WENDY PADOB

917.648.4410 wpcreative@yahoo.com

Award-winning CREATIVE DIRECTOR, CONTENT COPYWRITER specializing in advertising, branding, digital, direct marketing & sales promotion. Proven success launching new products, emerging technologies & global brands across diverse industries & media (interactive, traditional, social, mobile, tablet). Top tier ad agency, Fortune 500 & consulting expertise Exceptional multimedia writer (digital, print, video, broadcast) Strong 360 conceptual, strategy, research & editorial skills Proficient in content development, curation, SEM marketing & UX/ UI design Excellent project management, team building & organizational capabilities

CONSULTANT, WP Creative Synthesis New York, NY

2007Present

Develop & write brand communications for leading advertising, corporate & marketing / design clients. Assemble / collaborate with diverse teams. Fluent in all formats: names, tags, websites, emails, ads, brochures, newsletters, white papers, presentations, etc. ACCOUNTS: Alcott HR, Brooklyn Integrative Medicine, Creatalyst (mobile app), CTAM Europe, DAVO Financial Technologies, Dennis Hodges Photography, Hawkeye (Cablevision, Interactive Patient Care), JWT (United Healthcare), MJM (Sara Lee), North Shore Animal League, Novak Legal Video, Opera Solutions, Organic (PepsiCo), Pearson (GlobalEnglish), Publicis (SanofiPasteur), SK Graphic Design, Starwood Hotels & Resorts, Young & Rubicam / Wunderman (American Express, Dell), et. al.

SR. MARKETING WRITER, CONTENT MGR., Time Warner Cable (Corporate) Stamford, CT

2004-2007

PRODUCTS: Digital Cable, Digital Phone, DVR, HDTV, High-Speed Internet (Business Class, Roadrunner), Interactive TV Services (Caller ID on TV, Games, Instant News, Start Over), Live Chat, Video on Demand (AOD, HBO, Showtime, Starz), et. al. Managing writer for Corporate Marketing, Advertising & Online groups. Worked across organization with SVPs, SMEs & internal / external teams to write brand awareness, consumer, b2b & employee campaigns launching new products & bundled services: Created web, print, video & broadcast communications for all TV, high-speed data, voice & interactive entertainment products. Repositioned product suite; originated verbal / visual identity strategies for companys first brand campaign across channels. Led web rebranding, writing & editing for new consumer site (Timewarner.com + 31 regionals), multicultural marketing & sales extranets & corporate intranet: new user flows, landing pages, copy & design templates, emails, banners, user guides, chats, etc. Wrote creative briefs, presentations, PR / marketing support & training materials, direct mail, ads, sales collaterals, kits, etc. Developed change communications, corporate & social initiatives, awards, education, trade events & special promotions. Oversaw all brand / product messaging, nomenclature, style guides, field editors, design / CMS production team & agencies.

ASSOC. CREATIVE DIRECTOR, 20 Century Fox TV New York, NY & Los Angeles, CA

th

2002-2004

Assisted Executive Director in overseeing writing, editorial & creative services department during Nielsen TV sweeps. Researched and wrote topical news stories, on-air promotions, marketing collaterals, PR / media kits, sales videos, etc. Supervised TV & radio productions, photo shoots, edits, talent, music, voice recordings, graphics, clearances, staff & vendors.

SR. COPYWRITER, Digitas New York, NY

19992002

ACCOUNTS: Allstate Insurance, American Express (Personal / Corporate Cards, Merchants, Small Business Services, Travel & Leisure), Ann Taylor, Chivas Regal, Crown Royal, New York Times, Starwood Hotels, Teach For America, et. al. Collaborated with direct marketing & digital teams to write integrated campaigns, rich media websites, direct mail, ads, etc. Developed e-commerce & acquisition / loyalty sites for major brands: Allstate, Ann Taylor, American Express, Crown Royal, etc. Wrote content strategies, presentations, branded campaigns, interactive tours, tutorials, case studies, user manuals, emails, etc. Created fundraising site & print campaign launching new agency to clients & nonprofit partners (Jane Goodall, TFA, United Way).

SR. WRITER, EDITOR Grey Entertainment, WP Creative Synthesis New York, NY

19921999

ACCOUNTS: ABC, Arvida Disney, Cajun Films (Business Week, Time-Life Books, U.S. News & World Report), Canyon Ranch Spa, Cond Nast Pubs., G2 Direct & Digital (AT&T, Citibank), Madison Square Garden Network, Publicis Modem (GE, John Hancock Insurance, NFIB, Priceline, Unilever), SeaDream Yacht Club, Wunderman (Nationwide Insurance, USPS), et. al. Developed national advertising, marketing & promotion campaigns for premier media, publishing & travel / leisure clients. Wrote brand names, tags, jingles, commercials, POS / retail displays, print ads, direct mail packages, PR / sales kits, etc. th Trained editorial staff at major publisher of 10 largest U.S. newspaper to write live radio scripts for weekly distribution. Formed boutique agency with fashion photographer & film director; oversaw copy, art / design, productions, edits, clients, etc.

EDUCATION Vassar College, B.S. Psychology; NYU Graduate School (Communications) SPECIAL TRAINING Business English (Cambridge CPE), TV / Radio Production, Photography, Health Sciences SAMPLES Visit promo site at www.wpcreativesynthesis.com to view interactive, integrated & identity work