INTRODUCTION TO BANKING SECTOR

Banks play a role of considerable economic significance as intermediaries in mobilizing public savings and channelizing the flow of funds for productive purposes, keeping on the process of the economic growth of the country. Realizing the importance of the role of the banks in economic development, Government of India/Reserve Bank of India took several ma or initiatives after the country attained independence to gear the banking system to serve the national ob ective. !ne of the most momentous of such initiatives was the substitution of private ownership by public ownership, through the medium of an ordinance, of the "# largest commercial banks in the private sector on "$ %uly "$&$. 'his has popularly come to be known as nationalization of these banks without which it would not have been possible to transform the class banking into mass banking and align bank credit to serve the planned priorities and social needs. Branch e(pansion programmers formulated by the Reserve Bank of India aimed at making available necessary banking facilities in all parts of the country specially the unbanked rural and semi urban areas. 'his was perceived as essential for implementation of pro ect for rural development and up liftment of economically weaker sections and also spreading the banking habit even in the remote areas of the country. Banks assisted in the rehabilitation of sickly weak industrial units and in the prevention of unemployment, which would result from the closure of industrial units for want of credit. )easures thus mentioned substantially contributed to the channelizing of the bank credit "

tithe various sectors of the economy which involve inter alia, flow of credit to sectors, which were hitherto neglected or the so called *priority sectors+. ,n efficient financial sector is an engine for economic growth. It converts the fuel of savings into kinetic energy for the economy. 'he banking industry which is at the core of the financial sector must take the lead. 'he reform process started in the $-+s has given the industry a great opportunity. .ot only must the sector become more efficient it must also identify sectors having growth opportunities and devise strategies to move savings into these sectors.

CURRENT SCENARIO
/urrently, overall banking in India is considered as fairly mature in terms of supply, product range and reaches even though reach in rural India still remains a challenge for the private sector and foreign banks. 0ell1 computerized foreign banks are beginning to compete seriously with the nationalized banks. 'hey aim at a profitable and wealthy part of the market and, in contrast to the nationalized banks, do not recognize any social responsibilities to small account holders or to a rural and semi urban clientele. ,lmost 2-3 of the businesses are still controlled by 4ublic 5ector Banks 645Bs7. 45Bs are still dominating the commercial banking system. 'he bank system is facing the challenges with stiff competition and advancement of technology8 the services provided by banks have become more easy and convenient. 'he competitive character has been promoted by facilitating the entry of foreign banks. 'he country is flooded with foreign banks and theorem stations. 9fforts are being put to give a satisfactory service to customers. 4hone banking and net banking are introduced. 'he entire system has become more convenient and swift. 'ime is given more importance than money.

BANKING SERVICES
0ith years, banks are adding services to their customers. 'he Indian banking industry is passing through a phase of customers market. :e customers have more choices in choosing their banks. , competition has been established within the banks operating in India. 'he new age I' 6Information 'echnology7 is bringing about sweeping changes in the ;

banking industry, forcing them to re1engineer many of their basic processes and systems. <ew of the technology1driven electronic banking services being offered are viz. ,utomated 'eller )achines ,'), 9lectronic /learing 5ervice 69/57, 9lectronic <unds 'ransfer 69<'7, tele1banking, internet banking etc. .ew technological capabilities could be effectively used to create value and to better manage customer relationship. Reddy 6;--"7 stated =Banks are at different stages of technology adoption partly due to their different legacies, as much as the differences in their strategic approaches to computerization and technology absorption>. 'he foreign banks are ahead in offering better banking services and products, coupled with smart use of I' adoption and have considerably achieved high operational efficiency6RBI ;--"7.?yas 4 6;--#7 concluded that there was effective implementation of e1banking services in case of private banks and foreign banks, whereas, nationalized banks were found to have lesser degree of computerization .@r.Rangara an, the former @eputy Governor, Reserve Bank of India, says =Indian banks have to conform to international accounting standards, if Indian banks are to get their due place and recognition in the global financial market> 6%ankiraman "$$#7.

BANKING TECHNOLOGY
<inancial reforms had its impact on Indian banks and financial institutions. In the fast changing financial environment, fierce competition and changes in the regulatory policies created uncertainty and risk for the Indian banking industry. Realizing this fact, academicians and practitioners highlighted in their studies that information source in banks is of capital importance and they look at information technology as strategic response to changing financial environment/challenges 6,mmayya"$$&7. 'he Rangara an /ommittee Report6"$2$7 was the first path breaking step in this direction, which highlighted that computerization must be looked upon as a means to improve customer service and efficiency and that the banks+ workforce should realize that mechanization would lead to growth and employment e(pansion 6Bide "$$A7. 5ubseBuently, .arasimham /ommittee 6"$$;7, while highlighting the problems faced by Indian public1sector banks, and, as an antidote to the identified lacunae, also stressed the need for greater measure of computerization in banks.

'he committee observed that modern banking involves great deal of processing of mass of information and commitment to technology is the only solution that ensures timeliness, accuracy and resultant improved performance and enhanced customer service 6Bide "$$A7. !n similar lines, several academicians and practitioners argued that technology in banks would help to increase the level of productivity and customer satisfaction 6Girish and 4reetha "$$A7. 'o meet the challenges posed by the entry of foreign banks, Indian banks will have to invest heavily in technology to meet competition, reduce cost, improve customer service, improve productivity and offer new products/services. 'echnology in service organizations is important for success. 5ome scholars have studied technology in service organizations from different perspectives. :arsh 6"$$C7 studied beneficial aspects of technology and identified five ma or benefits of technology to a service organization. <irst, the eBuipment could be employed in place of work force. 5uch substitution of eBuipment and machines for labour reduces cost of operation and increases efficiency. 5econd, introduction of technology may help to achieve standardization in the Buality of service. 'hird, higher service levels could be achieved by such blending of technology. <ourth, service organizations can maintain close links with their customers by hooking up in the computer networks such technologies permit one firm to link itself with the information system of the other hand, thereby, be in touch. <inally, technology may be useful in directing employees+ behavior and enhancing status and motivation. ,mmayya 6"$$&7, along with Godse 6"$$A7,while appreciating the introduction of information technology in banks, stressed on training needs of people who play crucial role in turning the hardware and software and networking tools into a powerful combination to aid the bank in improving the service Buality and performance. 5alma 6"$$27 studied technological reforms in the banking sector. 'he emphasis on technology as the key factor for improving performance and increasing productivity in banks has been well e(emplified by her through illustrations. )ost Indian banks, mainly private ones, are hastening to interconnect their country wide branches 6,ishah "$$A7. Deeping on the lines of promoting speed, 5BI has introduced 9lectronic <und 'ransfer 5ystems 69<'57 in thirty branches in si(teen cities in two schemes, #

5tate Bank Instant Remittance 65BIR7 and 5tate Bank Rapid Remittance 65BRR7 when remittances are made the same and the ne(t day respectively 65hanker "$$E7.)any authors, while studying customer service and bank marketing, have observed that the need for computerization/bank automation has arisen because customers e(pect their cheBues to be encased within a reasonable time, prompt realization of clearing cheBues, a Buick transfer of funds and timely receipt of correct statements of their accounts etc. 6/hidambaramand ,lamelu "$$&7. ,ll this can be possible if banks are automated

BF5I.955 5'R,'9GG
Increasing market share in India+s e(panding banking @elivering high Buality customer service )aintaining current high standards for asset Buality through disciplined credit risk management @evelop innovative products and services that attract targeted customers and address inefficiencies in the Indian financial sector.

INTRODUCTION TO BANKING SECTOR

'he :ousing @evelopment <inance /orporation Himited 6:@</7 was amongst the first to receive an *in principleI approval from the Reserve Bank of India 6RBI7 to set up a bank in the private sector, as part of the RBIIs liberalization of the Indian Banking Industry in "$$#. 'he bank was incorporated in ,ugust "$$# in the name of I:@</ Bank HimitedI, with its registered office in )umbai, India. :@</ Bank commenced operations as a 5cheduled /ommercial Bank in %anuary "$$E. :@</ is India+s premier housing finance company and en oys an impeccable track record in India as well as in international markets. 5ince its inception in "$AA, the /orporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. :@</ has developed significant e(pertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. 0ith its e(perience in the financial markets, a strong market reputation, large shareholder base and uniBue consumer franchise, :@</ was ideally positioned to promote a bank in the Indian environment. :@</ Bank began operations in "$$E with a simple missionJ to be a World Class Indian Bank. 0e realized that only a single minded focus on product Buality and service

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e(cellence would help us get there. 'oday, we are proud to say that we are well on our way towards that goal.

