DEBBIE DURDEN

972.207.5744 debbie.durden13@gmail.com www.linkedin.com/in/debbiedurden13/ MARKETING EXECUTIVE SUMMARY B2B/B2C marketing leader adept at overseeing the overall marketing operations, budgets, planning and alignment of strategic marketing campaigns with organizational goals to generate revenue-building leads HIGHLIGHTED ACCOMPLISHMENTS Guided quick increase of global sales through strategic marketing strategies targeted at non-U.S. media outlets and global corporations, enabling AMXs international sales team to achieve 51 percent of the companys overall revenue Gained national media coverage by partnering with national and local CBS representatives to host cancer awareness events in Dallas and Fort Worth featuring Katie Couric as keynote speaker Increased brand awareness by 45 percent as executive editor of annual magazine featuring global AMX installation projects for commercial, government, education and residential markets (i.e.: Dallas Cowboy Stadium, Burj Khalifa, White House Situation Room) Managed restoration of AMXs residential website, increasing traffic by 60 percent Increased American Cancer Societys local impact by 70 percent through joint health initiatives with The City of Dallas Mayors Office, local media and complementary organizations PROFESSIONAL EXPERIENCE AMX Global Marketing Manager Richardson, TX February 2010 October 2013 Developed integrated marketing campaigns targeting affluent U.S. homeowners, design professionals and property managers; developed the same for global business leaders to raise brand awareness, influence purchasing decisions and generate leads Identified consumer trends through in-depth market research and analysis in order to position solutions and messaging to increase market share Calculated and managed budgets and evaluated return-on-investment (ROI) Oversaw content creation, advertising, social media activity and video and web development; assisted international offices with regional marketing efforts Planned and executed details for internal and external events, including U.S. and international trade shows

Utilized CRM, marketing automation and Google Analytics to distribute, generate, track and measure effectiveness of targeted messaging and sales leads Developed presentations for use as training and sales tools

AMERICAN CANCER SOCIETY Communications Director and Media Relations Manager Dallas/Fort Worth, TX February 2004 August 2009 Assembled and maintained enduring relationships with a diverse coalition of organizations and public figures to secure support and action to further company objectives; received American Cancer Societys The Good Scout award for success in seeking and developing strong community and media relationships Hired, trained and evaluated performance of marketing staff; oversaw their daily activities Served as regional spokesperson; trained more than 200 division-wide staff, physicians, community leaders and volunteers to do the same Enforced branding guidelines; negotiated vendor contracts; pitched story ideas, solicited sponsorships and directed campaigns to promote programs and initiatives EASTFIELD COLLEGE Marketing and Public Relations Coordinator Mesquite, TX December 1996 February 2004 Prepared press releases and media kits; developed and maintained web content Organized and managed special events; Gained national attention and media coverage through participation on MTVs Campus Invasion Tour, during which more than five thousand attendees participated in the weekday event which made Eastfield the first nonfour-year school featured on the tour Arranged press interviews for campus faculty, staff and students; drafted speeches for oncampus and community engagements Planned and directed corporate events; served as executive chair of "Dia de la Familia," an event celebrating the Dallas County Community College District's achievements in the Hispanic community, attracting more than two thousand potential students and their parents; event concept still being used SKILLS Brand management Cause marketing and sponsorships Consumer insight Corporate communications Crisis communications Event planning and management Exceptional writing skills Market research, analysis, strategy

Marketing automation Media relations Public relations Public speaking, spokesperson Relationship building SEO Social media

EDUCATION Bachelor of Science (BS) in Broadcast Journalism University of North Texas Denton, TX CERTIFICATION Marketing The Wharton School of the University of Pennsylvania 12 week course LEADERSHIP Presenter, AMX Annual Sales Conference, Customer Centric Messaging and Selling to Women Founder/former instructor, American Cancer Society Staff and Volunteer Media Training Chair, Dallas County Community College Districts Dia de la Familia Event Founder/former advisor, Eastfield College Student Club PROFESSIONAL ASSOCIATIONS Current member, The National Association of Professional Women Current member, Luxury & Lifestyle Professionals Current member, Women in CE Current member, American Marketing Association Past member, Public Relations Society of America PROFESSIONAL DEVELOPMENT MRKG 1311-2501: Principles of Marketing, non-credit course Social Media 101, Corporate training seminar Pardot Marketing Automation, Corporate training workshop VOLUNTEER ACTIVITY Past committee member, The City of Dallas Mayors Passport to Health Diabetes Initiative Past committee member, Rotary International Million Dollar Legacy Fundraising Dinner Founder/former chair, American Cancer Societys Relay for Life Mesquite Volunteer, American Cancer Society