PRODUCT HANDBOOK

Enterprise Business Unit

8/31/2009
 Table of contents

1. MPLS VPN Product Information .......................................................................... 3

2. VSAT service of BSNL............................................................................................. 7

3. ISDN PRI (Primary Rate Interface).................................................................... 11

4. MLLN – Managed Leased Line Service ............................................................. 12

5. Domestic Leased Lines Service ........................................................................... 15

6. Internet Leased Line (ILL) .................................................................................. 18

7. BlackBerry Services............................................................................................... 24

8. 3G Mobile Broadband Device (Data Card) ........................................................ 26

9. Free EPABX scheme ............................................................................................. 28

10. Wire Line Intelligent Network Services ............................................................. 30

 1. MPLS VPN Product Information

MPLS – a Bird’s eye view

230+ NODES across the country.

Built on STM16 Backbone (Easily upgradeable)
Managed Solutions.
Identification, Escalation and Localisation of faults before the customer
could sense it.
Better Traffic Engineering Capabilities

Choices available to the customer today:

Point to Point Leased Lines

 64 Kbps to STM-16 (2.5 Gbps)
 Special Construction basis
FR Networks
 Packet Switched Data Services Inet
VSAT Based solutions
 Ku-Band Net
Telephone Based Solutions
 ISDN , PSTN

Limitations of the above choices:

1. As the organization grows, number of links increase, Network becomes

more complex and it is difficult to maintain the reliability.
2. As the organization grows, present networking solution becomes costly
since we will have to invest on multiple links and Networking equipments.
3. Security, Maintenance of Network Elements is customer’s responsibility in
present scenario.
4. Provisioning & Commissioning time is more.

What Customer wants…?

Ease of Implementation
SLA to be entered with customer.
Bandwidth on Demand to be provided instantly and to be varied as &
when required.
Network monitored right up to customers premises equipments.
Security, Maintenance of Links is the Service Provider’s responsibility.
MPLS – a new solution to the customers’ problems

Network can be easily implemented.

Network highly secured.
Network built for better Traffic Engineering.
Any differentiated Services possible.
Network very reliable due to built in redundancy.

How it looks – in the MPLS environment

Ahmedabad

Lucknow

Mumbai

Delhi
Pune

BSNLs MPLS VPN Network

Bangalore

Kolkotta

Chennai
Ernakulam

Hyderabad
Router
Links

Why MPLS based VPNs?

Security is the responsibility of BSNL MPLS Network.

(Company will be responsible for the Security of the Information and
network in Point to Point leased lines.)
Simple Network Implementation
Easy to configure & manage.
QoS, CoS and better Traffic Engineering.
Easy Network Expansion at Customer Premises.
Easy Introduction of New Services ( Multicasting, VoIP, Hosting over the
same link )
Mobile Workers can dial up on a Secure Network to access Company VPN.
Service Capabilities

Managed / Unmanaged Layer 3 MPLS VPN

 Capability to provide Managed Services to the end customers.
 BSNL will manage the complete network, including the CPE for
the customer.
 Intranet Managed and Un-managed
 Extranet Managed and Un-managed

Layer 2 VPN Services

 Capability to provide dedicated end to end connectivity services.
 The traffic will be carried on the core as MPLS Traffic.
 L2 VPNs support the following encapsulations: FR, HDLC, PPP,
Ethernet
 Seamless Migration from the existing network in a shortest
possible time.

Virtual Private LAN Services

Roaming Services ( VPDN)
 Capability to provide VPN connectivity from any part of the
country.
 A Unique Access code (127233 for PSTN and 127225 for ISDN) is
to be dialed to access the Nearest POP.
 After due authentication, the tunnel gets established thereby
increasing the Availability and Manageability.
Any-to-Any Layer 2 Internetworking
Encryption Services
Multicast Services
Firewall Services / NAT Services

Applications of VPN…

Flexible Bandwidth
 Benefits –
 Short lead time to respond to needs
 Pay only for bandwidth that is needed
 Potential for self-provisioning

High Availability Enhancement

Multi-megabit services
Private IP – Layer 2 Services
Priority Services
Filter based Forwarding
Class Based Forwarding
Innumerable Benefits from MPLS VPN

Redundancy in the routing

Non Blocking Data Flow
Guaranteed Network Stability (irrespective of the Network Link failures)
Pay less and Use More. (as and when the links increases, the benefit is
multiplied)
Network Strength is passed on to customer continuously.

