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Corporate Social Responsibility & Corporate Responsiveness

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Social Responsibility...

an organizations obligation to maximize its positive impact on stakeholders and to minimize its negative impact includes legal, ethical, economic, and philanthropic (discretionary) dimensions

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Legal Dimension...

refers to obeying governmental laws and regulations civil law: rights & duties of individuals and organizations criminal law: prohibits specific actions and imposes fines and/or imprisonment as punishment for breaking the law
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Ethical Dimension...

behaviors and activities that are expected or prohibited by organizational members, the community, and society (not codified into law) standards, norms, or expectations that reflect the concern of major stakeholders

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Economic Responsibilities...

How resources for the production of goods and services are distributed within the social system Do you think consumers favor socially responsible companies or are they most enamored with companies that maximize profits?

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Philanthropic Dimension...

businesss contributions to society strategic philanthropy Home Depot Microsoft, Hewlett Packard, IBM Avon

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Foundation principles of corporate social responsibility


Charity Principle Definition Stewardship Principle
Business should give Business, acting as a public voluntary aid to trustee, should consider the societys needy persons interests of all who are and groups affected by business decisions and policies Corporate philanthropy Acknowledging business and society interdependence Voluntary actions to promote the social good Balancing the interests and needs of many diverse groups in society Corporate philanthropic Enlightened self-interest foundations Meeting legal requirements Private initiatives to Stakeholder approach to solve social problems corporate strategic planning Social partnerships with needy groups

Type of activity Examples

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The pros and cons of corporate social responsibility


Arguments for corporate social responsibility Balances corporate power with responsibility. Discourages government regulation. Promotes long-term profits for business. Responds to changing Stakeholders demands. Corrects social problems caused by business. Arguments against corporate social responsibility Lowers economic efficiency and profit. Imposes unequal costs among competitors. Imposes hidden costs passed on to stakeholders. Requires social skills business may lack. Places responsibility on business rather than individuals.

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The multiple responsibilities of business

Economic Responsibility

Legal Responsibility

Social Responsibility

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Levels of CSR

Social Obligation Meet minimum regulations, do what is required by law, no more Social Responsibility Go beyond what is required by law, mitigate negative effects Social Responsiveness Proactive approach, promote positive change

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Contrast between corporate social responsibility, corporate social responsiveness, and corporate citizenship
Corporate social responsibility Origin 1920s Corporate social responsiveness 1960s Corporate citizenship 1990s Building collaborative partnerships with stakeholder groups Discovering business opportunities through partnerships Managing corporate social and financial performance

Basis

Principles of charity Demands made by and stewardship numerous social stakeholder groups Moral obligations to Practical responses society at large by businesses to corporate stakeholders Philanthropy, trustee Social programs of the publics interests

Focus

Action

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A three-stage model of corporate social responsiveness


High
Degree of responsiveness to a specific issue

Organizational Changes Administrative learning Specialized learning Formulate Policy Identify Problem

Low
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Principles of corporate citizenship


Good corporate citizens strive to conduct all business dealings in an ethical manner, make a concerned effort to balance the needs of all stakeholders, while working to protect the environment.
1) Engages in fair and honest business practices in its relationship with stakeholders. 2) Sets high standards of behavior for all employees. 3) Exercises ethical oversight of the executive and board levels. 4) Strives to manage the company for the benefit of all stakeholders. 5) Initiates and engages in genuine dialogue with stakeholders. 6) Values and implements dialogue. 7) Fosters a reciprocal relationship between the corporation and community. 8) Invests in the communities in which corporation operates. 9) Respects the rights of consumers.

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Principles of corporate citizenship


10) Offers quality products and services. 11) Provides information that is truthful and useful. 12) Provides a family-friendly work environment. 13) Engages in responsible human-resource management. 14) Provides an equitable reward and wage system for employees. 15) Engages in open and flexible communication with employees. 16) Invests in employee development. 17) Strives for a competitive return on investment. 18) Engages in fair trading practices with suppliers. 19) Demonstrates a commitment to the environment. 20) Demonstrates a commitment to sustainable development.

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