NATIONAL HEALTHY LIFESTYLE CAMPAIGN RATIONALE: The Department of Health, cognizant of the increasing prevalence of lifestyle related diseases,

has taken as one of its priorities for the year 2003, the Promotion of Healthy Lifestyles. The promotion of healthy lifestyles emphasizes the anti smoking campaign, reg!lar physical activity and "eight control. #t also incl!des healthy diet and n!trition, stress management and reg!lar health check !p. THE NATIONAL HEALTHY LIFESTYLE CAMPAIGN The $ational Healthy Lifestyle %ampaign is &eing !ndertaken in colla&oration "ith the Philippine Heart 'ssociation and a %oalition of (takeholders composed of vario!s medical societies, professional organizations, academe and other government agencies. 's a year ro!nd advocacy and #)% campaign it aims to* +. ,aise the a"areness of the -ilipinos on the need to practice healthier lifestyles. 2. ,aise the conscio!sness of policy makers on the need to provide the -ilipinos "ith an environment s!pportive of healthy lifestyle. Healthy lifestyle in this conte.t is defined as a "ay of life "hich promotes and protects one/s health and "ell &eing. The campaign promotes the follo"ing messages* +.Don0t smoke 2.,eg!lar e.ercise 3.)at a healthy diet everyday 1.2atch yo!r "eight32eight control 4.5anage stress 6.,eg!lar health check !p TARGET AUDIENCES: Primary Audience: +.'ll family mem&ers grandparents, parents, sons and da!ghters

&elonging to the % D ) economic classes in !r&an areas. 2.)ach of the 4 healthy messages "ill specifically prioritize the follo"ing target a!diences* 'd!lts to elderly for e.ercise (choolchildren for healthy diet 5others and da!ghters for "atch yo!r "eight Teenagers for Don0t smoke 2orking ad!lts for manage stress 3.-or p!rposes of this campaign, the profile of the family mem&ers are as follo"s* 7randparents* 60 years old and a&ove -ather* 10 14 years old 5other 30 34 years old Teenage son* +3 +4 years old Preteen da!ghter* 8 +2 years old Secondary Audience: +.).ec!tives and employees of local government !nits 2.Legislators3politicians

3 . 5 e d i a COMMUNICATION HANDLE ACTION TAGLINE 5'7 HL T'9:; COMMUNICATION STRATEGIES The process of &ehavioral changes that "ill lead to the adoption of a healthy lifestyle in individ!als is long and tedio!s. Th!s, the healthy lifestyle campaign sho!ld &e contin!o!s, s!stained and integrated. <eca!se of limited reso!rces, the D:H needs to start small &!t intense and hope that vario!s sectors of society =!mp in the &and"agon. -or the first year of implementation, the follo"ing strategies "ere adopted* +.%onvened the $ational Healthy Lifestyle %oalition composed of stakeholders from vario!s sectors "ho form!lated the health promotion and comm!nication plan and implement them in their vario!s capacities. 2.Developed, prod!ced and disseminated the vario!s #)% materials to &e !sed for the campaign. 3.Highlight and sched!le one Healthy Lifestyle message at certain times of the year in connection "ith other more pop!lar health campaign or traditional or c!lt!ral cele&rations of the co!ntry. 1.5o&ilize politicians, legislators, media practitioners, and mem&ers of vario!s government and non government agencies and organizations to p!sh la"s, ordinances and activities to create s!pportive environments in comm!nities and places "here most people are congregating. >ario!s activities lines !p to dr!m !p a"areness are* +.Tri 5edia %ampaign "ith a comm!nication handle* !MAG HL TAYO!