:I5'!RG !< :@</ B,.D

:@</ B,.D H'@ was incorporated in ,ugust "$$# in the name of I:@</ Bank Himited+, with its registered office in )umbai, India. :@</ Bank commenced operations as a 5cheduled /ommercial Bank in %anuary "$$E. If ever there was a man with a mission it was :asmukhbhai 4arekh, <ounder and /hairman1 9meritus, of :@</ Group. HDFC BANK LTD was amongst the f !st to set "# a $an% n the #! &ate se'to!( The $an% was n'o!#o!ate) on *+th A"g"st ,--. n the name of /HDFC Ban% L m te)01 w th ts !eg ste!e) off 'e n 2"m$a ( It 'ommen'e) o#e!at ons as a S'he)"3e) Comme!' a3 Ban% on ,4th 5an"a!6 ,--7( The $an% has g!own 'ons stent36 an) s now amongst the 3ea) ng #3a6e!s n the n)"st!6 (

:@</ is IndiaIs premier housing finance company and en oys an impeccable track record in India as well as in international markets. 5ince its inception in "$AA, the /orporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. :@</ has developed significant e(pertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. 0ith its e(perience in the financial markets, a strong market reputation, large shareholder base and uniBue consumer franchise, :@</ was ideally positioned to promote a bank in the Indian environment. In a m 3estone t!ansa't on n the In) an $an% ng n)"st!61 T mes Ban% was me!ge) w th HDFC Ban% Lt)(1 effe't &e Fe$!"a!6 841 8+++(

DISTRIBUTION NET9ORK :@</ Bank is headBuartered in )umbai and the Bank+s distribution ,s of %une C-, ;-"C, the Bank+s distribution network was at C,""$ branches and "",-22 ,')s in ",2$" cities / towns an increase of EEE branches and ",CA$ ,')s over ;,E&# branches and $,A-$ ,')s in ",#"& cities / towns as of %une C-, ;-"; and total employees is &&,-A&

2ISSION 0orld /lass Indian Bank Benchmarking against international standards. 'o build sound customer franchises across distinct businesses Best practices in terms of product offerings, technology, service levels, risk management and audit K compliance

VISION STATEMENT OF HDFC BANK

'he :@</ Bank is committed to maintain the highest level of ethical standards, professional integrity and regulatory compliance. :@</ Bank+s business philosophy is based on four core values such asJ1 ". !perational e(cellence. ;. /ustomer <ocus. C. 4roduct leadership. #. 4eople. 'he ob ective of the :@</ Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one1step window for all his/her reBuirements. 'he :@</ Bank plus and the investment advisory services programs 2

have been designed keeping in mind needs of customers who seeks distinct financial solutions, information and advice on various investment avenues.

INTEGRATED FINANCIAL SERVICES

SECURITISATION

HDFC CHUBB GENERAL INSURANCE CO. LTD.

Future Activities

DISTRIBUTION

S9OT ANALYSIS OF HDFC

St!engths

:@</ bank is the second largest private banking sector in India having ;,;-" branches and A,""- ,')+s :@</ bank is located in ","A# cities in India and has more than 2-- locations to serve customers through 'elephone banking 'he bank+s ,') card is compatible with all domestic and international ?isa/)aster card, ?isa 9lectron/ )aestro, 4lus/cirus and ,merican 9(press. 'his is one reason for :@</ cards to be the most preferred card for shopping and online transactions

:@</ bank has the high degree of customer satisfaction when compared to other private banks 'he attrition rate in :@</ is low and it is one of the best places to work in private banking sector :@</ has lots of awards and recognition, it has received *Best Bank+ award from various financial rating institutions like @un and Bradstreet, <inancial e(press, 9uromoney awards for e(cellence, <inance ,sia country awards etc

:@</ has good financial advisors in terms of guiding customers towards right investments

9ea%ness

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:@</ bank doesn+t have strong presence in Rural areas, where as I/I/I bank its direct competitor is e(panding in rural market :@</ cannot en oy first mover advantage in rural areas. Rural people are hard core loyals in terms of banking services. :@</ lacks in aggressive marketing strategies like I/I/I 'he bank focuses mostly on high end clients 5ome of the bank+s product categories lack in performance and doesn+t have reach in the market 'he share prices of :@</ are often fluctuating causing uncertainty for the investors

O##o!t"n t es

:@</ bank has better asset Buality parameters over government banks, hence the profit growth is likely to increase 'he companies in large and 5)9 are growing at very fast pace. :@</ has good reputation in terms of maintaining corporate salary accounts :@</ bank has improved it+s bad debts portfolio and the recovery of bad debts are high when compared to government banks :@</ has very good opportunities in abroad Greater scope for acBuisitions and strategic alliances due to strong financial position

Th!eats

:@</+s nonperforming assets 6.4,7 increased from -."2 3 to -.;-3. 'hough it is a slight variation it+s not a good sign for the financial health of the bank 'he non banking financial companies and new age banks are increasing in India 'he :@</ is not able to e(pand its market share as I/I/I imposes ma or threat 'he government banks are trying to modernize to compete with private banks RBI has opened up to A#3 for foreign banks to invest in Indian market

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2anagement : HDFC Ban%

Name C M Vasudev Paresh Sukthankar Pandit Palande Bobby Parikh Keki Mistry Name Aditya Puri Renu Karnad Partho Datta A N Roy Vijay Mer hant Designation Chairman Executive Director Director Director Director Designation Managing Director Director Director Director Director

BUSINESS SEG2ENT
:@</ Bank offers a wide range of commercial and transactional banking services and treasury products to wholesale and retail customers. 'he bank has three key business segmentsJ

9ho3esa3e Ban% ng Se!& 'es;

'he BankIs target market ranges from large, blue1chip manufacturing companies in the Indian corporate to small K mid1sized corporate and agri1based businesses. <or these customers, the Bank provides a wide range of commercial and transactional banking services, including working capital finance, trade services, transactional services, cash management, etc. 'he bank is also a leading provider of structured solutions, which combine cash management services with vendor and distributor finance for facilitating superior supply chain management for its corporate customers. Based on its superior product delivery / service levels and strong customer orientation, the Bank has made significant inroads into the banking consortia of a number of leading Indian corporate including multinationals, companies from the domestic business houses and prime public sector companies. It is

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recognized as a leading provider of cash management and transactional banking solutions to corporate customers, mutual funds, stock e(change members and banks.

Reta 3 Ban% ng Se!& 'es;

'he ob ective of the Retail Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one1stop window for all his/her banking reBuirements. 'he products are backed by world1class service and delivered to the customers through the growing branch network, as well as through alternative delivery channels like ,')s, 4hone Banking, .et Banking and )obile Banking. 'he :@</ Bank 4referred program for high net worth individuals, the :@</ Bank 4lus and the Investment ,dvisory 5ervices programs have been designed keeping in mind needs of customers who seek distinct financial solutions, information and advice on various investment avenues. 'he Bank also has a wide array of retail loan products including ,uto Hoans, Hoans against marketable securities, 4ersonal Hoans and Hoans for 'wo1wheelers. It is also a leading provider of @epository 4articipant 6@47 services for retail customers, providing customers the facility to hold their investments in electronic form. :@</ Bank was the first bank in India to launch an International @ebit /ard in association with ?I5, 6?I5, 9lectron7 and issues the )aster card )aestro debit card as well. 'he Bank launched its credit card business in late ;--". By 5eptember C-, ;--E, the bank had a total card base 6debit and credit cards7 of E.; million cards. 'he Bank is also one of the leading players in the Lmerchant acBuiringL business with over E-,--- 4oint1of1sale 64!57 terminals for debit / credit cards acceptance at merchant establishments.

T!eas"!6;
0ithin this business, the bank has three main product areas 1 <oreign 9(change and @erivatives, Hocal /urrency )oney )arket K @ebt 5ecurities, and 9Buities. 0ith the liberalization of the financial markets in India, corporate need more sophisticated risk management information, advice and product structures. 'hese and fine pricing on various "C

treasury products are provided through the bankIs 'reasury team. 'o comply with statutory reserve reBuirements, the bank is reBuired to hold ;E3 of its deposits in government securities. 'he 'reasury business is responsible for managing the returns and market risk on this investment portfolio.

