Professional Documents
Culture Documents
$. %n the EC Cons!mer "ehavior model& which of the followin is an element of Cons!mer 'nline# A. (eed)ac* ". +e,!irement elicitation C. Repurchase -. .earch
3. %n the EC Cons!mer "ehavior model& which of the followin comes !nder Environmental varia)les# A. Social variables ". 'r ani/ational varia)les C. 0ser varia)les -. Cost varia)les
4. Which of the followin is an !ncontrolla)le varia)le EC Cons!mer "ehavior model# A. Prod!ct Characteristics ". EC .1stems C. Consumer Characteristics -. Pa1ment and 2o istics .!pport
3. %n the EC Cons!mer "ehavior model& the varia)les that are in vendors control are *nown as# A. Intervening variables ". 0ncontrolla)le varia)les C. Cost varia)les -. Profit varia)les
4. %n the cons!mer decision ma*in process& which of the followin is not a ma5or role# A. 0ser ". %nfl!encer C. "!1er D. Supplier
6. Which of the followin is not a ma5or phase in P!rchasin 7-ecision model# A. 8eed identification ". %nformation search C. Post7p!rchase )ehavior D. Penetrating behavior
9. %n the P!rchasin 7-ecision model& which of the followin is a component of %nformation .earch# A. Product brokering ". (eed)ac* C. P!rchase and deliver1
-. %n,!iries
:. ;he process of dividin a cons!mer mar*et into lo ical ro!ps for cond!ctin mar*etin research and anal1/in personal information is *nown as# A. Segmentation ". ;ar etin C. Mar*et Positionin -. .election
10. <<<<<<<<<<<<<<is a mar*et covera e strate 1 in which a firm decides to i nore mar*et se ment differences and o after the whole mar*et with one offer# A. Mar*et .e mentation B. ass arketing
11. <<<<<<<<<< is a form of comm!nication !sed to pers!ade an a!dience (viewers& readers or listeners) to ta*e some action with respect to prod!cts& ideas& or services# A. Advertising ". Mar*et .e mentation C. ;ar etin -. .election
1$. Mar*etin that treats each c!stomer in a !ni,!e wa1 is called A. .e mentation ". Electronic Mar*et places C. Relationship marketing
-. ;ar etin
14. What does lo istics of e7commerce involve> A. 2ar e parcels send to man1 c!stomer homes ". 2ar e parcels send to few c!stomer homes C. Small parcels send to man" customer homes -. .mall parcels send to few c!stomer homes
13. Which of the followin are inte ral parts of 'rder f!lfillment and order ta*in > A. C!stomer relationship ". Enterprise reso!rce plannin C. Suppl" chain -. All of the a)ove anagement
14. EC lo istics refer to lo istics of the EC s1stems mainl1 in <<<<<<<< A. "!siness $ "!siness ". Cons!mer $ Cons!mer C. Businesses # Consumer -. Cons!mers $ "!sinesses
16. Which of the followin is 8'; a sol!tion of order f!lfillment pro)lem> A. %mprovement in order ta*in process ". Wareho!se and inventor1 mana ement improvements C. Disintegrated $lobal %ogistics S"stem -. Partnerin ? o!tso!rcin lo istics
19. Which of the followin is a 8'; pro)lem of order f!lfillment and order ta*in > A. 0ncertainties in demand ". Potential dela1 in s!ppl1 and deliveries C. Coordination among business partners -. 2ac* of information sharin
1:. ;he val!e chain of C+M incl!des A. C!stomer ac,!isition& c!stomer centered services& c!stomer f!lfillment& val!e added services ". C!stomer centered service& fo!ndation service& C!stomer contin!ance s!pport& c!stomer f!lfillment C. Customer ac&uisition' customer support during purchase' customer (ul(illment' customer continuance support -. C!stomer ac,!isition& c!stomer s!pport d!rin p!rchase& c!stomer centered service& val!e added services& c!stomer contin!ance s!pport
$=. Which of the followin is re,!ired to implement a C+M pro ram effectivel1> A. +esponse time ". .ite Availa)ilit1 C. Customer Centric Strateg" -. 'n7time order f!lfillment strate 1
$1. Which of the followin handin ret!rn option is efficient for the seller )!t not for the )!1er>
A. +et!rn the item to the place of p!rchase ". Completel1 o!tso!rce ret!rn C. Separate the logistic o( return (rom the logistic o( deliver" -. Allow the c!stomer to drop the ret!rned item at a collection point