a.).pos!re on T> and ,adio of infomercials developed &.Press releases c.'rticles3"rite !ps on vario!s p!&lications3magazines d.,o!nds of T> and ,adio visits to talk a&o!t healthy lifestyle e.Postings of posters on strategic places* &!ses3L,T35,T f.Distri&!tion of flyers to target pop!lation g.Distri&!tion of =o!rnalist0s man!als to vario!s media o!tlets 2.High Profile La!nching of the %ampaign on -e&r!ary +6, 2003 3.cond!ct of Periodic ?5'7 HL T'9:? %ampaign to cele&rate vario!s a"areness "eeks highlighting the follo"ing messages* a.-e&r!ary Hearth 5onth ).ercise ,eg!larly &.5ay 3+3@!ne 2orld $o To&acco Day35onth Don0t (moke c.@!ly $!trition 5onth )at a healthy Diet )veryday d.:cto&er 5ental Health 2eek 5anage (tress e.Decem&er 2atch 9o!r 2eight The messages on reg!lar health check !p !nderlines all the other messages. REGIONAL ACTI"ITIES The regions are given a free hand in implementing regional 5ag HL Tayo %ampaign &ased on their o"n needs and reso!rces. They are also en=oined to o&serve the cond!ct of the sched!led periodic thematic 5ag HL Tayo %ampaign

Saturday, May 29, 2010 THE Department of Health (DOH) intensified ane its !ampai"n for a healthier lifestyle# $n its May 2% spe!ial a!ti&ity mar'in" the Healthy (ifestyle Month, DOH Dire!tor Myrna )a*ota+e re,uested to !lose do n half of Session -oad for the simultaneous street dan!in"# )li!' here for Ele!tion 2010 updates Different "o&ernment and non."o&ernment a"en!ies +oined in the streets to hi"hli"ht the importan!e of stayin" fit and healthy# / nation ide pro"ram of the DOH, 0Ma" H( Tayo0 is this year1s theme fo!usin" on e2er!ise as a strate"y in !om*atin" o*esity and in!reasin" the *ody1s immune system# The DOH also stressed se&en healthy lifestyle ha*its3 04o Smo'in"5 Don1t Drin' /l!ohol5 4o to $lle"al Dru"s5 Eat (o 6at . (o Salt . Hi"h 6i*er Diet5 7re&ent Hypertension5 and Do 7hysi!al /!ti&ity and Mana"e Stress#0 Other pro"rams hi"hli"hted in the e&ent are the 8orld 4o To*a!!o Day on May 91, 4atural 6amily 7lannin" Month, Hypertension / areness Month and the /nti.Smo'in" )ampai"n 7ro"ram# -esidents also a&ailed of free health ser&i!es, hi!h in!lude *lood pressure ta'in", hei"ht: ei"ht measurement, diet !ounselin", smo'e !essation, su*stan!e a*use !ounselin" and stress mana"ement# (Paul Rillorta)

http*33""".s!nstar.com.ph3&ag!io3health agency intensifies health campaign

DoH launches outstanding healthy lifestyle advocacy awards

By Carlo P. Gonzaga Saturday 10th of November 2012

CALAMBA CI !" Laguna" #ov. $ %PIA& '' he De(art)ent of Health %DoH& has launched the *+,- .utstanding Healthy Lifestyle Advocacy Awards %.HLAA&. he Award" held every two years" recognizes the wor/s of the (u0lic and (rivate sectors that have de)onstrated e1e)(lary

efforts in the for)ulation and i)(le)entation of (olicies" (rogra)s" and (ro2ects that (ro)ote healthy lifestyle. It also includes (olicies and (rogra)s focusing on all 0ehavior ris/ factors interventions na)ely3 (ro)otion of (hysical activity4 (ro)otion of healthy diet and nutrition4 to0acco control4 and control of har)ful use of alcohol. Interested (arties should fill u( the re5uired .HLAA a((lication for) and su0)it along with relevant su((orting docu)ents at .HLAA 6ecretariat" c7o Dr. Ivanhoe C. 8scartin" officer'in'charge regional director" #ational Center for Health Pro)otion" De(art)ent of Health" *79" Bldg. ,:" 6ta. Cruz" Manila. Deadline of su0)ission is March -," *+,-. he categories include3 local govern)ent unit %LG;& )unici(al govern)ent4 LG; city govern)ent4 wor/(lace4 school7college7university4 co))ercial esta0lish)ent4 and non' govern)ent organization %#G.&7(rofessional organization. .n sta/e is P*<+"+++ for each category winner and P<+"+++ each for finalists and (la5ue of recognition while all the (artici(ants will 0e given certificate of (artici(ation. In Cala0arzon" the )unici(ality of Car)ona has 0een awarded twice for the LG;')unici(al govern)ent category in *++$ and *+,,. Aside fro) Car)ona" winners in *++$ are3 Mari/ina city health office4 Barangay Cu(ang =est" Balanga City" Bataan4 ;nviesity of 6to. o)as Grade 6chool De(art)ent and the De(art)ent of 6(orts 6cience>s Hit .0esity through Prevention 8ducation Progra) %H.P8& In *+,," the winners are3 ?aruela" Agusan del 6ur4 Davao city health office4 8s(ico(al Diocese of #orthern Phili((ines'Bontoc"

