Thank You

For downloading the Pampers: India & Sri Lanka 2013 Brief & Filmmaker Pack Along with the brief, you will find the following forms:

Filmmaker Agreement Form Talent Release Form Music Release Form

Please make sure that you complete these forms and submit them, via www.MOFILM.com/CCA, as soon as you have uploaded your entry. Please note you need to upload your film first so that you can get the MOVIE ID number to include in the filmmaker agreement. We hope that you enjoy making your entry. If you have any questions, would like any advice or feedback on your concept, then please just ask! You can also get feedback on your entry before the contest closes so you can make changes. All you need to is upload it before the deadline and then ask. You can get our attention by emailing us at support@mofilm.com, on twitter, @MOFILMUGC or on Facebook, www.Facebook.com/MOFILM. Well respond in enough time so you can make edits.

Background Baby care today is essentially a mothers job in India where the mother, whether working or not, has to take care of the baby. Fathers are traditionally distant from baby care until the kid grows up when the father can teach him to study / play etc. This is driven by two beliefs which are prevalent among both moms and dads. 1. Dads have never felt the need to help and they never thought their wife needed help taking care of the baby. 2. Even if asked, they dont think they are equipped to help substantially as they have no knowledge of Babycare. Challenge: To change the mindset in the family to make the dad more involved in the life of their new baby and that his active role in the life of the baby starts now. To enable them, we need to make them realize that all they need to do is small things. Something as small as changing a diaper Insight In India, most of the middle class uses a cloth diaper which is nothing but a triangular piece of cloth tied around a baby to act as a diaper. A wet cloth diaper is the 2nd biggest reason for babies waking up at night after hunger. A good disposable diaper gives the baby overnight dryness which gives him uninterrupted overnight sleep. It is a proven fact that better sleep leads to better development of the baby. Let the starting point to get dads more involved be to put their babies in a diaper at night before they goes to sleep as a night-time ritual between the dad and the child. A ritual that has two positives better emotional bonding between the dad and the baby, and better overnight dryness and sleep for the baby! What we want? Make a film talking to fathers that brings to life how they can make a huge difference to their lives and the lives of their babies for so little. With Pampers, by taking 5 mins out of his evening to do one small thing, his actions can reap significant benefit - not only the emotional bond between father and child but also the functional benefit for the baby who can now sleep uninterrupted through the night.

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Really think about how you can talk to dads in an engaging and creative way to make them realise that it is not only necessary but also so easy to have a role in their babies lives and a very effective role at that. TONE: Genuine, Joyful, Insightful, Friendly and Understanding. FORMAT LENGTH: 30 to 60 seconds INTENDED USE: TV / Online CREATIVE CONSIDERATIONS/MANDATORIES: :: Depiction of a family having a Baby within the age of 0 to 1.5 years. Strong hint of the father putting on the diaper on the baby before putting him to sleep. :: Indian talent. :: Middle-class Indian household: People with access to only simple and basic life necessities.

India and Sri Lanka 2013/ Pampers Brief

MOFILM FILMMAKER AGREEMENT THIS FILMMAKER AGREEMENT is made on 2013 BETWEEN: (1) MOFILM LTD, having its registered office located at 40 Clifton Street, London, EC2A 4DX, UK (MOFILM); and (2) YOU (Filmmaker or "You"). Filmmakers Name ________________________________________________________________ Filmmakers Address ________________________________________________________________ Date of Birth ________________________________________________________________ Film School Attended (if any) ________________________________________________________________ Business/Cell Phone ________________________________________________________________ Home Tel Number ________________________________________________________________ Email Address ________________________________________________________________ Company Brand ________________________________________________________________ Film (Working Title) ________________________________________________________________ MOFILM Movie ID ________________________________________________________________ Competition ________________________________________________________________ WHEREAS: A. B. Filmmaker is the creator and owner of certain Content as more particularly defined below. MOFILM operates certain mobile content digital transmission services and makes provision for the delivery of certain Content via mobile telephones, portable devices and/or PCs, cinema and television. MOFILM wishes to obtain from Filmmaker, and Filmmaker wishes to provide to MOFILM, certain Content on the terms and conditions set out below.

C.

WHEREBY IT IS HEREBY AGREED: 1. DEFINITIONS

"Acts" means the Copyright, Designs and Patents Act 1988 (as amended) and the US Copyright Act of 1976 (as amended); "Brand Participant" (or "Brand") means a brand partner providing a relevant Brief and associated with MOFILM for purposes related hereto; Brief means the description of aesthetic and technical requirements for entries in each Competition; "Clearance Paperwork" means this Filmmaker Agreement, together with the attached Talent Release Forms (one for each applicable person) and where applicable the Music Clearance

India and Sri Lanka 2013/ Pampers Brief

Agreement; "Competition" means the competition listed above run by MOFILM to which Filmmaker may enter Films and/or Content pursuant to this Agreement and the terms and conditions of the Competition available via the Site from time to time (and the culminating event of each Competition shall be an Event); "Content" means the Film and other content, including without limitation graphics, sound recordings and biographical materials delivered by Filmmaker to MOFILM hereunder; "Contest Period" means the period between the commencement and the closing date of the Competition, as set out in the Brief or on the relevant page of the Site from time to time; "Film" means an original audio-visual recording created and owned by Filmmaker and submitted or delivered to MOFILM for distribution to Brand Participant and end users; "Intellectual Property Rights" means all intellectual property rights, howsoever arising and in whatever media, whether registered or capable of registration, including without limitation, copyright, trade marks, trade names, database rights, patents, image rights, Moral Rights and rights of privacy; "Moral Rights" means the right of integrity, the right of paternity and all other rights customarily referred to as moral rights throughout the world; "Selected Content" means each item of Content (i.e. each Film) selected by MOFILM and/or Brand Participant as a finalist or otherwise as an item to be assigned to MOFILM hereunder in accordance with Clause 5.1; "Service" means the commercial services provided by MOFILM hereunder; and, "Site" means the MOFILM website at www.mofilm.com and/or other URLs notified to Filmmaker from time to time. 2. GRANT OF RIGHTS

