ROGER V.

GONZALEZ
roger.rvtexas@gmail.com Tel. 512-217-2045
International Sales-Marketing Executive

Strategic Business Sales Marketing Strategies / Distribution Networks / Sales Training

Sales Forecast & Budgets / Product-Service Penetration / Relationship Management
Business Development / Competitive Intelligence & Analysis

Bilingual Bicultural Executive - international experience in designing / developing / implementing

strategic sales marketing solutions across diverse industries. Track record of exceptional achievements
delivering results in start-up & Fortune 500 corporations increasing sales, improving efficiency,
profitability, operations, establishing distribution networks & day to day administrative sales procedures.

Diversified transferable skills set across a variety of industries.

Goal-focused Leader experienced developing & implementing regional sales marketing plans for
B2B, C-Level, B2C, retail, inside/outside, phone sales. Focus on exceeding customer expectations.

Results-driven Strategist able to quickly identify market issues, develop and implement marketing
strategies that achieve objectives assuring timely accomplishment of corporate priorities.

 Drove security software sales from six figures to eight figures in three years, working Latin America.
 Increased record hit sales from 100,000 units to 750,000 units for major record company through
strategic marketing sales distribution strategy. Hit records continued to exceed sales of 500,000.
 Increased sales by 120% two consecutive years for major US educational publishing company in
LatAm. Positioned company to double sales for third consecutive year, hiring & training sales reps.

Bilingual Executive with big-picture focus on marketing, sales & business development. Skilled in
dealing with corporate and business executives, multi-cultural backgrounds & cross-cultural business
platforms in diverse industries. Hands on attitude, leading by example, used to outrivaling competition.

Business Administration Studies, University of the Americas, Mexico.

Featured conference speaker - University of Southern California, Annenberg School of Communications
Fluent English Spanish 100%, some basic Brazilian Portuguese.
Extensive travel & knowledge of South America, Central American & Caribbean Markets.

PROFESSIONAL EXPERIENCE
Sales Marketing Director Latin America / Shields Global Services
Mexico City, 2003 – July 2009
 Exceeded company objectives 46% by developing, directing and implementing strategic sales
marketing strategies, building network of account managers, sales representatives & distributors
throughout the region, hiring & training in sales cycle, product knowledge and customer service.
 Personally developed B2B sales to justify hiring local sales representatives & attract distributors.
 Opportunity identification & market introduction of security software, equipment, land, cellular &
radio encryption for B2B sales. Launched cellular tracking & interception software for government.
 Strong competitive intelligence research and analysis skills. Market research throughout region.
 Managed customer relationships with key & new accounts. Develop new strategic partnerships.
 Develop sales-marketing quotas, forecast & budgets, remote supervision and tracking of sales
performance in B2B and retail. Gauged expenditures to achieve profitable return on investment.
  2008 increase in security software products, security equipment & services reached 46%,
achieving continued growth in first & second quarter of 2009. Government sales reached 52%

Sales Marketing Director Latin America / Columbia Research Corporation

Austin Texas - Mexico City, 1990 - 2002
 Advanced from Sales Manager Mexico to Sales Marketing Director Latin America after two
consecutive years of increasing sales over 48% in assigned territory.
 Developed extensive sales rep & distributor network, responsible for sales and product training.
 Full responsibility for business development, sales, marketing, relationship management.
 Directed & implemented sales quotas, budgets, forecast, strategic sales, marketing plans.
 Grew country sales in Mexico by 56% through direct B2B sales to justify hiring local sales resp.
 Drove sales from mid six figures to seven figures in eight years, maintaining growth of 35% for
following four years till company closed. Grew staff in Latin America from one Sales Manager
to fourteen direct sales reps and three regional managers in the twelve year period.

International Consultant, Johns Hopkins University,

Mexico City, 1985 - 1989
 Designed multi-media communications projects for 14 countries of Latin America and Philippines.
 Developed social communications cause-related marketing project based on regional requirements.
 Due Diligence in Latin America of territorial & population coverage of communication programs
and existing operational infrastructures of Radio, Television and Newspapers for social causes.
 Established relationships with CEOs of all leading television, radio and newspaper networks in
14 countries of Latin America to create a co-sponsored center for production of social marketing.
 Identified and negotiated the participation of key CEOs from major television and radio networks
in Latin America to volunteer significant air time in support of social marketing.
 Received Platinum Award-USAID, Global Communications Medal, Ted Turner’s Better World
Society, for best multi-media communications project of that year.

International Manager, Peerless Records/Warner Brothers Records,

Mexico City, 1980 - 1984
 Responsible for sales & marketing of Warner, Electra, Atlantic and MCA music labels in Mexico.
 Designed, supervised & implemented promotional strategies for radio, television & newspaper
departments as well as point of sale promotion, merchandizing & marketing nationwide in retail
department stores. Strong B2B experience at executive level sales.
 Selected & determined records to be release from the Warner Brothers, Electra, Atlantic music
labels & directed all promotional campaigns of Warner Brothers artist visiting Mexico.
 Developed & implement marketing plans, strategies, media planning, promotion, publicity &
advertising as required for each product catalog.
 Managed trade show presentations & conferences in Mexico & US.
 Consistently increased sales from 100,000 units (prior maximum sales for hits) to 750,000 units.
Latin American Sales Manager, Litton Publishing International,
New York City, 1976 - 1980
 Responsible for sales & marketing of 5 publishing companies of Litton Industries (now Northup
Grumman) in Central America, South America & the Caribbean.
 Responsible for sales plans, budgets, salaries, remote supervision and direct sales in region.
 Designated, trained & supervised representatives, consultants and distributors in the region.
 Negotiated regional distribution & warehousing of products, solving product supply and delivery.
 Increased sales 110% during 1977 & 1978, & 45% in 1979 &1980 by implementing marketing
strategy focused on customer service and product training in regional seminars of up to 400
current and potential customers and developing strategic regional partnerships with distributors.