Traffic Bootcamp

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'' RI"HT& RE&ER(ED) No part of this report may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author. DI&C' I!ER ND*OR 'E" ' NOTICE&: The information presented in this report represents the views of the publisher as of the date of publication. The publisher reserves the rights to alter and update their opinions based on new conditions. This report is for informational purposes only. The author and the publisher do not accept any responsibilities for any liabilities resulting from the use of this information. While every attempt has been made to verify the information provided here, the author and the publisher cannot assume any responsibility for errors, inaccuracies or omissions. ny similarities with people or facts are unintentional. ++I'I TE DI&C' I!ER: Your Company may receive compensation from some of the entities listed in this report for referrals, as their !than" you# for sending you their way. $owever, Your Company never recommends any service or product solely for the reason of receiving commissions %and neither should you& ' Your Company "nows our reputation is on the line.

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Traffic Bootcamp

Traffic Bootcamp: Top , -a$s to "et -e.site Traffic

You(ve set up your website. Now you have to generate traffic ' fast. )ut you don(t *ust want any old visitor+ you want people who will, )e interested in what you have to offer -ign up for your mailing list )e not only able but willing to pay for your products ' and than" you for them Turn into loyal customers or clients

$ere are the top seven ways to ma"e sure you are visited by the readers you want+ /) Content Targeting You almost s"ipped this one because you "now all about targeting your content to your ideal reader, .ight/ Wrong. 0ne of the biggest mista"es people ma"e is writing content aimed at their ideal customer+ and leaving it at that. Yes, you need original, high value material that, Tells your audience what they need ' and want ' to "now $elps them reach a dream or goal %short1term or long& .eveals something no one else has 2ncludes !calls to action# )ut even if you(ve done all that, you(ve only done half the *ob. You also need to target your material to ideal audience members who are likely to share your content. Who are the people prone to serial sharing/ -ocial networ"ers, that(s who. -o not only should you as" your audience to share, ma"e it easy for them to do so by including social networ" sharing badges on your blog posts and web pages.

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Copyright 2012 Your Company All Rights Reserved. http://www.YourWe site.!om

Traffic Bootcamp

Notice there are actually si0 invitations to share% in the screen capture above. nd not only does the author include simple badges ' he tells people #hat to 1o #ith them. $e has included three of the top social networ"s ' 3aceboo", Twitter and 4oogle5. $e has included his .-- feed lin". N6 he(s invited people to !email this#, covering all the bases. Notice how successful this tactic has been for him ' 789 people tweeting his post and ::; people sharing it on 3aceboo". %2f you include share buttons without telling people what to do with them, their eyes are more li"ely to !gloss over# the buttons and ta"e them for granted as part of the scenery. 2s there anything else you can do, to ma"e sure your lin" is shared/ -ure there is< 2) 3se -or14ress 4lugins 2f you publish your content using Word=ress, there are two plugins you should seriously consider using, if you aren(t already ' ll in One &EO 4ac5 and Comment 'uv. 2n fact, ll in 0ne ->0 =ac" should be considered a compulsory essential plugin ' along with your 5ismet spam filter< This plugin does ninety1percent of your ->0 wor" for you ' ->0 being, as you "now, search engine optimi?ation. 2t allows you to @uic"ly enter "eywords, as well as your powerful Title and 6escription, in an easy1to1fill1 out form for each individual post. 2t also provides powerful behind1the1 scenes optimi?ation.

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Traffic Bootcamp

nother great plugin for inviting interactivity %vital for sharing&/ Comment Auv, a plug in that automatically lin"s bac" to your commenter(s latest post.

)oth these plugins are available as free downloads through your plugins dashboard %*ust clic" !add new# and enter the plugin name& ' but do yourself a favor, if you can, and purchase the premium version of Comment Auv. You won(t need to !police# comments ' you(ll automatically only get high1@uality bac"lin"s. 3inally, if you have a lot of old content on your site or blog already ' especially content you wrote before you "new about ->0 ' using a plugin li"e Reposter Reloa1e1 allows you to, .andomly or regularly re1post old posts Custom1update old posts

2magine you recommended the !Ten )est =ing -ites# + three years ago. This post would definitely be outdated now. Buic"ly selecting this old post once you(ve got .eposter .eloaded installed allows you to loo" li"e a hero who is always on top of her mar"et by letting people "now about upgrades, trends, updates, changes and new offerings concerning that particular topic. %2t(s also available free, through your plugins dashboard.& Csing plugins to help optimi?e your content will @uic"ly have high1@uality traffic streaming to your site ' whether that site is new or old.

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Copyright 2012 Your Company All Rights Reserved. http://www.YourWe site.!om

Traffic Bootcamp

6) "uest Blogging 0ne of the most powerful and speedy ways to generate traffic, Write a guest post for someone else(s blog. =ic" people whose content is related to yours ' you have the same audience, but you sell potatoes where your host sells beer. =ic" blogs that come up at the top of 4oogle search results, when you use the "eywords you want to ran" for as your search parameters. Now send them a short note offering to write a guest post on a subject their readers will love. %)e sure to let them "now whether or not you expect a guest post from them in reciprocity+ or whether or not you simply would love to contribute to their site, no strings attached.& -ound too scary/ -ound li"e !cold1calling# ' pic"ing up the phone and calling strangers from the phone boo"/ 2t shouldn(t feel scary. $ere(s the difference, When you !cold call#, you have no idea what is going on in the lives of the people you randomly select. When you approach a blog you(d li"e to !guest# for, you(re approaching someone whose wor" %and target audience& you "now well. %2f you don(t, do some research. .ead their old posts ' and read the comments they get.& Dost li"ely you(ll already "now bloggers who you(d li"e to write for ' professionals in your niche that you admire. $ow does it feel to be the person getting your re@uest/ Dost content writers are overwhelmed with "eeping up. The idea of getting a well1 optimi?ed guest post ' especially if there is no demand for a reciprocal post ' goes down easy<

