Christopher Nguyen, PhD Co-Founder & CEO

Big Data, Big Opportunities

From Buzz to Biz
Presented on December 6, 2013

Step 1 Instrument Calibration

What

do you get when you cross

Atlantic

Titanic

About Halfway!!

What
do you get when you cross

If

Big Data Hadoop are not enough

What
do we need?

WHAT is Big Data

Big Data Denition Standard

Problems
Huge Volume High Velocity Great Variety

BIG DA T A PROBL = EMS

Alternative Denition BIG DATA + BIG COMPUTE
automatic customer segmentation

=BIG OPPORTUNITIES
Learn from Data Predict the Unknowns! from the Knowns

WHATs ! the big deal?

Ive had! big data! since the 60s

WHATs ! the big deal?

Weve had! the sun! for a few ! thousand years,! right?

Big Data: The question isnt WHAT. Its WHY.

Competitive Advantages It Brings

Holistic business insights! See underlying patterns! Predict unknowns from knowns! Automate decisions!

Technology Cost/Benet Threshold

Why

WHERE did Big Data Technology come from

A Timeline of Big Data Techology

MapReduce! Paper

Doug! Cutting

Hortonworks

Qi Lu

Google Search
Build biggest! Index of the! Internet Jeff! Dean

MapR! Cloudera
Eric14

Hadoop

Hadoop

98

04

06

09

11

WHAT SHOULD Big Data Analytics LOOK like

100%

% Respondents with Big Data Projects Already in Operation

HOW

are people operationalizing Big Data

50%

2012

2013

0% EMA Research, Operationalizing Big Data

Google BigQuery

Interactive,! Ad Hoc Business Query

Finance Marketing Engineering Sales

Insight Discovery on! Aggregated ! Operational Data

Employee Engagement with Operational Data goes through the roof

Mobile Ad Platform
100+ Million Devices Ad Targeting CTR Prediction !

Customer Service Provider

Product Recommendation Cross-channel ! User Experience Optimization!

Are there Patterns of Big-Data SUCCESS

Have a Data-driven CULTURE

If we have data, lets go with that. If all we have are opinions, lets go with mine.
Jim Barksdale, former Netscape CEO

Google Search Latency Experiment

User Survey Opinion

We prefer 30-result pages to 10-result pages

Empirical Data
The extra 500ms causes users to search by 25% less
Marissa Mayer, Google then-VP

Thats $12 Billion per year!

Distributed Self Service Data Tools

Centralized Data Service Bureau

VS.

Centralized Data Service Bureau

Why?
Users didnt ask enough questions. !
!

Why not?

Didnt work out

Friction too high.!

Distributed, Self-service Data Tools

Team self collect, analyze, & learn from own data Lower latency to insight Positive feedback loop to improve tools

Watch WHICH pattern your Chief Data Officer chooses

Think BIG about Big Data Opportunities

Build Me the Biggest Hangars & the Longest Runways I will make sure the planes come
Eric Schmidt, Google then-CEO

WHY Think Big about Big Data

Big Data + Machine Learning

Algorithms

Brain

+ +

Data

Experiences

= =

Models

Wisdom

Deep Learning Neuron

Human

Machine
(Source: http://capone.mtsu.edu/wlangsto/)

Deep Learning Neural Networks

Human

Machine
(Source: http://www.doc.ic.ac.uk/~nd/surprise_96/journal/vol2/cs11/article2.html)

Reading Digits in Zip Codes

Geoff Hinton, Yann Lecun, et al.

Demo
!

http://www.cs.toronto.edu/~hinton/adi/index.htm

Google Brain Project 16,000 Computers to Recognize Cats

and 19,999 other concepts Andrew Ng et al.

Application

Unsupervised Image Classication

Source: http://www.nytimes.com/2012/06/26/technology/in-a-big-network-of-computers-evidence-of-machine-learning.html!

Words are Vectors

Mikolov et al.
Portugal China + Bejing = Lisbon
!

!!!
Source: http://gigaom.com/2013/08/16/were-on-the-cusp-of-deep-learning-for-the-masses-you-can-thank-google-later/

Machine Translation

Quoc V. Le et al.

Source: http://arxiv.org/pdf/1309.4168v1.pdf

Computing Paradigm Shift

Computing Pattern

Computing Pattern

Implicit Pattern Learning

Abstractions by

Machine Intelligence

Explicit High-Level Instructions

Abstractions from

Human Intelligence

Big Data + Big Compute

will lead to super-human

Machine Intelligence
in 10+ years

Why

SUMMARY
WHAT & WHY of Big Data EXAMPLES & BEST PRACTICES of Big Data EXCITING FUTURE IMPLICATIONS of Big Data

Thank you!