Relief to the customer

(Network Management)
Single Window Access for Provisioning and Removal of Sites.
Identify the fault before it can extrapolate.
Localization of fault and rectification is simpler.
Better Maintenance & Analysis of Circuit Performance.
NOC Operations
Defining Procedures & Policies
24 x 7 NOC Operation
 Bangalore (Primary NOC)
 Pune (DRC NOC)
Service Activation & Monitoring
Network and Systems Administration
Coordination with Maintenance Agencies
 Internal to BSNL
 External
Network Design related consultancy

NOC Processes
Provisioning Management
Fault Management
Network & Back Bone Management
Problem Severity Classification
Escalation Procedures
SLA Monitoring
Capacity Planning & Augmentation

Problem escalation
NOC Services (080-2580 8810, 25808811, 25808815)
1800 425 1957, mplsnoc@bsnl.in, mpls@sancharnet.in
Mr. S Muniswamy SDE NOC(080-20110866) smuniswamy@bsnl.in
Ms. Sangeeta Asrani DE MPLS NOC
(080- 25808812, 9448010686) de3dnwsw@sancharnet.in
Mr. Raghavan DE MPLS FC
(080- 25808830, 9448010933) dednwsw@sancharnet.in
Mr. D. M. Ezhil Buddhan DGM DNW
(080- 22200806, 9448010361) buddhan@bsnl.in
Mr. Shailendra Agarwal GM (M&CC)
(011- 24122234, 9868218080) shailendra@bsnl.in
MPLS Case Study

Client – MRF
Total number of locations – 113, spread all over India
 One main office – Chennai – 8 Mbps BW– RF backup of 2 Mbps
provided
 9 Factories – Chennai, Pondicherry, Kerala, AP, Goa, etc – 2
Mbps BW– RF backup of 512 Kbps provided
 80 sales offices all over India – 128 Kbps BW – ISDN BRI backup
taken separately by the company, not dealt centrally
 23 small offices/go downs all over India – 64 Kbps – ISDN BRI
backup taken separately by the company, not dealt centrally
MPLS billing centrally at Chennai, quarterly in advance
ISDN BRI billing local
 2. VSAT service of BSNL
Key Features

VSAT service of BSNL covers all parts of India

Available at any remote location

Provides voice as well as data service

Provides broadband services

Supports Internet, video multicast, video conferencing as well as voice

telephony

Capable of providing access to MPLS VPN as well as normal leased lines

A range of satellite bandwidth available

 4, 8, 16, 32, 64, 128, 256, 512 Kbps, 1 Mbps, 2 Mbps

Installation and maintenance at remote location by BSNL

Centralized NOC at Bangalore

24 x 7 support available at NOC

Technical Points

OEM : M/s Thaicom Public Limited Company ( formerly Ipstar)

Frequency of operation: Up-link- 14 GHz, Dn-link- 11GHz (Ku band)

Access Technology: TDMA

End to end IP platform integrated with MPLS, MLLN, Internet and PSTN
Networks of BSNL

Remote VSAT terminal can support data rate of up to 4Mbps ( presently

512 Kbps and above, due to the limitation of AM1 Satellite), using Thaicom
Satellite
 VSAT sizes available
 1.2 M / 1 Watt
 1.2 M / 2 Watt
 1.8 M / 2 Watt

Business Opportunities

VSATs are required by customers to interconnect their offices or to complete

their private networks in following situations:

Leased lines not feasible through conventional media

Backup for existing leased lines

Low bandwidth usage applications like ATMs / vending machines

Broadcast mode applications like e-learning, multi commodity exchange

Voice / Data for offshore activities

Target customers

Banking sector

State Govt. e-governance projects

PSUs of Power Generation, Oil Exploration, Coal Mines etc.

Insurance companies, stock brokers

NIC projects

E- learning institutions and the like

 VSAT Service Network Diagram

AM1 8.1m Ku-band

HUB
1.2m/1.8m
Bangalore
Antenna
1 Mbps
Remote VSAT
Backhaul on MPLS/MLLN
ODU & IDU
RF Cable 30m
3m x 3m platform Customers DC SITE
1KVA UPS

1 Mbps
1.2m /1,8m Antenna Backhaul on MPLS / MLLN
Remote VSAT
Customers DR SITE
 3. ISDN PRI (Primary Rate Interface)

Key Features -

Digital telephone line as opposed to ordinary analog phone line.

30 (B) channels over a single pair of ordinary telephone copper wires.
Useful for connecting private exchange (EPABX) of Corporates to the
PSTN telephone network.
Also useful for DID franchisees of BSNL and ISPs (for their incoming
traffic)
Better voice quality due to digital transmission of voice & data.
Capable of both voice & date usage.
Video conferencing and other data applications possible by utilizing
required number of B channels.

Value Proposition-

PRI is capable of delivering CLI in both directions so that the telephone

number of an extension, rather than a company’s main number, can be
sent.
Faster call set up.
Superior audio fidelity
Lower cost

Commercials features-

A number of usage plans available suitable for low as well as high traffic.
Call charges reduce with traffic volume.

Case Study-

delDSL Internet Pvt. Ltd, Gurgaon

69 PRIs hired from BSNL in Gurgaon and resold to Corporates/ Business/
Malls/ Residential Complexes by way of bundling them with own products
such as EPABXs
Revenue shared between BSNL & delDSL as per agreement
 4. MLLN – Managed Leased Line Service
The MLLN service is specially designed mainly for having effective control and
monitoring on the leased line so that the down time is minimized and the circuit
efficiency is increased. This mainly deals with data circuits ranging from 64 Kbps
to 2048 Kbps.