2.1 Filmmaker hereby grants to MOFILM the worldwide rights to use, reproduce, store, format, adapt, distribute, display, publicly perform, license, exhibit, broadcast and/or make available and transmit to end users the Content in all media for all purposes, including but not limited to cinema and television distribution, as part of the Service and otherwise in relation to Brand Participants. Further, Filmmaker hereby grants to MOFILM the right to use, sub-license, reproduce and display the name and likeness of Filmmaker, and any trade marks or trade names related to or contained within the Content for the purposes of marketing and promoting the Content and/or the Service. Filmmaker acknowledges that MOFILMs only liability to Filmmaker shall be to use reasonable endeavours to provide the Fee (set out under Clause 4 below). Unless Filmmaker has requested otherwise, Filmmaker s name and other profile information may be published alongside such material. 2.2 Notwithstanding and without limiting the above, by submitting Content to MOFILM, Filmmaker consents and agrees to assign and transfer to MOFILM (or, at MOFILM's direction, to the relevant Brand Participant), in accordance with Clause 5.1 below, all right, title and interest in and to such Content. 2.3 Filmmaker hereby agrees, at the request of MOFILM, to execute all such further documents and do all such further acts as MOFILM may require in order to vest in MOFILM and the relevant Brand Participant the rights hereby intended to be licensed and/or assigned. 2.4 To the maximum extent permitted by law, Filmmaker explicitly releases, discharges and holds harmless the Brand Participant, its affiliates, subsidiaries, successors and assigns, and their respective directors, officers, employees, shareholders, attorneys, representatives and agents, from any and all liability, actions, causes of action, damages (whether actual, incidental or consequential), claims and demands whatsoever in law or equity, including all costs, which s/he now has or may

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assert, including but not limited to, those with respect t o or in any way arising from Filmmakers participation in the Competition or the awarding, acceptance, possession or use (or misuse) of the Competition prize, including, but not limited to, liability for personal injury, death or illness arising out of the aforesaid prize. Filmmaker understands that the parties to be released hereby are not responsible for any part of the prize except to make payment for the prize. 2.5 Filmmaker acknowledges that Filmmaker has a limited license to utilize the brands, logos, trademarks, product images or other assets of the Brand Participants solely for purposes of creating Content for the Competition. In the event that the Content submitted by Filmmaker is not selected as a winning entry, Filmmaker agrees that it will make no further use of the Brand Participants Intellectual Property Rights, including, without limitation, Brand Participant's logo, trademarks, product images and/or any other assets provided by Company or MOFILM to Filmmaker in connection with the Competition. 2.6 ACTORS AND INDIVIDUALS APPEARING IN CONTENT: Filmmaker warrants that Filmmaker has obtained and agrees to provide to MOFILM a completed and signed talent release form in the form attached hereto (Talent Release Form) which provides consent (and a waiver of moral rights) for use of the name(s), likeness(es), performance(s) and/or voice(s) of each person seen or heard in the Content. You must provide evidence that all talent grants in writing all usage rights on a fully-paidup basis that allows unrestricted worldwide usage in all media for all lawful purposes, in perpetuity. 3. FORMAT, DELIVERY AND ASSESSMENT OF CONTENT

3.1 Filmmaker shall deliver the Content to MOFILM in such format(s) in accordance with Clause 7 below, and the Official Rules of Entry for the Competition and/or the upload pages of the Site from time to time. 3.2 Filmmaker acknowledges that MOFILM shall assess all Content, such procedure being made up of technical, legal and aesthetic evaluation. MOFILM shall be entitled in its absolute discretion to accept or reject Content and/or remove any objectionable or infringing material, without being obliged to give reasons, and Filmmaker shall have no right to contest any such assessment made by MOFILMs adjudicators. Filmmaker agrees that MOFILM shall be entitled in its absolute discretion to suggest corrections or technical alterations to submitted Content and acknowledges that, where such suggestions are substantial, Filmmaker may be asked to consent to such corrections made by MOFILM or to revise and re-submit the Content. 3.3 Filmmaker agrees and undertakes to use only the music supplied by MOFILM to Filmmaker specifically for the purposes of the relevant Competition in each case. If Filmmaker wishes use any original music (other than that supplied to Filmmaker by MOFILM), Filmmaker shall contact MOFILM to make an Original Music Request in writing, For the avoidance of doubt, Filmmaker shall deliver Films to MOFILM using only Library Music supplied by MOFILM, unless agreed otherwise in writing in each case. 4. FEE

4.1 In consideration of the rights granted by licence or transferred by assignment by Filmmaker herein (each of which shall be sub-licensed and/or fully assigned to Brand Participant and its licensees/assignees), MOFILM shall offer Filmmaker the chance to enter the Competition(s), in which the finalists (and certain others) will be paid five-hundred US dollars ($500) or prize equivalent of at least US dollars ($500) plus any further amount (if any) as determined by the relevant Brand Participant (Fee) for each item of Selected Content. 4.2 Filmmaker acknowledges and agrees that the opportunity to compete for the Fee and the selfpromotional opportunities made available to Filmmaker hereunder by way of publicity and exposure through the Site(s), constitutes sufficient consideration for Filmmaker s services and the products of such services provided to MOFILM (including without limitation the Content) in relation to this Agreement. 4.3 Any payments to Filmmaker hereunder will be made in US dollars and, if and where applicable,

India and Sri Lanka 2013/ Pampers Brief

converted into other currencies at the current exchange rate when received or transferred by MOFILM, net of any bank charges. Payments may be made by bank cheque or electronic transfer. 4.4 Where Selected Content is used by the Brand for use within commercial cinema exhibition or broadcast on television then Filmmaker shall receive the following additional payment for each item of Selected Content so used ( and no other additional compensation will be paid for use on the Internet or mobile devices): Territory Broadcast on terrestrial television (US$) $5,000 $2,500 $1,250 Used in commercial cinema (US$) $2,500 $1,250 $625

