Professional Documents
Culture Documents
Prepared by IPTV Product Development & Management New Media, TM Date: 17,18,19,20 & 21 June 2013
OVERVIEW
1. HyppTV over Streamyx R2 is to be offered for all 8Mbps and as Add-On to 4Mbps customers in Malaysia. 2. The package will be offered starting from 8th July 2013. The new 3P 8Mbps package will replace the 2P 8Mbps package. 3. The target is to offer: 3P 8Mbps (HyppTV over Streamyx R2: hard bundled Streamyx with IPTV) at non-UniFi areas. HyppTV over Streamyx R2 as an add-on VAS for 4Mbps Streamyx and Phone Packages
Product Offering
2.
GTM Readiness Big Bang Launch Event Demo Set up at non-UniFi TMpoints A&P Online Banner Flyers Application Form TVC Radio Ads Newspaper Quick Screen Quick Guide
1. 2.
Existing 4Mbps and 8Mbps. New 4Mbps and 8Mbps. Nationwide 14,000 units available as at 1st July 2013 TMpoint / Reseller / Online / TMSC
1. 1.
Phase 2 8th July 2013 Product Offerings: 3P Streamyx 8M bundled with HyppTV Internet :
8M speed Free WiFi modem (for new customer only) Free TM WiFi ID
PRODUCT DESCRIPTION
Voice :
Free Dect Phone Free Calls nationwide to TM Fixed line RM0.10/min flat rate charge from TM to mobile
IPTV :
Free Set-Top-Box Free Subscription and option to subscribe 81 Channels
Product Description and target market 1. This package is a 3P service for 8M speed only (Voice, Internet & IPTV) 2. 8M Package Pricing = RM160 3. STB Self Install (for existing customer) 4. TM to Install (for New Installation Order) Terms and Condition 1. Subject to service availability & technical testing 2. 3P offerings ( Voice + Internet + IPTV) 3. FREE Set-Top-Box with 1 year warranty 4. Standard Streamyx and Phone Terms & Conditions apply.
Phase 2 8th July 2013 Product Offerings: Add On HyppTV over Streamyx 4Mbps Internet :
4M speed Free WiFi modem (for new customer only) Free TM WiFi ID
PRODUCT DESCRIPTION
Voice :
Free Dect Phone Free Calls nationwide to TM Fixed line RM0.10/min flat rate charge from TM to mobile
IPTV :
RM30 (Add on) Free Set-Top-Box New Platinum Pack with FREE Basic Channels
RM30
Product Description and target market 1. This package is add on HyppTV over Streamyx for 4Mbps Streamyx and Phone packages. 2. 4M Package Pricing = RM140 + RM30 (inclusive of one HyppTV pack). 3. STB Self Install (for existing customer) 4. TM to Install (for New Installation Order) Terms and Condition 1. Subject to service availability & technical testing 2. FREE Set-Top-Box with 1 year warranty 3. Standard Streamyx and Phone Terms & Conditions apply.
HyppTV over Streamyx R2 1. The package is offered for new and existing 8Mbps Streamyx & Phone package and as Add-On for 4Mbps Streamyx & Phone Package 2. This package will provide the opportunity for 8Mbps and 4Mbps subscribers in Malaysia to experience Streamyx with HyppTV. 3. The package will be offered starting on 8th July 2013, with no extra charges/fees to be paid by 8Mbps subscribers. The subscribers existing monthly package is still payable. 4. Existing subscribers are required to register their interest and collect the STB at Tmpoints. As for New Install order, the installation will be done by TM. 5. FREE Basic Channels for 8Mbps customers. Customer will have the option to subscribe to Premium and VOD channels. 6. 7. The viewing quality are subject to the current customer existing wiring and line condition. Speed and quality of service is on best effort basis with Unlimited Broadband whereby Service is subject to availability and technical testing. 8. Where assistance is required, subscribers may contact the TM Hotline Number at 100.
