Results of Study

The samples consist of 80 respondents with 33 male and 47 females with 50% of the
respondents are at the age of 21-23 and 33.8% between age 24-26. Most of the respondents
(51.3%) are Diploma holders and 37.5% are Bachelor Degree holders and are drawing and
earning an income range from S$20,001 to S$40,000.
*Pie chart attached on Appendix
Gender
Frequency
Male
Valid Female
Total

Percent

Valid Percent

Cumulative Percent

33

41.2

41.2

41.2

47

58.8

58.8

100.0

80

100.0

100.0

Age
Frequency

Percent

Valid Percent

Cumulative Percent

18 - 22

5.0

5.0

5.0

21 - 23

40

50.0

50.0

55.0

24 - 26

27

33.8

33.8

88.8

Valid 27 - 29

2.5

2.5

91.3

30 - 32

6.3

6.3

97.5

33 - 35

2.5

2.5

100.0

80

100.0

100.0

Total

Highest Education
Frequency

Percent

Valid Percent

Cumulative Percent

PSLE

1.3

1.3

1.3

A Levels

3.8

3.8

5.0

Diploma

41

51.3

51.3

56.3

Valid Bachelor

30

37.5

37.5

93.8

Masters

3.8

3.8

97.5

pHD

2.5

2.5

100.0

Total

80

100.0

100.0

Income
Frequency

Percent

Valid Percent

Cumulative Percent

< S$20,000

22

27.5

27.5

27.5

S$20,001 - 30,000

25

31.3

31.3

58.8

S$30,001 - 40,000

23

28.8

28.8

87.5

S$40,001 - 50,000

5.0

5.0

92.5

> S$50,000

7.5

7.5

100.0

80

100.0

100.0

Valid

Total

Demographics such as age, gender, income and education is believed to have relationship
towards online purchase behaviour.
A independent T-test is conducted to test on these hypotheses:
1) Genders
H 0 There is no significant difference for both male and female average apparel spending
online.
H 1 There is a significant difference in the average apparel spending between male and
females
Group Statistics
Gender
On average, how much do

Male

you spend on apparels each

Female

purchase?

Mean

Std. Deviation

Std. Error Mean

30

1.73

.740

.135

42

1.43

.770

.119

Independent Samples Test

Levene's

t-test for Equality of Means

Test for
Equality of
Variances
F

Sig.

df

Sig.

Mean

Std. Error

95%

(2-

Difference

Difference

Confidence

tailed)

Interval of the
Difference

Equal
On average,

variances

how much do

assumed

you spend on

Equal

apparels each

variances

purchase?

not

.054

.817 1.683

Lower

Upper

70

.097

.305

.181

-.056

.666

1.695 64.087

.095

.305

.180

-.054

.664

assumed

However, the result from Independent T-test has shown that Sig. value (2-tailed) is 0.097 and > 0.05
Sig. value. This refers to both genders have no significant difference in average apparel spending and
accept null hypothesis.

2) Age group
ANOVA
On average, how much do you spend on apparels each purchase?
Sum of Squares
Between Groups

df

Mean Square

3.403

.681

Within Groups

38.375

66

.581

Total

41.778

71

Sig.

1.170

.333

Multiple Comparisons
Dependent Variable: On average, how much do you spend on apparels each purchase?
Scheffe
(I) Age

(J) Age

Mean

Std. Error

Sig.

Difference (I-J)

