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Culture Documents
April 3, 2013
IBM is Announcing Continued Big Data Leadership in the New Era of Computing
Speed of Thought Analytics
DB2
with BLU Acceleration
Dramatically faster reporting and analytics Significant reduction in disk space Create, load and go simplicity
Enhanced
Faster deployment than custom-built solutions1 First appliance with built-in analytics accelerator2 Only Hadoop system with built-in archiving tools2
1 Based on IBM internal testing and customer feedback. "Custom built clusters" refer to clusters that are not professionally pre-built, pre-tested and optimized. Individual results may vary. 2 Based only on current commercially available Big Data appliance product data sheets from large US vendors
Telecommunications
Transforming their use of network data into new revenue streams
Electronic Retailing
Disrupted by social media, networks and mobile commerce
Political Campaigns
Game changing targeting and recruitment of individual voters
John Naisbitt
Internet of Things
4 2013 IBM Corporation
Leaders are Leveraging Big Data to Deliver Immediate Value at the Point of Impact
Delivering Value @ Point of Impact
Operational Systems
Systems of Engagement
99%
Reduction In Time Required For Analysis
1,100
Association Publishing Partnerships
42TB
60K
Metered Customers in Five States 7
40X
Gain in Analysis Performance 2013 IBM Corporation
Insurance
360 View of Domain or Subject Catastrophe Modeling Fraud & Abuse
Telco
Pro-active Call Center Network Analytics Location Based Services
Retail
Actionable Customer Insight Merchandise Optimization Dynamic Pricing
Consumer Products
Shelf Availability Promotional Spend Optimization Merchandising Compliance
Government
Civilian Services Defense & Intelligence Tax & Treasury Services
Healthcare
Measure & Act on Population Health Outcomes Engage Consumers in their Healthcare
Automotive
Advanced Condition Monitoring Data Warehouse Optimization
Electronics
Customer/ Channel Analytics Advanced Condition Monitoring
Life Sciences
Increase visibility into drug safety and effectiveness
Accelerators
Hadoop System Stream Computing Data Warehouse
Reduce time and cost and provide quick ROI by leveraging pre-integrated components Provide both out-of-the-box and standards-based services Start small with a single project and progress to others over your big data journey
Data
Media
Content
Machine
Social
Predictive Maintenance
ANALYTICS
Performance Management Risk Analytics Decision Management Content Analytics
Business requires blend of analytics and data not siloed by data store or limited by programmer availability Demands for fast performance require querying data where it resides and running processing closer to the data Analytics must demonstrate value quickly and grow to support the clients analytics journey
2013 IBM Corporation
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IBM Provides a Holistic and Integrated Approach to Big Data and Analytics
CONSULTING and IMPLEMENTATION SERVICES
Enabling organizations to
Assemble and combine relevant mix of information Discover and explore with smart visualizations Analyze, predict and automate for more accurate answers Take action and automate processes Optimize analytical performance and IT costs Reduced infrastructure complexity and cost Manage, govern and secure information
SOLUTIONS
Sales | Marketing | Finance | Operations | IT | Risk | HR Industry
ANALYTICS
Performance Management Risk Analytics Decision Management Content Analytics
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Real-time Analytics
Video/Audio Network/Sensor Entity Analytics Predictive
Intelligence Analysis
Data in Motion
Decision Management
Data at Rest
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Sample Clients
30,000
GBS Information and Analytics Engagements
9th
Analytics Solution Center Opens in Ohio
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250
Big Data Business Partners
375
3,810
Info Agenda Engagements 2013
10,000
40,000
70,000
85
2010
860
Info Agenda Engagements 2011
2,300
Info Agenda Engagements 2012
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DB2
with BLU Acceleration
8-25x faster reporting and analytics1 10x storage space savings seen during beta test2 No indexes, aggregates, tuning, or SQL / schema changes
Enhanced
1 Based on internal IBM testing of sample analytic workloads comparing queries accessing row-based tables on DB2 10.1 vs. columnar tables on DB2 10.5. Performance improvement figures are 2 Client-reported testing results in DB2 10.5 early release program. Individual results will vary depending on individual workloads, configurations and conditions, including table size and content. 3 Rruntime performance increase for operations using bounded lists & maps compared to InfoSphere Streams 3.0
cumulative of all queries in the workload. Individual results will vary depending on individual workloads, configurations and conditions.