STB Installation 1. STB self installation can be done 24 hours after registration according to the STB self installation quick guide provided. For New Install order, the installation will be done by TM. 2. 3. 4. Wired connection in between STB and Modem are recommended to ensure the best viewing quality. TM shall not be responsible for service downtime and any damage done by subscribers or any third party. Customer to provide (1) workable unit of PC/Notebook, (2) workable unit of Television (TV) including (3) a unit of 4-Ports Extension Plug to ensure the complete delivery of the HyppTV over Streamyx service. 5. Customer has to ensure the STB supplied is in good condition at all times while they are in the customers possession.
GO TO MARKET
Target Market
For NEW and EXISTING 8Mbps and 4Mbps subscribers
Product
3P Hard Bundle HyppTV over Streamyx for 8Mbps Add On HyppTV over Streamyx for 4Mbps
Place
Direct TMpoint/TAD Online Call center 100 (TMSC)
A&P
ATL TVC 30 seconds Print Ads Online Banner Radio (30 seconds/ 12 words) BTL Buntings Leaflets (LME) Direct Marketing Telemarketing
Indirect Reseller
Interactive Channels
Interactive (19)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. Malaysian History Games Flight Info Waktu Solat TED.com News Headlines Ilham Bicara The Making Of Cinema Movie Trailers TryMasak Facebook i-Contest B-Smart TV Info Traffic Dictionary.com Weather Forecast Horoscope B-Smart TV Didik Rent-a-cab
Local channel under Radio Television Malaysia (RTM) providing local information and documentaries Local channel under Radio Television Malaysia (RTM) providing local entertainment and series Malaysias leading FTA in news and localised content Local channel targeting urban youth and Chinese audiences with foreign programs and local content Local channel targeting semi-urban youth and rural Malays, providing purposeful entertainment A dedicated and comprehensive Islamic learning channel for the whole family covering general Islamic Info, Religious Obligation, History & Biography, Outreach & Motivation, Edutainment & Musical.
Malaysia first youth channel with an indie feel emphasis on pop culture, music, travel, food and community based programming. A channel where young Malaysians will find a sense of belonging. EMAS is a Malay Channel with the concept of retro contemporary offering by Media Prima Berhad. EMASs programming consists of high rated programs such as Majalah 3, Sinaran, Pi Mai Pi Mai Tang Tu, Wanita Hari Ini, Malaysia Hari Ini, Senario, Melodi, Persona Bintang, Nona, Cereka Perdana, etc. MNC International Channel is packaged by MNC, the largest television network in Indonesia. It is a 24hour international channel providing general entertainment in Indonesia. This channel provides all kinds of news and entertainment programs such as Indonesian sitcoms, mega sinetron, variety shows, music programs, documentaries, reality shows, and much more for Indonesian and Malay communities worldwide. The channel showcases the best programs from top Indonesian channels RCTI, Global TV, and MNCTV. -
Hikmah
EC Inspirasi
FREE FREE
EMAS
FREE
115
MNC International
107 114
NTV7 TV Al Hijrah
FREE FREE 10
Price
RM6.00
Chinese
RM6.00
RM6.00
RM6.00 RM9.00
SCM Legend
Screen RED
RM9.00
11
Price
302 307
Indian
RM3.00
Polimer
RM6.00
RM6.00 RM3.00
RM3.00
12
Price
FREE
421
Bloomberg TV
Al-Jazeera
RM3.00
The Capital
RM6.00
FREE
FREE
FREE
FREE
RM20.00
France 24
Bernama TV
FREE 13
Cbeebies
It is a pre-school channel for children aged six years and under. CBeebies provides a range of pre-school programming designed to encourage learning through play in a consistently safe environment. Programs include Teletubbies, Charlie and Lola, etc. The channel offers quality entertainment for children combining classic titles, first-run exclusives and original production. Classic titles - Dennis the Menace, Sonic the Hedgehog and Fat Dog Mendoza. First-run exclusives Dino Squad, Bommi & Friends. Discovery Kids lets children explore their awesome world and ignites their natural curiosity by providing content that is fun and enriching. The channel stimulates learning and imagination, and provides a safe environment that parents can trust. Discovery Kids offers is young viewers a world of endless possibilities through programming that explores adventure, nature, science, wildlife, history and technology. As one of the world's largest and most renowned producers