e - Pa P er

7 Key Capabilities of Adobe Experience Manager

Does your organization seek digital marketing superiority?

The ability to manage customers web experiences is key to successful marketing in todays economy.

Digital marketing is rapidly increasing in importance to organizations around the world, and investment in more powerful tools for this purpose continues to increase. According to a report released by Econsultancy earlier this year, 71 percent of businesses plan to increase spending on digital marketing in 2013. With this rise in digital marketing investment comes a concomitant need for better platforms and systems for managing marketing assets and creating positive consumer experiences on websites and mobile devices. Organizations that are able to implement better multichannel digital marketing, implement effective web experience management, and promote brand loyalty through social media will grow, while many of those that do not will fall by the wayside. Among the companies polled by Econsultancy, 46 percent said they planned to invest in business web analytics, while 45 percent said they planned to invest in CRM solutions and 41 percent in content management systems. Social media, an important driver of sales in recent years, was considered important as well; 38 percent of companies said they planned to invest in management systems that cover this area and 65 percent said they planned to increase overall social media spending. For organizations seeking a unified system to manage these marketing efforts, Adobe Experience Manager (AEM), formerly branded as Adobe CQ5, provides a best-of-breed content management and digital asset management system that integrates seamlessly with dozens of top analytics and marketing tools. A recent Forrester Wave report ranked AEM as the top web content management solution on the market today.

With the rise in digital marketing investment comes a concomitant need for better platforms and systems for managing marketing assets and creating positive consumer experiences.

I-CUBED

920 MAiN CAmPUS DRiVE

SUiTE 400

RALEiGH, NC 27606

USA

WWW.i-cUBED.cOm

Combined with other offerings from the Adobe Marketing Cloud, Adobe Experience Manager provides organizations with a powerful, modular, extensible platform that serves their marketing and web experience management needs. AEM provides powerful capabilities in the key marketing areas identified by Econsultancy, including social media, e-commerce, and content management. Below are seven of AEMs key capabilities, the combination of which makes Adobe a standout market leader in web experience management. D I G I TA L A S S E T M A N AG E M E N T ( D A M ) The Digital Asset Management functionality of AEM provides a single system for the storage and management of digital content and marketing assets across the enterprise. AEM integrates tightly with Adobes Creative Suite products, including well-known applications like Adobe Photoshop and InDesign. AEM provides the infrastructure for digital assets created via these applicationsas well as those created by third-party content creation toolsto be managed and shared across many channels. Creative professionals can easily share work over the Internet using Adobe Drive and move content seamlessly from one application to another via Adobe Bridge. AEM also provides marketers with tools for distributing personalized media (such as product customization interfaces) based on customers use of the website, as well as based on customer segmentation and profiling. A single system for management of all content and marketing assets across the enterprise allows for more effective utilization of these assets by marketing professionals and higher quality web experience management. DAM also possesses dynamic media capabilities, which enable marketers to rapidly create appealing and interactive web content. A D VA N C E D A N A LY T I C S I N T E G R AT I O N AEM has prebuilt integration with Adobe Analytics and Target products, giving marketers deep insight into profitable paths through digital assets, visitor characteristics, and effective marketing methods. Analytics products such as Adobe Discover and Insight give marketers advanced data analysis tools, such as unlimited segmentation, visitor trend analysis, and cross-visit analysis, resulting in increased knowledge of what leads to the most conversions. Marketers can also integrate these tools with over 50 accredited third-party applications through the use of Adobe Genesis, enabling the bringing together of information from many diverse sources. Accredited third-party tools like Searchmetrics, comScore, Experian, and many others serve to extend the capabilities of Analytics and AEM, making them even more powerful. M A R K E T I N G C A M PA I G N M A N AG E M E N T AEM also provides email marketing platform integration and campaign dashboards to give marketers centralized control of the creation of campaign assets and monitoring of campaign progress. These tools are built to enable multi-channel and multi-device campaigns for the maximization of ROI.

I-Cubed Solutions
Data Migration PLM Consulting PLM Consulting Web Experience Management
I-Cubed helps enterprise organizations connect with their customers across multiple online channels through the implementation, support and training of Web Experience Management (WEM) solutions.

Custom Application Development Managed Services

I-Cubed provides managed services to organizations seeking IT solutions for PTC Windchill and Adobe CQ5 environments. Our technical team has the expertise to handle your unique requirements, whether we are completely managing your infrastructure, or providing remote system administration, staff augmentation, as well as mentoring/ training your team.

I-CUBED

920 MAiN CAmPUS DRiVE

SUiTE 400

RALEiGH, NC 27606

USA

WWW.i-cUBED.cOm

These campaign management tools also allow for easy integration with applications like Salesforce and ExactTarget, further enhancing their functionality. Customer data can be automatically exchanged between Salesforce and AEM, including transmission of lead data from web forms into Salesforce datastores. S O C I A L CO M M U N I T Y P R E S E N C E Social media connections are key to effective marketing in the digital age, and AEM includes tools for effectively managing an organizations presence in these venues. These tools enable the creation and maintenance of communities around an organizations brands and properties, which bestows a competitive advantage in terms of brand loyalty and long-term relationships with customers. Experience Manager includes plug-ins for Facebook and Twitter, as well as tools for managing corporate blogs, comments and ratings systems, forums, and many others. Social community analytics tools give marketers additional metrics by which to gauge the results of their efforts. E - CO M M E R C E I N T E G R AT I O N For many organizations with an online presence, e-commerce provides a key revenue stream. AEM includes tools that allow marketers and merchandisers to customize and optimize the online shopping experience for customers, accentuating brand characteristics and promoting brand recognition. AEM also features prebuilt integration with hybris, a leading e-commerce system, thereby providing organizations with a complete e-commerce management platform. C LO U D - R E A DY I N T E R FAC E Adobe Experience Manager is designed to enable effective outsourcing of hosting and management. For organizations that do not want to make large capital investments in running a web experience management system on their own servers, a variety of companies provide hosting and management services, allowing organizations to increase specialization, reduce reliance on in-house IT services and focus on their market goals. Regardless of whether an organization chooses to outsource hosting services, AEM maintains its high level of customizability and security and gives full control to the organization using it. M U LT I - S I T E M A N AG E M E N T Effective marketing often demands the specialization and optimization of multiple website experiences for different campaigns, regions, languages, and devices. AEM provides a simple but powerful tool that enables marketers to create and manage their collections of websites. This provision of a single tool for the management of multiple websites can reduce duplication of efforts, improve consistency in design and branding, and reduce the need for excessive communication between local marketers and central leadership.

About I-Cubed
A leading solutions provider in the areas of product lifecycle management (PLM) consulting, web experience management and managed services, I-Cubed has solved complex technical problems for enterprise customers since 1984.

These seven key capabilities, among many other features, make Adobe Experience Manager a powerful, com-

I-CUBED

920 MAiN CAmPUS DRiVE

SUiTE 400

RALEiGH, NC 27606

USA

WWW.i-cUBED.cOm

prehensive WEM solution, suitable for any large organization looking for a WCM and/or DAM platform. AEM will empower marketers and business leaders and enhance online marketing in a myriad of ways.

I-CUBED

920 MAiN CAmPUS DRiVE

SUiTE 400

RALEiGH, NC 27606

USA

WWW.i-cUBED.cOm