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Informedia India proudly presents

BRANDnext09
The next factor to leverage brands
Conference: 22nd - 23rd January 2009 | Venue: Intercontinental The Lalit, Mumbai
Keynote Speaker

Conference Overview

Brand Guru Jagdeep Kapoor Founder & Head Samsika Marketing consultants

This January is the perfect time for you to give your plans on Marketing, Branding, Sales a Revisit. BRANDnext'09 will equip you with latest information needed to plan your marketing and branding in next year. The market uncertainty and global slowdown has its implications on every industry. This conference will help you strategise your marketing, branding, & Sales better even during these uncertainties. BRANDnext'09 will not only incorporate essential subjects but also emerge with prospective solutions and suggestions that will help BRANDS to use this slow down to their advantage. Never before has the corporate world had the kind of exchange of information on topics 'for capturing markets' under one roof. BRANDnext'09 speaks more about traditional & Unconventional - Marketing, Branding, Sales, Customers, Retail, and the next for most Brands the Rural markets.

Distinguished Chairperson
Sanjeev Swarup President, Synergy consultants

Our Invited Speakers


Ambi M G Parameswaran Exe. Director & CEO FCB Ulka Atit Mehta Media Services Manager Hindustan Unilever Sundara Rajan Founder & CEO Market Search Rahul Pandey Head Mobile 18 Abhijit Saxena CEO Netcore Solutions Dr. Hemant Trivedi Head - Retail Academic Management MICA Rajeev Karwal Founder Milagrow Business & Knowledge Solutions Barkha Dattani Director Brand Clinic Samir Gupte Head- Country Ogilvy Outreach Vinit Mehra Chief -Channel Idea Cellular

International Association

Association Partner

Media Partner Outdoor Media Partner

Pradeep Lokhande Founder Rural Relations Rajjat A. Barjatya Managing Director Rajshri Digital Media Dr. R K Shukla Senior Fellow NCAER Suresh Nimbalkar Vice President Hansa Research

Mobile Partner

Digital Partner

For more Information Contact: Swati.naik Tel: +91-22-40820151 | swati.naik@informedia-india.com

Rajeev Kandwal Corporate Communication LIC India ltd

BRANDnext09
The next factor to leverage brands

Day 1 : 22nd January


8.45 am 9:00 am Registration and Welcome Coffee
Inaugural and Keynote Brand Guru Jagdeep Kapoor Founder & Head Samsika Marketing consult.

BRANDS & RETAIL 11.30 am Brand Performance using the Balanced Scorecard Model'
Brand is one of the most valuable assets of any business. Brand performance in the market decides the long term survival of businesses. With the growth of organized retail sector a brand is as successful as the retailer makes it. History records the 'GajaGrah' (Tug of War) between brand owners and organized retailers in the past. People have worked out solutions and many of them live a life of sweet harmony. The Balanced Scorecard Model applied to the Brand within the context of retail environment shall offer a great tool to measure, monitor and maneuver performance of a brand in a retail store.
Hemant C Trivedi Head Retail Academic Area Mudra Institute of Communications MICA

What's Next in BRAND' Management and Communications? 9.15 am Future of Brands : A presentation followed by an Exclusive Q and A Session
Brand Guru Jagdeep Kapoor Founder & Head Samsika Marketing consult.

10.00 am

Innovation in Brand Management


Brand management has evolved into a fine n art of managing the brand communication and activation pie Usurping by other departments of the n organization Connecting to the market and the n consumer Ensuring innovation is back in agenda of n brand managers Do's & Don'ts of Innovation in Brand n Management Reenergize the field force and the trade n Cases where innovations have been used n by brands to break out of a slow down
Ambi M G Parameswaran Exe. Director & CEO FCB Ulka

12.00 pm Integrating Retail and Brands for a mutual win-win situation'


As the Indian Retail industry in undergoing rapid changes in functionality and so also leaving behind the conventional methods for marketing and branding for products it is essential to understand for marketers, the science of how today's retail world works and what's latest they should update on & reconsider in their brand management strategy. This can highlight the practical challenges faced by Brands at the Retail platform and what are the possible considerations which can lead to a mutual win-win situation for the Brand manufacturer and the Retailer.
Rajeev Karwal Founder Milagrow

10.30 am

Rational Attributes and Emotional Packaging


n Most effective Communication is Logic + Emotion n Managing CREAM Customer through right communication n Making Loyal consumer is our business n Right methods for right communication
Barkha Dattani Director Brand Clinic

NEW MEDIA BRANDING & MARKETING 12.30 pm Understanding Customers and Building brands in E world'
n Addressing hard to reach targets using the net and keeping them hooked there to get information which otherwise is hard to get or gets muddled through the normal market research projects. Building a site which constantly mirrors the n aspirations of the user community, thereby providing high user value and builds loyalty to the brand.
A.Sundara Rajan Founder, CEO Market Search India