4R!@F/' !< :@</ B,.D

,//!F.' K @94!5I'5 59R?I/9 Banking should be effortless. 0ith :@</ Bank, the efforts are rewarding. .o matter what a customerIs need and occupational status, we have a range of solutions that are second to none. 0hether youIre employed in a company and need a simple 5avings account or run your own business and reBuire a robust banking partner, :@</ Bank not only has the perfect solution for you, but also can recommend products that can augment your planning for the future. It includes these servicesJ 1 5aving accounts. /urrent accounts. <i( deposits. @emat account. 5afe deposits lockers.

Sa& ngs A''o"nts

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'hese accounts are primarily meant to inculcate a sense of saving for the future, accumulating funds over a period of time. 0hatever person+s occupation, bank have confident that person will find the perfect banking solution. 'here some saving accounts likeJ 1 Regular 5aving ,ccountJ ,n easy1to1operate savings account that allows you to issue cheBues, draw @emand @rafts and withdraw cash. /heck up on your balances from the comfort of your home or office through .et Banking, 4hone Banking and )obile Banking. If you need money urgently then you can take money from the ,') machine. 'here are "$AA ,') centers across the country.

Sa& ng #3"s A''o"nt

Introducing the best banking option for you with :@</ Bank 5avings plus ,ccount. .ow you can get access to some of the finest banking facilities with :@</ BankIs 5avings plus ,ccount. ,ll you have to do is maintain an ,verage Muarterly Balance of Rs. "-,---/1.

Sa& ng 2a< A''o"nt

0elcome to a world of convenience. 4resenting 5avings )a( account, loaded with ma(imum benefits to make your banking e(perience a pleasure. By maintaining an average Buarterly balance of ust Rs. ;E,---/1 you get a host of premium services from :@</ Bank absolutely free.

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Sen o! C t =en A''o"nt

:@</ Bank appreciates your needs and endeavors, which is why, they present an account especially dedicated to customer, which like a dutiful child will help you fulfill your needs in the best manner possible.

No f! 33s A''o"nt
In an effort to make banking simpler and more accessible for customers, bank has introduced the I.o <rillsI 5avings ,ccount, which offers customer all the basic banking facilities. /ustomer can even avail of services like .et Banking, )obile banking free of cost. In this customer can put Nero Initial 4ay1in and a Nero Balance account

Inst t"t ona3 sa& ng a''o"nts

, specially designed account that offers twin benefits of a savings as well as a current account. /ustomer+s funds continue to earn you interest while he en oys hassle1free banking K a host of other features. ,ll this and more in a Nero Balance account.

Sa3a!6 A''o"nts
In this account customer can get salary from where he/she doing such ob and organization or company at where the customer of the bank in doing ob deposit their salary in to the salary account a person can get salary. 'here are various kinds of saving accounts in the :@</ Bank likeJ 1 4ay roll account. /lassic salary account. Regular salary account. 4remium salary account. @efense salary account. .o frills salary account. Reimbursement salary account.

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K )0s a)&antage a''o"nt

5tart saving for your child today and secure his/her future a sentence tells by the :dfc bank. !pen a 5avings ,ccount and transfer money every month into customer+s Dids ,dvantage ,ccount and watch the savings grow as customer+s child grows. 'he accumulated savings in the Dids ,dvantage ,ccount can over the years help in meeting customer childIs needs. )ain features and benefits of this account are as followJ1

C"!!ent a''o"nts
:@</ Bank /urrent ,ccount gives the power of inter1city banking with a single account and access to more than cities. <rom special cheBues that get treated at par with local ones in any city where branch, faster collection of outstation cheBues 6payable at branch locations7, free account to account funds transfer between :@</ Bank accounts to <ree inter1city clearing of up to "-- lakhs per month, bank+s priority services have become the benchmark for banking efficiency. .ow, with an :@</ Bank /urrent ,ccount, e(perience the freedom of multi1city banking. 4erson can have the power of multi1location access to his account from any of our A&" branches in C;A cities. .ot only that, he can do most of his banking transactions from the comfort of his office or home without stepping out. 'here are various kinds of current account in this bank likeJ 1

>3"s '"!!ent a''o"nt

:@</ Bank plus /urrent ,ccount gives the power of inter1city banking with a single account and access to more than cities. 4lus /urrent ,ccount reBuires maintaining an average Buarterly balance of Rs. "--,---.

T!a)e '"!!ent a''o"nt

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In todayIs changing business reBuirements, you need to transfer funds across cities, and time is of the essence. :@</ Bank 'rade /urrent ,ccount gives power of inter1city banking with a single account. <rom special cheBues that get treated at par with local ones in any city where bank have a branch, to free account to account funds transfer between :@</ Bank accounts, to free inter1 city clearing of up to E- lakhs per month, bank+s priority services have become the benchmark for banking efficiency. 'rade /urrent ,ccount reBuires maintaining an average Buarterly balance of Rs. #-,---.

>!em "m '"!!ent a''o"nt

Business needs a partner who can manage finances while concentrate on growing business. <orm this account customer can avail benefits of inter1city banking account that reBuires an average Buarterly balance of only Rs. ;E,---, offers 4ayable1,t14ar cheBue book facility K <R99 inter1city clearing transactions across our network up to Rs.;E Hacs per month. , /urrent ,ccount with the benefits of accessing account from a large network of branches, and through direct access channels 1 the phone, mobile, Internet and through the ,').

Reg"3a! '"!!ent a''o"nt

, /urrent account is ideal for carrying out day1to1day business transactions. 0ith the :@</ Bank Regular /urrent ,ccount, customer can access account anytime, anywhere, pay using payable at par cheBues or deposit cheBue at any :@</ bank branch. It also facilitates <R99 .9<' transactions K <R99 R'G5 collections for faster collections in account. Regular /urrent ,ccount reBuires to maintain an average Buarterly balance of only Rs. "-,---. 0ith a vast network of branches in cities all over the country, and access to a multitude of ,')Is, customer can keep track of all transactions anytime.

Re m$"!sement C"!!ent A''o"nt

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.o more paperwork, no more receipts to keep track of 1 a hassle1free account that allows deposit the reimbursements receive from company/organization on a monthly basis. 'o open this account a person has to follow these processesJ 4rocure an ,ccount !pening @ocument 6,!@7 from :@</ Bank. 6If person has ust oined, first reBuest to company to open up a 5alary ,ccount for particular person7. )ention 5alary ,ccount number and @ebit /ard number on the ,!@ so that @ebit card can be linked to both, 5alary ,ccount as well as new Reimbursement ,ccount. ReBuest company to directly credit cash payments to the Reimbursement ,ccount.

RFC ? Domest ' A''o"nt

<ull name of this account is Resident foreign currency account. :ave you accumulated foreign currency from travelling abroad freBuentlyO Received gifts from relatives in foreign currencyO !r earned it by any other means as approved by the Reserve Bank of IndiaO If so, open Resident <oreign /urrency @omestic ,ccount and manage foreign currency efficiently. 4erson can choose to set up your account either in F5 @ollar, Great Britain 4ound or 9uro. 'o open this accounts a person as to follow this processJ 1 /hoose the currency in which person wish to operate. !pen account with an initial amount as per the following1F5 @ollar P ;E- Great Britain 4ound P ;-- 9uro P ;E- and maintain an ,verage Muarterly Balance of the same amount.

F3e< '"!!ent a''o"nt

'ired of static transaction limits during peak seasonsO :@</ Bank <le(i /urrent ,ccount is the answer to changing banking needs during peak seasons. 0ith :@</ Bank <le(i /urrent ,ccount /ash @eposit and ,nywhere 'ransaction limits are a multiple of the balance you maintain in /urrent ,ccount. 5o, during peak seasons, customer get the benefit of higher transaction limits due to the higher average balances "$

maintained in account. 0hat+s more, during lean seasons, person need not worry about maintaining huge balances to en oy high transaction limits, which person anyway may not need. <le(i /urrent ,ccount reBuires to maintain a minimum ,verage )onthly Balance 6,)B7 of ust Rs. AE,---.

