g880201@mail.tnnua.edu.

tw

b.1936

(
)()

(symbol)(symptom)
Hippcrates, B.C.460B.C.377
1

1999 1-2
1


(symptom)

Calen,
A.D. 129-199 Semiotics

Semiotic

sign/signifier
/(signified)(signification)

Louis Hjelmslev, 1899-1965

(double articulation)

1969
(IASS)(Semiotica)3
Tzvetan
Todorov, 1939-
2
3

2002 26
23-31
2

 (semiology)

()
()

Smiologie
Smiotique 70 Smiologie
Smiotique 70
4
()Smiologie/ Semiology

Smiotique/Semiotic

Ferdinand de Saussure, 1857-1913

1857
the Linguistic Society of Paris
cole des Hautes

(Moustafa Safouan)

2001 5~7
3

tudes in Paris

1(Ferdinand de Saussure)

Cours de Linguistique Gnrale

1907-1911

social fact
conventions

functiondevelop

synchronical

sign as two sided entities

differences

/signifier
/signified

Signfied()

Sign()
tree

Signfier()

signifier

signified
arbitrarinessdog
chien
binary model

(signifer)(signified)

(arbitrariness)

(language)(parole)
(institution)
(event)
(synchronic) (diachronic)

()(associative relations)()
5

(syntagmatic relations)

Jonathan Culler

Roland Barthe, 1915-1980

(language)(parole)

(Charles Sanders Peirce, 1839-1914)

1861

Pragmatism

6
7

(Jonathan Culler)

1992
1-6
1999 91
Alex Potts Alex Potts, Sign, in Robert S. Nelson
& Richard Shiff ed., Critical Terms for Art History, Chicago & London: The University of Chicago
Press, 1996, pp.17-20.
6

 3(Charles Sanders Peirce)

(signal)
(icon)(symbol)

There is no smoke without fire

(interpretation)
7

 4
Sign 1

intrepretant
= Sign 2

() Object

reintrepretant
= Sign 3

reintrepretant
= Sign 4

()

unlimited semiotics

object

8
Mona Lisa

60 (the
meaning of meaning) C. S. Peirce, Elements of Logic, in The Collected Papers of Charles S.
Peirce II, Cambridge, Mass, 1932, p.330.
8

Lessing, 1729-1781
Laokoon

()

()
()

10
9
10

303

()

1981
99
9

() language

() visual form

()()

11

12

11
12

Alex Potts, Sign, 1996, pp.20-22.

Alex Potts, Sign, 1996, pp.22-23.
10

()
autonomy

denotation

13

13

H. G. (Blocker)

199204-205
11

visualizing
MicrosoftWindows
5

14

visual culture
15
pictorial turn

14

15

Nicolas Mirzoeff

2004 109-152

32 20019 76-89
12

16

(Jean
Baudrillard, 1929- )Frederic Jameson, b.1934-
pastiche

1999

2002

Chalumeau, Jean-Luc
1993

Lectures de LArt
1991 129 146

Collins, Jeff
1994

Hnault, Anne
2003

(Histoire de la smiotique)(
1992 )

Mirzoeff, Nicolas
2004
16

1999
196-200
13

Safouan, Moustafa
2001

Saussure, Ferdinand
2002

Culler, P.
1993

The Field of Cultural Production, Cambridge: Polity Press.

Damisch, Hubert
1998

Semiotics and Iconography, in The Art of Art History: A Critical Anthology, New York:
Oxford University Press1975, pp.234~241.

Mitchell, W. J. T.
1996

World and Image, in Critical Terms for Art History, Chicago & London: The University of
Chicago Press, , pp.47-56.

Potts, Alex
1996

Sign, in Robert S. Nelson & Richard Shiff ed., in Critical Terms for Art History, Chicago
& London: The University of Chicago Press, pp.17-30.

Peirce, Charles Sanders

1998

The Essential Peirce, 2 vols. Edited by Nathan Houser, Christian Kloesel, Indiana: Indiana
University Press.

14