeface of the twentieth century.

 Original materials for the Obama campaign used the serif Perpetua. Perpetua. Later, however, upon hiring John Slabyk, Slabyk, and Scott Thomas, the campaign made the change to Gotham, and the font was used on numerous signs and posters for the campaign. The International Herald Tribune praised the choice for its "potent, if unspoken, combination of contemporary sophistication (a nod to his suits) with nostalgia for America's past and a sense of duty."

 Its use has included the Tube map, nameplates and general station signing, signing, as well as much of the printed material issued by the Underground Group and its successors; also by the nationalised British Road Services in the immediate postpost-war era.

 The typeface Optima is used for the Vietnam Veterans Memorial and was used by the 2008 John McCain presidential campaign. campaign. Optima is also used as the official branding typeface for Est Este Lauder Companies, Companies, the University of Calgary, by Aston Martin.

 It remains one of the most widelywidely-used (and copied) text typefaces, has been adapted to virtually every type of technology. It is one of several related typefaces by Zapf, each showing influence of the Italian Renaissance letter forms.

 It is used in Paris Mtro, tro, tramways, buses and RER parts operated by the RATP in lele-dede-France.

 Sabon is used as the official logo typeface of Stanford University. University. It remains a favourite among the discerning and it looks particularly good the bigger one uses it, which is why magazines like Vogue and Esquire use a slightly modified version of it for headlines

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