A#e< '"!!ent a''o"nt

'he top position is always the desirable position. 0ith the ,pe( current account, take business to a new high. !n maintaining an average Buarterly balance of Rs. "- lakhs, this account makes sure person make the most of every business opportunities coming his way. Fnlimited, free, anywhere Banking e(perience at the ,49Q is reserved for person who oints this. .

2a< '"!!ent a''o"nt

)a(imum benefits and minimum hassles for customer with )a( /urrent ,ccount with a Rs. E lakhs average Buarterly balance reBuirement, bank present to world of privileges that helps business e(pand and grow. <eatures like ma(imum free transaction limits including other beneficial features on this current account truly enhances business potential to the )a(imum.

F < )e#os ts se!& 'e

Hong1term investments form the chunk of everybodyIs future plans. ,n alternative to simply applying for loans, fi(ed deposits allow to borrow from own funds for a limited period, thus fulfilling needs as well as keeping savings secure. 4eople can invest his/her money into either in security market or gold or mutual fund or into a fi( deposits. 4eople always go to that way where he/she can get more benefits and minimum risks. 5o, for this purpose he has a better chance to deposits money in to the fi( deposit. ;-

If people believe in long1term investments and wish to earn higher interests on his/her savings, now is the time to invest money in :@</ bank <i(ed @eposit. Get up to $.AE3 on :@</ Bank <i(ed @eposit with an additional -.E-3 for 5enior /itizens. 0hatIs more .! 49.,H'G if withdraw part of the <@ in times of need. <le(ibility, 5ecurity and :igh Returns all bundled into one offering.

Reg"3a! f < )e#os t

,s per the rules and regulation of the bank a person can deposit their money in to a fi( deposit in the bank and can get the benefits of these facilities. .

F &e 6ea! ta< sa& ng f < )e#os t

In ;--&, it was announced for the first time that Bank fi(ed deposits booked by an Individual/:F< for E years K up to Rs. ",--,---/1 will be allowed e(emption under 5ec 2-/ of the Income 'a( ,ct,"$&" sub ect to necessary declarations taken from the /ustomer.

S"##e! sa&e! fa' 3 t6

/ustomer can en oy a high rate of interest along with the liBuidity of a 5avings ,ccount by opting for a 5uper 5aver <acility on his or her savings account. ,vail of an overdraft facility of up to AE3 of the value of his or her <i(ed @eposit.

Swee#: n fa' 3 t6

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@o you wish to avoid taking overdrafts, and still take advantage of your <i(ed @epositsO 'hen what you need is a 5weep1In <acility on savings account. Hink <i(ed @eposit to 5avings or /urrent ,ccount and use it to fall back on in case of emergencies. , deficit in 5avings or /urrent ,ccount is taken care of by using up an e(act value from <i(ed @eposit. 5ince deposits are broken down in units of Re "/1, customer will lose interest only for the actual amount that has been withdrawn. .

Demat a''o"nt se!& 'e

.owadays share market is becoming is the main occupation of the person. 5o to avoid faulty processes demat account is really most important for the share market and for the safety of shares it is most important. :@</ B,.D is one of the leading @epository 4articipant 6@47 in the country with over 2 Hac demat accounts. :@</ Bank @emat services offers a secure and convenient way to keep track of securities and investments, over a period of time, without the hassle of handling physical documents that get mutilated or lost in transit. :@</ B,.D is @epository participant both with 1.ational 5ecurities @epositories Himited 6.5@H7 and /entral @epository 5ervices Himited 6/@5H7.

Safe )e#os t 3o'%e!

, 5afe @eposit Hocker with :@</ Bank is the solution to person+s fear. Hocated at select branches in cities all over the country, bank+s lockers ensure the safe keeping of valuables. 9ligibility ,n individual 6not minor7, firms, limited company, associations, clubs, trusts, societies, etc may hire a locker. ;;

,dvantages of safe deposit locker in :@</ bank 0ide ,vailability. Hockers available in various sizes. i.e. 5mall, )edium, Harge and 9(tra Harge with varying rents. Hockers are rented out for a minimum period of one year. Rent is payable in advance. .o deposits are reBuired to avail a locker. %ust open an account and get the locker facility. 'here is a nominal annual charge, which depends on the size of the locker and the centre in which the branch is located. .omination for 5afe @eposit Hocker 'he Hockers and their contents can be nominated to people near and dear to you. .omination facility is available to individual hirer of 5afe @eposit Hocker. In the case of a sole hirer of a safe deposit locker, nomination can be made in favor of only one individual. 0here the safe deposit locker is hired in the name of a minor, the nomination shall be made by a person lawfully entitled to act on behalf of the minor. 'erms K /onditions <or obtaining a Hocker at :@</ Bank you must be an account holder with Bank. Hockers can be allotted individually as well as ointly. 'he Hocker holder is permitted to add or delete names from the list of persons who can operate the Hocker and can have access to it. Hoss of Dey is to be immediately informed to the concerned Branch.

LOAN SERVICES
In today+s competitive world everything happens only with the help of money or through the money every person need money. But some time a person has not cash on hand at that time he needs lone either from any friend or from any financial institute. Hone dose not mean that only lower class person needs it but also upper class person it is needed.

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,s per the reBuirement of the every person there are much type of loans are there in the :@</ bank.

>e!sona3 3oan
, person has so many dreams but some time due to scarcity of money a dream can+t be satisfy. 5o, here one solution for that person this is personal loan. <rom this he/she can fulfill their needs or reBuirement. It can be anything either a dream of vacation or son/daughter+s admission to college or any wedding, so personal loan can be helpful in this entire reBuirement. ,s person ordered in the hotel for tea or coffee and it is immediately came fast, same over here any person want to get a personal loan with the nominal documents he can get the loan.

Home 3oan
:@</ Bank brings, :@</ home loans to doorstep. 0ith over C- years of e(perience, a dedicated team of e(perts and a complete package to meet all housing finance needs, :@</ :ome Hoans, help people realize dream.

Veh '3es 3oan

.owadays the life is being so fast, time value is becoming more important so to reach at the destination of any business related occasion or for a boy to reach college or any where at the fi( time there are so many reBuirement of vehicles. But every people have no capacity to purchase vehicles with cash so for that here in the :@</ bank vehicles loan is available. 'here are many types of vehicles loan. 'ypes of vehicles loanJ 'wo wheeler loans. .ew car loan. ;#

Fsed car loan. 'ractor loan 6for agree culture business7. /ommercial vehicle loan.

5o, as per the reBuirement of the person there are these types of loans are available this are at the chip rate and hassel free from more documentation and other procedure. ,nd commercial businessman can get the benefits of the commercial vehicles loans. 'hus as per the need of different people there are vehicle loans available. ,nd also terms and condition are different as per the reBuirement.

E<#!ess 3oan #3"s

Bank offer 9(press Hoans 4lus at person @oorstep to help fulfill all his/her needs. 'he procedure

is simple, documentation is minimal and approval is Buick. It is helpful to person in repairing of house, 5chool admission or also in the family holiday.

Go3) 3oan
0ith :@</ BankIs Gold Hoan, person can get an instant loan against gold ewellery and ornaments. 'he procedure is simple, documentation is minimal and approval is Buick. , person can get A-3 loan on the value of the gold ewellery and ornaments. 'here is also availability of the overdraft on the gold ewellery. 0ith this a customer can get free additional services like free personalized cheBue book, free international debit card, and free net banking phone banking services.

E)"'at ona3 3oan

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.owadays important of education becoming very high. ,5s it important becoming high it is becoming costly. 5o in the higher education some time people cannot effort a high price at a same time. 5o, there is education loan is also available for the student. , person can get loan up to "- lakhs to study in India and ;- lakhs if he wants to study in abroad. Hoan available up to tenure of A years including moratorium period. Hoans disbursed directly to the educational institution. It is released as per fee schedules of institutes. 9(clusive 'elegraphic 'ransfer facility available for courses abroad. Hoans available for short duration/ ob oriented courses also.