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Traffic Bootcamp

7) &ocial Net#or5ing We(ve already done half the wor" here, including share buttons %with instructions& on your web site pages or blog posts, Now it(s time to do the other half. nd that is sign up for social networ"s yourself ' and regularly use them, even if you can only manage fifteen minutes a day. There are four social networ"s you should *oin, no matter what niche you serve, 3aceboo" Twitter 4oogle5 Ain"ed2n

>ach of these networ"s has a slightly different focus %and modality of sharing&, 4oogle5 and Ain"ed2n are more business1slanted %and direct&. 3aceboo" and Twitter are more for day1to1day chatting and up1to1the1 moment updates. =ut them all together, and you have a powerful mix< There are two "eys to ma"ing the most of these networ"s, Post regularly and consistently, and ma"e sure you optimize your profile. 4oogle5 and 3aceboo" also allow you to create a !=age# for your business. 6on(t miss that opportunity ' even if you have to hire someone to set these up for you. % nd you can easily set them up yourself, using the prompts provided.& nd *ust as you invited people to !share this lin"# on your web page, be sure to invite people to share your lin"s on your social networ"s. 8) !a5e the !ost of Your -e. +orm! 2f you don(t have a web form on your blog or site, inviting people to sign up for updates, include one now<

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Copyright 2012 Your Company All Rights Reserved. http://www.YourWe site.!om

Traffic Bootcamp

2n order to create sign up forms that wor", however, you need to provide a strong incentive. The good news is+ your incentive doesn(t have to be a fifty1page e)oo". 2t can be anything that your reader overwhelmingly wants ' right now< %The "ey is to put yourself in your visitor(s shoes and as" yourself, !What would 2 part with my contact information over, if 2 was my visitor/ What can 2 give her to help her most/# Your own answer may surprise you. Your best incentive may be something as simple as a tip sheet or a one-page template. 2 guarantee you that you(ll experience a higher rate of sign1up success offering something that(s perfect *ust for that reader than if you say something open1ended li"e !3ind this post useful/ -ubscribe to my .-feed#. %6o that too<& nd do put your web form in the top-right corner of your page ' current studies cite the top right as your !prime real estate# ' the spot people always chec" out first. 2f you don(t already have an utoresponder ' get one< % weber is the industry standard. t only EFG.99 per month with the best !live# help system on the web today and hordes of powerful features you(ll later discover you can(t live without, you can(t afford not to use it. %Ta"e their EF trial and see for yourself.& 3ailing that, you can use a Word=ress plugin li"e Eas$ Contact +orms. .emember, Cnless you have a way of signing people up to your list, all the traffic in the world won(t help you. nd once you(ve got them signed up ' stay in touch via regular email updates.

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Traffic Bootcamp

9) Trac5 Your Traffic 2t(s disheartening how many people shy away from trac"ing where their prime traffic comes from ' let alone using programs such as 4oogle nalytics. 6on(t be one of them. 2t(s vital to "now where your traffic is coming from, as well as what articles and posts wor" ' and which ones don(t< 2f the word !analytics# raises your blood pressure, then do at least visit your website C1panel, where you(ll find lots of ways to chec" out where your traffic came from. %2f you don(t "now how to do that, chec" your original !Welcome# email from your web host, 0r as" them to send it again.& 4oogle nalytics is available to you the moment you sign up for a 4oogle account. %2f you have a 4mail address, you(ve already got a 4oogle account.& nalytics wal"s you through the trac"ing process step by step ' all you need is patience. nd if you want to explore the sub*ect of trac"ing further, the ->0mo? blog offers an excellent article on F;1steps to trac"ing. ,) Ta5e 1vantage of YouTu.e nother powerful way to increase your traffic @uic"ly, Create YouTube videos ' and share them. You don(t have to be -teven -pielberg to create a video your target visitor will delight in, 2n fact, a video of one minute or less can be far more powerful %and incite more views& than one that runs for five minutes ' providing that few seconds shows your ideal viewer something that "noc"s their soc"s off.

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Traffic Bootcamp

You can ma"e !tal"ing head# videos, where you spea" directly into the camera %and let readers feel even more li"e they !"now# you by hearing your voice and seeing the way you interact in real life&. You can create !how to# videos %focus on one single point, >.4. !$ow to Thread Needle#&. You can present =ower =oint slidesH use screen capture software li"e Camtasia to show people how to use online services and softwareH and even draw cartoons, if you(re creative.

3ailing that, start out with a hilarious video of your cat chasing the dog next door or your baby !climbing# bac"ward up a Iiddie slide. 2t won(t get the most targeted traffic, but it(s good practice and these are *ust the sort of !fun# video that goes viral ' particularly if you lin" to it from your 3aceboo" page and include a lin" to your website in your YouTube description %and at the end of your video&. &ummar$: There are many ways to bring targeted traffic to your site, ranging from basic to expert, $owever, ma"e these seven top methods part of your traffic engagement strategy, and you(ll *ump1start your optimi?ed 4oogle ran"ing ' and find yourself with new subscribers. To your success<

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