of documentary programming, BBC Knowledge showcases the best of the BBC's award-winning factual and documentary programming. Explore and experience the world like you've never seen it before, with in-depth storytelling and state-of-the-art production. Nat Geo Adventure HD channel offers bold, high impact and exciting, Nat Geo Adventure unleashes the spirited adventurer in all of us. Nat Geo Adventure chronicles the unfiltered experiences of young travelers whose journeys take them to the edge. BABYFIRST TV is a commercial-free TV channel designed for 6-36 month old babies. BabyFirst TV channels programming is based on developmental principles in order to contribute to the infants development. Supported by leading child development experts, BabyFirst TV is tailored to meet the needs of babies up to three years of age in a safe and inspiring commercial-free engaging environment. BabyFirst TV transforms traditional TV into an interactive tool that provides a positive learning environment and an engaging experience for both parents and baby. Nick Jr. is the worlds #1 preschool channel, 100% educational its like Preschool on TV. Nick Jrs educational philosophy is Play to Learn. Its content promotes social and thinking skills through playful entertainment and connected learning. Each series is based around one or more specific educational goals.
RM6.00
KIdsCo
RM6.00
RM6.00
RM6.00
501
Learning
RM9.00
503
RM6.00
551
BabyFirst
552
Nick Jr.
RM6.00
14
Price
i-Concert HD chM HD BBC Lifestyle Luxe.TV HD MTV Life HD Nat Geo Music FOX Crime HD
RM9.00
RM9.00 RM6.00
FREE RM9.00
Variety
RM6.00
RM9.00
RM9.00
Syfy HD
Universal Channel
RM9.00
15
Price
623 613
Variety
RM9.00
RM6.00
RM6.00
614 621
FREE
16
Price
RM15.00
Hypp Sports HD
MUTV
MUTV offers Manchester United fans exclusive interviews with players and staff, full matches, including all Premier League games (broadcast generally at midnight of the day the match was played), live reserve and academy games and "classic" matches plus football news and other themed programming. The channel also broadcasts all of the team's pre-season friendly matches specifically dedicated to every Man United fans. FOX Football Channel features some of the world's best leagues in the La Liga, Argentina's top tier football league in the Primera Divisin, the elite Dutch league Eredivisie, and the Russian Premier League, in addition to dedicated coverage of top BPL teams on Manchester City TV and Chelsea TV. FOX Football Channel Plus will air the HD version of the Liga BBVA match being shown on FOX Football Channel.
RM9.00
Sports
FOX Football Channel FOX Football Channel Plus TRACE Sports HD Outdoor Channel HD
RM15.00
FREE
Trace Sports HD is offers behind the scene access to sports celebrities and gateway to the intimate life of the athletes. It offers an in-depth understanding of sports icons around the world. Its a channel that celebrates life in the great outdoors. Whether out in the ocean or on top of mountain, Outdoor Channel will thrill, inspire and most of all ENTERTAIN. Covers a broad range of traditional and contemporary outdoor sports such as fishing, off-road, adventure, water sports, safari and more. All content are in HD.
RM9.00 RM9.00
17
Hypp Flicks + The latest and current Hollywood blockbusters, Malay and Asian movies from Japan, Korea, Thailand &
others a great way to spend the weekend with the entire family.
Hypp Flicks Enjoy a collection of 70 library movies from Hollywood, for RM15 per month. Watch these movies
anytime and as many times as you want.
Hypp Sensasi Enjoy a collection of 50 library movies from Malaysian for RM10 per month. Watch these movies
anytime and as many times as you want.
Hypp Dino More than 30 hours of kids entertainment live action an animation series available for RM8 per Hypp Animasi
monthCartoons and animated series for the kids. Access to more than 30 hours of animation series in local malay language for only RM8 per month
Hypp Variasi Variety of locally produced program for everyone including drama, cooking show, documentary and Hypp Aksi
much more. More than 60 hours of program available monthly at only RM10 per month Collection of more than 150hours of locally produced action series mainly from Skop Production including Gerak Khas one of the longest running series on Malaysia TV. Available for only RM10 per month. Same day US telecast of the most popular Hollywood series such as CSI.