Loan aga nst se'"! t6

0ith :@</ BankIs Hoan against 5ecurities, person can get an overdraft against securities like 9Buity 5hares, )utual <und Fnits69Buity, @ebt, <)4s7, Gold 9(change 'raded <und69'<7,.,B,R@Is Bhavishya .irman Bonds, 4olicies issued by HI/ K 5elect 4rivate Insurance /ompanies, .5/, D?4, F'I Bonds 6,R5 K F5&# Bonds7 and Gold @eposit /ertificates, while still retaining ownership. ,nd the best part is that he can continue to en oy all his shareholder benefits such as rights, dividends and bonuses Hoan available to .RIs against 5hares, )utual <unds 6eBuity, @ebt, <)4s7, F5&# Bonds, Insurance 4olicies, .5/, and D?4.

Loan aga nst #!o#e!t6

:@</ Bank brings Hoan against 4roperty 6H,47. 4erson can now take a loan against residential or commercial property, to e(pand his business, plan a dream wedding, and fund his childIs education and much more. :e can depend on bank to meet all his business reBuirements even to purchase a new shop or office for business. Hoan to purchase /ommercial 4roperty 6H/47 is a specially designed product to help person e(pand his business without reducing the capital from his business.

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'hese are loans services providing by :@</ bank which are very hassle free and really benefits for most of customer and most of customer are satisfied by the loan services providing by the bank.

CARD SERVICES
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In today+s competitive and fast time card services providing by the banks are really very important to every person and every business needs or to take meal in to the hotel or to purchase ewellery from the ewellery shops cards are playing good role in the banking sectors. Bank ranges of /ards help to meet financial ob ectives. 5o whether persons are looking to add to his buying power, conducting cashless shopping, or budgeting his e(penditure, he will find a card that suits him.

C!e) t 'a!)s
, person wants many things like, a trip to Bali, a diamond ring for wifeIs dreams. 5ome dreams canIt wait. If thereIs something person has always wanted. If a person wanted fulfills his wants he can get benefits from the :@</ bank+s credit cards facilities. @ifferent types of credit /lassic cards 5ilver /redit /ard. ?alue plus /redit /ard. :ealth plus /redit /ard. 4remium /ardsJ Gold /redit /ard 'itanium /redit /ard 0omanIs Gold /ard 4latinum 4lus /redit /ard ?isa 5ignature /redit /ard 0orld )aster/ard /ommercial /ards /orporate /redit /ard

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De$ t 'a!)
:@</ Bank @ebit /ards give person complete and instant access to the money in his accounts without the risk or hassle of carrying cash. 'ypes of debit cardJ 1 /lassic card 9asy shop international @ebit card. 4remium card 9asy shop gold @ebit card. 5pecialized card 9asy 5hop International Business @ebit /ard. 9asy 5hop 0omanIs ,dvantage @ebit /ard. 9asy 5hop .R! @ebit /ard. Disan /ard.

4repaid card
Besides offering convenience, 4repaid /ards have been tailored to answer travel and gifting needs. <ore(4lus /ards 4repaid 'ravel /ard. Gift 4lus /ards 4repaid Gift /ard. <ood 4lus /ards 4repaid <ood 4lus card. )oney 4lus /ard 'he /orporate 4ayment card

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I.?95)9.' ,.@ I.5FR,./9 59R?I/9

.owadays a ward investment is becoming more popular. 4erson invest their money in to various schemes or in to the gold or share market etc. but some time he is in to the difficult situation, for that bank help person invest wisely through financial and investment services. 'ypes of investmentJ 1

GENERAL AND HEALTH INSURANCE

/omplete protection for business, health, travel K more.

Bonds
, secure investment avenue giving stable returns with ta( benefits. <inancial 4lanning 5tart .ow 4lan investments to meet financial goals Dnowledge /entre 4rofit from research and make informed investment decisions. 9Buities K @erivatives Heverage bank+s vast information repository and transact online. )udra Gold Bar Buy ;# Darat gold bars made in 5witzerland and certified by ,ssay.

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<!R9Q ,.@ 'R,@9 59R?I/9

.owadays businesses becoming worldwide e.g. India to ,merica but main problems are about monitory transaction because at every country the currency become changed so for that banks are playing a very important for the businesses. If people need to deal in foreign currency and keep tabs on e(change rates every now and then, transfer monies to India, make payments etc., :@</ Bank has a range of products and services that people can choose from to transact smoothly, efficiently and in a timely manner. Bank offering following <oreign 9(change 4roducts and 5ervices. <oreign 9(change and 'rade 5ervices 'he following are different methods of transacting in <oreign 9(change and remitting money. 'ravelers /heBues. <oreign /urrency /ash. <oreign /urrency @rafts. /heBue @eposits. Remittances. /ash to )aster. 'rade 5ervices. <ore( 5ervices Branch Hocator.

Important guidelines and schedules ,ll <oreign 9(change transactions are conducted by strictly adhering to RBI guidelines. @epending on the nature of transaction or point of travel, people will need to understand his <oreign 9(change limits. RBI Guidelines. <ore( Himits. C"

.on :@</ Bank ,ccount :olders. <,Ms

4,G)9.' 59R?I/9
.owadays life of a person become very stressful and he/she becoming busy with their own business, but they have to payment for something so for that reason bank+s payment services become started. 0ith :@</ BankIs payment services, person can bid goodbye to Bueues and paper work. Bank+s range of payment options make it easy for pay for a variety of utilities and services.

?erified By ?isa
@o you want to be worry free for your online purchases. .ow you can shop securely online with your e(isting ?isa @ebit//redit card.

.et 5afe
.ow shop online without revealing your :@</ Bank /redit /ard number. 0hat more, you can now use your :@</ Bank @ebit /ard also for online purchases.

)erchant 5ervices
,ccept all ?isa, )aster/ard, credit and @ebit cards at your outlets through state of the art 4!5 )achines or through your website and e(perience hassle free payment acceptance. 4repaid )obile Refill If you are an :@</ Bank ,ccount holder, you can now recharge your 4repaid )obile 4hone with this service. C;

Bill 4ay
4ay your telephone, electricity and mobile phone bills at your convenience. 'hrough the Internet, ,')s, your mobile phone and telephone 1 with Bill 4ay, our comprehensive bill payments solution.

?isa Bill 4ay

4ay your utility bills from the comfort of your homeR 4ay using your :@</ Bank ?isa credit card and forget long Bueue and late payments forever

4ay .ow
Fse your :@</ Bank /redit /ard to pay your utility bills online, make subscriptions and donations8 no registration reBuired. 9n oy credit free period and reward points as per your credit card features.

Insta 4ay
4ay your bills, make donations and subscribe to magazines without going through the hassles of any registration.

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@irect 4ay
5hop or 4ay bills online without cash or card. @ebit your account directly with our @irect 4ay serviceR

?isa )oney 'ransfer

'ransfer funds to any ?isa /ard 6debit or credit7 within India at your own convenience through :@</ BankIs .et Banking facility.

e1)onies .ational 9lectronic <unds 'ransfer

'ransfer funds from your account to other Bank accounts across India 1 <R99 of cost.

!nline 4ayment of 9(cise K 5ervice 'a(

)ake your 9(cise and 5ervice 'a( payments at your own convenience through :@</ BankIs .et Banking facility. Religious !fferings .ow donate to your favorite temple easily and securely using :@</ B,.DIs .et Banking.

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I)49RI,/4R9<9RR9@//H,55I/ B,.DI.G
,s a special customer bank providing a ',% to customer with name imperia/preferred customer. <or that bank provide a special service to their customer. :@</ BankIs preferred/imperia 4rogrammed is the royal decree that enhances the e(clusivity that you are accustomed to. It makes you feel special at every step, pampering with services those others can only dream about. 'his service goes beyond the obvious, rises above the e(pected, so that the whole world can see, that even today, the grandeur and magnificence of royalty is alive and well. 'hus as retail banking service bank providing really good and beneficial services to their customer and as family member they are providing good services to every customer either they are came business related or anything. 5o for this reason :@</ bank playing a good role in the customer+s life for their monitory transaction.

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.RI B,.DI.G
0ith a view to attract the savings and other remittance into India through banking channels from the person of Indian .ationality / !rigin who are residing abroad and bolster the balance of payment position, the Government of India introduced in "$A- .on1 Resident69(ternal7 ,ccount Rules which are governed by the 9(change /ontrol Regulations. 'he funds held in .on1Resident 69(ternal7 ,ccounts 6.R9 ,ccounts7 Bualify for certain benefits like e(emptions from ta(es in India, free repatriations facilities, etc.

