Google Caffeine And The New Ranking Factors

Google Caffeine is the name given to Google's "Next Generation" search engine, which it will use to ran and index all the ages on the wonderful world wide we!" According to all indications, this is not #ust another one of Google's infamous $ dates, !ut a ma#or "%verhaul" of its index and algorithm, the com lex formula and calculations Google uses to rank all we! ages, including &ours" 'f that doesn't sound ominous enough, according to (att Cutts )Google * okes erson+ one data!ase is alread& showing Google Caffeine, and the full !lown version will !e released after the holida&s" The reasoning !ehind this, Google doesn't want to u set we!masters and site owners during the lucrative holida& !u&ing season" 'n the ast, other ma#or Google $ dates have come around this time of the &ear, most nota!l& the "Florida $ date" which severel& affected man& we! sites and we!masters"

Recentl&, Google has !een more aware and much more generous to we!masters !& !eing more o en and forthcoming in regards to how it indexes its ages" This time around, we!masters were even given acces to a !eta version of Caffeine which Google released last summer )',-+ where we!masters could check to see how well their ke&words and site would fare in this new search index" This !eta site )www."sand!ox"google"com+ has now !een taken down !& Google"

/ike an& rofessional search engine marketer who works online, ' was constantl& checking m& sites and ke&words in Google's new search engine" ' have drawn some conclusions from what ' have o!served, !u lease !e aware it is often ver& foolish to draw conclusions and make redictions from &our own small sam ling of results" 0ou can end u with egg on &our face ver& 1uickl&, es eciall& when &ou consider Google is ro!a!l& still making ad#ustments and refinements on Caffeine as it anal&2es the results"

3owever, there are certain ranking factors that even Google is telling us a!out, mainl& "*ite * eed" or how fast &our site loads will la& a art in how it's ranked" 4e have also heard a lot a!out "5roken /inks" and if &our age or site has them, then it will ro!a!l& !e ranked lower" %f course, linking out to "5ad Neigh!orhoods" will ro!a!l& still not !e a good ractice if &ou want higher rankings within Google" 't should not come as a shock or a sur rise, that "%ver6All 7age 8ualit&" will la& a greater role in how well &our age ranks" 9ee in mind, Google is like an& other com an& utting out a roduct, if that roduct doesn't have a high standard of 1ualit&, it reflects !adl& !ack on ever&one concerned" Google's *:R7s )*earch :ngine Results 7ages+ is the ke& to all their online revenue, the& must do ever&thing in their ower to kee that roduct fast, relevant, current and a!ove all, something of high 1ualit&"

Therefore, ex ect "%n7age Factors" to la& a much greater role in Google Caffeine" 8ualit& uni1ue content, age design, good navigation, title, meta tags, descri tion, ke&word densit&, alt tags, age views !ounce rate, traffic num!ers, time s ent on age, and the num!er of social !ookmarks ma& la& an increased role in achieving high rankings" A erfectl& o timi2ed ke&worded age, with the ke&word in the title, descri tion, meta tags, alt tags, on the age""" will ro!a!l& get &ou ranked higher in Caffeine, a well as most search engines on the we!"

This ma& !e ure s eculation on m& art, !ut one of the areas Caffeine will !e addressing or incor orating is "*ocial 5ook(arking", that is the num!er of social !ookmarks a age receives will determine how high it is ranked" ' also !elieve one of the ma#or reasons these !ookmarks will !ecome much more im ortant has to do with the whole nast& issue of link !u&ing"

Now, the integrit& of Google's index is not in 1uestion, !ut an& savv& marketer or we!master knows an& individual or com an& with dee ockets and huge resources can !u& their wa& into the to s ot" ;es it Google's attem t to sto it, link !u&ing and ke&word ositioning is a thriving industr& on the we!" Rightl& or wrongl&, mone& and unlimited resources will get &ou or &our com an& to the to in organic search, regardless of which search engine &ou're targeting"

All moral and ethnical issues aside, the small we!master and<or online marketer is stuck right in the middle, with Google on one side and these ma#or multinational com etitors on the other" /ooming on th hori2on is Google Caffeine, a new sheriff in town= 4hat new rules will this sheriff !ring>

The ma#or 1uestion here is this? has the im ortance of !acklinking !een down la&ed in this new index in favor of the ke&worded domain and onsite content and o timi2ation> 3as there !een a ma#or shift to listing more 1ualit& content rather than rel&ing on the num!er of !acklinks a site is receiving, even from im ortant related themed sites> The ma#or ro!lem and 1uestion to Google is this? if links can !e !ought how do &ou kee &our organic results democratic and fair, which was the original intention of /arr& 7ag and *erge& 5rin when the& started Google in @--A" %ne ossi!le solution is social !ookmarking"

