CASE STUDY

CBS Email Marketing Program - Success Stories

Each advertiser has an experienced tech team that builds a creative, effective email and an assigned account executive to work with the them through the entire deployment process - FOR FREE CBS deployed advertisers emails to their target demo demographic based on geography and behavior. Each advertiser received a report showing all user activity after 72 hours of deployment. The following success stories are from advertisers in the Retail & Other Industries.
Information provided by: Gary Morgan, CBS Local Account Executive Gary.Morgan@cbsradio.com 310-359-3034 (mobile) 323-930-5564 (office)

CASE STUDY
Deployment Date 1/16/2014 Delivered 50,000 Opens 5,203 % Opens 10.41% Clicks 679 % Clicks 1.36% Clicks-to-Opens 13.05% Unsubscribes 23

REPORT & MEASURE CLICKS BY SPECIFIC LINK Homepage Text Image - Links to Homepage Text Images- Links to Respective Pages Banner Image & LA Restaurant Week Image - Links to Dine LA Menu Sugarfish Text Image - Links to Homepage Click Here Text Image - Links to Dine LA Menu Zagat Text Image - Links to Zagat Review Page Website Text Image - Links to Homepage Unsubscribe 266 243 88 13 27 11 8 23

TOTAL

679

VERTICAL: Food and Beverage OBJECTIVE: Increase Brand Awareness and Drive Website Traffic For Restaurant Week TARGETING: HHI $100k+ interested in Dining Out & Fine Dining within10 Mile Radius around Client-Furnished Zip Codes SUBJECT: Celebrate DineLA Restaurant Week at SUGARFISH Calabasas

CASE STUDY
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

01/07/14

50,000

5,172

10.09%

917

1.83%

17.73%

20

REPORT & MEASURE CLICKS BY SPECIFIC LINK Header Image Links to Main Page Special Evening Hyperlink Links to Main Page Body Text Images Links to Main Page RSVP Today hyperlink Links to Main Page Footer Image Links to Main Page Unsubscribes TOTAL 120 282 349 133 21 20 917

VERTICAL: Education OBJECTIVE: Brand awareness and enrollment TARGETING: Interest in Continuing Education, College Educated SUBJECT: Choose the Best MBA for Your Career

CASE STUDY
Deployment Date 11/20/13 Delivered 50,000 Opens 4,587 % Opens 9.17% Clicks 689 % Clicks 1.38% Clicks-to-Opens 15.02% Unsubscribes 14

REPORT & MEASURE CLICKS BY SPECIFIC LINK Main Logo Image - Link to Main Page 16 521 49 16 18 55 14 689

Text Button - Links to Store Locator Page

Social Text Hyperlinks and Images - Links to Social Pages Text Hyperlink - Link to Main Page Main Logo Image Link to Main Page Text Hyperlinks - Links to Store Locator and Main Pages Unsubscribe TOTAL

VERTICAL: Retail OBJECTIVE: Brand Awareness and Store Re-Opening Promotion TARGETING: HHI 50K+ within 3 Miles of Client Furnished Zip Codes SUBJECT: T-Mobile Grand Re-Opening Celebration Nov. 23rd

CASE STUDY
Deployment Date 01/13/14 Delivered 60,000 Opens 5,431 % Opens 9.05% Clicks 615 % Clicks 1.03% Clicks-to-Opens 11.32% Unsubscribes 3

REPORT & MEASURE CLICKS BY SPECIFIC LINK Company Logo - Links to Main Page About Us Text Tab - Links to About Us Page Areas of Practice Tab - Links to Areas of Practice Page Contact Text Tab - Links to Contact Page News Text Tab - Links to News Page Click Here Hyperlink - Links to Contact Page Website URL - Links to Main Page Company Logo - Links to Main Page Unsubscribe TOTAL 264 103 60 19 33 63 62 8 3 615

VERTICAL: Local Services OBJECTIVE: Increase Brand Awareness and Drive Website Traffic TARGETING: Age 25-65 with a Life Insurance Interest in clientfurnished PA counties SUBJECT: Have You Been Delayed or Denied Life Insurance Proceeds?