USA Canada, Western Australia Rest of World

Europe

&

For the avoidance of doubt where Selected Content is used first in one region or for one use and then another, the maximum aggregate payment to the Filmmaker will be the higher of that region or use. (For example if a piece of Selected Content is broadcast on television first in Rest of World, then in Canada, the total aggregate payment to the Filmmaker would be $2,500, not $1,250 plus a further $2,500) 5. INTELLECTUAL PROPERTY AND ASSIGNMENT OF RIGHTS

5.1 Filmmaker agrees and acknowledges that, following payment of the Fee, Filmmaker (by way of present and future assignment) assigns with full title guarantee to MOFILM all right, title and interest in the Selected Content (and, accordingly, all Intellectual Property Rights in the Selected Content shall be owned and controlled by MOFILM). For the avoidance of doubt, MOFILMs rights under such assignment shall include (without limitation) the exclusive, world-wide rights to use, reproduce, distribute, display, publicly perform, exhibit, broadcast, transmit, license and/or make available the Selected Content In any and all media (including without limitation for television and/or cinema advertising and/or internet exhibition purposes), and Filmmaker acknowledges and agrees that MOFILM intends to sub-license or fully assign such rights to the Brand Participant. 5.2 To the fullest extent legally possible in each country of the world, Filmmaker hereby irrevocably waives all Moral Rights in and to the Content in relation to all uses thereof by MOFILM and the Brand Participant(s), and their licensees or assignees. 5.3 MOFILM shall, where practicable for each format, use its best endeavours to cause copyright notices relating to each item of Selected Content delivered to be displayed to end users when such Selected Content is exhibited by MOFILM. Each copyright notice shall, so far as reasonably practicable for each format, be displayed in the following format: (c) [Year of first publication] [name of Filmmaker]. 5.4 You acknowledge and agree that, should you be selected as a finalist, the self-promotional opportunities made available to you by way of publicity and exposure through the Site (together with the possible awarding of any prize and/or the Fee), constitute sufficient consideration for the full title guarantee to your Content. 5.5 The brands, products and service names of MOFILM and the Brand Participant are the trade marks or trade names of MOFILM, the Brand Participant or their trading partners unless otherwise stated. Your use of such trade marks is limited to use within submitted Content for the purposes of this Agreement and such authorisation may be withdrawn at any time. You may not use such trade marks for any purpose other than within your Content during the Term and for the purposes of this Agreement and you hereby undertake after the close of the Competition not to use such trade marks and to delete or destroy all such use of such trade marks in Content controlled by you. You may not distribute products or offer services under or by reference to or otherwise use or reproduce any such trade marks, trade names or taglines without the prior written permission of MOFILM and the Brand Participant.

India and Sri Lanka 2013/ Pampers Brief

5.6 You acknowledge and agree that material submitted hereunder is submitted voluntarily and not in confidence or trust, and that no confidential or fiduciary relationship is intended or created between Filmmaker and MOFILM and/or any Brand Participant by reason of submission or otherwise. You further acknowledge and agree that use by MOFILM or the Brand Participant of material similar or identical to (or containing features or elements similar or identical to those contained within) any material submitted by Filmmaker shall not obligate MOFILM to negotiate with Filmmaker nor entitle Filmmaker to any compensation if MOFILM determines that it has an independent legal right to use such material (either because such features or elements were not new or novel or were not originated by Filmmaker or were or may hereafter be independently created by or submitted to MOFILM). 6. WARRANTIES

6.1 Each party warrants and covenants to the other party that it has the right and power to enter into and fully perform all of its obligations under this Agreement; it will comply with all applicable laws in the performance of its obligations hereunder; and, it shall bear and pay any and all governmental taxes, duties and customs of any kind, however designated, levied or based in any way upon its own performance of this Agreement or the sale, acquisition, communication or resale of any Content. 6.2 If you upload any film, recorded music, text, photographs, graphics or other materials to the Site, you hereby warrant and represent that you personally created, wrote and produced such materials and all materials contained within such materials, or that you have obtained all necessary written releases for the uses contemplated hereunder from the owner(s) of those materials for such use on a fully paid up basis that allows usage in all media, worldwide, for all lawful purposes, in perpetuity. If you submit any material comprising any pre-existing recorded content (i.e. "clips" from other films or programmes, "samples" or extracts from other records, photographs, graphics, etc), you must tell us and provide details at the time of posting and provide a written release to use. 6.3 SPECIFIC WARRANTIES AND REPRESENTATIONS

YOU WARRANT AND REPRESENT TO MOFILM THE FOLLOWING: 6.3.1 ALL CONTENT IS ORIGINAL: Subject to the provisions below, all Content and material used in the Film(s) is your own original work (or, where Filmmaker is a company, the original work of your employees) and has not previously been displayed publicly, published or used on any website or broadcast or in any other communications in any country of the world. For the avoidance of doubt, you warrant that you are the sole owner of all copyright and other Intellectual Property Rights in all Content (unless otherwise notified in writing to MOFILM before the Content is uploaded). USE OF MUSIC: Any use of music composed and/or recorded and/or used in a Film has been approved by MOFILM in writing in advance of use and is cleared in writing for use on a fully paid up basis that allows usage in all media, worldwide, for all lawful purposes, in perpetuity. Any use of music from a pre-existing source must be cleared in writing for use by Filmmaker as set forth in this Section 6.3.2 and notified in writing to MOFILM at the time of delivery. Filmmaker agrees to produce written evidence of such rights clearance(s) at the time of delivery and promptly on request. USE OF TALENT: The Filmmaker warrants that (further to the requirements of Clause 2.6 above) written permission in the form attached hereto has been obtained for use of the name(s), likeness(es), performance(s) and/or voice(s) of each person seen or heard in the Content (and the Filmmaker shall provide copies of such written permissions to MOFILM at the time of submission of the film) and that such talent has granted in writing all usage rights on a fully-paid-up basis, that allows unrestricted worldwide usage in all media for all lawful purposes, in perpetuity. The Filmmaker warrants and represents that Filmmaker is and will be responsible for all payments due to actors and other talent used in the Content, including without limitation, guild fees, pension and health payments, reuse fees, residuals, and/or other executory obligations pursuant to any collective bargaining agreement with any entertainment, advertising or other industry labour union or guild, such as the Screen