Mt. Province and #ovartis Health Care Phili((ines. %CPG" PIA@A&

Worldwide cancer rates 'could be cut by 2.8m with healthier lifestyles and diets'
=orld Cancer Aesearch 9und study says disease can 0e widely (revented as ;# (re(ares to hold su))it to tac/le soaring rates
; Sarah Boseley" health editor guardian.co.u/" =ednesday B 6e(te)0er *+,, ,,.,+ B6

6edentary lifestyles" (oor diets" s)o/ing and alcohol are /ey factors in a 5uarter of the ,*) new cancers each year" say e1(erts. Photogra(h3 Mi/e Bla/e7Aeuters

Around *.:) cancers worldwide could 0e (revented if (eo(le ado(ted healthier lifestyles and 0etter diets" a re(ort says. he huge toll of (reventa0le cancers co)es fro) an study (u0lished on =ednesday 0y the =orld Cancer Aesearch 9und %=CA9&" which

co)es ,+ days 0efore a ;nited #ations su))it in #ew !or/ that will discuss ways to tac/le the soaring rates of the disease around the world. A0out ,*) cancers are newly diagnosed each year" )any of which will have so)e genetic or other trigger. But increasingly sedentary lifestyles" 2un/ food" s)o/ing and alcohol are /ey factors in around a 5uarter of the). 81(erts ho(e the ;# will ta/e a lead 0y setting targets for cutting deaths fro) the lifestyle diseases C /nown as non'co))unica0le diseases or #CDs C which include cancer" heart disease" dia0etes and stro/e. Ca)(aigners ho(e issues such as 2un/ food )ar/eting to children on television" the high salt content of food" to0acco advertising in the develo(ing world and alcohol (rices will 0e addressed. DCancer and other lifestyle'related diseases are one of the 0iggest challenges we face today" and the ;# su))it later this )onth is a real turning (oint"D said Professor Martin =ise)an" )edical and scientific adviser to the =CA9. D=ith )illions of lives at ris/ around the world" the sta/es are incredi0ly high. And while this is an issue facing )illions glo0ally" every day in the ;E (eo(le are 0eing diagnosed with a cancer that could have 0een (revented. Peo(le are still unaware that ris/ factors such as alcohol and o0esity affect cancer ris/ while at the sa)e ti)e" fro) television advertising to the (ricing of food" our society wor/s in a way that discourages (eo(le fro) ado(ting healthy ha0its. But this su))it offers the chance to loo/ at (u0lic health issues at the international level.D Cutting cancer risk 1 Eee( to a nor)al weight. Being overweight is a ris/ factor in 0reast and other cancers. 2 DonFt s)o/e. 6)o/ing is the 0iggest cause of lung cancer. 3 a/e regular e1ercise. 4 Drin/ in )oderation. Alcohol is i)(licated in )outh" throat and

0owel cancers. 5 Breast'feeding (rotects against 0reast cancer. 8at (lenty of fruit and vegeta0les. ! 8at less red and (rocessed )eat. " Li)it salt to si1 gra)s a day. # ?ita)in su((le)ents do not (revent cancer. 10 oo )uch e1(osure to sun and sun0eds (oses a ris/ of s/in cancer. http*33""".g!ardian.co.!k3"orld320++3sep30A3"orld"ide cancer rates healthier lifestyles