CASE STUDY
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

12/10/2013

67,241

6,650

9.89%

706

1.05%

10.62%

REPORT & MEASURE CLICKS BY SPECIFIC LINK Social Media & Website Links Links to Respective Pages NCJW Logo Links to Home Page Navigation Text Links to Respective Pages Donate Today Text Links to Join Now Page Bear Image/Text Links to Join Now Page Website URL Text Links to Home Page Navigation Text & Join Now Image- Links to Respective Pages Donate Now Button Links to Donations Page Council Thrift Shops Image Links to Respective Page Unsubscribe TOTAL 60 191 249 49 34 9 62 27 25 3 709

VERTICAL: Local Services OBJECTIVE: Get Donations & Brand awareness

TARGETING: Jewish Women with a Household Income of $100K+ within a Client Furnished Zip Code
SUBJECT: Donate Today for a Tax Deduction-Pick Up Available

CASE STUDY
Deployment Date 1/14/14 Delivered 50,000 Opens 5,301 % Opens 10.60% Clicks 886 % Clicks 1.77% Clicks-to-Opens 16.71% Unsubscribes 8

REPORT & MEASURE CLICKS BY SPECIFIC LINK Click Here Hyperlink - Links to Deal/Package Page Whistler Logo - Links to Main Page 72 Hour Sale Image - Links to Deal/Package Page Amazing Lodging Deals - Links to Deal/Package Page Flying From LA Text - Links to Deal/Package Page Book Online - Links to Deal/Package Page Whistler Website Hyperlink Links to Main Page Whistler Logo Links to Main Page Unsubscribe TOTAL 99 167 508 11 50 16 14 13 8 886

VERTICAL: Hobbies and Sports OBJECTIVE: Increase Brand Awareness and Drive Website Traffic

TARGETING: Ski/Snowboard Enthusiasts, HHI $100K+, in Client Furnished Counties

SUBJECT: Whistler Blackcomb 72 Hours Sale-Amazing Lodging Deals

CASE STUDY
Deployment Date 1/29/14 Delivered 50,000 Opens 4,685 % Opens 9.37% Clicks 813 % Clicks 1.63% Clicks-to-Opens 17.35%

REPORT & MEASURE CLICKS BY SPECIFIC LINK Click Here text - Links to html version Picture - links to Dream House Raffle overview 1,600 Prizes | 1 in 50 - Links to prizes page Picture/Learn More text - Links to Dream House details Picture/Learn More text - Links to Raffle details Bottom Tickets buttons - Links to Get Your Tickets page 23 289 202 86 86 127

TOTAL

813

VERTICAL: Hobbies and Sports

OBJECTIVE: Drive Website Traffic and Promote Raffle and Prizes

TARGETING: Age 35-65, Caucasian, Household Income $100k+, Presence of Children, and Net Worth of $500k+ in Los Angeles SUBJECT: Enter Our 5th Annual Dream House Raffle

CASE STUDY
Deployment Date 1/27/14 Delivered 50,000 Opens 5,791 % Opens 11.58% Clicks 656 % Clicks 1.31% Clicks-to-Opens 11.33%

REPORT & MEASURE CLICKS BY SPECIFIC LINK Top Text - Links to home page March 7 performers - Links to home page March 8 performers - Links to home page Groove performers - Links to home page March 9 performers - Links to home page Buy Tickets button - Links to home page Bottom navigation bar - Links to home page 76 179 141 64 97 56 43

TOTAL

656

VERTICAL: Arts and Entertainment

OBJECTIVE: Drive Website Traffic and Promote Jazz Festival

TARGETING: Interest in Live Music, Travel Enthusiasts, and Jazz Lovers in LA SUBJECT: Dont Miss the Arizona Jazz Festival March 7-9th

CASE STUDY

For more information contact: Gary Morgan, CBS Local Account Executive Gary.Morgan@cbsradio.com 310-359-3034 (mobile) 323-930-5564 (office)