6.3.2

6.3.3

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Actors Guild (SAG). The Filmmaker further warrants that any and all such applicable payments have been made in accordance with applicable guild unions. Filmmaker shall produce written evidence of such payments at the time of upload of the Content and shall notify MOFILM in writing prior to uploading Content whether Filmmaker and/or any talent featured in the Content are members of any union or guild and whether the Content was produced under union or guild jurisdiction. Failure to provide such permission in the form attached for each person seen or heard in the Content will render Content uploaded being disqualified from entry into the Competition. 6.3.4 USE OF PHOTOS, GRAPHICS, TEXT OR OTHER THIRD PARTY MATERIAL: Any use of photos, graphics, text or other material created, licensed or otherwise owned or controlled by any third party has been cleared in writing for all relevant rights. Any use of photos, graphics, text or other third party material from physical or online sources (including from a book, a painting, a newspaper or a website) has been cleared in writing for use by Filmmaker and made known to MOFILM at the time of delivery. Filmmaker agrees to produce written evidence of such rights clearances at the time of delivery. EMPLOYEES AND WORKS FOR HIRE: Where Content incorporates the work of employees of Filmmaker or of any other third parties (or is a so-called Work for Hire), the Intellectual Property Rights in the Content have been assigned in writing to the employer/Filmmaker and the Moral Rights of such employees, workers and persons have been waived in writing to the fullest extent possible in relation to all uses of the Content. Filmmaker shall produce written evidence of assignment at the time of upload of the Content. NO OBJECTIONABLE MATERIAL: Content shall not contain imagery or audio content which: (a) is sexually explicit or suggestive, violent derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, or which contains any dangerous activity or promotes the excessive or irresponsible consumption of alcohol; (b) promotes use of drugs, tobacco, firearms/weapons; (c) is obscene or offensive or endorses any form of hate; (d) contains trademarks, logos or trade dress owned by others, or advertises or promotes any brand or product of any kind (other than those supplied by the Brand Participant), without written permission, or contains any personal identification, such as license plate numbers, personal names, email addresses or street addresses; (e) contains copyright materials owned by others (including photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies or other media) without permission; (f) depicts, or is itself, a violation of any law. NO INFRINGEMENT: The use by MOFILM and/or the Brand Participant of submitted Content will not infringe any Intellectual Property Right(s) of Filmmaker or any third party. NOT DEFAMATORY: The Content is not defamatory and its use by MOFILM and/or Brand Participant, end users and other third parties will not infringe any publicity or personality rights of any person. NO EARLIER CONTRACTS: Filmmaker is not in breach of any employment, agency or commissioning contract with any third party by reason of entering into or exercising or granting any rights or performing any obligations under this Agreement. EXCLUSIVITY: Filmmaker does not currently and will not in future use, exploit, submit or authorize or cause any other person to use for any purposes (other than use by Filmmaker for self-promotional purposes), material which is the same as or substantially similar to any Content submitted to MOFILM by Filmmaker. For the avoidance of doubt, Filmmaker may subsequently use Films submitted hereunder only by way of posting on Filmmakers own website(s) and Filmmakers own social network sites (e.g. Filmmakers own YouTube channel) provided that Filmmaker obtains written permission from MOFILM or the Brand Participant for use of the Brand Participants trademarks in the Content.

6.3.5

6.3.6

6.3.7

6.3.8

6.3.9

6.3.10

India and Sri Lanka 2013/ Pampers Brief

6.4 In the event of any breach of the terms and conditions contained in this Agreement by MOFILM, the aggregate liability of MOFILM in connection with this Agreement shall be limited to damages which shall not exceed the amount actually received by Filmmaker hereunder. MOFILM shall not, in any circumstances, be liable for any indirect, incidental or consequential loss or damage. Nothing in this Agreement shall exclude or limit the liability of MOFILM for death or personal injury resulting from the negligence of MOFILM or that of its agents or employees. 6.5 Filmmaker hereby indemnifies MOFILM (together with its associated, subsidiary and affiliated companies) and shall hold it harmless from and against any and all liability, loss, damages, costs, legal costs and disbursements, professional and other expenses of any nature whatsoever incurred or suffered by it, arising by reason or in consequence of any breach by Filmmaker of any of the representations, warranties or obligations of Filmmaker set out in this Agreement. 6.6 Filmmaker agrees to notify MOFILM immediately but in no event later than three (3) days after it becomes aware of any actual or threatened infringement, dilution or other impairment of any item of Content ("Infringement"). Upon receipt of such notice, MOFILM shall decide whether to assert or file any legal or equitable proceedings (" Action") with respect to such Infringement at its sole discretion. If any such Infringement has occurred, MOFILM may, in its sole discretion exercisable upon notice to Filmmaker, either pursue the Action or authorise Filmmaker to prosecute the Action in Filmmaker s own name. In the event MOFILM elects to pursue such Action, Filmmaker shall reasonably cooperate with MOFILM in the Action. If MOFILM authorises Filmmaker to pursue the Action, Filmmaker shall advise MOFILM of all developments in connection with the Action of which Filmmaker becomes aware and MOFILM shall have the right to participate in such Action. 7. ENTRY TO COMPETITION

