You are on page 1of 45

Fueling Change in the New Era of Computing

April 3, 2013

2013 IBM Corporation

IBM is Announcing Continued Big Data Leadership in the New Era of Computing
Speed of Thought Analytics

DB2
with BLU Acceleration

Dramatically faster reporting and analytics Significant reduction in disk space Create, load and go simplicity

Big Data Platform

Enhanced

Platform advances in consumability and performance


Integrated Hadoop ready for the enterprise Larger scale analysis of data in motion Supported by Information Integration and Governance

Explore and analyze more data with appliance simplicity

System for Hadoop


2

Faster deployment than custom-built solutions1 First appliance with built-in analytics accelerator2 Only Hadoop system with built-in archiving tools2
1 Based on IBM internal testing and customer feedback. "Custom built clusters" refer to clusters that are not professionally pre-built, pre-tested and optimized. Individual results may vary. 2 Based only on current commercially available Big Data appliance product data sheets from large US vendors

2013 IBM Corporation

Business Models are under Constant Threat


Demanding and connected customers Brands built and destroyed in days Great relationships trump great products

Telecommunications
Transforming their use of network data into new revenue streams

Electronic Retailing
Disrupted by social media, networks and mobile commerce

Political Campaigns
Game changing targeting and recruitment of individual voters

Not changing is the same as losing


3 2013 IBM Corporation

Fueled by Disruptive Technology Factors


Cloud Computing

Big Data is the next Natural Resource


We have for the first time an economy based on a key resource (Information) that is not only renewable, but self-generating.
Mobile Social Running out of it is not a problem, but drowning in itMedia is.

John Naisbitt
Internet of Things
4 2013 IBM Corporation

Big Data is All Data and All Paradigms


Transactional & Application Data Machine Data Social Data Enterprise Content

Volume Structured Throughput


5

Velocity Structured Ingestion

Variety Unstructured Veracity

Variety Unstructured Volume


2013 IBM Corporation

Leaders are Leveraging Big Data to Deliver Immediate Value at the Point of Impact
Delivering Value @ Point of Impact

Operational Systems

Systems of Engagement

Smarter Infrastructure Security Intelligence Enterprise Applications


6

Big Big Data Data and and Analytics Analytics

Mobile Commerce Call Center Social Business


2013 IBM Corporation

Extend & Integrate

Key Business-driven Use Cases Improve Business Outcomes


Enrich Your Information Base
with Big Data Exploration

Improve Customer Interaction


with Enhanced 360 View of the Customer

Help Reduce Risk and Prevent Fraud


with Security and Intelligence Extension

99%
Reduction In Time Required For Analysis

1,100
Association Publishing Partnerships

Real-time Acoustic Data Analyzed

42TB

Optimize Infrastructure and Monetize Data


with Operations Analysis

Gain IT efficiency and scale


with Data Warehouse Augmentation

60K
Metered Customers in Five States 7

40X
Gain in Analysis Performance 2013 IBM Corporation

Every Industry can Leverage Big Data and Analytics


Banking
Optimizing Offers and Cross-sell Customer Service and Call Center Efficiency

Insurance
360 View of Domain or Subject Catastrophe Modeling Fraud & Abuse

Telco
Pro-active Call Center Network Analytics Location Based Services

Energy & Utilities


Smart Meter Analytics Distribution Load Forecasting/Scheduling Condition Based Maintenance

Media & Entertainment


Business process transformation Audience & Marketing Optimization

Retail
Actionable Customer Insight Merchandise Optimization Dynamic Pricing

Travel & Transport


Customer Analytics & Loyalty Marketing Predictive Maintenance Analytics

Consumer Products
Shelf Availability Promotional Spend Optimization Merchandising Compliance

Government
Civilian Services Defense & Intelligence Tax & Treasury Services

Healthcare
Measure & Act on Population Health Outcomes Engage Consumers in their Healthcare

Automotive
Advanced Condition Monitoring Data Warehouse Optimization

Chemical & Petroleum


Operational Surveillance, Analysis & Optimization Data Warehouse Consolidation, Integration & Augmentation

Aerospace & Defense


Uniform Information Access Platform Data Warehouse Optimization

Electronics
Customer/ Channel Analytics Advanced Condition Monitoring

Life Sciences
Increase visibility into drug safety and effectiveness

2013 IBM Corporation

Getting the Value from Big Data Why a Platform?