Drawbacks in plain Leased line service

Limited range of services - Only Plain Leased Line Service, Data cards
support only up to 64 kbps, no support for N x 64 Kbps.
Cumbersome operation
 Different “boxes” from different vendors - difficult control &
management
 First Generation Network Elements with minimal maintenance
features - Fault isolation & rectification difficult
 No centralized Alarm or Performance Statistics Monitoring - No
way to know the health of the network
 New Circuit Installation - Long drawn out process - Manual
verification of resources needed
 Cross-connection of individual circuits is done at the channel
level, physically
Poor customer satisfaction
 Reactive maintenance - Network fault reports not generated
proactively
 No guaranteed Quality of Service (QoS) - No way to measure
circuit quality or generate customized performance reports
 Poor network reliability & availability - Non-redundant network
elements, No alternate routing of circuits in case of failure
 No centralized Network Management System (NMS) - High lead
time to for new installations, High MTTR (Mean Time To Repair)

Today’s Requirement

Buyers’ Market – Customer demands - Competition

Service Level agreements – TRAI recommendations
Carrier Class Operation
Negotiable Quality of Service & Statistics
Proactive corrections
Negotiable bandwidth – Time of day
Deployment in hours
Solution is: End to end Management in the Network – MLLN

Managed Leased Line Network

The MLLN is an integrated, fully managed, multi-service digital network

platform through which BSNL offers a wide range of services at an optimal
cost to Business Subscribers. Backed by a flexible Network Management
System with powerful diagnostics and maintenance tools, the MLLN is
used to provide medium-speed leased lines with improved QoS (Quality of
Service), high availability and reliability. The Network Management
System also supports Service Provisioning, Network Optimization,
Planning and Service Monitoring.
The system offers features such as end to end circuit creation and
monitoring, Circuit Loop Test and fault isolation, Alternate re-routing of
traffic in case of trunk failure, Software programmability of NTUs, etc.

Features of MLLN service

Control and management of the leased line network more effectively -

Centrally managed from Network Management System
Bandwidth management as per the customer demand
Pro-active maintenance, without waiting for customer to book a complaint
- Circuit fault reports generated proactively
Alternate routing in case of any route failure
Generation of periodic performance reports for self-analysis / customer
Low lead time for new circuit provisioning
Long drive on single pair copper
MLLN NMS includes
 Billing and Accounting System
 Web Self-care system

Advantage MLLN

Highly economical
Saving of cost of modems – NTU is provided by BSNL without any charges
Easy scalability and pay as per use
Proactive maintenance
 MLLN
Business Subscriber

Subscriber
Premises A Various Local Exchange
Locations
VMUX
Site-1
Hub

NMS
Subscriber
Premises M
DXC Site
VMUX Inter-city
Site-2 Backbone
DXC
Subscriber
Premises N BSNL Intra-city
Transmission
Subscriber Network
Local
Premises Z
Leads
NTU VMUX

NTU Layer VMUX Layer DXC Layer

 5. Domestic Leased Lines Service
What is a leased line?

It is a symmetric telecommunications line connecting two locations.

It is a dedicated line (not shared) for a customer.
It is a non switched line, i.e., it is a non-exchange line.
It passes through transmission systems only.
Leased lines can be used for telephone (voice), data or Internet services.
However, dedicated voice circuits which were popular earlier are not in
vogue now. Now a days, leased lines are mainly used for data services.
Internet leased lines (ILL) is a separate service in itself.

Services on offer

1. Speech Circuits (Hot lines or Private Wire): Between two locations in one
city/ different cities for the same applicant. The terminating equipment at
both ends is telephone without dialing facility.

2. Data Circuits: To transmit data between computers or any other type of

electronic information devices.

Local (within city) and long distance (intercity) data circuits at low,
medium and high speeds, i.e., from 64 Kbps to nx64 Kbps to 2 Mbps to
STM-1 (155 Mbps) and beyond.
Dedicated path between two points
Private Data Network – More than one local or long distance leased
circuits converging on a location such that data from one leased circuit can
be transferred automatically to another leased circuit for the same
subscriber.
Mainly used by banks, other financial institutions, corporate, government,
etc to build their own private data network interconnection various offices
and their computer systems.