7.1 ALL ENTRIES MUST COMPLY WITH THE COMPETITION RULES AND MUST BE RECEIVED DURING THE CONTEST PERIOD. Please note that the specific dates and times of the Contest Period are subject to change on short notice. Filmmaker must be over the age of 18 at the date of entry of the Competition (or over the age of 16 with permission of parent or legal guardian on their behalf). Any travel companion must be of legal age of majority in Filmmaker s jurisdiction of residence. 7.2 On request, Filmmaker agrees to provide the original audio and video files used during production of the Content for broadcast or other purposes (which may include uncompressed QuickTime files, final audio mix and/or separate audio tracks for dialogue, music, and effects). 7.3 Submissions must be primarily in English (or subtitled in English) and MOFILM reserves the right to edit, crop or cut Content in its sole discretion. Each Filmmaker may submit up to a total of twentyfour (24) entries provided the same (or substantially similar) item of Content is not uploaded more than once. 7.4 Once uploaded, submitted Content cannot (and will not) be returned. The Brand Participant may, in its sole discretion, remove, delete and/or void any submitted Content it deems inappropriate or otherwise non-compliant. All submitted Content will be reviewed before being published or judged; however, such review does not relieve Filmmaker from responsibility for compliance with this Agreement. 7.5 The individual Filmmaker uploading a particular entry will be deemed the sole entrant for that entry. If any group has collaborated on a submitted item of Content, the entire group will be deemed to have designated such Filmmaker, as the agent for such group, to agree to these terms and to accept the prize on behalf of the group. MOFILM and/or the relevant Brand Participant shall not be liable for any dispute between such collaborators. 7.6 MOFILM reserves the right, at its sole discretion, to disqualify any entrant deemed to be: (a) tampering or attempting to tamper with the entry process or the operation of the Competition or any Brand Participant or the Site; (b) violating the terms of this Agreement or the Competition or any rules posted at the Event; (c) violating the terms of service, conditions of use and/or general rules or guidelines of any MOFILM property or service; or (d) acting in an unsportsmanlike or disruptive

India and Sri Lanka 2013/ Pampers Brief

manner or with intent to annoy, abuse, threaten or harass any other person. 7.7 Filmmakers are prohibited from obtaining votes or affecting the voting processes in any way by any fraudulent or inappropriate means (as determined by MOFILM in its sole discretion) including, without limitation, by offering prizes or other inducements to attendees. Votes cast with intent to impair the integrity of the voting process shall be void. 7.8 The Competition is offered worldwide but is void where prohibited. For the avoidance of doubt, you agree and acknowledge that the Competition is not open to: 1) employees of Brand Participant, its subsidiaries and affiliates; 2) contract workers of Brand Participant, its subsidiaries and affiliates; 3) employees of Brand Participant current advertising agencies; 4) immediate family members (spouse/domestic partner, parent, sibling, child, etc.) of individuals in categories 1 through 3 above; and 5) residents of the same household (whether related or not) of individuals in categories 1 through 3 above. 8. COMPETITION FINALISTS AND WINNERS

8.1 Submitted Content shall be judged on the Judging Criteria as follows: 8.1.1 8.1.2 Originality and Creativity - 50% Aesthetic Production Quality - 50%

8.2 Finalists will be selected by a judging process in which a designated panel of judges from MOFILM and/or Brand Participant (Judges) shall evaluate each eligible submission based on the Judging Criteria. Please note that the creative directions contained within the Brief are for guidance only and the Judges may or may not use such creative criteria within their own discretion. The Judges may designate a winner and a runner-up (and may award further prizes) in their sole discretion, and any tie or draw shall be awarded or resolved accordingly. The Judges decisions shall be final and binding, and no related correspondence will be entered into. 8.3 The winner for each Brand Participant shall be invited to the Event, at which a further voting process will be carried out amongst all the brand winners and/or certain other finalists. The selected winners across all brand entries will be judged by attendees at the Event and further prizes may be awarded. The finalist entries and names of runners up will be posted on the Site for public viewing on or about 45 days after the Event. All finalists are subject to verification, including without limitation, verification of eligibility and compliance with this Agreement. If any attempt to notify or contact a finalist is unsuccessful or returned as undeliverable, if a finalist cannot be verified or is otherwise unable to accept a prize, the prize will be forfeited and may be awarded to an alternate finalist provided sufficient time remains, in the relevant Brand Participants sole discretion. 8.4 Winners will be notified by telephone, first-class post and/or email in MOFILM's sole discretion. If attempted notification is returned as undeliverable or if a finalist cannot be verified or is otherwise unable to accept a prize, such prize will be forfeited and may be awarded to an alternate finalist (provided sufficient time remains, in Participating Brand's discretion). 9. COMPETITION PRIZES

9.1 The overall winner prizes shall be as listed on the Site. 9.2 Filmmaker shall be solely responsible for any taxes on any prizes received and agrees to complete and return any taxation form received (depending of country of residence) in relation to the Competition. 9.3 MOFILM and the Brand Participant(s) reserve the right to substitute any prize (or portion thereof) with any prize of substantially equivalent or greater value. 9.4 By accepting a prize, Filmmaker (as a finalist or winner) agrees that the Brand Participant(s) and/or MOFILM shall not be liable for any loss or injury resulting from participation in the Competition, acceptance or use of any prize, or any travel related thereto.

India and Sri Lanka 2013/ Pampers Brief

10.