De#os t t6#es
.RI1Banking facilitates the .RI customer to open the following account types. NRE @Non Res )ent E<te!na3 A''o"ntsA It can be in the form of 5avings, /urrent or fi(ed deposits in Indian rupees. 'he funds in this account are fully repatriable. NRO @Non Res )ent O!) na!6 A''o"ntsA It can be in the form of 5avings, /urrent or <i(ed @eposits in Indian Rupees. 'he funds in this account are not repatriable 6only interest accrued is repatriable7. FCNR @Fo!e gn C"!!en'6 Non Res )ent A''o"ntsA It can be in the form of fi(ed @eposits only, in the five ma or currencies, namely F5 @ollars, GB4, @), 9uro, and %apanese Gen. 'he funds in this account are fully repatriable

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0:!H95,H9 B,.DI.G
0holesale banking is the provision of services by banks to the like of large corporate clients, mid1sized companies, real estate developers and investors, international trade finance businesses and institutional customers, such as pension funds and government entities/agencies. ,lso included is banking services offered to other financial institutions. In essence, wholesale banking services usually involve high value transactions. 0holesale banking compares with retail banking, which is the provision of banking services to individuals.

0holesale banking services

/orporate service
/orporate Banking reflects :@</ BankIs strengths in providing our corporate clients in India, a wide array of commercial, transactional and electronic banking products. 0e achieve this through innovative product development and a well1integrated approach to relationship management. Harge /orporate, 5upply /hain 4artners, ,gricultural Hending, 5mall K medium term enterprises. :@</ Bank understands how much of hard work goes into establishing a successful 5)9. Bank also understands that business is anything but LsmallL and as demanding as ever. ,nd as business e(pands and enters new territories and markets, person need to keep pace with the growing reBuests that come in, which may lead to purchasing new, or updating e(isting plant and eBuipment, or employing new staff to cope with the demand. 'hatIs why :@</ Bank has assembled products, services, resources and e(pert advice to help ensure that your business e(cels. CA

'he following links will help identify individual needs. <unded 5ervices. .on1<unded 5ervices. 5pecialized 5ervices. ?alue ,dded 5ervices. Internet Banking.

<inancial institutions K trusts

Banks. <inancial Institutions. )utual <unds. 5tock Brokers. Insurance /ompanies. /ommodity Businesses. 'rusts.

Government sector
:@</ Bank acts as an active medium between the government and the customers by means of various services. 'hese services includeJ 'a( /ollection wherein customers can directly pay their ta(es like @irect ta(es, Indirect ta(es and 5ales 'a( collections at their local :@</ Bank. 91'icketing 1 :elps the customer by providing him a direct access to book a Railway 'icket online and get it home delivered. !pening of H//Is is done by the bank on behalf of Government of India, )ints and 4resses, thus facilitating imports for the Government. /ollection of levies and ta(es on behalf of )unicipal /orporations i.e. Dalyan 1@ombivli )unicipal /orporation, is undertaken by the Bank. /ollection of stamp duty is done via franking mode in the stateIs of )aharashtra K Gu arat. 'he 5tamp @uty <ranking

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<acility is available at following branches in )aharashtra <ort, /hembur, Hower 4arel, )ira Road, 'hane 6'alao 4ali7, 4anvel, Ratnagiri, 4une6</ Road7, Dolhapur, .agpur, 4impri. 'he 5tamp @uty <ranking <acility is available at following branches in Gu arat @isbursement of 4ension to retired 9mployees of /entral Govt and @efence is directly done by :@</ Bank along with the disbursement of pension to the members of 94<! 69mployees 4rovident <und !rganisation7. 9lectronic /ollection of fees on behalf of @G<' is done by the bank too.

2anagement : HDFC Ban%

Name C M Vasudev Paresh Sukthankar Pandit Palande Bobby Parikh Keki Mistry Name Aditya Puri Renu Karnad Partho Datta A N Roy Vijay Mer hant Designation Chairman Executive Director Director Director Director Designation Managing Director Director Director Director Director

S9OT ANALYSIS OF HDFC

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St!engths

:@</ bank is the second largest private banking sector in India having ;,;-" branches and A,""- ,')+s :@</ bank is located in ","A# cities in India and has more than 2-- locations to serve customers through 'elephone banking 'he bank+s ,') card is compatible with all domestic and international ?isa/)aster card, ?isa 9lectron/ )aestro, 4lus/cirus and ,merican 9(press. 'his is one reason for :@</ cards to be the most preferred card for shopping and online transactions

:@</ bank has the high degree of customer satisfaction when compared to other private banks 'he attrition rate in :@</ is low and it is one of the best places to work in private banking sector :@</ has lots of awards and recognition, it has received *Best Bank+ award from various financial rating institutions like @un and Bradstreet, <inancial e(press, 9uromoney awards for e(cellence, <inance ,sia country awards etc

:@</ has good financial advisors in terms of guiding customers towards right investments

9ea%ness

:@</ bank doesn+t have strong presence in Rural areas, where as I/I/I bank its direct competitor is e(panding in rural market :@</ cannot en oy first mover advantage in rural areas. Rural people are hard core loyals in terms of banking services. :@</ lacks in aggressive marketing strategies like I/I/I 'he bank focuses mostly on high end clients 5ome of the bank+s product categories lack in performance and doesn+t have reach in the market 'he share prices of :@</ are often fluctuating causing uncertainty for the investors

O##o!t"n t es
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:@</ bank has better asset Buality parameters over government banks, hence the profit growth is likely to increase 'he companies in large and 5)9 are growing at very fast pace. :@</ has good reputation in terms of maintaining corporate salary accounts :@</ bank has improved it+s bad debts portfolio and the recovery of bad debts are high when compared to government banks :@</ has very good opportunities in abroad Greater scope for acBuisitions and strategic alliances due to strong financial position

Th!eats

:@</+s nonperforming assets 6.4,7 increased from -."2 3 to -.;-3. 'hough it is a slight variation it+s not a good sign for the financial health of the bank 'he non banking financial companies and new age banks are increasing in India 'he :@</ is not able to e(pand its market share as I/I/I imposes ma or threat 'he government banks are trying to modernize to compete with private banks RBI has opened up to A#3 for foreign banks to invest in Indian market

<I.,./I,H 4!5I'I!. !< :@</

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5tandalone Balance sheet

Balance Sheet of HDFC Bank
Mar '13 12 mth! Ca"ital an# $ia%ilitie!& 'otal Share Ca"ital ()*+,, E.uit/ Share ()*+,, Ca"ital Share 0""lication 0+00 Mone/ 1reference Share 0+00 Ca"ital 2e!erve! 3*3)3,+22evaluation 0+00 2e!erve! 4et 5orth 3-321(+1( De"o!it! 2 -32(-+ , Borro6ing! 33300-+-0 'otal De%t 32 32*3+* , 7ther $ia%ilitie! 8 3(3,-(+1) 1rovi!ion! 'otal $ia%ilitie! (003331+, Mar '13 0!!et! Ca!h 8 Balance! 6ith 2B9 Balance 6ith Bank!3 Mone/ at Call 0#vance! 9nve!tment! :ro!! Block 0ccumulate# De"reciation 4et Block Ca"ital 5ork 9n 1rogre!! 7ther 0!!et! 'otal 0!!et! 1(3-2)+(0 123-*2+)) 23 3)20+( 1113-13+0 23)03+0, 0+00 23)03+0, 0+00 1 301(+(1 (003331+ !!!!!!!!!!!!!!!!!!! in Rs" Cr" !!!!!!!!!!!!!!!!!!! Mar '12 12 mth! (- +3( (- +3( 0+30 0+00 2 3(**+0( 0+00 2 3 2(+-, 2(-3)0-+(* 233,(-+*1 2)03**2+ 3)3(31+,) 33)3 0 +*1 Mar '12 1(3 1+0 Mar '11 12 mth! (-*+23 (-*+23 2+ 1 0+00 2(3 11+13 0+00 2*33) +2) 20,3*,-+(1 1(33 (+02223 ,0+() 2,3 2+,Mar '10 12 mth! (*)+)( (*)+)( 0+00 0+00 2130-(+)* 0+00 213*22+( 1-)3(0(+(( 123 1*+1,03320+13 203-1*+ ( 2223(*,+*Mar '10 1*3(,3+2, 1(3(* +11 12*3,30+* *,3-0)+-2 (3)0)+ ) 23*,*+123122+,1 0+00 *3 **+1* 2223(*,+*Mar '0 12 mth! (2*+3, (2*+3, (00+ 2 0+00 1(322-+(3 0+00 1*30*2+)3 1(23,11+*, 23-,*+,( 1(*3( )+(2 223)20+-2 1,332)0+)) Mar '0 133*2)+21 33 ) +(1 ,3,,3+0* *,3,1)+** 33 *-+-3 232( + 0 13)0-+)3 0+00 -33*-+,3 1,332)0+),