BIG DATA PLATFORM
Systems Management Application Development Discovery

The Whole is Greater than the Sum of the Parts


Almost all big data use cases require an integrated set of big data technologies to address the business pain completely

Accelerators
Hadoop System Stream Computing Data Warehouse

Information Integration & Governance

Reduce time and cost and provide quick ROI by leveraging pre-integrated components Provide both out-of-the-box and standards-based services Start small with a single project and progress to others over your big data journey

Data

Media

Content

Machine

Social

2013 IBM Corporation

Getting the Value from Big Data Why Analytics?


SOLUTIONS
Social Media Analytics Next Best Action Anti-Fraud, Waste & Abuse
Industry

Predictive Maintenance

Analytics must evolve and expand for big data


Big data requires analytics and visualization to surface relevant data and make it actionable

ANALYTICS
Performance Management Risk Analytics Decision Management Content Analytics

Business Intelligence and Predictive Analytics


Model Development Visualization and Exploration Integration and Governance

Business requires blend of analytics and data not siloed by data store or limited by programmer availability Demands for fast performance require querying data where it resides and running processing closer to the data Analytics must demonstrate value quickly and grow to support the clients analytics journey
2013 IBM Corporation

BIG DATA PLATFORM

10

IBM Provides a Holistic and Integrated Approach to Big Data and Analytics
CONSULTING and IMPLEMENTATION SERVICES

Enabling organizations to
Assemble and combine relevant mix of information Discover and explore with smart visualizations Analyze, predict and automate for more accurate answers Take action and automate processes Optimize analytical performance and IT costs Reduced infrastructure complexity and cost Manage, govern and secure information

SOLUTIONS
Sales | Marketing | Finance | Operations | IT | Risk | HR Industry

ANALYTICS
Performance Management Risk Analytics Decision Management Content Analytics

Business Intelligence and Predictive Analytics

BIG DATA PLATFORM


Content Management Hadoop System Stream Computing Data Warehouse

Information Integration and Governance

SECURITY, SYSTEMS, STORAGE AND CLOUD

11

2013 IBM Corporation

New Architecture to Leverage All Data and Analytics


Streams

Real-time Analytics
Video/Audio Network/Sensor Entity Analytics Predictive

Intelligence Analysis

Data in Motion

Information Ingestion and Operational Information


Stream Processing Data Integration Master Data

Exploration, Integrated Warehouse, and Mart Zones


Discovery Deep Reflection Operational Predictive

Decision Management

Data at Rest

Landing Area, Analytics Zone and Archive


Raw Data Structured Data Text Analytics Data Mining Entity Analytics Machine Learning

BI and Predictive Analytics

Navigation and Discovery

Data in Many Forms

Information Governance, Security and Business Continuity

12

2013 IBM Corporation

IBM Big Data Momentum

Sample Clients

1550 1040 730 170


Big Data Clients Big Data Clients Big Data Business Partners

30,000
GBS Information and Analytics Engagements

Big Data Clients

9th
Analytics Solution Center Opens in Ohio

35

Big Data Clients

250
Big Data Business Partners

375
3,810
Info Agenda Engagements 2013

10,000

40,000

Big Data Business Partners

70,000

85
2010

860
Info Agenda Engagements 2011

Big Data University Enrollments

2,300
Info Agenda Engagements 2012

Big Data University Enrollments

Big Data University Enrollments

Info Agenda Engagements

13

Source IBM. All numbers are cumulative.