GENERAL

10.1 If either party waives any breach of this Agreement committed by the other party, such waiver shall not be deemed to be a waiver of any subsequent similar breach or of any other breach at any time. 10.2 Your use of the Site and your entry to the Competition creates no partnership, client, fiduciary or other professional or employment relationship. 10.3 If any provision of this Agreement shall be determined by any court or other tribunal of competent jurisdiction to be illegal, void or unenforceable, all other provisions of this Agreement shall nevertheless continue in full force and effect. Termination of this Agreement shall not release either party from any of its obligations hereunder which are intended to have a continuing effect. 10.4 This Agreement shall be personal to Filmmaker, and Filmmaker shall not be entitled to assign any of its rights or obligations hereunder without the prior written consent of MOFILM. 10.5 The Contracts (Rights of Third Parties) Act 1999 shall not apply to this Agreement or to any of its provisions. 10.6 No responsibility or liability is assumed by MOFILM or any Participating Brand for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Competition: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any e-mail transmissions to be sent or received; lost, late, delayed or intercepted e-mail transmissions; inaccessibility of the Site in whole or in part for any reason; traffic congestion on the Internet or the Site; unauthorized human or non-human intervention of the operation of the Competition, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Competition, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Competition. MOFILM and Brand Participant shall not be responsible for any typographical errors in the announcement of prizes or this Agreement, or any inaccurate or incorrect data contained on the Site. 10.7 Other than with the express written approval of MOFILM, Filmmaker agrees and undertakes not to provide content or services for, engage directly or otherwise have unsolicited contact with, any Participating Brand, for a period of twelve (12) months following termination of this Agreement (or, if later, following the closing date of the final Competition hereunder). 10.8 Filmmaker agrees that in the event of any default of any of the terms of this Agreement by MOFILM (or any third party), Filmmaker's only remedy will be an action at law for damages actually suffered by Filmmaker (if any) and in no event shall Filmmaker be entitled to rescind this Agreement or to receive any injunctive or other equitable relief or to restrain the distribution, exhibition, advertising or other exploitation of any Content acquired by MOFILM hereunder or of any rights granted or assigned under this Agreement. 10.9 All rights and obligations hereunder shall be construed and interpreted in accordance with the laws of England and Wales and the Courts in London shall be the sole court of competent jurisdiction.

Signed for and on behalf of MOFILM:

Signed by Filmmaker (You sign here):

India and Sri Lanka 2013/ Pampers Brief

_________________________________________________________________

Date

Please list all the full names (and role/character name) of talent (actors) used in the Content on a separate sheet of the Talent Release Form (and, where under the age of 18, please also include their date of birth).
_____________________________________________________________________________________________________

_____________________________________________________________________________________________________

_____________________________________________________________________________________________________

_____________________________________________________________________________________________________ _____________________________________________________________________________________________________

India and Sri Lanka 2013/ Pampers Brief

TALENT RELEASE FORM MOFILM and BRAND PARTICIPANT (One per Actor/Actress) Actors Name: Actors Address: Home Phone Number Business/Cell Phone: Skype Name (Optional): Filmmaker Name: Brand Participant: Film (working title):
______________________________________________________________________ ___________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________

This Agreement is entered into by and between the Actor and Filmmaker. Filmmaker includes Filmmakers licensees, assignees, future owners/acquirers. The Actor hereby assigns to Filmmaker all rights of every kind and character throughout the world in perpetuity, in and to the Actors dramatic performance, appearance, likeness, name and/or voice (the Performance) in connection with the Film. The Actor hereby authorises Filmmaker to: photograp h, videotape, film and record (on film, tape or any other medium) the Performance (and any audition for the Performance); to edit the same at its discretion and/or to include with it the performances of others and sound effects, special effects, digital effects and/or music; to incorporate the same into the Film, trailers, posters or other materials or programs related to the Film; to use and to license others to use the Performance in any manner or media whatsoever, including without limitation for purposes of publicity, advertising, marketing and sales promotion in all media (which, for the avoidance of doubt, may include television and/or cinema and internet exhibition). For the avoidance of doubt, the Actor acknowledges that Filmmaker shall own all rights, title and property in the Performance and the Film. The Actor understands and agrees that this Talent Release refers to his/her role as Principal Actor or Extra as indicated below;

Principal Actor On Camera Principal Actor Off Camera Extra

For the purposes of this Talent Release, a Principal Actor is defined as follows; anyone who is seen and who speaks a line or lines of dialogue, or anyone whose face appears silent, alone in a stationary camera shot and is identified with the product/service, or anyone whose face appears silent and is identifiable and whose foreground performance demonstrates or illustrates a product/service or illustrates or reacts to the on or off-camera narration or commercial message For the purposes of this Talent Release, an Extra is defined as follows; Person who appears in the foreground solely as atmosphere and not otherwise covered by the foregoing definition of Principal Actor above shall be deemed Extra performers.

India and Sri Lanka 2013/ Pampers Brief

The Actor understands and agrees that, unless otherwise agreed in writing, in the event that they are determined to be a Principal Actor then they will receive a special one-off payment if the Film is used within a television broadcast or in commercial cinema exhibitions in the following territories: USA US$1000 Canada, Western Europe and Australia US$500 Rest of world US$250 In the event that the Brand Participant endeavors to make the Film a guild production, Actor agrees to accept the relevant guild minimum payments for a daily rate as payment in full for his/her Performance and agrees to execute any other agreements as may be necessary to enforce the agreements made hereunder. Determination of Principal Actor is at the sole discretion of MOFILM. The Actor agrees not to assert or maintain against Filmmaker and/or the Brand Participant any claim, action, suit or demand (including without limitation those grounded upon Rights of Publicity or other civil rights) in connec tion with use of the Performance and the Actor agrees to indemnify and hold harmless MOFILM, Filmmaker and the Brand from any such claims and/or actions. The Actor agrees that in the event of any default of any of the terms of this Agreement by MOFILM (or any third party), the Actor's only remedy will be an action at law for damages, actually suffered by the Actor (if any) and in no event shall the Actor be entitled to rescind this Agreement or to receive any injunctive or other equitable relief or to restrain the distribution, exhibition, advertising or other exploitation of any Content acquired by MOFILM hereunder or of any rights granted or assigned under this Agreement. This Agreement constitutes the entire agreement by and between the Actor and Filmmaker and supersedes any and all prior contracts, understandings, negotiations and agreements with respect to Filmmaker and the subject matter hereof, whether oral or written. This Agreement shall be governed by the laws of England and Wales and the parties each agree to submit to the exclusive jurisdiction of the Courts in London. The parties acknowledge that the execution of this release was completed prior to any Performance being rendered by the Actor Actors Signature: Print Full Name (BLOCK CAPITALS): Witnessed by: Date: Print Full Name (BLOCK CAPITALS): __________________________________________ __________________________________________ _________________________________________ ___________________________ __________________________________________

