INTERNATIONAL MARKETING QUESTION BANK 2013

CONCEPTS SHORT NOTES 1. Blanket Permits (April 2011) 1. Role of MNCs in International (150) Trade (April 2012) (61) 2. Specific v/s Ad Valorem Duty (75) 3. Difference between International Marketing and Domestic Marketing. (October 2012) (17) 3. Franchising (April 2011) (174) 4. Factors Determining Price (122) 5.Counter Trade (April 2011) 5. Export Pricing (110) (180) 6. Demographic 6. Types of Foreign Segmentation(October 2011) Intermediaries. (October 2012) (200) (104) 7. Contract Manufacturing 7. Market Skimming v/s Market (October 2011) (175) Penetration (162) 8. MODVAT (October 2011) 8. FOB Price v/s CIF Price (150) Quotation (163) 9. Marginal Cost Pricing (October 9. Forms of Direct Exporting (168) 2011) (117) 10. MNC (April 2012) (61) 10. Market Selection Process (198) 11. INCOTERM (April 2011) (136) 12. VAT (April 2011) (159) 13. IRMAC (October 2011) (139) 14. Collaboration (October 2011) (188) 15. Components Of International Business Environment (April 2012) (21) 17. Tariff v/s Non-Tariff Barriers (October 2012) (Search by Yourself.) 1. International Marketing (April 2011) (2) 2. Trading Blocs(April 2011/October 2012) (43)

11. Transport packaging (April 2012) (80) 12. Direct/Indirect Exporting (April 2012) (204) 13. Factors Influencing Pricing Policy (April 2012) (122) 14. Licensing (173)

15. Packaging (October 2012) (130) 16. Breakeven price (October 2012) (130)

16. Market Segmentation. (October 2012) (199) 17. Greenfield Strategy (186) 18. Third Country Location (185) 19. Dumping (118) 20. 21. Labeling (92) Marginal Costing (117)

LONG ANSWERS
1. What are Trade Barriers and explain in detail various forms of Trade Barriers. (April 2011) (32+34) 2. Explain the functions and achievements of WTO in todays scenario. (April 2011) (49+50) 3. Enumerate essentials of good Packaging. (April 2011) (87) 4. What is meant by overseas distribution channels? State the distribution channels available for exporting. (April 2011) (99+101) 5. What do you understand by International marketing? Explain its features. (October 2011) (7) 6. Explain positive and negative effects of trading blocs in International Marketing. (October 2011) (44) 7. Discuss the role of Multinational (MNCs) in International Trade with example. (October 2011) (61) 8. Justify the increasing emphasis on packing of goods for International marketing (October 2011) (81) 9. Factors Influencing selection of Distribution Channels (103)

10. Explain International marketing and its advantage. (April 2012) (2+11) 11. What are the factors for package design in International Markets? (April 2012) (84) 12. Write the role of non-price factors in pricing decision in International Markets. (April 2012) (111) 13. What are the constraints in entering global markets? (April 2012) (195) 14. What is International Business Environment? Explain in brief, the external factors affecting the International Business Environment. (October 2012) (21) 15. Explain the role of Indian Institute of Packaging (IIP) in International Marketing. (October 2012) (90) 16. As a manager what factors will you consider to determine price (October 2012) (122) 17. What are the basis for segmentation? (October 2012) (200) 18. Export Pricing Strategies (127) 19. Merits & Demerits Of MNCs (63)