REPORT ON: INDIAN COLA-GOING INTERNATIONAL ABSTRACT

This report evaluates the differences between International marketing and Domestic marketing and evaluates the advantages of International marketing. This report also suggests an ideal way to enter International Markets. No new things were discovered in this report.

INTRODUCTION
The two segments based on the age and gender are identified and are targeted with efficient strategies. The profits of the company have soared up since the last improvements and after the expansion into Southern state of Kerala. Thus, there is a scope of Business to Business marketing and International Marketing.

OBJECTIVES
The main objective of the report is to identify the modes of Entering into the International Market To identify the differences between International and Domestic markets

RESEARCH METHODOLOGY
The data used in this report are secondary sources which include published books, Internet articles and Blogs

THEORITICAL FRAMEWORK
BUSINESS TO BUSINESS MARKETING
If a businesss presentation is targeting another business then that kind of marketing is called Business to Business marketing. B2B marketing was first originated in the Niche goods but later expanded to all kinds of markets. In Business to people, the product is directly sold to the consumer, but in the B2B marketing the product is sold in bulk to another organisation or the intermediate is sold to the other business.

ADVANTAGES OF B2B MARKETING

1. The overall volume of B2B transactions is much higher in volume than the volume of B2C transactions ( Shelly and Gary, System Analysis and Design; Cengage Learning, pp:10) 2. For a company, it would be advantageous as it increases the amount of cash in hand 3. Work can be split between organisations and ensure faster delivery of the product

SALIENT FEATURES OF THE B2B MARKETING

As stated above, the B2B marketing involves a lot of volume in the transactions and this B2B marketing is guided by an International tariff barriers. The exchange of money occurs in a common currency.

DIFFERENCES BETWEEN B2B AND B2C

The main difference between B2B and B2C is the reason and purpose of buying the product. In B2C, the buyer directly consumes the product or service. But in B2B it is not necessary that our product, in the next step should reach the customer. In B2B market, the buyer considers more risk due to high investment of money. For instance, if the consumer doesnt like our cola drink, he throws it away and switches to another drink; But after buying the product, if the company finds anything wrong in our product, it loses a huge sum of money and may file a petition against us for violating the deal. So its a risky one.

INTERNATIONAL MARKETING MODES OF ENTERING INTERNATIONAL MARKETS

To enter into an International marketing, the factors that are to be considered are ownership advantages, Internationalisation advantages and Location advantages as well. The company opts for political stability, cheap labour and better climatic conditions. One of the efficient modes of entering into the international market is by contract manufacturing which would establish the company in the host country for a larger time.

DIFFERENCES BETWEEN INTERNATIONAL AND DOMESTIC MARKETING

The main difference between International and Domestic marketing is that the exchange takes place in different currencies or the companies choose a common currency. International Marketing has trade barriers where as domestic marketing has no such restrictions. There is an interference of government in the

FINDINGS SUGGESTIONS
Entry into international marketing via contract manufacturing is better for a cola manufacturing firm

CONCLUSIONS