NOTE: Actor must attach to this Agreement a signed copy of Actor s passport or, driving licence or similar government-issued identification document

Where Actor is under 18 years of age, the parent/guardian consents and approves the execution of this Agreement by the Actor and represents that the Actor shall not disaffirm the Agreement by reason of minority. The parties acknowledge that the execution of this release was complete prior to any Performance being rendered by the Actor Signature of Actors Parent/Guardian: Print Full Name (BLOCK CAPITALS):

___________________________________________ __________________________________________

India and Sri Lanka 2013/ Pampers Brief

Witnessed by: Date Print Full Name (BLOCK CAPITALS):

__________________________________________ __________________________________________ __________________________________________

Parent/Guardians address/phone/email: __________________________________________ NOTE: Guardian must attach to this Agreement a signed copy of the Guardian AND Actor s passport or driving licence or similar government-issued identification document

India and Sri Lanka 2013/ Pampers Brief

MUSIC LICENSE AGREEMENT

Licensor: ____________________________________________________________________ Licensors Address: ____________________________________________________________________ Licensors Phone Number: ___________________________________________________________________________ Email Address / Skype ____________________________________________________________________ Filmmaker Name: _____________________________________________________________________ Brand: _____________________________________________________________________ Film (working title): _____________________________________________________________________ This License Agreement is made and entered into on [ ] (date) by and between the Licensor, whose name and details are set out above ( Licensor or You), and MOFILM LTD of 40 Clifton Street, London EC2A 4DX, UK, including subsidiary and group companies thereof ( MOFILM or Licensee). 1. Licensor agrees to upload composition(s) and recording(s) set out in Exhibit A below (hereinafter known collectively as Master Recording(s)) to MOFILM web site, as included in synchronization or timed relation with the film production submitted to MOFILM currently entitled [ ] (Film). Licensor hereby grants to MOFILM a non-exclusive gratis licence, including the rights to use, reproduce, store, format, adapt, exhibit and/or make available and transmit to the client sponsoring a specific MOFILM competition pursuant to which the Film was submitted (Brand Participant) such Master Recording(s) for purposes of allowing the Brand Participant to preview, audition and otherwise assess suitability of the Film (Initial License). 2. In the event that the Brand Participant shall select the Film as one of the competition winners and/or obtain assignment of rights in the Film pursuant to terms and conditions of the relevant MOFILM competition within 6 (six) months after the end of the MOFILM competition and/or event pursuant to which the Film was submitted, Licensor shall grant to MOFILM the non-exclusive, fully paid, irrevocable, perpetual, worldwide license to use the Master Recording(s) in any lawful manner in conjunction (i.e. in synchronization) with the Film, including without limitation the rights to use, reproduce, store, format, adapt, license, distribute, display, publicly perform, broadcast, exhibit and/or make available the Master Recording(s) in all media whether now know or hereafter devised (Usage License). This Usage License shall also include the rights specifically set out in Sections 8-13 of this Agreement. 3. Licensor hereby represents and warrants that Licensor has the full legal right, power and authority to enter this Agreement and to grant all rights granted hereunder. 4. Licensor warrants, represents and agrees that Licensor has obtained requisite written consents, permissions and releases of rights from all relevant rights holders, including rights organisations, copyright owners, musical performers and all other persons and legal entities (where applicable) whose performances are embodied in the composition(s) and recording(s) or who have otherwise contributed to or hold any rights in any composition(s) and/or recording(s) hereunder in the form set out in Exhibit A below. 5. Licensor warrants, represents and agrees that Licensor will pay all re-use payments, fees, royalties and other sums required to be paid for such consents and permission in connection with Licensees usage of the compositions and recordings pursuant to this Agreement. If Licensee so requires, Licensor will procure such persons/entities to deliver any documents that Licensee requires, confirming that they will

