Se-K QFD

Module K
Quality Function Deployment
CC04264166.ppt Mod K
QFD Overview Objectives

Define QFD List benefits of QFD Outline QFD matrix process Summarize

Quality
What the customer/user needs or expects
Function
How those needs or expectations are to be satisfied
Deployment
Making it happen throughout the organization
Decision Analysis Provides Focus

Multiple customers Competing alternatives Multiple Multiple objectives suppliers
* Quality Function Deployment
Communication Multiple disciplines Conflicting interests
Consensus common terminology

List of potential trades ranked priorities Documentation
Decision Analysis and QFD provide more customer interaction and a better product
QFD Origins and Usage
HIN SHITSU
KI NO
TEN KAI
Quality
Function
Deployment
Originated in early 1970's at Mitsubishi's Kobe shipyard Used worldwide by the automotive industry (Ford Taurus) Wide use by Japanese consumer electronics industry Increasing use by U.S. computer/electronics industry Increasing use by U.S. defense community customers and suppliers
DoD TQM guidebook 5000.51G IDA report on concurrent engineering
Increasing recognition as an effective mechanism for strategic planning and process improvement

Key Benefits of QFD

Quality
Allows organization and leveling of requirements Helps optimize product and process designs
Cost
Streamlines requirements iteration process Reduces number of engineering changes Shortens product development cycle
Communication
Emphasizes the Voice of the Customer Provides common language and data base Promotes understanding of multi-discipline requirements
Documentation
Provides continuous, comprehensive evaluations and sensitivities Produces a detailed/living documentation trail
QFD Contributes to Quality Improvement

Identify Needs Plan, Prioritize, Focus
Make Improvements
Design of Experiment s (Taguchi)
Hold the Gains

Statistical Process Control
Satisfy Needs
Customer Customer
Product Product
Production Begins
Cost of Design Changes
QFD is best used here
Time Recognized and accepted process Ready-made sales tool

QFD is part of Total Quality Management
QFD Can Support the Entire Product Development Cycle

Customer expectations Design specification Part characteristics Manufacturing operations Production requirements
QFD can help structure strategy, programs and products
When Is QFD Helpful

Multiple customers or users Conflicting customer priorities Multiple disciplines involved User requirements not quantifiable
Focus on People
Focus on Solutions
Multiple feasible solutions Solutions conflict with each other Solution not yet quantified
Everyday problems!
QFD Analysis Products

A prioritized list customer wants (requirements) A prioritized list of how you may satisfy the customers wants (solution) A common set of definitions for requirements and solutions A list of potential trades A basis for identifying and selecting concepts More customer interaction
Leads to a better product


Decision Analysis Using QFD

QFD is a structured, matrix-based process for exploring solutions to complex problems
Articulate and define problems - WHAT specifics are desired? Determine relative importance of each to the owner Survey the range of solutions - HOW are specifics achieved? Access value/importance of solutions Decompose solutions into next set of WHATs and HOWs
Each assessment and decision is documented. All steps are easily traced
QFD Is Documented in a House of Quality

The QFD process is designed to emphasize drivers, not details HOWs Pritorized WHATs Prioritized HOWs
QFD is not difficult but experience is helpful
WHATs
The House of Quality Is Completed Using a Sequence of Steps

These steps are typical of most QFD applications
0 1 2 3 4 5 6 7 Identify scope, constraints, and groundrules Identify the customer requirements (WHATs) Prioritize customer requirements Identify the competing solutions (HOWs) Relate HOWs to WHATs Correlate the competing solutions (HOWs) Evaluate the competing solutions (HOWs) Flowdown to next QFD matrix Dont forget definitions
5
(if necessary)
6 7
Flow Down Matrices to Increase the Level of Detail

Design specifications Customer requirements Part characteristics Design specifications Manufacturing operations Part characteristics Production requirements Manufacturing operations
Product planning matrix
Part deployment matrix
Process planning matrix
Makabe System American Supplier Institute Template automobile industry