$$. Which of the followin is an element of optimal order f!lfillment A. 2o1alt1 pro rams ". Prospectin C. Integrate "our s"stems -. A!ction the ret!rned item
$3. Which of the followin is not reason to o!tso!rce> A. 2ac* of e@pertise ". 8o economies of scale C. )he (unction is a core competenc" -. Aave service !p and its r!nnin ,!ic*l1
$4. Which of the followin is not re,!ired for Effective C+M implementation> A. C!stomer centric strate 1 ". %nfrastr!ct!re C. %ack o( commitment (rom people -. %mproved or redesi ned )!siness processes
$3. C+M re,!ires a c!stomer centric )!siness A. Process and .trate ies B. Philosoph" C. C!lt!re -. ;ar ets
$4. Which of the followin wo!ld not affect demand forecast> A. Weather ". Bovernment economic policies C. Production Schedule -. Competition
$6. Which of the followin is a c!stomer service metric A. "lo s ? wi*is ". Chat rooms C. 'n7.ite availa)ilit1 D. Download time
$9. Which of the followin is the c!stomer to!chin application> A. C!stomer interaction centre ". A!to responder C. Personali*ed web pages -. 'nline networ*in
$:. What cate or1 of application anal1/es c!stomer information and improves the C+M> A. Compan1 facin application
". C!stomer to!chin applications C. Customer centric intelligent applications -. 'nline social networ*in and other applications
3=. Which of the followin will not create )!ll whip effect in s!ppl1 chain> A. Accurate demand (orecasts ". +ationin in the entire s!ppl1 chain C. 'rder )atchin -. Price fl!ct!ations
31. Which of the followin is not a t1pe of C+M activit1 A. Anal1tical ". Colla)orative C. Integrative -. A and "
3$. Which of the followin is not part of C!stomer centered services> A. 'rder tracin ". 'rder c!stomi/ation C. +rder (ul(illment -. .ec!rit1Ctr!st
33. "lachars*i ($==3) reports that internet advertisers are rowin ver1 rapidl1 and companies are chan in their advertisement strate ies& which ives them . A. 8eed assessment eval!ation B. A competitive edge C. A strate 1
-. An anal1sis
34. <<<<<<<<<< is an attempt to disseminate information in order to affect )!1er7seller transactions. A. Advertising ". Media enrichment C. Email -. Mar*etin
33. <<<<<<<<<< were attempts to personali/e advertisin to ma*e it more effective. A. 8eed assessment eval!ation ". Media enrichment C. )elemarketing and direct mail ads -. "anners that are lin*ed to the We)7site
34. .peciali/ed firms that offer c!stomi/ed We) advertisin & s!ch as )ro*erin ads and tar etin ads to select ro!ps of cons!mers are called> A. +ichness of format B. Advertising networks C. -i ital )randin advertisin -. 'nline ads
36. What are )anner ads that appear when a predetermined word is ,!eried from a search en ine called> A. ,e"word banners ". .imple )anners C. Ad eval!ation )anners -. "anners
39. Ma5or )enefit of )anner ads is that !sers are transferred directl1 to A. An advertiser-s site ". De1word )anners C. Ad eval!ation )anner -. 'nline ads
3:. An a reement )etween two companies to displa1 the otherEs )anner ad on its We) site is called> A. "anner B. Banner swapping C. "anner e@chan in -. Ad )anner 4=. Mar*ets in which companies can trade or e@chan e placement of )anner ads on each otherEs We) sites are called> A. "anner B. Banner e.changes C. Advertisin mar*ets -. "anner swaps
41. Ma5or disadvanta e of )anners is their A. Costs ". Ads C. +eviews -. +ate
4$. An ad that appears in a separate window )efore& after& or d!rin %nternet s!rfin or when readin e7mail is called>
43. An ad that appears !nderneath the c!rrent )rowser window& so when the !ser closes the active window the ad is still on the screen is called> A. 8ewspaper72i*e Ads ". Email ads C. Classified ads D. Pop/under ads
44. Wh1 developin software for wireless devices is challen in > A. )here are a number o( competing standards (or application development on various devices. ". ;here are not man1 software developers availa)le. C. "eca!se the devices are wireless. -. ;here are not a n!m)er of competin standards for application development on vario!s devices.