11.00 am

Morning Refreshments

For more information


Contact: Swati Naik Tel: +91-22-40820151 Email: swati.naik@informedia-india.com

BRANDnext09
The next factor to leverage brands

Day 1 : 22nd January


NEW MEDIA BRANDING & MARKETING Continue 1.00 pm 2.00 pm Networking Luncheon FMCGs in India are far from using mobile and internet platforms to their marketing campaigns advantage
n Issues and Concerns in the mind of the FMCG advertisers n Planning a campaign for 360 degree impact to communications n The When's, Where & How's n Benefits the advertisers seek Marketing Internationally n Case studies n
Atit Mehta Media Services Manager Hindustan Unilever

Day 2 : 23rd January


What 'BRANDS' Mean to Rural Markets? 9:30 am Registration & Early Morning Refreshments Welcome & Opening Address Our Distinguished Chairperson
Sanjiv Swarup President Synergy Consultants

9:45 am

10.00 am Creation of IP for Rural Markets


Rajat A. Barjatya Managing Director Rajshri Digital Media

10.30 am Understanding of the Rural Consumers


n To read the consumer on his needs n Designing your product &service to suit the rural consumer n Case studies
Samir Gupte Country Head - Ogilvy Outreach OgilvyAction

2.30 pm

What goes into mobile marketing?


n Planning & Insight in mobile marketing (highlighting the flexibility levels) Utility in customer relationship marketing n Creativity in mobile marketing n
Abhijit Saxena NETCORE solutions Pvt Ltd. Chief Executive Officer

11.00 am Coffee with Speed Networking 11.30 am Rural Media: A Synopsis


A holistic approach is required to understand rural market, identify your target consumer and communicate with them effectively. This session uses available information to help understand product need hierarchy in rural market, study consumption patterns and changes in it due to various factors, possible approaches in identifying the right target group and finally, communicate with it more effectively through various media.
Suresh Nimbalkar Vice President Hansa Research

3.00 pm Generating Revenue & Measuring ROI


Rahul Pandey Head Mobile18

3.30 pm Afternoon Refreshments Think Tank 4.00 pm Managing Shrinking Product Life Cycles
Product life cycles are becoming shorter and shorter and many products in mature industries are revitalized by product differentiation and market segmentation. Organizations increasingly reassess product life cycle costs and revenue as the time available to sell a product and recover the investment in it shrinks.

12.00 pm Changing Income Demographics and its Implications for Marketers


Rural markets in India are on a high tide as per capita income is rising and consumption patterns are rapidly changing across all regions. While formulating rural marketing strategies, marketers need to understand and track the regional peculiarities in purchasing behavior linked with demographics and key factors that drive transformation.
R K Shukla Senior Fellow NCAER

4.30 pm Speed Networking 5.00 pm Closing Remarks End of day one

BRANDnext09
The next factor to leverage brands

Day 2 : 23rd January


SALES 12.30 pm Rural Markets A Telecom Perspective
Understanding the rural customer n Sowing seeds of Mobility n Creating brand connect Strategies and n Solutions Partnering with the customer for brand n building
Vinit Mehra Head- Channel Distribution IDEA Cellular

4:00 am

Round Table Discussion

It's your 'Sales Force' who sells your Brand in Markets & to Consumers Welcome & Opening Address It isn't all done till your sales force carries your brand the way you want them to

1.00 pm 2.00 pm

Networking Luncheon Rural Market - An Overview


How Best You can Reach Rural India n Engineering Proactive Distribution n Strategies Using tailored research methods n Relationship Management n
Pradeep Lokhande Founder & CEO Rural Relations

n Developing, Equipping, Empowering & Motivating Sales force to improve sales figures n Understanding the power and influences of leadership versus management and balancing within both Influencing subordinates through n emotional intelligence Coaching, counseling and mentoring for n improved performance Stimulating motivation for superior n performance

A Panel Discussion

2.30 pm Identifying the bottlenecks of Rural Marketing and Mapping the route to success

Chairperson: Sanjiv Swarup President Synergy Consultants

5.00 pm Closing Remarks End of Conference

For more information


Panelists: Rajjat A. Barjatya Managing Director Rajshri Digital Media Samir Gupte Country Head - Ogilvy Outreach OgilvyAction Suresh Nimbalkar Vice President Hansa Research Vinit Mehra Head- Channel Distribution IDEA Cellular Contact: Swati Naik Tel: +91-22-40820151 Email: swati.naik@informedia-india.com

For sponsorship opportunities


Contact: Ramesh Chetwani Tel: +91-22-40820155 Email: ramesh.chetwani@informedia-india.com

For delegates registration


Contact: Sindhu Owath Tel: +91-22-40820125 Email: sindhu.owath@informedia-india.com

3.30 pm

Coffee with Speed Networking For an updated conference programme please log on to:
www.informedia-india.com

BRANDnext09
The next factor to leverage brands
Conference: 22 - 23 Jan 2009 | Venue: Intercontinental The Lalit, Mumbai

Who Should Attend?


