Microenvironment 1.Suppliers- the company may obtain three types of resources:1.fixed assets 2.current asstes(water,energy)3.

labor
In the U.S., 100% of the standard beverages, salty snacks, beef, pork, poultry, cheese, eggs, sauces & dressings, soup, yogurt packaging paper and cleaning chemicals used in our restaurants are produced in the U.S. Throughout the year, they buy produce from all over North America, from tomato farmers in Ohio and Arkansas, bell pepper growers in Florida and Canada to cucumber growers in Georgia.

In the UK, pork sausage sold is from 100% British pork. In the European Union (EU), ham and produce is sourced within the in the EU

2.Intermediaries-1.physical distribution(transportation company or warehousing)2.-Middle man(wholesalers,retailers,resellers)-Financial intermediaries-Marketing services agencies 3.Customers-categories of customers 1.consumer markets(final consumers)individuals who buy g&s for personal consumption 2.industrial markets-organizational consumers,bsn consumers,for use in the production process 3.government markets-who buy in order to produce public services or transfer these goods to others who need them. 4.International market-foreign buyers including producers,consumers,resellors,governments 4.Competitors- 1.direct-companies that produce or sell similar goods 2.indirect-what can be substituted 3.intro-industrial-competitors among companies that compete for the consumers purchasing power 5.Publics-1.financial publics-ex.banks,investment funds,alte banci care evalueaza riscul investitiilor.2government publics-fisc-ul ,primarii,preturi.3.media publicsnewspapers,magazines,tv4.citizen action publics (consumer organizations,non profit org.) Macroenvironment 1.Demographic-age,race,ethnicity,location.import factor 2.Economic-problems: (income distribution and purchasing power of consumers;inflation;recession) Strategies:1)improve existing products,introduce new ones,reduce production hours,waist and cost of materials.2)to maintain or expend customer services-sales of replacement parts or repair services 3)to promote the product value: (comp what sell luxury goods),try to demonstrate quality and durability of their products. 3.Technological factors:very import,new technologies reduce production cost and give import competitive adv.

4.Natural factors/natural resources-company should concern of the env problems:1)the lack of raw materials.2)increased cost of energy 3)increased level of pollution 4)government intervention in natural resources management 5.Cultural factors:-the persistence of cultural values-the existence of subcultures-life style-the role of families and women in society; 6.Legal/political factors:-general political climate;-the degree of concentration of political powers-the types of political organizations;-government agencies-legislation regulating business activity;