India and Sri Lanka 2013/ Pampers Brief

not look for further payments in connection with use of compositions and recordings pursuant to this Agreement. 6. Licensor will indemnify and hold Licensee and its officers and directors harmless from any and all claims, liabilities, losses, damages and expense including without limitation legal expenses arising from any breach of Licensors warranties, representations or obligations under this License Agreement or in any way resulting from or connected with Licensees usage of the compositions and recordings in accordance with this License Agreement. 7. The term of the Usage License is for the full period of copyright in and to the musical compositions and sound recordings and any and all renewals or extensions thereof that Licensor may now or hereafter own or control anywhere in the world. 8. MOFILM may file, in its discretion, title registrations with any performance rights organisation(s) (for example, without limitation, ASCAP or BMI or PRS), assigning a new and specific title for any composition(s) and recording(s) hereunder, provided, however, that the MOFILM shall not be obligated to do so in any instance. 9. Licensor grants to the MOFILM the right to collect in perpetuity the so-called publishers share of performance income in relation to the public performance of the composition(s) and recording(s). 10. MOFILM shall retain two-thirds (67%) of the publisher's share (i.e. revenue received by MOFILM from copyright collection societies or any performance rights organizations for the use of the composition(s) and recording(s), less any amounts paid to or deducted by subpublishers, sublicensees, agents, collection agencies and local performing and mechanical rights societies or other relevant third parties, if any, from exploitation of the composition(s) and the recording(s) and shall pay the remaining one-third (33%) of the publishers share to the Licensor. 11. Licensor shall be entitled to 100% of the so-called writers share of performance income in relation to the public performance of the composition(s) and recording(s). In the event the writer is not already registered with a copyright collection society, MOFILM may collect the writers share monies, but shall pay 100% of such writers share royalties to the Licensor, less any subpublishers, sublicensees, agents, collection agencies and performing and mechanical rights societies and other relevant third party deductions, if any. 12. In the event of termination of this Agreement for any reason, Licensee shall have the right to continue to administer and collect the gross receipts earned from use of the composition(s) and recording(s) in accordance with the terms of this License Agreement and such rights of the Licensee shall not be affected or terminated in any manner by any termination of this Agreement. 13. In the event that Licensor shall enter into an exclusive publishing agreement with another company, Licensor (or Licensors exclusive publishing designee) shall be entitled to register any of the compositions or recordings for which rights have been granted hereunder with alternative titles to those titles with which Licensee has registered such composition(s) and recording(s). For the avoidance of doubt, Licensor shall continue to be entitled to collect the publisher's share monies that arise from the originally titled registrations of such composition(s) and recording(s) hereunder. 14. Licensee shall pay all sums due to the Licensor pursuant to this Agreement, including applicable fees, twice annually. Licensee will notify the Licensor of all sums due to the Licensor within thirty (30) days prior to 30 June and 31 December of each calendar year respectively. Payment shall be made thirty (30) days following receipt by the Licensor of a valid invoice from the Licensee in respect of a previously rendered statement. Any losses from one accounting period shall be carried forward into subsequent accounting periods. Licensor shall have the right, during normal business hours and subject to the provision of reasonable notice, to inspect Licensees books of account solely to the extent that the same relate to the exploitation of the composition(s) and recording(s) hereunder. All accountings rendered by the Licensee shall be binding and not subject to any objection unless specific written objection is received by the Licensee within one (1) year from the date such accounting statement is rendered.

India and Sri Lanka 2013/ Pampers Brief

15. All rights granted by Licensor herein shall fully insure to the benefit of MOFILM, its subsidiary and group companies, licensees, successors and assigns. 16. The individual person/legal entity signing as the Licensor hereunder will be deemed the sole provider of the Master Recording(s). If any group has collaborated on a submitted item of content, the entire group will be deemed to have designated the Licensor as the agent for such group to agree to these terms and to accept all fees hereunder on behalf of the group. MOFILM and/or Brand Participant shall not be liable for any dispute between such collaborators.

17. If either party waives any breach of this Agreement committed by the other party, such waiver shall not be deemed to be a waiver of any subsequent similar breach or of any other breach at any time. 18. In the event of a dispute arising out of this Agreement, Licensors sole remedy shall be for monetary damages and in no event shall the Licensor seek an injunction in connection with the use of the composition(s) or the recording(s) under this Agreement and/or in relation to any licences granted by the Licensee during the term of this Agreement. 19. This Agreement does not and is not intended to create any partnership, fiduciary or other professional or employment relationship between the parties. 20. If any provision of this Agreement shall be determined by any court or other tribunal of competent jurisdiction to be illegal, void or unenforceable, all other provisions of this Agreement shall nevertheless continue in full force and effect. Termination of this Agreement shall not release either party from any of its obligations hereunder which are intended to have a continuing effect. 21. The Contracts (Rights of Third Parties) Act 1999 shall not apply to this Agreement or to any of its provisions. 22. All rights and obligations hereunder shall be construed and interpreted in accordance with the laws of England and Wales and the Courts in London shall be the sole court of competent jurisdiction. 23. If you wish to make your Master Recording(s) available on momusic.com online music library for preview and consideration for the use in promotional films and other commercial projects by clients of MOFILM in consideration of applicable usage fees and percentage of publishers share monies , please contact us at license@mofilm.com to discuss the appropriate arrangements.

Licensor Signature

________________________________

Date

________________________________

Witnessed By

________________________________

Witness Signature

________________________________

India and Sri Lanka 2013/ Pampers Brief

THE FOLLOWING FORM IS IN RELATION TO CLAUSE 4 PLEASE ENSURE ALL RELEVANT PARTIES HAVE SIGNED

EXHIBIT A ARTIST INFORMATION SHEET Please have all rights holders sign below including master owner(s), publisher(s) and/or Synchronization approval rights holder. Specify each role separately please. By signing below, you confirm that you grant to the Licensee all usage rights on a fully-paid-up basis and waive any moral rights you may have in Compositions/Recordings to allow unrestricted worldwide usage of Compositions/Recordings synchronization with the Film in all media for all lawful purposes in perpetuity. Name Signature RoleDate Artist/Performer Email Phone

Name

Signature

Role-Musician Date

Email

Phone

Name

Signature

Role- Backing Date Vocalist

Email

Phone

Name

Signature

Role-Song Date Writer/Composer

Email

Phone

Name

Signature

Role-Producer

Date

Email

Phone

India and Sri Lanka 2013/ Pampers Brief

Name

Signature

Role-Publisher

Date

Email

Phone

Name

Signature

Role-Sound Date Engineer/Mixer

Email

Phone

Performing Rights Organization

Writer PRO ASCAP, PRS etc CAE IPI #

WE DO NOT ACCEPT COVER SONGS OR SONGS CONTAINING SAMPLES!

Track List - This form is included in the Acceptance Package as a Word Doc so you can type it in if you prefer. Fill out one form for each CD/Digital Album you submit. If you do not have a publisher you are considered self published.

Artist Album Title

Track # Song Title

11 1

Publisher

Writer (s)

Track List - This form is included in the Acceptance Package as a Word Doc so you can type it in if you prefer. Fill out one form for each CD/Digital Album you submit. If you do not have a publisher you are considered self published.

IN THE EVENT THAT THERE IS INSUFFICIENT SPACE ON THE SHEET ABOVE, PLEASE PROVIDE REMAINING INFORMATION ON A SEPARATE ATTACHEMENT.

India and Sri Lanka 2013/ Pampers Brief

India and Sri Lanka 2013/ Pampers Brief