4 Based on IBM internal testing and customer feedback. "Custom built clusters" refer to clusters that are not professionally pre-built, pre-tested and optimized. Individual results may vary. 5 Based only on current commercially available Big Data appliance product data sheets from large US vendors 14 2013 IBM Corporation
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BLU Acceleration
First in DB2 10.5 and Informix TimeSeries for reporting & analytics Planned to be extended for other data workloads and in other products in the future
1 Based on internal IBM testing of sample analytic workloads comparing queries accessing row-based tables on DB2 10.1 vs. columnar tables on DB2 10.5. Performance improvement figures are 2 Based on internal IBM tests of pure analytic workloads comparing queries accessing row-based tables on DB2 10.1 vs. columnar tables on DB2 10.5. Results not typical. Individual results will vary 3 Client-reported testing results in DB2 10.5 early release program. Individual results will vary depending on individual workloads, configurations and conditions, including table size and content.
cumulative of all queries in the workload. Individual results will vary depending on individual workloads, configurations and conditions.
depending on individual workloads, configurations and conditions, including size and content of the table, and number of elements being queried from a given table.
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BLU Acceleration
Super SuperFast, Fast,Super SuperEasy Easy Create, Create,Load Loadand andGo! Go! No NoIndexes, Indexes,No NoAggregates, Aggregates, No Tuning , No SQL No Tuning, No SQLchanges, changes, No Noschema schemachanges changes
2013 IBM Corporation
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10TB data
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Classic DMS
(non-BLU tables)
BLU DMS
(BLU tables)
Revolution or evolution
BLU tables coexists with traditional row tables - in same schema, storage, and memory Query any combination of row or BLU tables Easy conversion of tables to BLU tables Change everything, or change incrementally
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Repeat
6. 7. 8. 9.
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DB2 10.5
Unprecedented Affordability
In-memory speed and simplicity on existing infrastructure Optimized for SAP workloads for faster performance and to help dramatically reduce costs Upgrade to DB2 with average. 98% Oracle Database application compatibility7
Future-Proof Versatility
Optimized capabilities for both OLTP and data warehousing Business grade NoSQL and mobile database for greater application flexibility
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Based on internal IBM testing of sample analytic workloads comparing queries accessing row-based tables on DB2 10.1 vs. columnar tables on DB2 10.5. Performance improvement figures are cumulative of all queries in the workload. Individual results will vary depending on individual workloads, configurations and conditions. Based on internal IBM tests of pure analytic workloads comparing queries accessing row-based tables on DB2 10.1 vs. columnar tables on DB2 10.5. Results not typical. Individual results will vary depending on individual workloads, configurations and conditions, including size and content of the table, and number of elements being queried from a given table. 3 Client-reported testing results in DB2 10.5 early release program. Individual results will vary depending on individual workloads, configurations and conditions, including table size and content. 4 Based on IBM design for normal operation with rolling maintenance updates of DB2 server software on a pureScale cluster. Individual results will vary depending on individual workloads, configurations and conditions, network availability and bandwidth. 5 Based on IBM design for normal operation under typical workload. Individual results will vary depending on individual workloads, configurations and conditions, network availability and bandwidth. 6 Available with DB2 Advanced Enterprise Server Edition. 7 Based on internal tests and reported client experience from 28 Sep 2011 to 07 Mar 2012.
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JSON API
SQL API
Tunable Consistency
JSON
{ Product: { SKU: 11213, Name: Google Glass, Category: { }, Size: [ S, M, L ] } }
Relational
Established Security
2013 IBM Corporation
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99%
Reduction In Time Required For Analysis
1,100
Association Publishing Partnerships
42TB
60K
Metered Customers in Five States 24
40X
Gain in Analysis Performance 2013 IBM Corporation
Accelerators
Speed time to value with analytic and application accelerators
Accelerators
Hadoop System Stream Computing Data Warehouse
InfoSphere BigInsights
Bringing Hadoop to the enterprise
InfoSphere Streams
Analytics for data in-motion exploration
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Enterprise Edition
Sold by # of terabytes managed - Accelerators - Performance Optimization - Visualization Capabilities - Pre-built applications - Text analytics - Spreadsheet-style tool - RDBMS, warehouse connectivity - Administrative tools, security - Eclipse development tools - Enterprise Integration . . . .