43. Which of the followin is a ma5or software component associated with mo)ile comp!tin > A. Wireless Application Protocol B. ultimedia essaging Service
46. BP. stands for# A. $lobal Positioning S"stem ". Blo)al Polari/ation .1stem C. Blo)al Pact .1stem -. Blo)al Pin* .1stem
49. (ollowin is an e@ample of Foice7.!pport .ervices A. Interactive 2oice Response ". %nteractive +esponse C. %nteractive Foice Portal -. %nteractive Foice +esponse .ervices
4:. ;he most common wa1 to esta)lish a Personal Area 8etwor* is thro! h A. %nfra +ed B. Bluetooth C. Analo !e Mod!lation -. G7+a1s
3=. "l!etooth allows wireless devices to comm!nicate over a distance of !pto A. 34m
31. Wi7Ma@ stands for# A. Wireless Ma@im!m B. 5orldwide Interoperabilit" (or icrowave Accountabilit"
C. Worldwide %nteropera)ilit1 for Microwave Access -. World %nteropera)ilit1 for Microwave Acco!nt
3$. Wi7Ma@ !ses the same technolo 1 as A. Wi7(i B. 5ireless Computing C. Wireless -evices -. Wireless Access Points
33. (irst Beneration of wireless technolo 1 was )ased on# A. 2oice and )e.t ". Fideo C. Analo -. (aster displa1 of m!ltimedia
34. (ollowin are WWA8 comm!nication protocols e@cept A. (re,!enc1 -ivision M!ltiple Access ". ;ime -ivision M!ltiple Access C. 6re&uenc" Division ultiple Code
33. B.M is a nonproprietar1 standard for A. obile 2oice and Data Communications
". Wireless Foice and -ata Comm!nications C. Wi7(i Foice and -ata Comm!nication -. -ata Comm!nications
34. An1 )!siness activit1 cond!cted over a wireless telecomm!nications networ* or from mo)ile devices is *nown as A. obile/Commerce
36. (ollowin are the attri)!tes of M7Commerce e@cept A. 0)i,!it1 B. Convenience C. (le@i)ilit1 -. Personali/ation
39. 'ne of the followin is a driver of M7Commerce A. )he 7andset Culture ". ;he "ad Econom1 C. (le@i)ilit1 in Wor*force -. %; Economics
3:. ;he n!m)er of times !sers call !p a pa e that has a )anner on it d!rin a specific period is *nown as# A. Page views ". Fiew pa e C. Pa es viewed -. Co!nt
4=. <<<<<<<<<<<<< is a small )anner that is lin*ed to a We) site and ma1 contain downloada)le software A. Press B. Button C. Ad views -. Pin
41. A;M2 stands for# A. A1petest mar*et lan !a e ". A1pete@t mar*!p lan !a e C. 7"perte.t markup language -. Aiddente@t made!p lan !a e
4$. A <<<<<<<<is an A;M2 doc!ment that ma1 contain te@t& ima es& and other online elements& s!ch as Hava applets and m!ltimedia files A. Ad ". Pin C. -oc!ment
D. Page
43. ACan<<<<<<<<<< is a co!nt made each time a visitor clic*s on an advertisin )anner to access the advertiserEs We) site A. ;ic* B. Click C. Ait -. Ad view
44. ;he fee an advertiser pa1s for each 1&=== times a pa e with a )anner ad is shown is called# A. CP ". CP C. CP+P -. CM
43. ;he percenta e of clic*ers who act!all1 ma*e a p!rchase is called# A. Co!nt rate B. Conversion rate C. Conversion rate co!nt -. Co!nt
44. ;he percenta e of visitors who are e@posed to a )anner ad and clic* on it is called# A. Click/through rate ". Clic*7thro! h ratio C. Clic* -. Clic* rate
46. ;he ratio )etween the n!m)er of clic*s on a )anner ad and the n!m)er of times it is seen )1 viewersI meas!res the s!ccess of a )anner in attractin visitors to clic* on the ad is called# A. Clic*s Per Million Fiews B. Click/through ratio C. Clic* -. Clic* ratio
49. A co!nt of the n!m)er of visitors enterin a site& re ardless of how man1 pa es are viewed per visit is called# A. 8ni&ue visit ". Fisit C. Fisit co!nt -. Personali/ed visit