Features

Full dedicated bandwidth available for exclusive use of the subscriber

Complete privacy/ secrecy of data
From low to high, full range of bandwidth available – 64 Kbps, n x 64
Kbps, 2, 4, 8, 34, 45, 140, 155 (STM-1) Mbps, STM-4/16, etc
Bandwidth available on-demand in most cities – no registration charges
For low speed circuit, modem (Network Termination Equipment, NTE) is
to be arranged by the customer
Market landscape

Market overview:
Key growth drivers
 Data center and BPO operation boom
 Disaster recovery or emergency restoration requirements
 Network augmentation to support traffic growth and markets
 Connectivity between regional networks
 Secure Banking application network

Target market

Applicable customer segments:

Applicable to all Platinum and Gold customers
Can address the following key challenges of customers:
 Mission-critical business needing customized service levels
 Customers using shared networks that compromise on security
 High network maintenance costs
 Excessive downtime

Product / service differentiation:

Dedicated connectivity
Protected service
Virtually error free data exchange
High security and reliability
Protocol transparency
Diverse bandwidth options
End-to-end service provisioning
 Present BSNL Leased Line Network Set-up

Business Subscriber
Subscriber Various Local Exchange
Premises A Locations

Hub Location

To
Subscriber VSNL
Premises M
G.703 64 Patch
G.703 64 kbps Panel
kbps

Subscriber BSNL Inter-

Premises N city
Backbone

Subscriber
Local Mux BSNL Intra-city
Premises Z
Leads Transmission
Line Network
Line Driver
Driver
 6. Internet Leased Line (ILL)

• ILL is an always on Internet connection based on leased line access (i.e.

dedicated access). Leased lines provide the last mile access from the user
premises to BSNL equipment.

• Required by heavy users like educational institutes, big cyber café, small
and medium corporate house who need to constantly remain online with
Internet.

• Permanent Internet connection as compared to the temporary

connectivity through dialup access.

• Far superior quality as compared to dialup, thanks to digital signaling, less

noise, fewer exchanges etc.

• A scalable access method - Bandwidths starting from 64 Kbps to 2 Mbps to

8 Mbps, 10/100Mbps Ethernet connectivity, 34/45/155 Mbps and beyond
can be deployed.

• Since the access is "always on", it is possible to associate a pool of

permanent IP addresses with a particular leased line. Using IP addresses
provided by BSNL, it becomes possible to deploy a variety of services such
as mail, FTP, WWW, DNS, and proxy, to name the most common
requirements of organizations. In other words, leased lines enable hosting
of services of all types, and provide a platform for enterprise intranets and
extranets, apart from what we may term as "entry level" services such as
messaging, which still account for over 70 percent of all Internet access.

• Leased Internet bandwidths up to 2Mbps are provided using modems on

copper pair, however, large bandwidths are provided using OFC in the last
mile.

National Internet Backbone (NIB – II)

BSNL is the largest ISP (Internet Service Provider) of India

Leased Internet service of BSNL is given from the NIB – II network of
BSNL
NIB-II is a world class multi-gigabit, multi-protocol convergent IP
infrastructure that provides convergent services like Voice, Data and Video
through the same Backbone and Broadband Access Network.
NIB-II provides a diversified range of internet access services
NIB-II is capable of on-line measurement and monitoring of network
parameters such as latency, packet loss, jitter, usage and availability so as
to support SLAs with customers.
ILL service is available at almost all places in the country. There are 106
physical nodes of NIB and rest of the places have been declared as virtual
nodes for provision of the service.
Some of the core network nodes are fully mesh connected whereas all
others are dual homed so that the network is highly fault resilient and
provides interruption free service.
International Connectivity
 BSNL NIB-II has multiple connectivity to USA/Europe with
major Tier-1 ISPs of USA/Europe over different submarine cable
systems.
 BSNL has multiple connectivity over Trans-Pacific as well as
Trans-Atlantic route.
 Total connectivity capacity: 141 STM-1s on IP / IPLC connectivity
 Cable Landing Stations (CLS): BSNL has one own CLS at
Tuticorin in Tamilnadu and has cable landing arrangements at
Chennai and Mumbai through VSNL/ Reliance/ Bharti
Connectivity within country – NIXI and direct peering
 BSNL has peering arrangement with major ISPs of India through
multiple connectivity at NIXI (National Internet Exchange of
India) (Chennai, Noida & Mumbai).
 BSNL also has direct transit/peering arrangement with major
ISPs of India like Reliance, Bharti, TCL (Earlier VSNL)
 NIB-II MPLS Core Network

A1 Nodes - 5
A2+A3 Nodes - 9
Si
Allahabad A4 Nodes - 10
Chandigarh Si
STM-16 LINK
STM-1 LINK
Lucknow Si

Patna Guwahat
Jullundar
Jaipur Si

Noida Ranch
Ahmedabad
Si
Indore
Manglore Kolkata Si

Mumbai Bhubneshwa

Si

Nagpu Pune Banglore Chennai Si

Coimbtor
Ernakulam

A1 Router Si
Hyderabad Si

Vijaywad Raipu
A2 Router
A3 Router
Si A4 Router
 NIB II Generalized Node Layout for A1, A2 & A3 cities

Core
INTERNE
interfac

-
L 4-7 SW
Core
GigE
router

Internation We GigE STM –16` Edge Router in

G/W Cache B1 or B2 city
GigE
GigE
To leased
VPN FE
NIB – 1 RAS
B
FE Edge router router
FE Broadband IDC To leased E1s To
RAS Router VPN PSTN
at 3
places Additional Edge
GigE Router in city
RAS RAS
Internet To leased
IXP
Data centre VPN
GW NIB –- 1 FE
E1s To at 3 places
In (A1 router
PSTN
Cities)
To ISPs ADM ADM
To leased line STM -16 METRO SDH RING
Customers Layer 2 AD
Aggregati To
S Ethernet
netwo ADM ADM
 Typical high BW ILL deployment