2013 IBM Corporation

Key Announcement Summary


Speed of Thought Analytics

DB2
with BLU Acceleration

8-25x faster reporting and analytics1 10x storage space savings seen during beta test2 No indexes, aggregates, tuning, or SQL / schema changes

Big Data Platform


System for Hadoop

Enhanced

Platform advances in consumability and performance


Big SQL standard ANSI SQL access to data in BigInsights GPFS-FPO with POSIX compliance and enhanced security 2-10x faster Streams operations using bounded lists & maps3

Explore and analyze more data with appliance simplicity


8x faster deployment than custom-built solutions4 First appliance with built-in analytics accelerator5 Only Hadoop system with built-in archiving tools6

1 Based on internal IBM testing of sample analytic workloads comparing queries accessing row-based tables on DB2 10.1 vs. columnar tables on DB2 10.5. Performance improvement figures are 2 Client-reported testing results in DB2 10.5 early release program. Individual results will vary depending on individual workloads, configurations and conditions, including table size and content. 3 Rruntime performance increase for operations using bounded lists & maps compared to InfoSphere Streams 3.0

cumulative of all queries in the workload. Individual results will vary depending on individual workloads, configurations and conditions.

4 Based on IBM internal testing and customer feedback. "Custom built clusters" refer to clusters that are not professionally pre-built, pre-tested and optimized. Individual results may vary. 5 Based only on current commercially available Big Data appliance product data sheets from large US vendors 14 2013 IBM Corporation

Introducing BLU Acceleration and the new DB2

15

2013 IBM Corporation

Introducing BLU Acceleration


A new generation of data management innovation
8-25x faster reporting and analytics1 - more than 1000x seen in some lab test queries2 10x storage space seen during beta tests savings3

BLU Acceleration

First in DB2 10.5 and Informix TimeSeries for reporting & analytics Planned to be extended for other data workloads and in other products in the future
1 Based on internal IBM testing of sample analytic workloads comparing queries accessing row-based tables on DB2 10.1 vs. columnar tables on DB2 10.5. Performance improvement figures are 2 Based on internal IBM tests of pure analytic workloads comparing queries accessing row-based tables on DB2 10.1 vs. columnar tables on DB2 10.5. Results not typical. Individual results will vary 3 Client-reported testing results in DB2 10.5 early release program. Individual results will vary depending on individual workloads, configurations and conditions, including table size and content.

cumulative of all queries in the workload. Individual results will vary depending on individual workloads, configurations and conditions.

depending on individual workloads, configurations and conditions, including size and content of the table, and number of elements being queried from a given table.

16

2013 IBM Corporation

Introducing BLU Acceleration


IBM Research & Development Lab Innovations
Dynamic In-Memory In-memory columnar processing with dynamic movement of data from storage Actionable Compression Patented compression technique that preserves order so that the data can be used without decompressing Parallel Vector Processing Multi-core and SIMD parallelism (Single Instruction Multiple Data) Data Skipping Skips unnecessary processing of irrelevant data

BLU Acceleration

Super SuperFast, Fast,Super SuperEasy Easy Create, Create,Load Loadand andGo! Go! No NoIndexes, Indexes,No NoAggregates, Aggregates, No Tuning , No SQL No Tuning, No SQLchanges, changes, No Noschema schemachanges changes
2013 IBM Corporation

17

BLU Acceleration Illustration


10TB query in seconds or less
The System: 32 cores, 1TB memory, 10TB table with 100 columns and 10 years of data The Query: How many sales did we have in 2010? SELECT COUNT(*) from MYTABLE where YEAR = 2010 The Result: In seconds or less as each CPU core examines the equivalent of just 8MB of data

10TB data

Actionable Compression reduces to 1TB In-memory

Column Processing reduces to 10GB

Data Skipping reduces to 1GB

Parallel Processing 32MB linear scan on each core via

Vector Processing Scans as fast as 8MB through SIMD

Result in seconds or less

18

2013 IBM Corporation

What is BLU Acceleration ?