2))33*2+-0 Mar '11 2*3100+,2 (3*-,+02 1* 3 ,2+-) )03 2 +3) 231)0+-* 0+00 231)0+-* 0+00 1(3-01+0, 2))33*2+-1

*3 (-+-3 1 *3(20+03 )3(,2+ 1 233()+1 0+00 233()+1 0+00 213)21+-( 33)3 0 +(

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Contingent $ia%ilitie! Bill! for collection Book ;alue <2!=

0 )(-322-+3 0+00 1*2+20

,,33 ,*+32 0+00 12)+*2

*,,3**0+ , 0+00 *(*+(-

(--323-+2( 203 (0+13 ()0+1

3 -3* (+31 1)3 3 +-2 3((+((

5tandalone balance sheet

Consolidated Balan e Sheet o# $D%C Mar '13 12 mth! Ca"ital an# $ia%ilitie!& 'otal Share Ca"ital E.uit/ Share Ca"ital Share 0""lication Mone/ 1reference Share Ca"ital 9nit+ Contri%ution Settler 1reference Share 0""lication Mone/ Em"lo/ee Stock 7"iton 2e!erve! 2evaluation 2e!erve! 4et 5orth De"o!it! Borro6ing! 'otal De%t Minorit/ 9ntere!t 1olic/ Hol#er! Fun#! :rou" Share in >oint ;enture 7ther $ia%ilitie! 8 1rovi!ion! 'otal $ia%ilitie! ()*+,, ()*+,, 0+00 0+00 0+00 0+00 0+00 3-31--+,( 0+00 3-3-(2+)2 2 -30 1+) ) 3 3( -+-1 33*3*,,+3 , 221+3( 0+00 0+00 3*32)0+*( (0)3)22+ , Mar '13 12 mth! 1(3-30+,, 123 00+2, 2()32(*+1 2 !!!!!!!!!!!!!!!!!!! in Rs" Cr" !!!!!!!!!!!!!!!!!!! Mar '12 12 mth! (- +3( (- +3( 0+00 0+00 0+00 0+00 0+30 2 3)(1+11 0+00 303210+)* 2(-3*3 +* , 2-333(+1* 2)23,)3+) 3 1,3+-0+00 0+00 3)3),-+,, 3(130**+0 2 Mar '12 12 mth! 1(3 1+-3 -31,3+*3 1 ,3,3)+* 3 Mar '11 12 mth! (-*+23 (-*+23 0+00 0+00 0+00 0+00 0+00 2*3120+,3 0+00 2*3*,-+020,32,)+2 1 1(3-*0+(( 2223 3)+* 121+-0+00 0+00 2 331)+*) 2))3 -2+ ( Mar '11 12 mth! 2*3100+, (3)3)+3 1-03,31+( 2 Mar '10 12 mth! (*)+)( (*)+)( 0+00 0+00 0+00 0+00 2+ 1 2131*,+1* 0+00 213-1,+,0 1-)32 )+) , 1331)1+,0 1,03(- +* , )*+, 0+00 0+00 203),3+21 2223 ()+( , Mar '10 12 mth! 1*3(,3+31 1(3* (+,, 12-31-2+) 3 Mar '0 12 mth! (2*+3, (2*+3, (00+ 2 0+00 0+00 0+00 *+( 1(32-2+)( 0+00 1*30 (+*3 1(23-((+, 0 23))*+,( 1(*3(20+( (3+3* 0+00 0+00 223,((+2( 1,33(02+) Mar '0 12 mth! 133*2)+22 (300 + ( 302)+3)

0!!et! Ca!h 8 Balance! 6ith 2B9 Balance 6ith Bank!3 Mone/ at Call 0#vance!

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9nve!tment! :ro!! Block 0ccumulate# De"reciation 4et Block Ca"ital 5ork 9n 1rogre!! 7ther 0!!et! Minorit/ 9ntere!t :rou" Share in >oint ;enture 'otal 0!!et! Contingent $ia%ilitie! Bill! for collection Book ;alue <2!=

1103 -0+( 1 -3***+-3 33),2+32 23))3+31 0+00 1 3212+ , 0+00 0+00 (0)3)22+ , - ,30-(+3 ( (,31-3+*1 1*(+00

-3) *+11 -302(+ 0 33-(-+ 233))+ 1 0+00 203(03+ 0+00 0+00 33 3*, +) ,((33 3+ ( 3 3-10+)1 12,+)(

)032)-+-) *332,+,3312)+ 1 23200+ * 0+00 133-2-+33 0+00 0+00 2)-3))3+* ** 3)1,+, 2,3,- +10 *( + )

*,3*0,+2, (3)))+-* 23-2,+* 231( +00+00 *320*+0) 0+00 0+00 2223103+3 3 (--330 +) 3 203 (0+13 ()2+23

*,3)1*+1* (301 +-, 232,)+(0 13)32+2, 0+00 *3*2,+, 0+00 0+00 1,23*(0+, * 3 -3-3 + , 1)3 3 +-2 3(*+2

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Stan)a3one >!of t an) 3oss a''o"nt of HDFC

1rofit 8 $o!! account of HDFC Bank
Mar '13 12 mth! 9ncome 9ntere!t Earne# 7ther 9ncome 'otal 9ncome Ex"en#iture 9ntere!t ex"en#e# Em"lo/ee Co!t Selling an# 0#min Ex"en!e! De"reciation Mi!cellaneou! Ex"en!e! 1reo"erative Ex" Ca"itali?e# 7"erating Ex"en!e! 1rovi!ion! 8 Contingencie! 'otal Ex"en!e! 3*30-(+,) -3,*2+-2 (13 1)+( 1 32*3+)* 33 -*+3, 0+00 -*1+-) 113320+(1 0+00 11323-+12 (3)01+3( 3*31 1+21 Mar '13 12 mth! -3)2-+2, 0+00 ,33 +-* 1*312*+ 3 0+00 1330 +0, 222+(, 2,+2) !!!!!!!!!!!!!!!!!!! in Rs" Cr" !!!!!!!!!!!!!!!!!!! Mar '12 12 mth! 2)32,-+3* *32(3+323*30+0( 1(3 , +*, 333 + 1 0+00 *(2+*2 ,3(30+ 0+00 ,3* 0+0) 33),3+32 2)33-2+ ) Mar '12 12 mth! *31-)+0 0+00 -31)(+2( 1133(1+33 0+00 1300 +0, 1-3+)0 22+02 Mar '11 12 mth! 1 3 2,+21 (333*+1* 2(32-3+333,*+0, 23,3-+0( 0+00 ( )+(1 )3-1,+(3 0+00 )31*2+ 1 33) ,+ ) 20333-+ Mar '11 12 mth! 33 2-+(0 0+00 (3*32+) ,3(* +1 0+00 )-)+-2 12(+*3 ,(+(0 Mar '10 12 mth! 1-31)2+ 0 33,10+-2 1 3 ,3+*2 )3),-+30 232, +1, 333 *+,3 3 (+3 331- +12 0+00 )3)03+(1 13*(*+11 1)303(+,2 Mar '10 12 mth! 23 (,+)0 A0+ 3 33(**+*) -3(03+3( 0+00 *( +2 1+23 -(+(2 Mar '0 12 mth! 1-3332+233()0+-3 1 3,02+, ,3 11+10 2323,+20 23,*1+23* + 1 331 )+( 0+00 )32 0+-133*-+20 1)3**)+ Mar '0 12 mth! 232((+ ( A0+* 23*)(+-3 (3,1,+ , 0+00 (2*+3, )2+2 *2+))