4:. <<<<<<<<<<<<is a characteristic that infl!ences the avera e len th of time a visitor sta1s in a site A. Stickiness ". Adhesiveness C. "ond -. Clin
6=. Which is 8'; a t1pe of .ocial 8etwor* Advertisin site A. Advertisin on social networ* sites B. Advertising on online retail websites C. %ndirect advertisin )1 creatin ro!ps
61. What is the tool for trac*in the s!ccess of an online Fideo campai n A. Campai n trac*in B. 5eb 2ideo Anal"tics C. 'nline ad trac*in s1stem -. Fideo trac*in
6$. Aow can we descri)e Firal mar*etin A. Fir!s mar*etin ". Mar*etin thro! h wired media C. 5ord o( mouth marketing -. Q!ic* mar*etin 63. A mar*etin arran ement )1 which an or ani/ation refers cons!mers to the sellin compan1Es We) site is called A. A((iliate marketing ". +eferrals C. Word of mo!th mar*etin -. "!// mar*etin
64. A free %nternet news service that )roadcasts personali/ed news and information A. We)inars B. 5ebcasting C. Personali/ation -. Podcast
64. 'ne of the most famo!s mo)ile mar*etin platform which is owned )1 Boo le is A. iAd B. Admob C. Mo5iva -. Boo le Mo)ile .1nc
66. .pammin can )e defined as A. 8sing e/mail to send unwanted ads ". .endin emails to s!)scri)ed c!stomers C. "!l* (ace)oo* notifications -. Fir!s sent thro! h email
69. Advertisin strate 1 in which c!stomers a ree to accept advertisin and mar*etin materials is called A. Affiliate advertisin ". ;wo7wa1 advertisin C. Permission advertising -. C!stomer centered advertisin
6:. Permission mar*etin is also *nown as A. Participative mar*etin ". .pecial ads
9=. (ollowin are all advertisin strate ies and promotions e.cept A. .ocial networ* advertisin ". 'nline events C. Behavioral targeting -. Fideo ads on the we)
91. Appl1in )!siness anal1tics techni,!es and )!siness intelli ence s!ch as data minin and online anal1tic processin to C+M applications descri)es what> A. Anal"tic CR ". 2o istics ? .CM C. WM. -. E+P
9$. Which of the followin factors wo!ld not affect a demand forecast> A. Weather ". Economics Conditions of the co!ntr1 C. Competition D. Production schedule
93. Which of the followin is not a c!stomer service metric> A. .ervice response time ". Availa)ilit1 C. .ec!rit1 D. Product &ualit"
94. Which of the followin is an area where s!ppl1 chains can )e improved> A. +esearch and Prod!ct development ". Mar*etin C. C!stomer research D. anu(acturing processes
93. Which of the followin is not an area where s!ppl1 chains can )e improved> A. Pac*in ". Mar*etin C. Customer research -. Man!fact!rin processes
94. Which of the followin is enerall1 the J)estJ wa1 for c!stomers to deal with ret!rns> A. .hip item to merchant ". .hip item to o!tso!rced ret!rns compan1 C. 9stablish drop o(( locations (or returns -. +ef!se ret!rns
96. Which of the followin is not a f!t!re direction of C!stomer +elationship Mana ement> A. %ncreased reliance on c!stomer inp!t ". 'n7demand C!stomer +elationship Mana ement C. %nte ration with social networ*in D. Reduced impact o( open source products
A. )he (unction is a core competence ". ;o have the service !p and r!nnin ,!ic*l1 C. 2ac* of e@pertise -. 8o economies of scale
9:. A piece of software that inte rates departments and f!nctions across a compan1 to serve all of the compan1Ks needs is what t1pe of s1stem> A. Material +eso!rce Plannin ? Wareho!se Mana ement .1stem ". A.P C. %.P D. 9nterprise Resource Planning
:=. A C+M s1stem hosted and maintained )1 an A.P is called> A. eC+M ". 'pen7so!rce C+M C. +n/demand CR -. C+M with WM.