Large order of magnitude benefits
Performance Storage savings Time to value

DB2 with BLU Acceleration


Runtime
Classic DB2 runtime BLU runtime

New technology in DB2 for analytic queries


CPU-optimized unique runtime handling Unique encoding for speed and compression Unique memory management Columnar storage, vector processing Built directly into the DB2 kernel

Classic DMS
(non-BLU tables)

BLU DMS
(BLU tables)

Classic DB2 bufferpool CPUs with SIMD Storage


classic row structured table
C1 C2 C3 C4 C5 C6 C7 C8

Revolution or evolution
BLU tables coexists with traditional row tables - in same schema, storage, and memory Query any combination of row or BLU tables Easy conversion of tables to BLU tables Change everything, or change incrementally

compressed, encoded columnar


C1 C2 C3 C4 C5 C6 C7 C8

19

19

2013 IBM Corporation

Super fast, Super Easy Create, Load, and Go


Database Design and Tuning
1. 2. 3. 4. 5. Decide on partition strategies Select Compression Strategy Create Table Load data Create Auxiliary Performance Structures Materialized views Create indexes B+ indexes Bitmap indexes Tune memory Tune I/O Add Optimizer hints Statistics collection

DB2 with BLU Acceleration


1. 2. Create Table Load data

Repeat

6. 7. 8. 9.
20

2013 IBM Corporation

DB2 10.5

Multi-workload database software for the era of big data

Speed of Thought Analytics - with new BLU Acceleration


8-25x faster reporting and analytics1; more than 1000x seen in some lab test queries2 10x storage space savings seen during beta test3

Always Available Transactions - with enhanced pureScale reliability


Online rolling maintenance updates with no planned downtime4 Designed for disaster recovery over distances of 1000s km5 Transparent scalability beyond 100 nodes6

Unprecedented Affordability
In-memory speed and simplicity on existing infrastructure Optimized for SAP workloads for faster performance and to help dramatically reduce costs Upgrade to DB2 with average. 98% Oracle Database application compatibility7

Future-Proof Versatility
Optimized capabilities for both OLTP and data warehousing Business grade NoSQL and mobile database for greater application flexibility
1

Based on internal IBM testing of sample analytic workloads comparing queries accessing row-based tables on DB2 10.1 vs. columnar tables on DB2 10.5. Performance improvement figures are cumulative of all queries in the workload. Individual results will vary depending on individual workloads, configurations and conditions. Based on internal IBM tests of pure analytic workloads comparing queries accessing row-based tables on DB2 10.1 vs. columnar tables on DB2 10.5. Results not typical. Individual results will vary depending on individual workloads, configurations and conditions, including size and content of the table, and number of elements being queried from a given table. 3 Client-reported testing results in DB2 10.5 early release program. Individual results will vary depending on individual workloads, configurations and conditions, including table size and content. 4 Based on IBM design for normal operation with rolling maintenance updates of DB2 server software on a pureScale cluster. Individual results will vary depending on individual workloads, configurations and conditions, network availability and bandwidth. 5 Based on IBM design for normal operation under typical workload. Individual results will vary depending on individual workloads, configurations and conditions, network availability and bandwidth. 6 Available with DB2 Advanced Enterprise Server Edition. 7 Based on internal tests and reported client experience from 28 Sep 2011 to 07 Mar 2012.
2

21

2013 IBM Corporation

JSON Database Technology Preview


The best of both worlds providing NoSQL support with JSON and RDF

JSON API

SQL API

Tunable Consistency

JSON
{ Product: { SKU: 11213, Name: Google Glass, Category: { }, Size: [ S, M, L ] } }

Relational

Performance & Scalability


22

Joins Temporal Security Scalability etc.

