Who We Are What We Do Capabilities Case Studies Contact Us

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São Paulo
Sugar exporters
are fermenting
their leftover canes
into eco-friendly
ethanol fuel for
their country.
São Paulo
Sugar exporters
are fermenting
their leftover canes
into eco-friendly
ethanol fuel for
their country.
Kansas
With help from
DuPont, Greensburg
residents rebuild their
tornado-ravaged town
into the first “green
town” in America.
Los Angeles
Drivers get their tire
pressure checked and
São Paulo
learn energy-saving tips Sugar exporters
from BP at the first-ever are fermenting
green gas station. their leftover canes
into eco-friendly
ethanol fuel for
their country.
Kansas
With help from
DuPont, Greensburg
town” in America.
Los Angeles
São Paulo
into eco-friendly
ethanol fuel for
their country.
Australia
A conservation effort
by employees at the
Nestlé Blacktown
plant achieves an 8.6%
reduction in gross
electricity use, far
exceeding their goal.
Kansas
With help from
DuPont, Greensburg
town” in America.
Los Angeles
São Paulo
into eco-friendly
ethanol fuel for
their country.
Australia
A conservation effort
by employees at the
Nestlé Blacktown
plant achieves an 8.6%
reduction in gross
electricity use, far
exceeding their goal.
Kansas
With help from
DuPont, Greensburg
the time is now >
town” in America.
The world isn’t hoping

for a sustainable future—
it’s already chosen one.
Welcome to the era of sustainability. Right now,
people everywhere are putting their loyalty behind
brands that share their new priority. Competition is
You
tough. Green ad campaigns are everywhere. But
consumers want their brands to actually walk the
walk. Now is the time for great companies to become
even greater, by becoming leaders in sustainability.
How can your brand succeed on a global level?
Now is your time to lead or be left behind.

Helping global brands

become sustainability leaders.
OgilvyEarth is a unique network of several global Ogilvy
companies: Ogilvy & Mather, Ogilvy Public Relations,
OgilvyOne, OgilvyAction and OgilvyEntertainment.
We work with visionary companies that want to make
sustainability a growth driver for both their brands
and the communities they serve.
We believe that sustainability is the new path to

prosperity, and in the power of communications to
change everything. Sustainability is the growth
opportunity of the 21st century. It’s not just about
being “green,” it’s about doing more with less.
And it’s the corporations—the dominant institutions
today—that hold the power to be change agents.
We help the world’s biggest brands, including

Coca-Cola, Unilever, DuPont, Environmental Defense
Fund, Kraft, IBM, WWF and the United Nations.
And we’re prepared to bring all of our accumulated
knowledge to bear on your company.
The best laid plans. Period.

At OgilvyEarth, we help companies find their unique
opportunity in sustainability. We understand the green
movement better than anyone and create a brand point of
view that turns casual consumers into brand advocates.
We can do this because we also understand that
communicating about sustainability is only effective if it
comes from a place of sincerity, humility and collaboration.
We develop plans of action through a reliable process that’s

both innovative and empowering—one that consistently
leads to long-term growth for companies and a sense of
real accomplishment for the client leaders we work with.
As true client partners, we share their excitement on both
a professional and a personal level.
At OgilvyEarth, you’ll engage with some of the biggest and

brightest sustainability leaders anywhere, who will
empower you with knowledge and tools to help move your
brand forward. These are not your typical interviews and
brainstorms—sustainability experts from a range of
The big ideaL™ disciplines will work with you to overcome preconceived
It’s an Ogilvy discovery. ways of thinking about your business. Together, you’ll
The Big ideaL™ lives at the identify the right opportunities for your brand, and set a
intersection of a brand’s course for talking about them and taking advantage of them.
best self and the cultural
trend of sustainability. Our The ideal OgilvyEarth engagement is end to end: our
expertise is in uncovering greatest successes come from being there for clients from
and leveraging this space, the beginning, to make sure that each step is done the right
and in transforming your way. The result: more meaningful insights that lead to
brand ambition into action. fresher ideas and innovations.
“Climate change
is currently framed
as a problem,
we need to reframe
it as an opportunity”.
Martin Hiller, WWF
eco-audit | landscape audit | the lab | earth-view software | IQ mapping | three pillars employee survey | claims validation
It starts with you.

We begin from the inside out, by first helping
you identify and validate the opportunity,
the target and a vision. We’ll employ a variety
of proprietary tools, including an Eco-Audit,
a Landscape Audit and an IQ Map, as well as
our specially developed Earth-View software.
We’ll also leverage our groundbreaking Lab,
a living library that features some of the
world’s leading thinkers on sustainability.
In order to achieve a successful sustainability

platform on a global level, your brand must
be both relevant and transparent. The pitfalls
of greenwashing are serious and must be
avoided at all costs. OgilvyEarth has created
a comprehensive and disciplined process
that will help you develop a platform and
messaging that’s credible.
you
capabilities
roll over the rings to view
A series of in-depth interviews with key stakeholders—

both internal and external—who will be critical to the
success of an initiative to understand the start point,
eco-audit their vision and the opportunity. These interviews are
used to collect, analyze and synthesize perspectives
on your brand’s sustainability goals.
A snapshot of what’s being said or talked about in

your industry or niche on a regional or global level.
landscape audit Includes a review of competitive sustainability
activity and messaging.
Our global panel of leading sustainability thinkers