STM/DWDM system
1000MBPS
BSNL NIB Node
CISCO 7613
MPLS PE Router

BSNL
BSNL SSDH Ring
DH Ri ng
over OFC

STM/DWDM system
1000MBPS
ABC Corp.
Network
ABC Corp.
Maintenance Support

24 x 7 NOC support
Primary NOC at Bangalore and Disaster Recovery (DR) NOC at Pune
Single Window Access for Provisioning / upgrading
Localization of fault and rectification is simpler.
Fault Management
 Toll Free No. 1800 425 1957
 Email (helpdesk@bsnl.in) Fax on 080-2580 6666
 Identification of faults at NOC Level 1.
 Escalated to the Node in-charges/ Field Units.
 Escalation to Level 2 and Level 3 Help Desk.
 Closure of faults
 Confirmation with the customer / Network Manager

Better Maintenance & Analysis of Circuit Performance.

Support from BSNL empanelled System Integrators

Case Studies

Name of
Sl. Bandwidth Remark
Organization
No.
1. Indian Overseas Bank 100 Mbps Business
Organization

2. Citibank 100 Mbps Business

Organization

3. IIT Kharagpur 32 Mbps Being Upgraded to

50 Mbps by BSNL
 7. BlackBerry Services
Service description

Key features and value proposition

BlackBerry by BSNL is a wireless solution to keep mobile professional
connected with people and information while on go
Full suite of business application like Push E-mail, web browsing,
attachment viewing, organizer & PIM function (contact, calendar,
Memos), phone, SMS etc
Integration with Enterprise mail along with Internet based mails like
Yahoo, Gmail, Rediffmail etc
Availability of Enterprise applications

Service level
100% Network uptime 24*7*365
State of art GPRS/EDGE/3G Network
Only services provider of 3G Blackberry in India
Guaranteed Service level through dedicated Technical Support centre,
Walk in Engineer, BES Engineers

Product variants

BES (BlackBerry Enterprise Solution)

 A complete wireless platform to extend benefits of Enterprise
messaging
 Push based access to Enterprise/Corporate Email, calendar,
contacts, tasks and notes, Instant messaging, web based
applications & services and Enterprise applications

BIS (BlackBerry Internet Solution)

 Provides individuals, retail customers or SMEs for quick, easy
access to information without IT support
 Integration with upto 10 email accounts
 Internet Browsing, Instant Messaging etc

Regulations
No regulatory constraints
Market Landscape

Market overview
Market size: 25 million BlackBerry connection worldwide, 3-4 lakh in
India
Monthly addition: 10,000 Blackberry connections
Key growth drivers:
 Mobile work force
 Requirement of connectivity while on go
 Secure data communication

Competitive landscape
Other Competitors like Bharti Airtel, Vodafone, BPL, Idea in GSM and
Reliance Communication, Tata Communication in CDMA provides
BlackBerry services
Bharti Airtel & Vodafone have approx 1.25 lakh subscribers each.
Reliance(18,000), Tata (4000) are leading services providers

Target Market

Applicable customer segments

BES suited for top end users, mobile work force of Platinum and Gold
segment
BIS suited for top end retail customers, HNI (High Net worth Individuals),
SMEs, people on go etc
Will cater to the requirement of
 Mobile office
 Enterprise application on mobile
 Connectivity with Enterprise Intranet

Product / Service differentiation

Only services provider with Blackberry with 3G connectivity
Highly secure and reliable communication
Choice of different data plan
Unique offering to stay in touch, Instant information, Entertainment on go

Suggested customer pitch

Widest GSM coverage across India
3G enabled Network
Fully Data enabled (GPRS/EDGE/3G) network
Seamless connectivity with MTNL
 8. 3G Mobile Broadband Device (Data Card)
Service description

Key features and value proposition

3G is the next generation of mobile communication system. It enhances
the services like multimedia, high speed mobile broadband, internet access
etc
3G Data Card offers High speed internet and data service while on move
Data rate downloading 3.6 Mbps & 7.2 Mbps
Simple Plug and Play type of devices
Single band and Tri-Band operation

Service level
100% Network uptime 24*7*365
Multimode support GPRS/EDGE/GSM/UMTS
Only 3G services provider in India besides MTNL
Guaranteed Service support through dedicated service centre provided by
Data card vendors

Product variants

USB form factor (HSDPA/HSUPA)

A complete wireless platform to extend high speed data transfer
Simple USB interface with variants like HSDPA/HSUPA
HSDPA up to 7.2 Mbps and HSUPA up to 5.76 Mbps

Express/PCMCIA form factor

PC/notebook card interface for wireless mobile broadband
Plug and play with HSDPA support
HSDPA up to 7.2 Mbps