Tools for higher Productivity

Established Security
2013 IBM Corporation

IBM Big Data Platform:


Advancing Consumability and Performance of Big Data Solutions

23

2013 IBM Corporation

Key Business-driven Use Cases Improve Business Outcomes


Enrich Your Information Base
with Big Data Exploration

Improve Customer Interaction


with Enhanced 360 View of the Customer

Help Reduce Risk and Prevent Fraud


with Security and Intelligence Extension

99%
Reduction In Time Required For Analysis

1,100
Association Publishing Partnerships

Real-time Acoustic Data Analyzed

42TB

Optimize Infrastructure and Monetize Data


with Operations Analysis

Gain IT efficiency and scale


with Data Warehouse Augmentation

60K
Metered Customers in Five States 24

40X
Gain in Analysis Performance 2013 IBM Corporation

IBMs Key Platform Capabilities Enable the 5 Key Use Cases


InfoSphere Data Explorer

BIG DATA PLATFORM


Systems Management Application Development Discovery

Find, navigate, visualize all data

Accelerators
Speed time to value with analytic and application accelerators

Accelerators
Hadoop System Stream Computing Data Warehouse

InfoSphere BigInsights
Bringing Hadoop to the enterprise

InfoSphere Streams
Analytics for data in-motion exploration

Information Integration & Governance

PureData for Analytics and InfoSphere Warehouse


Delivers deep insight with advanced database analytics & operational analytics

Information Integration and Governance


Data Media Content Machine Social

Govern data quality and manage the information lifecycle


2013 IBM Corporation

25

From Getting Starting to Enterprise Deployment


InfoSphere BigInsights Brings Hadoop to the Enterprise
PureData for Hadoop
Enterprise class
- Appliance simplicity for the enterprise

Enterprise Edition
Sold by # of terabytes managed - Accelerators - Performance Optimization - Visualization Capabilities - Pre-built applications - Text analytics - Spreadsheet-style tool - RDBMS, warehouse connectivity - Administrative tools, security - Eclipse development tools - Enterprise Integration . . . .

Basic Edition
Free download
Apache Hadoop

- Web-based mgmt console - Jaql - Integrated install

Breadth of capabilities
26 2013 IBM Corporation

New Architecture to Leverage All Data and Analytics


Streams

Real-time Analytics
Video/Audio Network/Sensor Entity Analytics Predictive

Intelligence Analysis

Data in Motion

Information Ingestion and Operational Information


Stream Processing Data Integration Master Data

Exploration, Integrated Warehouse, and Mart Zones


Discovery Deep Reflection Operational Predictive

Decision Management

Data at Rest

Landing Area, Analytics Zone and Archive


Raw Data Structured Data Text Analytics Data Mining Entity Analytics Machine Learning

BI and Predictive Analytics

Navigation and Discovery

Data in Many Forms

Information Governance, Security and Business Continuity

27

2013 IBM Corporation

New Architecture to Leverage All Data and Analytics


Streams

Real-time Analytics
Video/Audio Network/Sensor Entity Analytics Predictive

Intelligence Analysis

Announcing InfoSphere BigInsights 2.1


Exploration, Decision Integrated Big SQL: ANSI SQL Management interface Warehouse, enables customers to leverage and Mart Zones existing SQL skills and Discovery applications Deep Reflection for data managed in Operational Hadoop BI and Predictive
Predictive

Data in Motion

Information Ingestion and Operational Information


Stream Processing Data Integration Master Data

Data at Rest

Landing Area, Analytics Zone and Archive


Raw Data Structured Data Text Analytics Data Mining Entity Analytics Machine Learning

Analytics

GPFS-FPO: POSIX
compliance and enhanced security

High Availability: Enterprise and Discovery

Navigation

Data in Many Forms

reliability with new out-of-the-box solution Information Governance, Security and Business Continuity

28

2013 IBM Corporation

New Architecture to Leverage All Data and Analytics


Streams

Real-time Analytics
Video/Audio Network/Sensor Entity Analytics Predictive

Announcing InfoSphere Streams 3.1


Exploration, 2-10x runtime Integrated performance increase Warehouse, using and lists1 and maps Mart Zones
Discovery

Intelligence Analysis

Data in Motion

Information Ingestion and Operational Information


Stream Processing Data Integration Master Data

Decision Management

Data at Rest

Landing Area, Analytics Zone and Archive


Raw Data Structured Data Text Analytics Data Mining Entity Analytics Machine Learning