Production planning matrix

QFD Is a Method - Not a Panacea

Boeing
QFD is not: A black box A software package The Answer
QFD for: Strategy Programs Product lines
QFD is: A matrix-based decision analysis tool A structured process for exploring solutions to complex problems A means to capture and quantify expert judgement QFD emphasizes customer interaction and leads to a better product
Recent QFD Applications at Boeing

Policy/Goal Development
Turbine engine technology NASA strategic planning NASA risk management DoN requirements Joint Warfare Assessment Center
Requirements Development Force Structure

Overseas presence Cruise missile defense N513 Joint Strike Fighter (JSF) Common Support Aircraft (CSA) C2W follow-on systems technology
Technology Prioritization Concept Selection

JASSM ASC / XR External weapons carriage SOF STT DAC advanced common flightdeck DAC C-9B replacement Anti-Jam CCS JDAM PIP Systems Engineering Process Improvement Arsenal ship Low cost commercial technology insertion Electronic warfare acquisition for tactical aircraft NASA risk management NATO AGARD Legend Govt funded Internal Boeing effort
Mission Needs
JAST II High lift/drag technology Proprietary subcontractor selection Wright lab munitions tech planning F-18F aft crew station enhancements
Manufacturing Process Improvement

Integrated manufacturing control system Manufacturing work instructions
Diverse spectrum of QFD subjects from requirements to manufacturing

Example QFD Analysis

Selecting a Requirements Management Tool
RDD-100
# 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Requirements Requirements Traceability User Friendly Boeing Std. Tool In-House Training Available at Team Mates Boeing Experts Available PC Operation Report Capability Use on DD21 Cost WORD Interface Web Browser Unix Operation Data Base Functional Analysis Relative Scores
Relational Score 9-Strong 3-Moderate 1-Weak
DOORS
Relation 9 3 9 9 3 9 9 9 9 9 3 3 9 1 1 Rel*WF 180 30 90 90 30 81 72 45 45 45 15 3 9 1 1 736 Relation 9 3 3 1 1 1 9 9 1 9 9 9 9 9 1
RTM
Rel*WF 180 30 30 10 10 9 72 45 5 45 45 9 9 9 1 508 9 3 1 1 1 1 9 3 1 9 9 1 1 3 1
Req Pro
Relation Rel*WF 180 30 10 10 10 9 72 15 5 45 45 1 1 3 1 436 Weighting Factor, % 20 10 10 10 10 9 8 5 5 5 5 1 1 1 1 100
Relation 9 1 9 9 1 9 9 9 1 1 1 1 9 3 9
Rel*WF 180 10 90 90 10 81 72 45 5 5 5 1 9 3 9 606
Winner
CC04264xxx.ppt Mod K

Se-K QFD

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Se-K QFD

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Module K

Quality Function Deployment

QFD Overview Objectives

Quality Function Deployment

Decision Analysis Provides Focus

* Quality Function Deployment

Communication Multiple disciplines Conflicting interests

Consensus common terminology

QFD Origins and Usage

QFD Overview Objectives

Key Benefits of QFD

QFD Contributes to Quality Improvement

Hold the Gains

Cost of Design Changes

QFD is best used here

Time Recognized and accepted process Ready-made sales tool

QFD is part of Total Quality Management

QFD Can Support the Entire Product Development Cycle

When Is QFD Helpful

QFD Analysis Products

Leads to a better product

QFD Overview Objectives

Decision Analysis Using QFD

QFD Is Documented in a House of Quality

The House of Quality Is Completed Using a Sequence of Steps

Flow Down Matrices to Increase the Level of Detail

Product planning matrix

Part deployment matrix

Process planning matrix

Makabe System American Supplier Institute Template automobile industry

Production planning matrix

QFD Overview Objectives

QFD Is a Method - Not a Panacea

QFD is not: A black box A software package The Answer

QFD for: Strategy Programs Product lines

Recent QFD Applications at Boeing

Requirements Development Force Structure

Technology Prioritization Concept Selection

Manufacturing Process Improvement

Diverse spectrum of QFD subjects from requirements to manufacturing

Example QFD Analysis

Rel*WF 180 10 90 90 10 81 72 45 5 5 5 1 9 3 9 606

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