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BIBILOGRAPHY
INTERNATIONAL
%ro$ess o( %lanning and e/e$*ting t!e $on$e%tion, %ri$ing, %ro&otion, and distri0*tion o( ideas, goods, and servi$es and to $reate e/$!anges t!at satis(y individ*al and organi.ational o0 e$tives
D$'ens$ ns % Ma!&e"$ng
+ons*&er Marketing vs. B*siness-to-B*siness Marketing )o&esti$ Marketing vs. 1oreign Marketing +o&%arative Marketing International Marketing vs. Glo0al2M*ltinational Marketing )o&esti$ Marketing vs. International Marketing - si&ilar in nat*re 0*t not in s$o%e ,s$ale-3 - di((erent in degree 0*t not in kind3
- E/%loitation - Erosion o( a Nation4s "overeignty 'ros - 'o#er and 'restige - "o$ial Res%onsi0ility - Market 'er(or&an$e
Cha!a*"e!$s"$*s % MNCs
De%$n$"$
Cha!a*"e!$s"$*s % MNCs
De%$n$"$
n +, S"!#*"#!e - n*&0er o( $o*ntries in #!i$! t!e (ir& does 0*siness - $iti.ens!i% o( $or%orate o#ners and to% &anagers
Cha!a*"e!$s"$*s % MNCs
De%$n$"$
n +, Pe!% !'an*e - $o&&it&ent o( $or%orate reso*r$es to (oreign o%erations - a&o*nt o( re#ards (ro& t!at $o&&it&ent
Cha!a*"e!$s"$*s % MNCs
De%$n$"$
Beha.$ !0 A""$"#de
E"hn
*en"!$*$", - orientation to#ard !o&e $o*ntry - $entrali.ation o( de$ision &aking - e((i$ient 0*t not e((e$tive
Beha.$ !0 A""$"#de
P
l,*en"!$*$", - strong orientation to !ost $o*ntry - de$entrali.ation o( de$ision &aking - e((e$tive 0*t not e((i$ient
Beha.$ !0 A""$"#de
Ge
and Gro#t! "ales and 'ro(its )iversi(i$ation In(lation and 'ri$e Moderation E&%loy&ent "tandards o( Living 6nderstanding o( Marketing 'ro$ess
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