We Expect participation From Following Industries
FMCG o Food & Beverage o BFSI o Telecom o Retail o Government of India o Internet & Mobile marketing o companies Consulting agencies for o rural markets Consultants for Retail o Advertising Agencies o PR Agencies o Media Houses o Brand/Marketing Consultants o Media Planners o Third Party Consultants for o Marketing & Branding Media Buyers o Media Sellers o

This Event Will Attract The Following


o CEOs, COOs o Presidents o Vice Presidents o Directors o Heads of Directors o Managers o Heads of Agencies o Account Managers o Chief publishers o Consultants o online content publishers o emerging technology o investors o multi-platform media companies o interactive agencies o online developers o social net workers o Web 2.0 entrepreneurs

Forthcoming Events
1st Annual Renewable Energy Business Conference 19 - 20 Jan 2009 | Taj Lands End, Mumbai

Number of Conferences Organised by Informedia


400 350

03 3rd Annual Insurance Distribution Channel 20 - 21 Jan 2009 | Taj Lands End, Mumbai Healthcare IT Conclave 2009 3 - 4 Feb 2009 | Hotel J W Marriott, Mumbai 3rd Annual CFO Leadership Summit 19 - 20 Feb 2009 | Hotel J W Marriott, Mumbai

300 250 200 150 100 50


2002
*projected figures

2003

2004

2005

2006

2007

About Informedia
Informedia India Pvt Ltd is a leading conference organizer which specializes in professional high level business conferences targeted at senior management in a number of industry sectors. We are a subsidiary company of the Expomedia Group Plc., a leading International media group with offices in 13 countries worldwide. Dedicated to in-depth research, our conferences provide you with relevant information about what you want to know, when, and from whom. Straightforward and industry oriented, our conferences are a very time efficient way to gain a head start and secure your competitive advantage. Our focused events create a platform to network with both new and experience peers from various industries and feature the most relevant case scenarios in order to equip you with valuable knowledge and current know-how.

www.informedia-india.com

REGISTRATION FORM

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BRANDnext09
The next factor to leverage brands
Conference: 22nd - 23nd January 2009 | Venue: Intercontinental The Lalit, Mumbai

Contact: Sindhu Owath Cell: +91 9819990095 Tel: +91 22 40820125 Fax: +91 22 28509590
Register Online www.informedia-india.com

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Terms & Conditions


1. Fees are inclusive of all programme documents, lunch on both conference days and refreshments. The fees do not cover travel and accommodation costs. Following completion and return of the registration form including the authorized signature, full payment is required within 5 working days from receipt of invoice. PLEASE NOTE: payment must be received prior to the conference date. Admission to the event cannot be guaranteed if the payment has not been received by Informedia India Pvt. Ltd. 2. Provided the total fee has been paid, substitutions can be made at any time free of charge. Cancellations must be received in writing by mail or fax 5 working days before the conference in order to qualify for a Credit Note which will be valid for 6 months after the date of issue. Thereafter, a Credit note cannot be issued. Nonpayment or non-attendance does not constitute cancellation. If, for any reason, Informedia India Pvt. Ltd. decides to cancel or postpone this conference and / or workshop/s, Informedia India Pvt. Ltd. is not responsible for covering airfare, hotel or other travel costs incurred by the delegate. In case of cancellation or postponement, the fee qualifies for a credit note equal in value for any future event organized by Informedia India Pvt. Ltd. 3. All Intellectual Property Rights in all materials produced or distributed by Informedia India Pvt. Ltd. in connection with this event is expressly reserved and any unauthorized duplication, publication or distribution is prohibited. 4. Event programme content and the event venue can be subject to change without notice and does not impact the Terms and Conditions specified in 1. and 2. With his or her signature, the delegate acknowledges that they have read and understood all terms of this contract including, without limitation, the provisions relating to cancellation and to payment terms.

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Hotel Information
Intercontinental The Lalit
Sahar Airport Road, Andheri (E) Mumbai 400 059 India Tel: +91-22-6699 2222

Conference Only For sponsorship opportunity contact Ramesh Chetwani Tel: +91-22-40820155
ramesh.chetwani@informedia-india.com
Please note that 12.36% service tax will be applicable on the above mentioned fees

INR 29,995

Early Bird Offer INR 24,995


Valid till 22nd December 2008 only

www.informedia-india.com

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