18 - 22

21 - 23

24 - 26

27 - 29

30 - 32

95% Confidence Interval

Lower Bound

Upper Bound

21 - 23

.083

.458

1.000

-1.49

1.66

24 - 26

.125

.467

1.000

-1.48

1.73

27 - 29

.167

.696

1.000

-2.22

2.55

30 - 32

.667

.557

.919

-1.24

2.58

33 - 35

-.833

.696

.919

-3.22

1.55

18 - 22

-.083

.458

1.000

-1.66

1.49

24 - 26

.042

.201

1.000

-.65

.73

27 - 29

.083

.554

1.000

-1.82

1.98

30 - 32

.583

.364

.765

-.67

1.83

33 - 35

-.917

.554

.740

-2.82

.98

18 - 22

-.125

.467

1.000

-1.73

1.48

21 - 23

-.042

.201

1.000

-.73

.65

27 - 29

.042

.561

1.000

-1.88

1.97

30 - 32

.542

.375

.835

-.74

1.83

33 - 35

-.958

.561

.713

-2.88

.97

18 - 22

-.167

.696

1.000

-2.55

2.22

21 - 23

-.083

.554

1.000

-1.98

1.82

24 - 26

-.042

.561

1.000

-1.97

1.88

30 - 32

.500

.638

.987

-1.69

2.69

33 - 35

-1.000

.763

.884

-3.62

1.62

18 - 22

-.667

.557

.919

-2.58

1.24

21 - 23

-.583

.364

.765

-1.83

.67

24 - 26

-.542

.375

.835

-1.83

.74

27 - 29

-.500

.638

.987

-2.69

1.69

33 - 35

-1.500

.638

.366

-3.69

.69

18 - 22

.833

.696

.919

-1.55

3.22

21 - 23

.917

.554

.740

-.98

2.82

24 - 26

.958

.561

.713

-.97

2.88

27 - 29

1.000

.763

.884

-1.62

3.62

33 - 35

30 - 32

1.500

.638

.366

-.69

3.69

The Sig. Value between group on age and spending is 0.333 and it is > 0.05. This has shows
that the age group does not have any statistical significance differences with spending.
3) Income

ANOVA
On average, how much do you spend on apparels each purchase?
Sum of Squares df Mean Square
Between Groups

1.632

Within Groups

40.146 67

Total

41.778 71

Sig.

.408 .681 .608

.599

Multiple Comparisons
Dependent Variable: On average, how much do you spend on apparels each purchase?
Scheffe
(I) Income

(J) Income

Mean Difference (I-J) Std. Error

Sig.

95% Confidence Interval

Lower Bound Upper Bound

S$20,001 - 30,000

.289

.242

.839

-.48

1.06

S$30,001 - 40,000

.313

.245

.802

-.46

1.09

S$40,001 - 50,000

.539

.426

.807

-.81

1.89

> S$50,000

.289

.362

.958

-.86

1.44

< S$20,000

-.289

.242

.839

-1.06

.48

-.72

.77

< S$20,000

S$20,001 - 30,000

S$30,001 - 40,000

S$40,001 - 50,000

S$30,001 - 40,000

.024

.236 1.000

S$40,001 - 50,000

.250

.421

.986

-1.08

1.58

> S$50,000

.000

.357 1.000

-1.13

1.13

< S$20,000

-.313

.245

.802

-1.09

.46

S$20,001 - 30,000

-.024

.236 1.000

-.77

.72

S$40,001 - 50,000

.226

.990

-1.11

1.56

.422

> S$50,000

-.024

.358 1.000

-1.16

1.11

< S$20,000

-.539

.426

.807

-1.89

.81

S$20,001 - 30,000

-.250

.421

.986

-1.58

1.08

S$30,001 - 40,000

-.226

.422

.990

-1.56

1.11

> S$50,000

-.250

.500

.993

-1.83

1.33

< S$20,000

-.289

.362

.958

-1.44

.86

S$20,001 - 30,000

.000

.357 1.000

-1.13

1.13

S$30,001 - 40,000

.024

.358 1.000

-1.11

1.16

S$40,001 - 50,000

.250

.500

-1.33

1.83

> S$50,000
.993

The Sig. Value between group on income and spending is 0.608 and it is > 0.05. This has
shows that the income does not have any statistical significance differences with spending.

4) Education
Descriptives
On average, how much do you spend on apparels each purchase?
N Mean Std. Deviation Std. Error 95% Confidence Interval for Mean Minimum Maximum
Lower Bound

Upper Bound

PSLE

1.00

A Levels

2.00

1.414

1.000

-10.71

14.71

Diploma

36

1.58

.770

.128

1.32

1.84

Bachelor 28

1.50

.745

.141

1.21

1.79

Masters

1.00

.000

.000

1.00

1.00

pHD

2.50

.707

.500

-3.85

8.85

Total

72

1.56

.767

.090

1.38

1.74

ANOVA
On average, how much do you spend on apparels each purchase?
Sum of Squares
Between Groups

df

Mean Square

3.528

.706

Within Groups

38.250

66

.580

Total

41.778

71

F
1.217

Sig.
.311

The Sig. Value between group on income and spending is 0.311 and it is > 0.05. This has
shows that education does not have any statistical significance differences with spending.