4et 1rofit for the @ear Extraor#inar/ 9tem! 1rofit %rought for6ar# 'otal 1reference Divi#en# E.uit/ Divi#en# Cor"orate Divi#en# 'ax 1er !hare #ata <annuali!e#= Earning 1er Share <2!=

#E

E.uit/ Divi#en# <B= Book ;alue <2!= 0""ro"riation! 'ran!fer to Statutor/ 2e!erve! 'ran!fer to 7ther 2e!erve! 1ro"o!e# Divi#en#C'ran!fer to :ovt Balance cCf to Balance Sheet 'otal

2)*+00 1*2+20 13), +*-)2+-3 13*31+*113132+1, 1*312*+ 3

21*+00 12)+*2 132*2+20 *1-+)1 131)2+), ,33 +-* 1133(1+3(

1-*+00 *(*+(13000+13 2+-( , 2+1* -31)(+2( ,3(* +1

120+00 ()0+1 3*+1* 2 (+,) -(0+*2 (3*32+) -3(03+33

100+00 3((+(( -(1+2* 22(+*0 ( )+-) 33(**+*) (3,1,+

Consolid ted !ro"it nd loss ccounts 1rofit 8 $o!! account of HDFC Bank
Mar '13 12 mth! 9ncome 9ntere!t Earne# 7ther 9ncome 'otal 9ncome Ex"en#iture 9ntere!t ex"en#e# Em"lo/ee Co!t Selling an# 0#min Ex"en!e! De"reciation Mi!cellaneou! Ex"en!e! 1reo"erative Ex" Ca"itali!e# 7"erating Ex"en!e! 1rovi!ion! 8 Contingencie! 'otal Ex"en!e! !!!!!!!!!!!!!!!!!!! in Rs" Cr" !!!!!!!!!!!!!!!!!!! Mar '12 12 mth! Mar '11 12 mth! Mar '10 12 mth! Mar '0 12 mth! 1-3332+233()0+-3 1 3,02+, ,3 11+10 2323,+20 23,*1+23* + 1 331 )+( 0+00 )32 0+-133*-+20 1)3**)+ Mar '0 12 mth! 232((+ ( A0+* 23*)(+-3 (3,1,+ , 0+00 (2*+3,

3*30-(+,) 2)32,-+3* 1 3 2,+21 1-31)2+ 0 -3,*2+-2 *32(3+(333*+1* 33,10+-2 (13 1)+( 323*30+0( 2(32-3+3- 1 3 ,3+*2 1 32*3+)* 1(3 , +*, 33,*+0, )3),-+30 33 -*+3, 333 + 1 23,3-+0( 232, +1, 0+00 0+00 0+00 333 *+,3 -*1+-) *(2+*2 ( )+(1 3 (+3 113320+(1 ,3(30+ )3-1,+(3 331- +12 0+00 0+00 0+00 0+00 11323-+12 ,3* 0+0) )31*2+ 1 )3)03+(1 (3)01+3( 33),3+32 33) ,+ ) 13*(*+11 3*31 1+21 2)33-2+ ) 20333-+ - 1)303(+,2 Mar '13 Mar '12 Mar '11 Mar '10 12 mth! 12 mth! 12 mth! 12 mth! -3)2-+2, *31-)+0 33 2-+(0 23 (,+)0 0+00 0+00 0+00 A0+ 3 ,33 +-* -31)(+2( (3*32+) 33(**+*) 1*312*+ 3 1133(1+33 ,3(* +1 -3(03+3( 0+00 0+00 0+00 0+00 1330 +0, 1300 +0, )-)+-2 *( +2

4et 1rofit for the @ear Extraor#ionar/ 9tem! 1rofit %rought for6ar# 'otal 1reference Divi#en# E.uit/ Divi#en#

#&

Cor"orate Divi#en# 'ax 1er !hare #ata <annuali!e#= Earning 1er Share <2!= E.uit/ Divi#en# <B= Book ;alue <2!= 0""ro"riation! 'ran!fer to Statutor/ 2e!erve! 'ran!fer to 7ther 2e!erve! 1ro"o!e# Divi#en#C'ran!fer to :ovt Balance cCf to Balance Sheet 'otal

222+(, 2,+2) 2)*+00 1*2+20 13), +*-)2+-3 13*31+*-

1-3+)0 22+02 21*+00 12)+*2 132*2+20 *1-+)1 131)2+),

12(+*3 ,(+(0 1-*+00 *(*+(13000+13 2+-( , 2+1* -31)(+2( ,3(* +1

1+23 -(+(2 120+00 ()0+1 3*+1* 2 (+,) -(0+*2 (3*32+) -3(03+33

)2+2 *2+)) 100+00 3((+(( -(1+2* 22(+*0 ( )+-) 33(**+*) (3,1,+

113132+1, ,33 +-* 1*312*+ 3 1133(1+3(

F nan' a3 #e!fo!man'e
>!of t $efo!e Ta< B >!of t afte! Ta<
'he graph visually shows how the net profit of the company stand reduced due to the impact of 'a(.

Tota3 Assets
'otal ,ssets is the sum of all assets, current and fi(ed. 'he asset turnover ratio measures the ability of a company to use its assets to efficiently generate sales. 'he higher the ratio #A

indicates that the company is utilizing all its assets efficiently to generate sales. /ompanies with low profit margins tend to have high asset turnover.

Net Inte!est In'ome

.et Interest Income is the difference between interest payments the company receives on loans outstanding and interest payments the company makes to customers on their deposits.

1,000 1-000 1(000 12000 10000 ,000 -000 (000 )(10+-* ,(3*+32 10-1,+1, 12( +((

1-1-*+*)

S'04D0$74E C74S 7$9D0'ED

2000)(21+1- ,3,-+- 10*(3+13122 -+)) 1*,11+12 0 200 2010 2011 2012 2013

>!of t Befo!e Ta< 4rofit before ta( deducts all e(penses from revenue including interest e(penses and operating e(penses, e(cluding ta(. 5ince ta(es change every year, 4B' gives investors a good idea about the company profits every year.

#2

>!of t Afte! Ta<

4rofit after ta(, also referred as the bottom1line, is a measure of the profitability of the company after deducting all its e(penses.

Netwo!th
.etworth is the difference between a companyIs total assets and its total liabilities. It is also known as shareholderSs eBuity.

#$

(0000 3*000 30000 2*000 20000 1*000 10000 *000 0 1*0*2+)3 21*22+( 2*3) +2) 2 2(+-,

3-21(+1(

S '04D0$74E C74S 7$9D0'E D

1*0 (+*3 21-1,+, 2**,-+0- 30210+)* 3--(2+)2 200 2010 2011 2012 2013

D & )en)
@ividend is a payment made by a company to its shareholders usually as a distribution of profits. 0hen a company makes profit it can either re1invest it in the business or it distributes it to its shareholders by way of dividends. 'he dividend payout ratio is the amount of dividends paid to shareholders relative to the amount of total net profit of a company.

Boo% Va3"e @RsA

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Book value is a companyIs assets minus its liabilities. In simple terms it would be the amount of money that a share holder would get if a company were to liBuidate.

De#os ts B A)&an'es
@eposits are liability to banks, which need money to lend. It is the amount that any citizen 6resident or no1resident7 keep with the bank sub ect to some regulatory compliance. In turn, banks pay interest on deposits. It is considered the safest form of investment. @eposits are of two types current and savings deposits 6/,5,7 as well as term deposits. ,dvance is the amount that banks lend to individuals and companies. 'hey charge interest on loans. Interest rates vary depending on the terms and conditions of such credit. Banks raise money to lend through different sources like deposits, money market and so on. 'he difference between credit and deposits, is e(pressed as /@ ratio in banking parlance. .either an e(treme lower nor higher /@ ratio is good for banks. Generally, a high /@ ratio means credit growth is higher than deposit growth. ,lternatively, it also suggests, banks may be hiring more from debt market than deposits. , lower /@ ratio means, deposit growth is higher than credit e(pansion.

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Ca# ta3 A)eC"a'6 Rat o

/apital ,deBuacy Ratio 6/,R7 is the measure of a bankIs capital and e(pressed in percentage term. In simple terms, this capital is set aside by banks to protect depositors. , lower /,R means a bank is prone to the risk of going burst in case of any crisis. :owever, a very high /,R means, the bank is not doing enough business.

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