Developer enhancements Deep Reflection Operational BI and Predictive to simplify application Predictive Analytics development Simplified large scale deployments and integration

Navigation and Discovery

Data in Many Forms

Information Governance, Security and Business Continuity


1 Rruntime performance increase for operations using bounded lists & maps compared to InfoSphere Streams 3.0

29

2013 IBM Corporation

New Architecture to Leverage All Data and Analytics


Streams

Real-time Analytics
Video/Audio Network/Sensor Entity Analytics Predictive

InfoSphere Entity Analytics Intelligence


Analysis

Data in Motion

Information Ingestion and Operational Information


Stream Processing Data Integration Master Data

Detecting like and related entities across large, Exploration, sparse, and disparate Decision Integrated Management collections of data Warehouse,
and Mart Zones
Discovery Deep Reflection Operational Predictive

Data at Rest

Landing Area, Analytics Zone and Archive


Raw Data Structured Data Text Analytics Data Mining Entity Analytics Machine Learning

BI and Predictive Analytics

IBM QRadar Security Intelligence Platform

Data in Many Forms

Navigation Addresses the most vexing and Discovery cyber security challenges including advanced threats, Information Governance, Security and Business fraud Continuity and insider threats

30

2013 IBM Corporation

New Architecture to Leverage All Data and Analytics


Announcing Real-time Real-time updates zEnterprise Analytics Streams Streams
Analytics
Video/Audio InfoSphere BigInsights Network/Sensor

Intelligence Analysis

Video/Audio

Data in Motion

Data at Rest

Information Ingestion and Operational DB2 Analytics Accelerator powered by Netezza technology Information for reporting & analytics Landing Area, and Landing Area, Stream Processing operational Analytics Zone analytics Data Integration Analytics and Archive Zone Master Data and DB2 for SQLArchive & NoSQL
transactions with enhanced Hadoop Raw Data Structured Data Analytics Structured integration Text in DB2 11 Data (beta)
Raw Data Data Mining Text Analytics Entity Analytics Data Mining Machine Learning

on zBladeCenter Extension Entity Analytics Entity Analytics Predictive Predictive for exploration & online archiving

Network/Sensor

Exploration, Integrated Warehouse, and Mart Zones


Discovery Deep Reflection Operational Predictive

Decision Management

BI and Predictive Analytics

IMS for highest Entity performance Analytics


Data in Many Forms

transactions with enhanced Machine Learning Hadoop integration in IMS 13 (beta)

Navigation and Discovery

Information Governance, Security and Business Continuity

31

2013 IBM Corporation

Closing the Skills Gap with Big Data Education

32

2013 IBM Corporation

The Right Partner Committed to Client Success


IBM understands all kinds of data
Game-Changing Innovation such as Watson, BLU acceleration, streaming analytics and expert integrated systems; 20 years of patent leadership Business-Ready Capabilities big data and analytics capabilities, integrated and hardened for serious use, with flexible deployment options

IBM knows how to turn data into value


Client Expertise deep industry know-how and solutions with global reach Strong Ecosystem growing investment with 375+ business partners & 200+ universities Build on Current Investments enhance existing analytics and information infrastructure with unparalleled breadth and depth of new capabilities

IBM has invested in big data and analytics



33

$16B+ in Acquisitions coupled with game-changing innovation since 2005 Analytics Solution Centers visited by 4000+ organizations accessing global expertise 2015 Road Map target for Business Analytics recently raised from $16 billion to $20 billion of revenue
2013 IBM Corporation

PureData System for Hadoop


Simplifying Big Data for the Enterprise

34

2013 IBM Corporation

If this were easy, everyone would already be leveraging big data


Big Data offers big business gains but hidden costs and complexity present barriers that most organizations will struggle with
- The The Cost Cost of of Big Big Data, Data, Eric Eric Savitz, Savitz, Forbes Forbes 5/2012 5/2012

