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Crowdsourcing
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CONTE NTS
I NTRODUCTION
The Dawn of the Human Network 1
1 • TH E R I S E OF TH E AMATE U R
Fueling the Crowdsourcing Engine 23
4 • TH E R I S E AN D FALL OF TH E FI R M
Turning Community into Commerce 98
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8 • WHAT TH E CROWD TH I N KS
How the 10 Percent Filters the Wheat from the Chaff 223
9 • WHAT TH E CROWD FU N DS
Reinventing Finance, Ten Bucks at a Time 247
11 • CONCLUS ION
The Rules of Crowdsourcing 278
Notes 289
Acknowledgments 301
Index 304
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Proliferation
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Disruption
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much more than a line item. DeHart and Nickell have in-
creased the bounty paid to winning designers to $2,000
in cash and a $500 gift certificate, but this still amounts
to only $1 million per year, a fraction of the company’s
gross income, and Threadless keeps all the intellectual
property.
But as any number of winners will happily volunteer,
it’s not about the money. It’s about cred, or, to give that a
more theoretical cast, it’s about the emerging reputation
economy, where people work late into the night on one
creative endeavor or another in the hope that their com-
munity—be it fellow designers, scientists, or computer
hackers—acknowledge their contribution in the form of
kudos and, just maybe, some measure of fame. Thread-
less’s best sellers (such as “Communist Party,” a red shirt
featuring Karl Marx wearing a lampshade on his head)
are on regular view at coffee shops and nightclubs from
London to Los Angeles.
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An Accidental Economy
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Crowdsourcing
visit one of these online retailers:
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Borders
IndieBound
Powell’s Books
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AB OUT TH E AUTHOR
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