ABSTRACT The research has been done with the title Margin and Marketing Efficiency Analysis of seaweed

in the village of Mandalle, Mandalle region, in Pangkep to know marketing channels, number of margins and profits, as well as marketing efficiency from marketing agencies. Data were collected throught observation and interview with seaweed farmers. The population consist of coastal seaweed farmers, seaweed collectors, exporters and seaweed industry in South Sulawesi. Selection of the sample (respondents) was conducted by determining the sample farmers (simple random sampling). A purposive sample of traders were determined by selecting a channel merchant of Mandalle village seaweed. The results showed that the pattern of distribution of seaweed in Mandalle region were a) from farmers to traders, wholesalers and then to the exporter. b) from farmers to traders, and then to the exporter. Margins on channel I the same as channel II with the margins and profits earned on channel I was smaller than channel II; short channel (channel II) was more efficient than a long channel (channel I). Keywords: Margin, Efficiency, Seaweed.

INTRODUCTION

Marine resources plays an important role in supporting the development of regional and national economy to increase foreign exchange earnings , the field employment , and income residents . The marine resources have comparative advantage because it is available in large quantity and variety and can be used with a variety of exploration costs low so that able to create a ompetitive bidding capacities . On the other hand needs market is growing because of increased global emand trends increased . Indonesia became one of the main producers of seaweed and capable meet about 60-70 % of the world market . matadagangan worth The high economic development intensified with capable targets produce 1.9 million tons in 2009 . Indonesia has potential for development an area of 1.1109 million hectares of seaweed , until now only used measuring 222 180 hectares or about 20 % ( Anggadiredja , 2007) . Therefore , grass Sea as one of the world's commodities trading , has been developed by the farming community in the area , such as West Nusa Tenggara , East Nusa Timur, Sulawesi , Sumatra , Java and other areas. South Sulawesi saving potential of marine resources , both biological and non- biological promising to be managed . This potential is not only be local but also national asset if managed and utilized wisely . Marikultuer one commodity that is being developed and is one of the coastal economic development programs South Sulawesi is currently seaweed . In coastal development , one of the development activities economy is the government that is being promoted aquaculture development seaweed . Seaweed is one of the non-oil commodity fishery which has good prospects because of easily cultivated and has a very broad usefulness is for groceries , industrial pharmaceutical , cosmetic industry , textile industry , leather industry , medicine and others. South Sulawesi is the largest contributor to the provincial production national seaweed . The increase in production is achieved due to large tracts of land for seaweed development in this area , which is 250 thousand hectares . prospects grass sea is very bright due to the need for the world market will reach seaweed 300 thousand tons per year ( Tribune east , Edition : July 17, 2008 ) . based on the report Department of Fisheries and Marine South Sulawesi (2008 ) seaweed production national reach 1,728,475 tons in 2007 wet or equivalent 172,847.5 dry ton . While South Sulawesi seaweed production has reached 670 740 tonnes of wet or dry equivalent to 63 074 tonnes ( 36.5 % ) . Attempts to increase seaweed production is possible can be achieved , because South Sulawesi is considered to have the potential of coastal fishery resources large enough , cultivation and post-harvest technology is easy to implement and does not require a large capital ( Ujung Pandang Express , Edition : October 29 2008 ) . Pangkep is one of the districts in Sulawesi Potential for the development of the southern seaweed . Sea area reached 17,000 Km 2 , And land with potential for seaweed cultivation area of 26,700 Ha ( Nur , 2007) . In 2006 Pangkep able produce seaweed production of 19,920 tons with a value of 29.8 economics billion (Central Bureau of Statistics , 2007) . The potential for seaweed farming activities has been used by farmers , especially in the village of Mandalle , District Mandalle . Cultivation of seaweed growing in the Village Mandalle , so the seaweed production also increased . An increasing number of It encourages the production of which involves the implementation of marketing activities several marketing agencies . Conditions darting through fluctuating prices , which lead to uncertainty earned income of farmers and marketing agencies are involved , so that research needs to be done to obtain sufficient data and information to determine the margin , clappers and marketing efficiency levels obtained at each institution . problem Formulation