includes authors, academics, entrepreneurs, NGO
leaders, scientists, designers and many others who
provide us with inspiration, forecasts and validation of
the lab ideas. Full-day brainstorms and ideation sessions
provide you with access to members of this panel and
are focused on defining a sustainability vision and
messaging platform, new product development ideas,
potential partnerships, packaging ideas and more.
State-of-the-art technology featuring a radar-style map
earth-view software that allows you to self-assess your current position

regarding sustainability. The software then presents
you with a gap analysis.
Helps identify the key influencers who can make or

break your entry into the sustainability conversation
IQ mapping regarding your particular category or industry.
Provides both quantitative and qualitative benefits.
A sophisticated tool used to engage your organization’s

employees around the economic, social and environmental
three pillars employee survey actions and reputation of your business. Reports provide
a detailed review of the perceived positioning and guide
the subsequent communications strategy.
To safeguard you from greenwashing. Our specialists

ask the right questions about your whole-of-life-cycle,
claims validation related procurement and supplier arrangements,
and independent assessments of claims, prior to any
consumer outreach on a given product.
Corporations are
the change agents.
It’s not far-fetched, it’s the new reality. For better or worse,
corporations are the dominant institutions of the 21st century.
But in an era when 73% of Americans think that corporations
should be doing more, and only 1% say they trust corporations
most as a source of information,* you’ll need to craft your
communications carefully.
*Source: Presidential Climate Action Project briefing, April 15, 2009

OgilvyEarth helps you find the

white space in the green space
and drive results, including
brand awareness, consumer
bonding and better reputations.
Here are some examples.
DuPont
Don’t just say you’re Qantas
a sustainability leader, Who says an airline
Tetra Pak prove it. can’t be green?
Packaging that helps
you change the world.
DuPont
Tetra Pak
Packaging that helps you change the world.
What they wanted:

Create preference for products that use eco-friendly
Tetra Pak packaging.
What we uncovered:
A Tetra Pak is much more than a package; it has
transformative power. Its reusable properties mean it
can become a tile, a pen, partnerships, environmental
education, jobs, even dreams.
What was crafted:

A visually driven 360 campaign that provides real
arguments for selecting Tetra Pak packaged products.
“Without noticing you change the world with Tetra Pak.”
What resulted:
Tetra Pak is now the first choice for consumers concerned
with making a positive impact on the environment.
DuPont
DuPont
Don’t just say you’re a sustainability leader, prove it.
What they wanted:

To restore the health of their ailing brand and become
relevant again.
What we uncovered:
Opportunity—to become recognized for their leadership in
the business of safety and sustainability, to become known as
a pioneer in sustainable technologies and to tap into emotions
regarding current events.
What was crafted:

When the tornado-ravaged town of Greensburg, Kansas,
decided to rebuild itself as the first green town in the country,
DuPont answered the call for support and helped fulfill the
town’s dream. The resulting story garnered national attention
through 360˚ communications with a focus on branded content.
What resulted:
390% increase in awareness of DuPont as a green company
among mainstream Americans, extensive media coverage
and Presidential thanks.
DuPont
Qantas
Who says an airline can’t be green?
What they wanted:

To take on a range of sustainability challenges for their
business in a variety of locations.
What we uncovered:
An audit of the employees revealed that they wanted to
embrace sustainable practices, too.
What was crafted:

An internal “BeGreen” campaign, staffed entirely by concerned
employee volunteers, that encourages simple behavioral
changes at work and at home (e.g. turning off lights when not
in use).
What resulted:
Company-wide consciousness and a culture shift toward
conservation with tangible results. In its initial launch phase,
the campaign attracted hundreds of employees worldwide, who
are now helping their fellow employees take on a variety of
green challenges in their company on a region-by-region basis.
Global reach and regional expertise.

Only from OgilvyEarth.
The power of OgilvyEarth lies with our people, a passionate network of our
most talented and creative minds around the globe. A single point of view on the
opportunities in sustainability ties us together. Expertise at regional and local levels
enables us to drill down and understand even the smallest cultural nuances.
You can scroll over the locations below for local contact details.
Stockholm
London
TORONTO PARIS
CHiCAGO Beijing
NEW YORK
San Francisco
Washington DC
Shanghai
Mexico City
Hong Kong
Mumbai
SRI LANKA
Singapore
SÃO PAulo
Sydney
General questions? ogilvyearth@ogilvy.com

Worldwide Lead: seth.farbman@ogilvy.com

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Home Who we are What we do Capabilities Case studies Contact us

Home Who we are What we do Capabilities Case studies Contact us

The world isn’t hoping

Now is your time to lead or be left behind.

Helping global brands

We believe that sustainability is the new path to

We help the world’s biggest brands, including

The best laid plans. Period.

We develop plans of action through a reliable process that’s

At OgilvyEarth, you’ll engage with some of the biggest and

It starts with you.

In order to achieve a successful sustainability

A series of in-depth interviews with key stakeholders—

A snapshot of what’s being said or talked about in

Our global panel of leading sustainability thinkers

State-of-the-art technology featuring a radar-style map

earth-view software that allows you to self-assess your current position

Helps identify the key influencers who can make or

A sophisticated tool used to engage your organization’s

To safeguard you from greenwashing. Our specialists

*Source: Presidential Climate Action Project briefing, April 15, 2009

OgilvyEarth helps you find the

What they wanted:

What was crafted:

What they wanted:

What was crafted:

What they wanted:

What was crafted:

Global reach and regional expertise.

General questions? ogilvyearth@ogilvy.com

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