Regulations
No regulatory constraints
Market Landscape

Market overview
Market size: All the Business offices which require Mobility and laptop
users in India
Only BSNL and MTNL are having 3G enabled services
Key growth drivers:
 Mobile work force
 Requirement of data connectivity while on the go
 Secure data communication

Competitive landscape
Currently only MTNL is providing 3G services in Delhi and Mumbai

Target Market

Applicable customer segments

Suited to all the mobile work force of Platinum, Gold and silver segment
Requirement of customers to always stay in touch via internet for business
while on the go
Will cater to the requirement of
 Mobile office
 General customers for wireless internet usage
 Offices of enterprise units in diversely located areas

Product / service differentiation

Only services provider with 3G connectivity besides MTNL
Highly secure and reliable communication all over India
Choice of different data plan as per requirements
Unique offering to stay in touch vide wireless Broadband while on the go

Suggested customer pitch

Widest GSM coverage to the remotest part of India
3G enabled Network
Fully Data enabled (GPRS/EDGE/3G) network
Seamless connectivity with MTNL
 9. Free EPABX scheme
Service description

Key features and value proposition

BSNL provides a scheme to provide bundled telecommunication services
through the provision of Voice & Data EPABX systems at customer
location connected to the telecom backbone on BSNL’s nationwide
telecom network
Free deployment of EPABX systems wherein the supply, installation,
operation and maintenance of the entire system are done by BSNL
through its appointed and empanelled vendor(s)
Service for all customers including Housing complexes etc. requiring Voice
& Data EPABX facility fin the area of operations of BSNL.
DID enabled EPABX; (with Unlimited Free Calls within EPABX
extensions).
Rentals to be charged on a per extension basis

Service level
State of the art fully functional full featured Voice & Data EPABX System
connectivity at the customer premises
FCBC & Batteries for adequate Power Backup
Fully protected Main Distribution Frame
Customer Premises Equipment (CPE) i.e. in case of xDSL Connectivity
All related software such as fault management software, extension wise
billing software, subscriber management software etc.
Connectivity through PRI/EI/DID/CO Junctions

Product variants

Services under the scheme

Intra & Inter Office Voice Connectivity
Data Connectivity & Internet Access through dialup & xDSL
Value Added Services (VAS) – Voice mail and optional services such as
Predictive Dialers, Automatic Call Distribution, Information Pop-Up
Screens, VoIP, Voice Mail, Inter Office Video-Conferencing etc

Market Landscape

Market overview
Market

Competitive landscape
Other Competitors like Bharti, Reliance are offering the services
Target Market

Applicable customer segments

Corporate customers/ offices of all segment
Housing Societies / Complexes/ Apartments etc

Product / service differentiation

Highly secure and reliable communication
Rentals to be charged on a per extension basis and no rentals of
whatsoever nature on the junction connectivity by BSNL.
Different plans for Voice and Data services

Suggested customer pitch

Free Space, Power, Earthing & Environment for trouble free operation and
maintenance of the system
Internal Wiring within the customer premises from MDF to the subscriber
point, Telephone Instruments and Computers. The customer can also
procure the Wiring and Telephone instruments on R&G Basis through
BSNL.
Undertaking to avail the first described Telecommunication Services from
BSNL under the scheme for a period of 5 years.
Payment of applicable rent and connectivity charges to BSNL

Regulations
No regulatory constraints
 10. Wire Line Intelligent Network Services
Service description

Key features
Dedicated IN platform for wire line Network.
Services available on PAN India basis.
Both Prepaid and Postpaid Services available.
Prepaid Services-ITC, CALLNOW, FLPP and ACC
Postpaid-VPN, TFS, UAN, UPN, Televoting and PRM
Four GPIN platforms to support all IN services except Televoting.
One dedicated MCIN platform to support Televoting Service.
11 digit number beginning with 18.

Service level features

State of the art platform.
High Capacity.
No congestion.
Balance Announcement in prepaid service
Host of Call Handling Features
 Origin Dependant Routing
 Time Dependant Routing
 Black/White and Grey List
 Traffic Dispersion as per predefined criteria.
 Line Hunting
 Call Queuing
 Detailed Bill

Free Phone Service

Key features
This service shows the new function in charging, a call to a service
subscriber will be paid by the called party.
All charges are levied on the service subscriber.
The service is free of any charge to the calling user.
11 digit number beginning with 1800.
Service is accessible from networks of Private Operators also like Airtel,
Vodafone, TATA, Idea, Shyam etc.
Host of Call Handling Features
 Origin Dependant Routing
 Time Dependant Routing
 Black/White and Grey List
 Traffic Dispersion as per predefined criteria.
 Line Hunting
 Call Queuing
 Detailed Bill
Target Market
Enterprises or organizations with large customer base or having call
centers.
Retail products and services Industry.
Ideal for hotels and restaurants.
Companies providing after sales support as customers associate a Free
phone number with the quality of the business products or services
the whole business community in general

Universal Access Number

Key features
A call to a service subscriber will be paid by the calling party or split
between the calling and called party.
The service is an ideal business promotion tool for business communities
who want the people to call them without any hassle.
Service is accessible from networks of Private Operators also like Airtel,
Vodafone, TATA, Idea, Shyam etc.
11 digit number: 1860-XYZ-ABCD.
Host of Call Handling Features
 See general description
There are two types of UAN Services to be offered to Customers.
1) Universal Access Number (UAN) - Full charge:
All the call charges shall be paid by the calling party i.e. the person who is calling
the UAN.
2) Universal Access Number (UAN) - Split charge
The call charges shall be split between the calling party and called party.
The calling party will pay only local call charges and rest of the charges shall be
paid by the called party.