:1. 'rder f!lfillment is defined as deliverin prod!cts to c!stomers. A. Ens!rin pa1ment& chec*in availa)ilit1& arran in shipment& ins!rance& prod!ction& p!rchasin and wareho!sin & contacts with c!stomers and ret!rns ". -eliverin prod!cts to c!stomers C. C!stomer .ervice D. Delivering products to customers : customer Service
". E@ternall1 C. Both internall" and e.ternall" -. 2o istics isnEt involved in movement of oods
:3. Which two steps of order f!lfillment process occ!r to ether& enerall1> A. LChec*in availa)ilit1M and LContacts with c!stomersM ". LArran in .hipmentM and L%ns!ranceM C. LEns!rin pa1mentM and LProd!ctionM D. ;Production< and ;Purchasing and warehousing<
:4. Which of the followin factors of s!ppl1 chain have hi h impact on compan1Es EC efforts> A. Efficienc1 ". Effectiveness C. Both 9((icienc" and 9((ectiveness -. Compan1Es s!ppl1 chain donEt impact its EC efforts
:3. .ol!tions provided for s!ppl1 chain pro)lems are enerall1# A. I) and manual ". %; C. Man!al -. -epends on the sol!tion provider
:4. "!ildin inventories of parts or prod!cts is !s!all1 done# A. ;o increasin prod!ction capa)ilit1 B. As a (orm o( insurance against uncertainties C. ;o reach Econom1 of scale
-. ;o red!ce the )!llwhip effect and ma*in s!re prod!ction is at its ma@im!m
:6. What t1pe of prod!ctsCservices can )e distri)!ted in the same da1 order is made> A. All .ervices ". -epends on the efficienc1 and effectiveness of s!ppl1 chain C. Digiti*ed products -. "oth A ? "
:9. Most s!ppl1 chain mana ement software is meant to f!nction# A. Across the entire s!ppl1 chain B. Speci(ic segments o( suppl" chain C. .pecific se ments of o!tso!rced s!ppl1 chain -. 8one of a)ove
::. ;o effectivel1 !se material reso!rce plannin techni,!es# A. Computer support is re&uired ". E+P is re,!ired C. Effective .CM is re,!ired -. "ac*ward and forward inte ration is re,!ired
1==. Which we) technolo 1 is !sed for leasin )oth their %; infrastr!ct!res and their information s1stem applications> A. Active .erver Pa es B. Application Service Providers
C. 2oad "alancers -. We) .erver& Application .erver and -ata)ase .ervers to ether (3 tier str!ct!re)
1=1.
1=$.
1=3.
1=4.
D. Consumer Pro(ile
1=3.
1=4.
What is personali/ation>
A. )he matching o( services' products' and advertising content with individual consumers and their pre(erences ". ;he matchin of )rand& and advertisin content with individ!al cons!mers and their preferences C. ;he matchin of services& prod!cts& ,!alit1& and advertisin content with individ!al cons!mers and their preferences -. 8one of the a)ove
1=6.
0ser Profile is
A. ;he re,!irements& preferences& )ehaviors& activities& and demo raphic traits of a partic!lar c!stomer B. )he re&uirements' pre(erences' behaviors' and demographic traits o( a particular customer C. ;he re,!irements& )ehaviors& and demo raphic traits of a partic!lar c!stomer -. ;he re,!irements& preferences& and demo raphic traits of a partic!lar c!stomer
1=9.
What is a coo*ie>
A. A data file that is placed on a !serEs hard drive )1 a remote Administrator B. A data (ile that is placed on a user-s hard drive b" a remote 5eb server
C. A chocolate )isc!it -. A data file that is placed on a !serEs hard drive )1 !ser itself
1=:.
Coo*ie collects
A. %nformation a)o!t the !serEs activities on ever1 internet we)sites. ". personal information of the !ser C. in(ormation about the user-s activities at a site -. 8othin a)o!t !ser activities.
11=.
A. A market research and personali*ation method that uses customer data to predict' based on (ormulas derived (rom behavioral sciences' what other products or services a customer ma" en=o"> predictions can be e.tended to other customers with similar pro(iles ". A mar*et research and personali/ation method that !ses c!stomer data to predict& )ased on form!las derived from )ehavioral sciences& preferences and traits& what other prod!cts or services a c!stomer ma1 en5o1I predictions can )e e@tended to other c!stomers with similar profiles C. A mar*et research and personali/ation method that !ses c!stomer data to predict& )ased on form!las derived from )ehavioral sciences& what other prod!cts or services a c!stomer ma1 en5o1 -. 8one of the a)ove.
111.
