AMY L.

ECKERT
amy.eckert@hotmail.com www.linkedin.com/in/amyleckert M: (312) 909-2192
SUMMARY Seasoned client service professional with experience managing marketing efforts for industry leading companies including Unilever, McDonalds, Intel, Discover Card and ConAgra Offers a broad range of client leadership experience across strategy, digital marketing, integrated communications planning, global account management, business development, project management, creative asset stewardship, finance and operations / processes Experience on a wide variety of client businesses (US, Global, Retail, Financial, Packaged Goods) and targets (Adults, Young Adults, Women, Moms, Men, Kids, Teens, Brokers, B2B, C-Suite, Hispanic, African American and Asian American) Solid knowledge base of Digital strategies including social, mobile, SEM, DMPs/trading, content distribution, lead-gen, custom partnership development, performance marketing and digital analytics Strong management skills, especially with large (15+ people) and cross-functional (media, creative, promotions, packaging, design/manufacturing, technology, PR and ethnic) teams Experience working with a variety of research/insight driven resources including MMA, Millward Brown, Dynamic Logic, Nielsen, Communicus, custom brand equity studies and ad / copy testing Creative and concise writing capabilities and experience delivering presentations ranging from 1-to-1 to 300+ sized audiences Proficient in managing new / start up client businesses (six with DDB / OMD) PROFESSIONAL EXPERIENCE MEDIACOM | Chicago, IL Mar.13 current MANAGING PARTNER, GROUP ACCOUNT DIRECTOR Discover Card, ConAgra Foods Managed $270MM+ in client billings, reporting to the Head of MediaCom Chicago Directly supervised 25+ people across multiple consumer brands leveraging all forms of offline / digital media Led agency compensation negotiations Office Management Responsibilities Served as the #2 for the Chicago office working across multiple functions including business operations, financial reporting, staffing decisions and recruiting efforts Participated in new business and organic growth initiatives OMD | Chicago, IL Feb.10 Mar.13 GLOBAL DIRECTOR, STRATEGY & CREATIVE INTEGRATION Intel Corporation Developed the Global Team structure, processes and scope of work resulting in revenue growth of 6 FTEs Managed media strategy and creative integration across 12 countries for three lines of business Developed Global Strategy Guidance presentations with Intel Global Media & Marketing Strategy Assessed country-level strategic recommendations and managed reviews with Intel Global clients Audited creative requirements by country and collaborated with creative agency, production agency and Intel Creative Services on asset needs and corresponding production / delivery timelines Involved in a broad range of Digital strategy including social, mobile, SEM, content distribution, lead-generation content distribution and custom programs Partnered with Global Digital Analytics on initiatives including digital media engagement measurement, Ad Verification, OBA Compliance, Destination POV, Digital Reporting and Digital Program level tests Stewarded various agency contract deliverables on a quarterly basis Jun.09 Jan.10 U.S. DIRECTOR, BUSINESS DEVELOPMENT OMD U.S. Led new business pitches, organic growth and prospecting initiatives Managed agency team members, overall process and timelines, RFP and presentation content, design and production elements, and communication with prospective clients / consultants Served as the U.S. Business Development representative for global new business pitches Managed U.S. marketing initiatives including industry awards, events and corporate communication Managed complete redesign of omd.com, and coordinated needs with all global regions Special client projects and presentations Participated in financial areas including compensation proposals, staffing, business plans and contracts Production / Design: coordinated studio deliverables, videos, presentations, pitch theater Reported to the OMD U.S. CEO and OMG Business Development Director for North America Participated in OMD U.S. Operating Council and Group Account Director meetings

Amy L. Eckert | Resume | Page 2 OMD | Chicago, IL Mar.07 May.09 MIDWEST DIRECTOR, BUSINESS DEVELOPMENT OMD Midwest Managed new business pitches, organic growth and prospecting initiatives for the Midwest region Delivered $25 million in new business wins and $1.7 million organic growth for 2008 Member of the Midwest Executive Management team Jan.04 Feb.07 GROUP DIRECTOR OF STRATEGY McDonalds Corporation Managed $350MM+ in national Adult and Kids businesses, reporting to the Global Account Director Directly supervised 16 people across 11 marketing efforts Coordinated strategic integration with 10+ partner agencies across all marketing disciplines Delivered presentations to corporate clients and franchisee committees (up to 300+ in size) Contributed to agency compensation negotiations Worked with Global McDonalds team on best practices, research initiatives and financial accountability Won OMDs annual IIR Award for the Best Insights category in 2004 Additional Leadership Initiatives OMD Job Shadow program partnered with HR Director on cross-functional learning initiative Led new business pitches, both media/creative and media only Contributed to the development of a new budget / billing resource for clients Member of Teamworks committee designed to facilitate positive morale and experiences at OMD Presenter for AAAAs program in 2004 Apr.02 Dec.03 ASSOCIATE DIRECTOR OF STRATEGY McDonalds Corporation (Nov.02 Jan.04) Managed national plans for Adults, Men and Women during major marketing re-focus Reorganized team responsibilities / processes during agency reorganization Illinois State Lottery, Dairy Management Inc / Cheese (Apr.02 Nov.02) Media representative for Illinois State Lottery pitch; managed the account start-up and client relationship DDB | Chicago, IL Aug.97 Mar.02 VICE PRESIDENT, ASSOCIATE MEDIA DIRECTOR J.C. Penney Company, Inc (Apr.00 Apr.02) Managed client account start up while directly managing 7+ people Launched new media strategies during a significant marketing shift and the new Its All Inside campaign Coordinated efforts with DDB Dallas office and ethnic agencies (Hispanic and Asian) Unilever, Sara Lee, Van Kampen Funds, Discover Card (Aug.97 Apr.00) Managed the account start-up and client relationship for Van Kampen Funds Primary media contributor to the Unilever Finesse Re-Launch / Extremes Campaign - Won DDBs Grand Slam Award (1999) and first annual Unilever Media Award of Excellence (2000) - Member of winning team for Keith Reinhart Challenge (1999) OTHER CLIENT EXPERIENCE Busch Entertainment Corporation (now SeaWorld Entertainment) General Mills cereal, Frito-Lay, Anheuser-Busch Beer, State Farm Insurance

ADDITIONAL EXPERIENCE Jul.10 Current Jan.96 Dec.99 InFusion Theater Company | BOARD OF DIRECTORS Review / Approve company operating budget and expenses, chair annual silent auction fundraiser event 2909 N. Sheridan Condominium Association | BOARD OF MANAGEMENT Committee lead for courtyard and lobby renovations, managed employee holiday fund program

EDUCATION Purdue University | Bachelors: Business Management