Target Market
Hospitals, Educational institutes, NGO, Law firms.
Medium and small firms.

Universal Personal Number

Key features
Incoming calls can be received on any landline or BSNL mobile anywhere
in India by UPN subscriber.
Outgoing calls can be made from any BSNL landline, anywhere in India by
UPN subscriber.
Call charges shall be levied on UPN subscriber.
The UPN subscriber can go to any place in the country and register his
local BSNL telephone number as his default destination number using
service management facility. This service gives ultimate mobility to the
 subscriber in BSNL landline network and he can be reached through the
same UPN number.
It is totally convenient for the user who has multiple offices in multiple
cities or localities. The subscriber can retain the UPN number even after
the office location changes. Thus this service is an ideal business
promotion tool for business communities.
With UPN number one need not write Office/residence & mobile number
on the visiting cards and mobile number can be revealed only to few
selected people.
Service subscriber will get 11 digits UPN: 1868-XYZ-ABCD.
Service subscriber will get 11 digit service management numbers for
management functions: 1808-XYZ-ABCD.
Host of Call Handling Features
 See general description

Target Market
Proprietors having multiple offices in multiple cities or localities.
Small business community

Premium Rate Service

Key features
A single 11 digit number on PAN India basis to the service subscriber:
1867-XYZ-ABCD.
Call charges to be paid by calling party.
Call will be billed at premium rates.
Revenue shall be shared between Service subscriber and BSNL.
Host of Call Handling Features
 See general description

Target Market
Tarot, the crystal ball, rune readings, healings, astrology etc
Gambling, Horse racing, Adult chat lines
Directory enquiries and weather forecasts
Competitions and Diplomatic services to reduce the call volume from
casual callers, a tactic also employed by tech support lines to also reduce
call length.

Premium Rate Service

Key features
Televoting is unique service used in collecting public opinion.
A user, who wishes to vote, can dial the specific voting number to register
his vote of choice.
Televoting is possible from STD barred phones also.
Televoting is a more cost-effective method of democratic deliberation as it
does not require the participants/voter to meet in person.
 Televoting numbers are 13 digit number :
 1861-424-ABCD-XY (unit pulse charge to calling party)
 1862-424-ABCD-XY (two pulse charge to calling party)
 1861-424-ABCD-XY (no charge to calling party, service
subscriber to pay)

Host of televoting features:

 For each completed call to the dialed VOT number, the chosen
vote number increases a counter related to that choice.
 Validity Period/Time band for allowing voting
 Partial results can be given to the service subscriber while
Televoting is in progress, if desired.
 Online viewing of results possible at customer premises
 Specified nth winner’s call routing possible to a number in studio
 Service Provider (Subscriber) control of activation/ deactivation
possible
 Certain telephone numbers may be put in Black List/ Grey list
 Origin Dependent Handling
 Revenue sharing between the service provider (Subscribers) &
network provider (BSNL).

Target Market
Media like TV and Press.
Policy making bodies, political party/activities
Quiz shows, contests, events, product choices, concepts, programmes,
song and beauty contests etc.

Virtual Private Network

Key features
What is true of all VPNs is that they provide connectivity between two or
more places using a previously established, shared network infrastructure
rather than having to deploy new, dedicated hardware specifically for this
purpose.
Combined voice VPN can be provided for fixed line telephones of
BSNL/MTNL and BSNL mobile.
Use this service by dialing short codes to have a private network using
public network resources.
Good for institutions, Government departments and businesses.
This service brings down telephone bills due to special package tariff for
calls within VPN.
Features:
 Translation of multiple private numbers to one public directory
number mechanism
 Multi-site Organization - Many sites belonging to one single VPN
Network where the site can be located at different physical
location in the world.
  Short Group Numbers - These are public directory nos. which are
not a part of VPN Network but are given a short number which is
defined at Company level.
 Date & Time Screening – Date and time slices for incoming/
outgoing calls where VPN users are allowed to make/receive calls.
 Exception List - The lists which contain the numbers which are
not allowed for incoming & outgoing calls.
 Call Duration Control – Threshold can be set for accumulated
incoming/outgoing calls.
 Multiple Account Codes - This feature allows the company users
of a given VPN group to mark their calls according to business so
that subscribing companies receive a bill, which details the cost of
communication according to the company activities and the
company organization
 Dual Invoicing - This is the ability to bill calls made by a given
company member either on the corporate account or on the VPN
member personal account.
 Call Forwarding from one VPN number to another
 Hunting List – A series of numbers may be defined in hunting list
for incoming calls per VPN user.
 Substitution: This feature allows mobility of VPN user in their
company by providing the VPN access from handset of any other
VPN user of that group.
 Preferred External Destination (PED) - If there exists a number
which is not a part of VPN Network but is frequently called then it
can be defined as PED in the network at a particular site.
 No call charges for management functions.