4ill we see an ever growing im ortance of social !ookmarks and links in this new index" 't is 1uite eas& to !u& @,,, links, !ut getting @,,, or @,,,,, "re6tweets" is a little more difficult, similarl& getting two o three thousand "diggs" ma& !e a little harder to ull off" *ame goes for ;el"icio"us !ookmarks, Face!ook fans""" well &ou get the icture" 4ill Google's use of these new social sites make Caffeine faster, more relevant, more current and most im ortantl& of all, can it !ring some democrac& !ack into their index>

%f course, nothing in Google's new index will !e that cut and dr&, that !lack and white" %ther ranking factors such as age of site, ast histor& and re utation, traffic num!ers, authorit& !randing""" will all la& a role in whether &our site gets listed on that all im ortant first age" 3owever, on age factors ma& la&

a greater role 6 title, meta tags, descri tion, ke&word densit&, alt tags, age views, !ounce rate, time s en on age, and the num!er of social !ookmarks ma& la& an increased role in achieving high rankings" 4e!site s eed or how fast &our site loads ma& also !e a new ranking factor"

$nderl&ing this whole issue is the fact which man& ex erienced we!masters<marketers alread& know, Google's *:R7s is not a one6trick on& an&more" For ver& lucrative )moneti2ed+ ke&word hrases, Google's results are !roken u into Five categories""" 'nfo listings, Bideo listings, News /istings, *ho ing /istings and Cor orate /istings" Forget Caffeine, this is ro!a!l& the fairest move Google has made in the last few &ears to make its *:R7s more democratic"

Another even more u22ling issue for me concerning Google Caffeine is how much em hasis or ranking ower will it lace on "9e&worded ;omains", domain names which have &our ke&word or ke&word hrase in them" 4ill these domains !e ranked higher> 4e!masters and marketers for &ears have !een telling us we should alwa&s ick domain names which have our ma#or ke&words in them" Cust common sense reall&, someone searching for "!rown widgets" will more likel& than not find that item at a domain called !rownwidgets)dot+com or !rownwidget)dot+com" The ma#or *:% reasoning, all &our !acklinks will inherentl& have &our searched ke&word in the $R/, thus !ringing it u in the rankings" Against this whole !ackdro , ever&one has to reali2e the we! itself is evolving, new sites like Twitter, Face5ook""" have changed the whole c&!er landsca e" /ikewise, the we! user is also changing and !ecoming more we! savv& in how the& use the we!" 4ill search engines, not onl& Google, take a !ack6 seat role in how we find stuff on the we!> As ma#or sites are !randed into the we! user's s&che, will these users go directl& to these sites, !&6 assing the search engines altogether> As the we! evolves, ke&worded domains will !ecome more valua!le and this value will !e reflected in the 1ualit& of the site" 'f &ou're making thousands or even millions from &our ke&worded domain, &ou can afford to invest in 1ualit& content and design" Cream rises to the to " Graduall&, as these domains !ecome more valua!le, the& will ro!a!l& !e sna ed u !& marketers and com anies who know #ust how to ex loit them" Thousands u on thousands of ke&worded domains will ro!a!l& !e !ought u !& multi6!illion dollar cor orations who finall& reali2e what the we! has to offer" This new evolved we! will ro!a!l& !e much more narrower in sco e and ver& to ic s ecific" 'n the "next generation" we! the re6direct shall !e king=

4ill the role of the search engines, whether it !e Google or 5ing<0ahoo, !ecome less and less im ortant as savv& we! searchers go directl& to a site !& t& ing in the ke&worded domain to find what the&'re looking for on the we!> Cutting out the middleman ma& #ust !ecome a world wide assion as !ig multinational and full& funded cor orations sna u all these valua!le and lucrative ke&worded domains will we see these domains grow in im ortance and the search engines take more of a !ack6u role> 3uman nature dictates we alwa&s take the fastest route to our destination, and the we! will !e no exce tion to this rule" 3ave all the smart eo le at Google figured this out alread&, and designed the new Google Caffeine to reflect the growing im ortance of the ke&worded domain> %f course, we can onl& s eculate when it

comes to #ust what Google is lanning and doing with its next generation search engine, !ut will onsite factors and &our domain name la& a greater role in their organic *:R7s>

Regardless of what the new sheriff actuall& does, when the dust finall& settles on all these latest develo ments, the ke&worded domain will ro!a!l& !e standing tall, watching the sun rise on a !rand new da&" A!out the Author? Titus 3oskins is a full time online affiliate marketer" 3is livelihood is derived from D de ended u on search engine marketing D dail& monitoring of targeted ke&words, mainl& within Googl 3e runs numerous sites, including? Free (arketing Tools D 'nternet (arketing Tools"