VOD
Hypp Entertainment Hypp Gold Asian blockbuster movies for everyone romantic comedies to action thrillers and heartwarming
dramas.
Hypp Xtreme HD HyppSports Academy FOX Football Channel On Demand HyppSports HD On Demand Free View
An extreme sports targeted youth and extreme sports enthusiasts in full HD. Features in-depth sport expert instruction and coaching programs for a wide range of sports activities. One-to-one training instruction for learning sports. FOX Football HD On Demand gives you the freedom to choose the most recent Liga BBVA match to watch in High Definition. All the matches will remain available for selection until the start of the next matchday schedule. Select any of the latest round of UEFA Champions League / UEFA Europa League matches in the HyppSports HD On Demand section. All the matches will remain available for selection until the start of the next matchday schedule. Free content which are Fokus Hari Ini, Upin & Ipin and content from Knowledge Nature Package etc.
FREE
FREE
18
Interactive
TryMasak Facebook I-Contest B-Smart TV Info Traffic Dictionary.com Weather Forecast Horoscope Rent-a-cab B-Smart TV Didik
19
20
Overview
What is HyppTV Everywhere?
The HyppTV Everywhere is an add-on service offered by Telekom Malaysia Berhad (TM) to allow Subscriber viewing content available at HyppTV via multiple electronic devices. Target launch date is on 8th July 2013.
Objectives
To boost the viewership of HyppTVs premium channels. Increase stickiness of UniFi & Streamyx (4&8 Mbps) packages. As part of pull factors to increase UniFi & Streamyx (4&8 Mbps) packages take up.
IPTV Product Development & Management New Media PCWG New Media, TM
Product Description
HyppTV Everywhere is a 'add-on' service for UniFi and Streamyx (4&8 Mbps) HyppTV subscribers. This service allow content available beyond the television set and can be watch on various multi-screen devices. UniFi and Streamyx (4&8 Mbps) subscribers must have HyppTV service in order to be able to subscribe to HyppTV Everywhere service.
Plan Available
HyppTV Everywhere
Plan A Plan B
2 devices
RM5/month
5 devices
RM10/month
IPTV Product Development & Management New Media PCWG New Media, TM
Product Description
Sample View of HyppTV Everywhere Application
Log in screen Change device
IPTV Product Development & Management New Media PCWG New Media, TM
Product Description
No. 1 2 3 4 Description Displays the subscriber account. Displays the page for displaying and managing subscribers' viewing history. Displays program posters recommended by the system. Tap to display program details. Featured Live TV: Displays live TV channels recommended by the system. Featured VOD: Displays VOD programs recommended by the system. Featured: Displays pages recommended by the system. VOD: Displays the VOD program home page. Search: Goes to the page for searching for VOD or live TV programs by keyword. More: Goes to the settings page.
No. 1 2 3 4
Description Displays program posters recommended by the system. Tap to display program details. Displays live TV channels recommended by the system. Displays VOD programs recommended by the system. Featured: Displays pages recommended by the system. Live TV: Displays the live TV channel home page. VOD: Displays the VOD program home page. Search: Goes to the search home page. More: Goes to the settings page.
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
BBC Entertainment BBC Knowledge BBC Lifestyle Cbeebies Discovery Kids Fashion TV HD France 24 HyppSports HD HyppSports 2 HyppSports 3 HypSports 4 MUTV Outdoor Channel HD now International (HD) now Mango now Hairun Polimer The Capital Nick Jr. TVB8
2. 3. 4.