$. ;echnolo 1 that ena)les cardholders to ma*e p!rchases with a sin le clic* from their wireless device is called# a. obile wallet
3. <<<<<<<<<<<<< is a c!stomer interaction channel that a re ates content and services for mo)ile !sers. a. Wireless shoppin ). Aotspot c. obile portal
d. .ensor net
4. Which of these is not considered a ma5or )arrier for enterprise mo)ile comp!tin > a. 2ac* of inte ration ). Ai h cost c. Insu((icient bandwidth d. 2ac* of ind!str1 standards
3. Which of the followin is a )arrier to location7)ased m7commerce> a. Malicio!s code ). 2ac* of ind!str1 standards c. Invasion o( privac" d. -ecentrali/ation
4. ;he inte ration of comp!ters and wireless comm!nications to improve information flow is *nown as# a. Fortal ). M7Commerce c. )elematics d. F78et
6. Wh1 was the Blo)al Positionin s1stem developed> a. "1 0... overnment for providin s!pport to satellites b. B" 8.S. de(ense department (or militar" use c. "1 "MW for trac*in a!tomo)iles d. "1 0... medical center for emer encies
9. ;he services provided thro! h location7)ased m7commerce foc!s on five *e1 factors. 'ne of them is# a. )racking ). .peed c. .afet1 d. Connectivit1 :. <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< is one of the reatest opport!nities in "$" mo)ile commerce in .CM. a. ;imel1 access to acc!rate information ). Ease of mone1 transfer c. Collaboration with partners d. %ncreased mo)ilit1
1=. Which of the followin is not an application of .M. for mo)ile wor*ers> a. Deepin stoc* traders !p to date on !r ent stoc* activit1 ). Alertin doctors to !r ent patient sit!ations c. Alertin mo)ile technicians to s1stem errors d. Improved timeliness and accurac" o( bill pa"ments
11. ;he fo!r classes of mo)ile mar*etin campai ns are# a. E7mail& raffles& entertainment& ads ). %nformation& entertainment& )anners& we) portals c. In(ormation' entertainment' coupons' ra((les d. Co!pons& information& )anners& ads
1$. Which of the followin is not an attri)!te of mo)ile commerce> a. Personali/ation ). 0)i,!it1 c. In(rastructure d. %nteractivit1
13. <<<<<<<<<<<<<< is a handheld comp!ter principall1 !sed for personal information mana ement. a. Wireless porta)le comp!ter ). .martphone c. Personal digital assistant d. Palmtop
14. ;he e@chan e of !pdated information with other comp!tin devices is called# a. A!thentication b. S"nchroni*ation c. Colla)orative filterin d. Em!lation
13. A we)site with an a!dio interface that can )e accessed thro! h a telephone call is *nown as#
14. What are the val!e7added attri)!tes of m7commerce> a. 0)i,!it1& .ervice econom1 b. Convenience' Personali*ation c. Powerf!l devices& .ervice econom1 d. 2ocali/ation& Aandset c!lt!re
16. Which one of the followin sites provides the services of online a!ction thro! h cell phones> a. eBa".com ). 3B8ews.com c. Ned.com d. "id.com
19. ;he potential !se of 3B is a. Accommodate te@t messa es ). Comm!nicate limited raphics& s!ch as pict!re in te@t messa e c. (aster displa1 of m!ltimedia d. Support o( rich media such as video
1:. What is sales force mo)ili/ation> a. 9&uipping sales (orce emplo"ees with wireless internet computing devices ). Acc!ratel1 locatin emplo1ees& incl!din the ho!rs and pro5ects the1 have wor*ed
c. 0sin a software that a!tomates the tas*s performed )1 s ales people d. Providin after sales service thro! h a!tomatic email answerin etc.
$=. Which of the followin are weara)le devices> a. Aandsets& Cameras b. )ouch panel displa"s' Speech translator c. M7wallets& P-AEs d. "l!etooth7ena)led devices& ;o!ch panel displa1
$1. Which of the followin is an internet7)ased cell phone that can s!pport mo)ile applications> a. Personal -i ital Assistant b. Smartphone c. "lac*)err1 d. ' o $$. Which of the followin is a handheld comp!ter principall1 !sed for personal information mana ement> a. Personal digital assistant ). Wireless porta)le comp!ter c. Palmtop d. ;a)let PC $3. Which of the followin is an interim wireless technolo 1 that can accommodate voice& te@t& and limited raphics> a. 1.3B b. #.1$ c. $B d. 4B $4. Which of the followin is not a driver of m7commerce> a. ;he service econom1 ). Price c. %ocali*ation d. Mo)ilit1 $3. Which of the followin is the most pop!lar WWA8 technolo 1> a. $S ). 4B c. (-MA
