Grand Ledge High School

Course Syllabus

Trimester Course Syllabus 2013-2014

Name of Course: Marketing 2 Trimesters
Teacher Name: Ms. Laudick Grand Ledge High School: Office - (517) 925-5815

IA&B

Teachers Direct Phone Number: (517) 925-5833 Contact Times: 7:15-7:35 am, 2:40-3:05 & 12:30-1:15 pm Email: laudickm@glcomets.net Purpose/Course Description: Marketing 1 is a powerful introductory course
in the field of Business. Students will learn the foundations of Marketing related to economics, business structures, human resources, global economies, international trade, free enterprise, business communications and interpersonal and management skills. *This course fulfills the MME Economics Credit for graduation.

Topics, Key Concepts, and Units of Study:

Marketing functions and economic utility in the global economy Marketing careers, and career progressions Business in society Economic systems Competition Business profit and risk Relationship of government and business Supply and demand Business cycles Basic business math percentages, fractions, charts and graphs Business communications-positive working relationships-team member

Core concepts: (Second Trimester) Management concepts-quality, motivation, and leadership Selling-scope and nature, buying decisions, customer needs, selling process, sales presentation Technology in business

Grand Ledge High School

Course Syllabus

Promotional mix- merchandising-visual, display arrangements, costs/benefits Advertising- advertising media, agencies, and creativity Distribution and warehousing-stock and inventory controls Pricing decision-break-even, legal considerations, profit and loss statements, discount Marketing information management- surveys, data, and research Product mix-branding, labeling, product life cycles Business Plans- risk, financial statement analysis Career information- personality traits, resume, interview, letter of application job-search strategies

Textbooks Used and Other Sources: Marketing Essentials, - textbook and

workbook, Glencoe McGraw-Hill, New York, 2009, The Purple Cow Project: http://glhspurplecow.blogspot.com/

Materials Needed (Supplies Suggested): Textbook (provided by the

school) Paper, pen or pencil, calculator and graph paper

Methods of Instruction: Lecture, tactile individual and group work, student

presentation, and computer usage.

Evaluation/Grade Calculations: chapter tests - 40%, classroom assignments

and group work - 30% participation and authentic assessment - 10% Final Assessment - 20%

Types of Evaluation and Assessment: Daily assignments, tests, cumulative

projects, and participation

Grading Scale:
93-100 90-92 87-89 83-86 80-82 77-79 A AB+ B BC+ 73-76 70-72 67-69 63-66 60-62 0-59 C CD+ D DF

Grand Ledge High School

Course Syllabus

Assignment Expectations: Assignments must be completed per the rubric

and be turned in on time for full credit. There will be reading, writing and math components that must be completed for full credit

Late Assignments: Late assignments must be turned in within

five school days for partial credit (10% loss of credit for every day up to five)

Classroom Procedures
Student Responsibilities expectations: Be on time with necessary
materials, no cell phones in class

Consequences: Loss of participation points Passes: When needed, at my discretion Cheating: The act of obtaining answers or completing assignments in a
fraudulent or deceitful manner. Staff and administrators will determine disciplinary action. Possible zero grade for assignment and possible suspension. (One hour three days)

Attendance: Attendance/Tardy: The High School attendance/tardy policy is available on-line in the
student handbook at: http://www.glps.k12.mi.us/ourschools/grandledgehighschool/

Additional Operational Information:

The business Project website: The Purple Cow Project: http://glhspurplecow.blogspot.com/ Online textbook: Marketing Essentials 2009 (9780078769047) Password: E9E08A6903