Open source Apache Hadoop for enterprise usage is incomplete Hadoop skills are in short supply Custom built solutions lack integrated cluster management Requires integration effort within the existing analytic ecosystem Most integrated solutions do not help with archival

35

2013 IBM Corporation

Lets simplify Big Data


From custom and complex
Visualization HDFS MapReduce

To organized simplicity
Designed to
Simplify the building, deploying and management of a Hadoop cluster
DEPLOY 8x 1 FASTER!1

HCatalog
Pig

Hive

Development Tools

Speed the time-to-value for Hadoop and unstructured data Maximize the overall analytic ecosystem Provide enterprise security and platform management

1 Based

36

on IBM internal testing and customer feedback. "Custom built clusters" refer to clusters that are not professionally pre-built, pre-tested and optimized. Individual results may vary.

2013 IBM Corporation

Announcing the new PureData System for Hadoop


Simplifying Big Data for the Enterprise
Accelerate time to value Accelerate time to insight Simplify big data adoption and consumption Extend the value of the data warehouse Implement enterprise class big data Minimize system setup and administration
System for Hadoop

37

2013 IBM Corporation

Benefits of IBM PureData System for Hadoop


Built-in Expertise

Accelerate Big Data Time to Value

Deploy 8x faster than custom-built solutions1 Built-in visualization to accelerate insight Built-in analytic accelerators2
unlike big data appliances on the market

Simplified Experience

Simplify Big Data Adoption & Consumption

Single system console for full system administration Rapid maintenance updates with automation No assembly required, data load ready in hours Only integrated Hadoop system
with built-in archiving tools2

Integration by Design

Implement Enterprise Class Big Data


1 Based

Delivered with more robust security


than open source software

Architected for high availability


38
on IBM internal testing and customer feedback. "Custom built clusters" refer to clusters that are not professionally pre-built, pre-tested and optimized. Individual results may vary. 2 Based on current commercially available Big Data appliance product data sheets from large vendors. US ONLY CLAIM. 2013 IBM Corporation

Key Business-driven Use Cases Improve Business Outcomes


Enrich Your Information Base
with Big Data Exploration

Improve Customer Interaction


with Enhanced 360 View of the Customer

Help Reduce Risk and Prevent Fraud


with Security and Intelligence Extension

99%
Reduction In Time Required For Analysis

1,100
Association Publishing Partnerships

Real-time Acoustic Data Analyzed

42TB

Optimize Infrastructure and Monetize Data


with Operations Analysis

Gain IT efficiency and scale


with Data Warehouse Augmentation

60K
Metered Customers in Five States 39

40X
Gain in Analysis Performance 2013 IBM Corporation

Big Data Exploration


Explore and understand new and emerging data sources

System for Hadoop

Explore new data and previously untapped sources Visualize and gain new insight with easy to use spreadsheet-style analysis Identify useful information that would add value when integrated Used for data profiling to understand data before moving to other systems

40

2013 IBM Corporation

Data Warehouse Augmentation: Active Archive


Initial step toward more advanced integration with Enterprise Data Warehouse and advanced Hadoop analytics
System for Hadoop System for Analytics

Immediate storage alternative of cold data Cost savings for cold data Compliance requirements Simple analytics / exploration

41

2013 IBM Corporation

Data Warehouse Augmentation: Pre-Processing Hub


Provides landing area for data from other sources

Aggregation of data Pre-process cleansing Compliance requirements Simple analytics / exploration

42

2013 IBM Corporation

PureData System for Hadoop


Bringing Big Data to the enterprise Beyond todays big data appliances
Simplify the delivery of unstructured data to the enterprise Integrate Hadoop with the data warehouse Leverage Hadoop for data archive Provide best in class security Provide data exploration across structured and unstructured data Accelerate insight with machine data Accelerate insight with social data
lify p a Sim Dat Big the ise! for terpr en

System for Hadoop

43

2013 IBM Corporation

44

2013 IBM Corporation

Please Note
IBMs statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBMs sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the users job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

45

2013 IBM Corporation

You might also like