d. ;-MA $4. Which of the followin is a c!stomer interaction channel that a re ates content and services for mo)ile !sers> a. Mo)ile office b. obile portal c. B%. d. 8one of the a)ove $6. Which of the followin the followin is an e@ample of weara)le devices> a. ;o!ch panel displa1 ). Camera c. .creen d. All o( the above
$9. Which of the followin is not a characteristic of m7commerce> a. Allows c!stomers to ma*e p!rchases with a sin le clic* ). 0ses di ital si nat!res c. +e,!ires added fees for the !se d. No privac" concerns regarding its use $:. Which of the followin is not a limitation of mo)ile commerce> a. %ns!fficient )andwidth ). Comple@it1 c. BP. acc!rac1 d. None o( the above 3=. <<<<<<< is !sed to calc!latin the location of a mo)ile device from si nals sent )1 the device to )ase stations# a. 8etwor*7)ased 2ocation positionin b. )erminal/based positioning c. Blo)al positionin s1stem d. 8one of the a)ove 31. Which of the followin is 8'; a principle of pers!asive comp!tin > a. -iversification ). Connectivit1 c. .imple d. Reduce Cost 3$. <<<<<<< is a limitation of m7commerce# a. $PS accurac" ). 2icenses
c. Potential !ser )ase d. "oth a. and ). 33. An interim technolo 1 )ased on new cell phone protocols li*e BP+. and C-MA$===& and a)le to comm!nicate limited raphics s!ch as pict!re te@t messa es. a. $B b. #.1$ c. 3.3B d. 1B 34. EM. is a mo)ile comp!tin service that can# a. .!pport sendin and receivin short te@t messa es on mo)ile phones b. Send simple animation' tin" pictures' sounds and (ormatted te.t c. -eliver rich media d. Ena)le e7pa1ments for small p!rchases 33. ;his is the %EEE standard for WiMa@# a. ?4#.0@ ). 9=$.14 c. 9=$.16) d. 9=4.1$ 34. A telecomm!nications networ* that ena)les !sers to ma*e short7ran e wireless connections to the %nternet or another networ* a. 5%AN ). WiMa@ c. WA8 d. PA8 36. <<<<<<< is a driver of m7commerce# a. 2on er )atter1 life for mo)ile devices ). Powerf!l softwares c. Increased levels o( mobilit" d. 8one of the a)ove 39. A set of telecomm!nications standards that ena)les wireless devices to comm!nicate with each other over short distances# a. WWA8 ). %nstant Email c. Bluetooth d. EM. 3:. A scriptin lan !a e !sed to create content in the WAP environment# a. 5 %
). F2 c. CO d. FGM2 4=. <<<<<<<<< is a collection of nodes& sometimes as small as millimetres in len th or diameter& capa)le of environmental sensin & local comp!tation& and comm!nication with its peers or with other hi her performance nodes a. +adio7fre,!enc1 identification b. Sensor network c. EPC d. Wifi 41. Which of the followin is 8'; characteristic of an m7wallet> a. "ased on a mo)ile device ). Ma*e p!rchases with a sin le clic* c. Comm!nicates with merchants thro! h wireless transmission d. Is onl" e.perimental and not used b" public
4$. EM. stands for Electronicall1 Messa in .ervice 9nhanced essaging Service
43. Most W2A8s r!n on a telecomm!nications standard *nown as# %EEE 9=$.1= %EEE 9=$.13 I999 ?4#.00 %EEE 9=$.=:
44. An area or a point where a wireless device can ma*e a connection to a wireless local area networ* is *nown as a#
44. All of the followin are drivers of Mo)ile Commerce e@cept# ;he service econom1 Interactivit" o( consumers to consumers Widespread availa)ilit1 of more powerf!l devices ;he handset c!lt!re
46. 8on P%nternet mo)ile applications for !sers have mainl1 )een in the# .cientific +esearch %nd!str1 Mo)ile %nd!str1 )ransportation Industr" .ec!rit1 %nd!str1
4:. Which of the followin scriptin lan !a e is !sed to create content in i7mode> 0. Compact 7"perte.t $. WM2 3. Foice Gml 4. E@tensi)le A1perte@t Mar*!p lan !a e (@A;M2) arkup %anguage
31. Which of the followin technolo 1 can accommodate voice& te@t and limited raphics> 1. 1B $. $B 3. 3.3B 3. #.1$
3$. Which of the followin protocol divides the availa)le )andwidth into different fre,!enc1 channels> 1. C-A #. 6D A
3. %P 4. C.MACC-
33. Comp!ter s1stem capa)le of inte ratin & storin & editin ? displa1in information is 1. Blo)al positionin satellite s1stem #. $eographical in(ormation s"stem 3. Beo raphical position s1stem 4. Blo)al s1stem
eo raphicall1 referenced
