Some companies tend to do better in short run, less than 2 years, and someone companies tend to do better in long

run, more than 5 years. Companies performance determines how well an industry does over time. To find the top and poor performers we would have to look at the total returns of that industry, a data hard to attain but is easily available through website such as orningstar. !eviewing the orningstar website, " find #erospace $ %efence, #irlines, Conglomerates, &ousehold products $ home improvements, and edicare industries are performing better in medium to long run. The industries that are performing poorly are scare goods and precious metals such as coal, gold, aluminium, and silver. 'ut since these are not manmade its nearly impossible to replenish them as per consumer demand so this trend is understood but looking out of the scare goods market, we find that industries such as farming $ related e(uipment, electronic gaming and media, and residential constructions has been slowed and doing poorly. The reasons for these could be government funding, government regulations, economic conditions, technology improvement and market risks. Consumer demand industry which is similar to market oriented demand will always tend to do better because ) arket*oriented firms have been shown to be among the more profitable and successful at maintaining strong competitive positions in their industries over time+ and )they also coordinate their activities around the primary goal of satisfying unmet customer needs+,-alker $ ullins, 2./01. 2olatility happens from time to time in all industries and this happens because as e3plained above the government regulations made for one industry tend to affect another industry in a positive or negative way. #nd some industries like electricity, foods, water will always do better in any situation because consumers always will be in need of these things no matter the how good or bad the economy is. Some industries will always do better than others because inherent risk is less or is favourable to the company and the consumer demand for those products is unchanging. #lso a factor which many analysts forget to see is the market share of a industry meaning which industry is dominant over consumers. # company or industry which can dominate consumer can ma4ority of the time has positive returns. "ndustry leaders who have sustained for long time say they have implemented the right strategies in their company ,!umelt, 2./.1. -alker $ ullins say the right strategy is consistent of scope, goals and ob4ectives, resource deployments, identification of a sustainable competitive advantage, and synergy ,2./01. "ndustries which have been doing better are usually driven by consumer demand and their essential needs to everyday life. 5or long run performers, we need to find industries which have constant returns and the industry which ahead is farm products. 5arming is essential to all life since we need food to eat for survival and though it might not have the returns we see with other industries of 6.*0.7, this industry has constant return between 8*/57 in last 5 years. -alker, 9.C., :r., $ ullins, :.-. ,2./01. Marketing Strategy: A decision-focused approach ,;th ed.1. <ew =ork, <=> c?raw*&ill @"rwin. Aorter, .B. ,/88C1. -hat is StrategyDHarvard Business Review, 74 ,C1 !umelt, !. ,2./.1 Strategy Land. !etrieved from http>@@www.strategyland.com@2./.@distributed*knowledge@ on C@2@2./0