ABOUT BURGER KING WORLDWIDE Founded in 1954, BURGER KING(R) BKW +3.

04% is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER(R), the BURGER KING(R) system operates in over 12,600 locations serving over 11 million guests daily in 86 countries and territories worldwide. Approximately 94 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us onFacebook and Twitter. ABOUT RANCAK SELERA SDN BHD Rancak Selera Sdn Bhd is a portfolio company of Ekuiti Nasional Berhad (Ekuinas), a government-linked private equity fund management company established to create the next generation of leading Malaysian companies. Rancak Selera currently owns 74.1% equity in the Malaysian franchisee for BURGER KING(R) and has been aggressively growing the network since 2011, in line with BKW's global expansion drive. SOURCE: Burger King Worldwide Cosmo Restaurants Sdn. Bhd. brought BURGER KING into Malaysia by opening the first BURGER KING restaurant, BK Sungai Buloh at the Overhead Bridge Sungai Buloh in December 1997. The Grand Opening was officiated by Malaysia's former Prime Minister i.e. Y.A.B Tun Dr. Mahathir Mohamad. Cosmo Restaurants Sdn. Bhd. is operating 27 BK restaurants within Peninsular Malaysia today. There are currently, 3 BURGER KING franchise holders in Malaysia. The largest operating restaurants is manage by Cosmo Restaurants Sdn. Bhd. While BK restaurants located in KLIA are manage by Dewina Hosts Sdn. Bhd and BK restaurants in Sabah are operated by Living Bread Sdn. Bhd. We will prepare and sell quick service food to fulfill our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization." Burger Kings business dates back more than a half-century, having been founded in 1954 when James McLamore and David Edgerton opened the first Burger King restaurant in Miami, Florida. The Whopper sandwich was introduced in 1957 and became an instant success, leading the founders to develop the "Burger King, HOME OF THE WHOPPER" campaign in 1958. In 1961, McLamore and Edgerton acquired national and international franchising rights for the Burger King brand, which was followed by the Companys first foray into international markets with the opening of two restaurants in Puerto Rico in 1963. Burger King Holdings corporate history In 1954, Burger King Corporation was founded by James McLamore and David Edgerton in Miami, a year before the first McDonald's was opened in Chicago. The original concept was built on the idea to attract the burgeoning numbers of postwar baby boom families with reasonably-priced, broiled burgers

served quickly. Five years later, they expanded into a nationwide chain. In 1967, when the two partners sold their company to the food conglomerate Pillsbury, Burger King had become the third largest fast-food chain in the country and was on its way to second place, after McDonald's. During the 1970s, Burger King began to focus on international expansion. Although Burger King's international operations never became as profitable as anticipated, within a decade the company was represented in 30 foreign countries. In 1986 Pillsbury became part of Grand Metropolitan food and retailing businesses, a British conglomerate. In Burger King, Grand Metropolitan got a somewhat troubled financial company but whose 5,500 restaurants in all 50 states and 30 foreign countries gave it a strong global presence. In 1997, Grand Metropolitan merged with Guinness to create Diageo. As stated above, Diageo decided, in 2002, to sell the company in 2002, to Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners for $1.5 billion. In the years thereafter, the majority owners sold a substantial part of its shares, though still owning somewhat more than 30 percent. B u r g e r K n i g S W O T A n a y l s s i Strength: Burger King serves a lot of burgers that is typically not available inother fast foodrestaurant. Some of the examples are, BK Mushroom Swisswhich serves beef patty and topped withmushroom sauted sauce, GrilledChicken burger which is prepared by grilling the chicken patty andothers. Mostof the burgers prepared in Burger King are cooked by properly grilling themover fire.Burger King also serve varieties of side dishes in their restaurantssuch as mozzarella sticks, apple pie and others.Weakness: Burger King does not advertise their products like their competitorsdo. Muslims who arenot familiar with Burger King would hesitate to try outtheir burgers as they are not sure whether it ishalal or not. Burger King alsocould not produce more sales than because of lackmarketingstrategy which would place them in a disadvantage spot in areas dominatedOpportunity: Burger King could improve their sales by producing moreadvertisements on theirproducts. They could also open new branches in majorcity all around the worlds and some ruralareas. Some of the state in Malaysiahave Burger King in their city so, Burger King could tryand open newoutlet which will greatly improved their sales.Threat: Burger King faces threat from other major burger fast foodrestaurant such as produced the highestpercentage sales among the three which is a threat forBurger King. The costto produce the burger during inflation and lack of sales puts Burger Kingin atough spot and other burger fast food restaurant could take advantage toadvertise new product andhence raising their sale
1.0 Executive Summary Boogie Burger is a burger joint located on East Westfield Boulevard in Broad Ripple, Indiana. In their fourth year of business (opened April of 2007), they offer a gourmet burger experience in a fun and lively quick-service setting. Boogie Burger sees themselves as fast-casual dining and a competitor to the $10 Lunch Ticket. Their philosophy is creating the best tasting burgers, from the traditional to the far out. They char grill only fresh Angus beef for the smoky flavor and backyard taste. Boogie Burger will be re-locating in the coming months to East Broad Ripple Avenue, blocks from their current location. This will more than triple their current square footage and offers them an opportunity for market growth. 2.0 Situation Analysis Boogie Burger is in the middle of its fourth year of operation in Broad Ripple, Indianapolis. Boogie Burger is an independently owned casual dining establishment, specializing in high quality, Angus beef hamburgers, as well as a respectable collection of specialty sandwiches and hand dipped ice cream. The first four years has treated Boogie Burger well, developing a respected brand while building a loyal basis of reoccurring business. As a result, Boogie Burger has outgrown its original location and will be moving to a larger, more visible location shortly. Its menu selection, as well as personalized

service has been well received. Unique marketing flights and growing market share will be essential to the success in Boogie Burgers newest endeavor. 2.1 Market Summary Boogie Burger positions itself not only as above average, quality comfort food but as an experience. Committing itself to quality of goods and services rendered, Boogie Burger knows a great deal about providing a value to its customers. This understanding of their cliental will be leveraged to continue their growing success as they venture into a new, larger and more expensive location. 2.1.1 Market Demographics...