34. Which of the followin is not a val!e added attri)!te of m commerce> 1. 0)i,!it1 $. Ade,!ate Personali/ation 3. 2ocali/ation 3. Distinctiveness
33. Which of the followin is not )arrier to location7 )ased Ecommerce> 1. Acc!rac1 of -evices $. Cost H!stification 3. 2imited networ* "andwidth 3. Insecure communications
34. 77777777777777777 is a point where a wireless device can ma*e a connection to wireless s1stem
36. An e@tension of .M. that can send simple animations& tin1 pict!res ? formatted te@t is77777777777777 1. M!ltimedia messa in service #. 9nhanced messaging service 3. M7wallets 4. .hort messa in service
39. Which of the followin is not a )asic oal of sec!rit1 of M7Commerce> 1. Confidentialit1 $. ;ransactional .ec!rit1 A. Power Accurac" 4. %nte rit1
3:. 7777777777777777 is a technolo 1 that sees radio waves to identif1 items> 0. Radio (re&uenc" Identi(ication s"stem $. (re,!enc1 -ivision M!ltiple Access ((-MA) 3. BP. 4. .mart phones 4=. Which of the followin networ* ena)les !sers to ma*e short ran e wireless connection to the internet> 0. 5%AN $. -.2 3. PA8
4. Wi7Ma@ 41. ;he process of e,!ippin sales force emplo1ees with wireless ena)led comp!tin devices is called77777777777777777777 1. Wireless ;elemedicine Comp!tin #. Sales (orce mobili*ation 3. .ales a!tomation 4. 2ocali/ation 4$. 777777777777777 is !sed principall1 for Personal information mana ement 0. Personal digital assistance $. .mart phone 3. "lac*)err1 4. Wireless porta)le comp!ter set 43. -evice that a!tomaticall1 sends the police the location of vehicle 1. .atellite #. Automatic Crash Noti(ication 3. "l!etooth7ena)led devices& ;o!ch panel displa1s 4. ;elematics 44. ;he enhancement of a !serEs interaction )1 !nderstandin !serEs conte@t ? the application is termed as77777777777777777777 0. Conte.tual Computing $. .ensor networ* 3. Colla)orative Clo!d (ilterin 4. Em!lation 43. ;he primar1 application of )lac*)err1 is 77777777777777 0. 9mail
44. Micro pa1ments are electronic p!rchase enerall1 less than> 0. B04 $. Q 9 3. Q13 4. Q6 46. Which of the followin )rowser desi ned to operate with small screens ? limited )andwidth> 0. icro browser
$. Microsoft "rowser 3. We) )rowser 4. %E 49. 777777777777777777 is a series of interconnected networ* that monitor the environment in which the1 are placed 0. Sensor network $. .p1 ware 3. We) )! s 4. Weara)le Monitorin .eries
4. (-MA is desi ned for 3B networ*s& and divides data into small pac*ets that are distri)!ted across the fre,!enc1 spectr!m. a. ;r!e b. 6alse 6. IVR ena)les !sers to re,!est and receive information and to enter and chan e data thro! h a telephone to a comp!teri/ed s1stem a. )rue ). (alse 9. Mo)ile )!siness applications can )e !sed to s!pport emplo1ees thro! h Internet-based and non-Internet- based applications a. )rue ). (alse :. Power cons!mption is not a technical limitation of m7commerce as it re,!ires ne li i)le amo!nt of )atter1. a. ;r!e b. 6alse 1=. EM. sometimes is also called pictxt )rue (alse
11. A lar e n!m)er of connected hotspots can also )e called a mesh network )rue (alse
1$. An1 activit1 cond!cted over a wireless telecomm!nications networ* or from mo)ile devices is called Mo)ile Commerce. ;r!e 6alse
13. An e7wallet is a wireless chip that stores an online shoppers credit card n!m)ers and other personal information. ;r!e 6alse
14. A mobile portal is a c!stomer access and interaction channel that a re ates content and services for mo)ile !sers )rue (alse
13. ;he process of e,!ippin sales force emplo1ees with wireless %nternet ena)led comp!tin devices is called sales force mobilization )rue (alse
14. 2ocation )ased advertisin is a s!ccessf!l wa1 of cond!ctin one-to-one marketing )rue (alse
16. rinciples of pervasive computing refers to invisi)le& em)edded comp!tin that is em)edded in the o)5ects aro!nd !s )rue (alse
19. R!ID( +adio (re,!enc1 %dentification) refers to a technolo 1 that !ses radio7waves to identif1 items )rue (alse
1:. A sensor networ* censors and )loc*s all the provocative and !nr!l1 content from 1o!r personal area networ*. ;r!e 6alse
$=. "alicious code is one of the most common sec!rit1 threats that m7commerce faces toda1 )rue (alse