Target Market
All type of companies, distributors, firms, institutions, housing society etc

Account Calling Card

Key features
This service allows the user to make a phone call from any normal phone
to any destination number and have the cost of these calls charged to the
account specified by the Account calling card.
This card is deal for corporate and executives. Economical and convenient,
customer need not worry about consumption out of budget and helps
executives control their calling.
Features:
 Multiple Language Choices
 Four simultaneous calls possible from same Account Card calling
 Local, National and International dialing possible.
 National, International call restriction. Call restriction also
possible according to origin & destination
 Detailed bill facility available on demand at cost.
  Account balance announcement with Real Time Credit
Supervision
 Minimum credit to use the service with Warning Tone when
credit reaches optimum level
 Follow On Calling – In case of Called Party On Hook, Called Party
No Reply & Called Party Busy the user can go and make a second
call without entering the secret code number
 Provider Incoming /Outgoing Black List
Access code : 1804-XYZ

Target Market
Companies and retail subscribers

Indian Telephone Card

Key features
This convenient prepaid card gives the customer the freedom to make
local, STD, or ISD calls even from a STD or ISD barred phone.
The customer can dial the access code and 16 digit secret code from any
telephone set, nearby, to make calls without paying the call fee on site.
India Telephone cards are available at all customer service centers of
BSNL and its franchises.
ITC card purchased in one city can be used in any other city.(Some ITC
meant to be used in particular area viz. J&K will be printed with such
message and can only be used in that area).
Features:
 ITC cards available in various denominations to suit a customer’s
need & pocket.
 No free calls, all calls are chargeable
 No registration charges
 Multiple Language Choices
 Detailed bill facility available on demand, at cost.
 Account balance announcement with Real Time Credit
Supervision
 Minimum credit to use the service with Warning Tone when
credit reaches optimum level
 Follow On Calling – In case of Called Party On Hook, Called Party
No Reply & Called Party Busy, the user can go and make a second
call without entering the secret code number
 Provider Incoming /Outgoing Black List
 ITC cards can be used to make calls from BSNL mobiles
Access code 1802-XYZ.

Target Market
Public, Individuals
CallNow Prepaid Cards
Key features
Cards under ‘CallNow’ brand are ITC with cheaper STD/ISD charges but
costlier local call charges for BSNL to BSNL/other operators compared to
normal ITC and normal BSNL land line call charges
The customer can dial the access code and 16 digit secret codes from any
telephone set, nearby, to make calls without paying the call fee on site.
Call Now Cards are available at all customer service centers of BSNL and
its franchises.
Call Now Cards card purchased in one city can be used in any other city.
(Some cards meant to be used in particular area viz. J&K will be printed
with such message and can only be used in that area).
Features:
 CallNow cards available in various denominations to suit a
customer’s need & pocket.
 No free calls, all calls are chargeable
 No registration charges
 Multiple Language Choices
 Detailed bill facility available on demand, at cost.
 Account balance announcement with Real Time Credit
Supervision
 Minimum credit to use the service with Warning Tone when
credit reaches optimum level
 Follow On Calling – In case of Called Party On Hook, Called Party
No Reply & Called Party Busy, the user can go and make a second
call without entering the secret code number
 Provider Incoming /Outgoing Black List
 ITC cards can be used to make calls from BSNL mobiles
Access code 1802-XYZ.

Target Market
Heavy STD/ISD callers like NRI

Fixed Line Prepaid

Key features
Fixed Line Prepaid service offers Conversion of fixed line telephone
number to Pre Paid (get rid of telephone bills).
There can be four types of FLPP accounts namely –
 PCO FLPP Account, PCO Local FLPP Account
 General FLPP Prepaid Account and General FLPP Prepaid + Post
paid Account.
Features
Easy de-linking from telephone line when prepaid is not required on any
number.
No need to dial Account number/ PIN every time you make a call,
STD/ISD Facility.
 On Line balance enquiry, Follow on feature on no reply, busy and called
party release to dial another number for subscribers other than PCO.
Easy recharge and no problem of bills.
Free Level 1 service like 100, 101, 102 etc. available.
Free Level 1 IN services which are free to end-customers like Free Phone
etc. are available
Menu management:
 FLPP PCO Account, FLPP Local PCO Account and FLPP General
Pure Prepaid Accounts need to dial 1284# to access the menu.
 FLPP General Prepaid+Post paid Accounts - In this case to access
the menu you will have to dial the remote login code 1806 345 (for
East & North zone and 1806 233 for West & South zone account
card) and follow announcement for menu management.

Target Market
PCO and individuals