Dear Title First_Name LastName, Seasons Greetings from TBSL! Social recruiting is turning out to be a wi el!

soug"t#after an effecti$e "iring strateg! but is %lague wit" $arious limitations an c"allenges as well& 'n erstan ing its %otential, com%anies across all omains "a$e starte using social recruiting to i entif!, source an engage Gen#( can i ates& )ere are t"e *e! Fin ings of t"e latest researc" con ucte b! Times+obs&com # , -./ organisations em%lo! social recruiting as t"eir "iring strateg! , 01/ organisations belie$e t"at en"ance web %resence woul assist t"em to reac" out can i ates Gen#(

, --/ em%lo!ers belie$e t"at t"e ifficult! face uring $erification of information %ro$i e b! t"e can i ates on t"eir %rofiles is t"e ma2or limiting factor for social recruiting 3lease fin a 3ress 4elease for 3ublication a%%en e below& (ou ma! also rea more on 5m%lo!ers Going Social to 4ecruit Gen#( in t"e 6ctober 1.71 issue of T+insite& (ou can Downloa t"e 8om%lete 6ctober 1.71 issue of T+insite newsletter b! clic9ing )ere :is"ing !ou a $er! 2o!ful festi$e season,
:it" Best 4egar s, ;seem Set" )ea of 8or%orate 8ommunications 856 8or%orate 6ffice Times Business Solutions Limite <07 71. ==> =>>? <07 007.1 ->>=aseem&set"@timesgrou%&com

Press Release for Publication

Employers going social to recruit GEN-Y

According to a survey conducted by TimesJobs.com, 70% organisations out of nearly 1000 surveyed use social networking sites to identify and source passive en!" candidates October 2012: Candidates are more accessible and comfortable in the social sphere as they can gather unbiased feedback about their prospective employer from current employees through social sites, said Purva Misra, senior vice president human resources, MakeMyTrip.com at the oardroom !ialogue organised by "imes#obs$com$ %s per a "imes#obs$com survey, &'( of the surveyed employers believe that the key benefit of social recruiting is its potential to reach the inaccessible passive candidates$ )early 1*( employers opined that employing social net+orking tools +ould help them source and hire potential tech savvy candidates$ ,aster filling up of key positions, thereby reducing the recruitment time is also considered an important benefit of social recruiting, as agreed by 1-( of the surveyed employers$

.n this series of / oardroom !ialogues0, e1perts agreed that technology, social tools and referrals play a very crucial role +hile adopting this approach$ "he "imes#obs$com survey highlighted the importance of an organisation0s +eb presence to attract talent$ %bout '2( of the organisations believe that enhanced +eb presence +ould assist their organisation to reach out to 2en34 candidates$ Vijay Aloysius, head-recruitment, Samsung India So t!are "perations, felt spreading the +ord about the organi5ation +as important in appropriate forums in the social media platforms$ !uring these discussions, the general consensus of panelists +as that tracking +hat is being said about the organisation in the social media is of utmost importance$ 6ecruiters have identified and are tapping the potential of social net+orking platforms for sourcing candidates but no+ are striving to employ social net+orking tools for assessing and engaging potential talent$ 71pressing his vie+s on the same, during the oardroom !ialogue organised by "imes#obs$com in !elhi, Anil #arg, vice president-human resource, $hirlpool, opined that the approach of assessing and engaging talent on social media is an evolving field$ 8e added that since competition is also tapping into the same talent pool, engagement is imperative$ 8e said, "he idea is not only to tap the best talent, but to engage those +ho are continuously associated +ith our business and are +illing to be part of it$ %midst all these benefits, there are fe+ disadvantages of social recruiting as +ell$ !iscussing this concern during the oardroom !ialogue, Sanjeev %umar, vice president-human resource, Moser &aer Po!er ' In rastructure (imited, stated that the success ratio of this medium is comparatively lo+er than traditional channels$ 8e stated, 9ast year +e recruited 2:0 people out of that only ; +ere from social media$ "raditional methods have al+ays paid off so 86 is apprehensive to e1periment +ith ne+er applications$ .f investment in a channel is giving me fruitful returns, . +ill use it$ %ccording to the "imes#obs$com survey, <<( of the surveyed employers believe that difficulty in verifying the candidate0s credentials provided on their profiles proves to be the ma=or limitation of social recruiting$ "he remaining 2;( employers consider ethical and legal issues like discrimination claims to be the limiting factors$ Organisations across .ndia have comprehended the potential of social recruiting and are appreciating the results$ 4et the application of social media for assessing and engaging talent remains an e1citing yet unchartered territory$ A)out T*insite+ "#insite is the premium research site promoted by "imes#obs$com$ .t gives you insight into current hiring trends and provides data3based analyses of challenges faced by 86 department across industries$ "he enclosed ne+sletter is based on meticulous mining of live data, detailed and structured polls and comprehensive surveys$ 33333 7nd of !ocument 33333