IPTV Product Development & Management New Media PCWG New Media, TM
Business Rules
Contract Period : There is no minimum contract period for the HyppTV Everywhere service. No penalty charges will be imposed if the customer decides to unsubscribe the multiscreen feature. Registration of HyppTV Everywhere service : Customer can registered to HyppTV Everywhere service via: Existing UniFi VIP: MyUniFi Portal (Customer portal), TMUC, TMpoint NI UniFi VIP: MyUniFi Portal (Customer portal), TMUC, TMpoint Existing Streamyx customers: tm.com.my, 100, TMpoint NI Streamyx customers: tm.com.my, 100, TMpoint Customer can registered up to 5 devices per UniFi or Streamyx account. No registration fee will be charge. Monthly service rental to enjoy the HyppTV Everywhere will be monthly recurring and the charge will follow plan price:
HyppTV Everywhere
Plan A Plan B
2 devices
RM5/month
5 devices
RM10/month
Customer can change plan registered via: For UniFi subscriber: MyUniFi Portal (Customer portal), TMUC, TMpoint For Streamyx subscriber: tm.com.my, 100, Tmpoint No switching plan fee charged.
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
Customer is flexible to add the channels at anytime. Channels subscribe via multiscreen devices will be automatically available for viewing via television. For less than one month subscription, customers will be charged on pro-rated fee.
Termination of HyppTV channel : Termination of the channels can only be done via TMUC/100 and at TMpoint. Termination of HyppTV Everywhere Service : Termination of the HyppTV Everywhere service can be done via TMpoint. If customer request to terminate UniFi/ Streamyx services, automatically the HyppTV Everywhere will also be terminated since it tagged to the UniFi/ Streamyx service. No early termination charges. Billing Related Details: HyppTV service shall be billed and charged as per channel subscription and the bill will be issued directly to customer as per UniFis/ Streamyxs current billing process. (Single bill)
IPTV Product Development & Management New Media PCWG New Media, TM
1. To be eligible for HyppTV Everywhere, the customer must have either one of this packages 1. Streamyx 4Mbps 2. Streamyx 8Mbps 3. Unifi VIP 5, 10, 20 (Business Package is not eligible)
IPTV Product Development & Management New Media PCWG New Media, TM
https://occ.unifi.my www.tm.com.my
IPTV Product Development & Management New Media PCWG New Media, TM
No
Yes
2.1 Go to Play Store or App Store 2.2 Enter Username & Password
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
- Key in the username & password - Tick Auto Login and press Login
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
Press Watch
The screen will auto rotate to become horizontal to show live TV stream
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
- The screen will auto rotate to become horizontal to show the VOD - User can also use the pause, fast forward and rewind function
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
Appendix B Device Has Reached Limit 1. If user want to use HyppTV Everywhere on a new device but has reached the device limit, the device can replace any of existing device that is using HyppTV Everywhere.
IPTV Product Development & Management New Media PCWG New Media, TM
1. To be eligible for HyppTV Everywhere, the customer must have either one of this packages 1. Streamyx 4Mbps 2. Streamyx 8Mbps 3. Unifi VIP 5, 10, 20 (Business Package is not eligible)
IPTV Product Development & Management New Media PCWG New Media, TM
https://occ.unifi.my www.tm.com.my
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
No
Yes
2.1 Pop up message appear to install Plug in 3.0 Download & Install HyppTV Plug in 4.0 Go to Internet Browser & Access www.tvos.hypp.tv
IPTV Product Development & Management New Media PCWG New Media, TM
1.0 Go to www.tvos.hypp.tv
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
Once download the WebPC Plug in, double click the plug in to install
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
Go Security Tab, Ensure The security Level is Default level and Medium-High
IPTV Product Development & Management New Media PCWG New Media, TM
IPTV Product Development & Management New Media PCWG New Media, TM
i) Images >> Show all images(recommended) ii) JavaScript >> Allow all sites to run JavaScript(recommended)
IPTV Product Development & Management New Media PCWG New Media, TM
Appendix B Device Has Reached Limit 1. If user want to use HyppTV Everywhere on a new device but has reached the device limit, the device can replace any of existing device that is using HyppTV Everywhere.
IPTV Product Development & Management New Media PCWG New Media, TM
THANK YOU
IPTV Product Development & Management New Media PCWG New Media, TM