Practical production- initial ideas for my product- questions to my target audience Record gender of person: Hi I am about to start my Foundation

Portfolio for AS media and I would be very grateful for any feedback. Please would you answer a few questions from me- this will only take a couple of minutes and I would really appreciate your help. Please circle your age: Under 15 Question 1 Do you read magazines? Yes No 15-35 years 36 years and over Male Female

If no thank the person for the time today- end of survey Question 2 Do you read the following: (please circle) Print magazine Question 3 Which magazine genres are you most likely to buy? (please circle) Fashion Question 4 Which music magazines have you read in the last year? (please circle) Kerrang! Question 5 What do you like to see in a music magazine in terms of content? (please circle your top 3 that apply) Celebrity news Surveys and polls Photographs Gossip Horoscopes New talent Book reviews Gigs Film reviews Adverts Competitions Mojo We love pop Rolling Stone NME Q Lifestyle Beauty Music Sport Hobbies Webzines (Magazines on line) Both print and on the internet

Festivals

Question 6 Which type of music would you prefer to listen to? (please circle) Indie Question 7 How much would you spend on a print magazine? (please circle) Less than 2 Question 8 How often would you buy a magazine? (please circle) Weekly Question 9 What are your needs when reading a magazine: (please circle all that are relevant) To gain knowledge Entertainment Question 10 How do you spend your spare time: (please circle top 2 choices) Gaming Craft/ hobbies Question 11 Please circle the statement that best describes you: Student Unemployed Apprentice Employed full time Employed part time Nature Social networking Meeting friends Shopping Reading TV Sport Sense of belonging Escapism from daily jobs and tasks Bimonthly Monthly Quarterly 2-3.99 4 or more Classical Pop Rock

Thank you for taking the time to help me today- Gabby

Initial survey results

Number in age band in survey
45 40 35 30 25 20 15 10 5 0 Under 15 15-35 36+ years Number in age band

50 people took part in the survey. I aimed to speak with people from my target audience age group 15-35 years.

Number in survey

I also wanted to have a fairly even number of male and female participants as I want my magazine to appeal to both genders.

35 30 25 20 Number in survey 15

My first question was if the survey group read magazine. 20% did not and for these people I ended the survey as the other questions were not relevant. 40 people did read magazines.

10 5 0 M ale Female

Question 2 Do you read magazines

No Question 2 Do you read magazines Yes

10

20

30

40

50

Question 3 From the 40 yes responses- how do you read magazines

I then asked about the type of magazines read. The results told me that for maximum sales I needed to produce an interesting and engaging print magazine which made references to the webzine. On the webzine I should also refer to the print magazine. This use of multiple platforms will extend my potential readership.
Which magazine genre are you most likely to buy?

Print Webzine On line and print

Fashion Lifestyle Beauty Music Sport Hobbies

I found out that many of my target audience do in fact read music magazines however there is much competition on newsagents magazine racks with both fashion and beauty genres.

Which music magazines have you read in the last year

Kerrang! 20 Q 10 0 NME Roling Stone We love pop Mojo Which music magazines have you read in the last year Number

Within the music genre my target sample of readers showed clear interest in Kerrang! , NME and MOJO. The youngest in the survey selected We love pop and the eldest selected Rolling Stone.

Some music magazines eg IMR also review books and films. This is not the preferred content from my survey so these will not feature in my magazine. There is a large demand for information on celebrities and new talent. Gossip and horoscopes will not be features. Photographs are popular so this shows that photographs need Preferred content of magazine to be of a high Horoscope quality with Competitions intertextual links 30 Celebrity reviews to features. 25 Photographs 20 Photographs will Number 15 Gossip Book reviews allow easy 10 Film reviews Film reviews reading/ grazing of 5 New talent 0 Horoscope the magazine.
Number highlighted by readers as top 3 content
Gigs Adverts Festivals Gossip Surveys and polls

Indie featured heavily in my survey as best music at 22/40 or 55%. This supports my idea of an Indie magazine. The most popular selection of typical price is 2-3.99. Monthly was the most popular buying interval. The pie chart Needs of readers in survey shows that the main need identified by the readers is to gain To gain knowledge information. Escapism The second Entertainment main need is Belonging for entertainment. The readers do not believe they read the magazine for a sense of belonging or for escapism. This might be true or it maybe that the readers dont recognise their needs. My magazine must be informative and engaging.

How target audience spend their free time

My target audience have little interest in hobbies or nature. Adverts and features must have links to social networking as the readers do this more than meet friends

Gaming 20 TV 10 Reading Shopping Hobbies Sport 0 Social networking Meeting friends Number Nature

socially.

Employment status of those in survey

18 16 14 12 10 8 6 4 2 0

Number

Status

I asked the most personal question at the end. This was something I learned when doing surveys at GCSE. I couldnt ask what social class/ group people were

Number

pl oy ed

FT

Ap pr en t ic e

St ud en t

pl oy ed

Un em

Em

from so I asked their employment status instead to give me an idea

Em

pl oy ed

PT