Unlimited Marketing Budget Calculator

PLAN Marketing Investment Cost Per Lead (CPL) Leads Acquired CR#1: Leads Acquired => Silver Bullet Calls Kept Phone Appointments Kept CR#2: Silver Bullet Calls Kept => Face to Face CCS's Face to Face CCS's CR#3: Face to Face CCS's => Client Clients Acquisition Cost per Client Average Monthly Billing per Client # Transactions per Clients Gross Profit Total Profit ROI
Copyright 2005-2010, Eric Dombach, The Coaches Coach

$2,000 $200 10.0 80% 8.0 50% 4.0 25% 1 $2,000 $2,000 12.0 95% $22,800 1140%

ACTUAL $2,000 $200 10.0 80% 8.0 50% 4.0 25% 1 $2,000 $2,000 12.0 95% $22,800 1140%

Notes: Your monthly investment in marketing strategies to procure leads (telemarketing, targeted direct mail, e-blasting, etc.) Your estimated CPL based on historical results using the marketing strategies you've selected. The number of leads actually acquired through your investment in these marketing strategies. What percentage of the leads you've acquired will you convert into Silver Bullet Calls? (To improve this Conversion Rate, study the following lessons: Sizzling

Hot Bio and 5 Step Follow Up System ). the 11 Objections , Silver Bullets , and Eric Live 1

Projected Silver Bullet Calls with your leads. What percentage of the Silver Bullet Calls will you convert into face to face CCS's with your leads? (To improve this Conversion Rate, study the following lessons: Overcoming

through 9 ).

Projected face to face CCS's with your prospects. What percentage of face to face CCS's will you convert into clients? (To improve this Conversion Rate, study the following lessons: Eric

Live 1 through 9 , 100% Sales Process, How to Use the Profit

Equation, Closing CCS's Like a Pro ).

Projected number of new clients. Projected investment you must make to acquire a single client based on your conversion rates. What will your average monthly billing be per each new client? How many times will you bill your client this amount? Typically, a number of months that they will be on your coaching program. What is your gross profit on each client billing? Less credit card fees, etc. Projected profit derived from this investment. Projected ROI derived from your marketing investment this month.

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Monday
Emails/Admin

Tuesday
Emails/Admin

Wednesday
Networking Event

Thursday
Review your Vision Book & Affirmations

Review your Vision Review your Vision Book & Affirmations Book & Affirmations

Emails/Admin

Phone Fun (Do SB Calls and Book CCS's!)

Phone Fun (Do SB Calls and Book CCS's!)

Phone Fun (Do SB Calls and Book CCS's!)

Phone Fun (Do SB Calls and Book CCS's!)

Strategic Partner Meeting Travel/Break

Strategic Partner Meeting Travel/Break

Strategic Partner Meeting Travel/Break

Strategic Partner Meeting Travel/Break

Client Coaching
Execute your TMP and Conduct CCS's

Client Coaching
Execute your TMP and Conduct CCS's

Client Coaching

Client Coaching

Client Coaching
Execute your TMP and Conduct CCS's

Client Coaching
Execute your TMP and Conduct CCS's

Client Coaching

Client Coaching

Review your Vision Review your Vision Review your Vision Review your Vision Book & Affirmations Book & Affirmations Book & Affirmations Book & Affirmations

Copyright 2005-2010, Eric Dombach, The Coaches Coach

Friday
Review your Vision Book & Affirmations

Emails/Admin

Phone Fun (Do SB Calls and Book CCS's!)

Strategic Partner Meeting Travel/Break

Execute your TMP and Conduct CCS's

Budgeting and Admin

Review your Vision Book & Affirmations