Basic Edition
Free download
Apache Hadoop
Breadth of capabilities
26 2013 IBM Corporation
Real-time Analytics
Video/Audio Network/Sensor Entity Analytics Predictive
Intelligence Analysis
Data in Motion
Decision Management
Data at Rest
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Real-time Analytics
Video/Audio Network/Sensor Entity Analytics Predictive
Intelligence Analysis
Data in Motion
Data at Rest
Analytics
GPFS-FPO: POSIX
compliance and enhanced security
Navigation
reliability with new out-of-the-box solution Information Governance, Security and Business Continuity
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Real-time Analytics
Video/Audio Network/Sensor Entity Analytics Predictive
Intelligence Analysis
Data in Motion
Decision Management
Data at Rest
Developer enhancements Deep Reflection Operational BI and Predictive to simplify application Predictive Analytics development Simplified large scale deployments and integration
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Real-time Analytics
Video/Audio Network/Sensor Entity Analytics Predictive
Data in Motion
Detecting like and related entities across large, Exploration, sparse, and disparate Decision Integrated Management collections of data Warehouse,
and Mart Zones
Discovery Deep Reflection Operational Predictive
Data at Rest
Navigation Addresses the most vexing and Discovery cyber security challenges including advanced threats, Information Governance, Security and Business fraud Continuity and insider threats
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Intelligence Analysis
Video/Audio
Data in Motion
Data at Rest
Information Ingestion and Operational DB2 Analytics Accelerator powered by Netezza technology Information for reporting & analytics Landing Area, and Landing Area, Stream Processing operational Analytics Zone analytics Data Integration Analytics and Archive Zone Master Data and DB2 for SQLArchive & NoSQL
transactions with enhanced Hadoop Raw Data Structured Data Analytics Structured integration Text in DB2 11 Data (beta)
Raw Data Data Mining Text Analytics Entity Analytics Data Mining Machine Learning
on zBladeCenter Extension Entity Analytics Entity Analytics Predictive Predictive for exploration & online archiving
Network/Sensor
Decision Management
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$16B+ in Acquisitions coupled with game-changing innovation since 2005 Analytics Solution Centers visited by 4000+ organizations accessing global expertise 2015 Road Map target for Business Analytics recently raised from $16 billion to $20 billion of revenue
2013 IBM Corporation
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Open source Apache Hadoop for enterprise usage is incomplete Hadoop skills are in short supply Custom built solutions lack integrated cluster management Requires integration effort within the existing analytic ecosystem Most integrated solutions do not help with archival
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To organized simplicity
Designed to
Simplify the building, deploying and management of a Hadoop cluster
DEPLOY 8x 1 FASTER!1
HCatalog
Pig
Hive
Development Tools
Speed the time-to-value for Hadoop and unstructured data Maximize the overall analytic ecosystem Provide enterprise security and platform management
1 Based
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on IBM internal testing and customer feedback. "Custom built clusters" refer to clusters that are not professionally pre-built, pre-tested and optimized. Individual results may vary.
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Deploy 8x faster than custom-built solutions1 Built-in visualization to accelerate insight Built-in analytic accelerators2
unlike big data appliances on the market
Simplified Experience
Single system console for full system administration Rapid maintenance updates with automation No assembly required, data load ready in hours Only integrated Hadoop system
with built-in archiving tools2
Integration by Design
99%
Reduction In Time Required For Analysis
1,100
Association Publishing Partnerships
42TB
60K
Metered Customers in Five States 39
40X
Gain in Analysis Performance 2013 IBM Corporation
Explore new data and previously untapped sources Visualize and gain new insight with easy to use spreadsheet-style analysis Identify useful information that would add value when integrated Used for data profiling to understand data before moving to other systems
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Immediate storage alternative of cold data Cost savings for cold data Compliance requirements Simple analytics / exploration
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Please Note
IBMs statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBMs sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the users job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
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