Professional Documents
Culture Documents
By
Mohammad Shamsuddoha
Assistant Professor, Department of Marketing, University of
Chittagong, Bangladesh
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Abstract
Poultry is a substantial contributor to food supply of Bangladesh. Many small and medium
farmers are rearing poultry birds in Bangladesh. Bangladesh is considered one of the most
approp riate countries in the world for poultry rearing. Development of poultry has generated
considerable employment through the production and marketing of poultry and poultry
related products. Small improvements in this industry will, in productive and economic terms, give
substantial increases to the benefits the household may obtain from poultry, measured as a relative
increase of output. In real terms, output may go up to $150 per year—a small amount of money, but in
a situation where total incomes do not exceed $300 a year, such possibilities for improvement of
livelihood deserve to be pursued. The revolution in poultry industry has achieved more than 200
percent growth last 5 years though they are facing scarcity of efficient or skilled workforce,
mainly because of new technology using locally available feed ingredients, breeding,
hatching and other inputs. It will generate much more protein in our domestic needs. This
paper aims to identify whether poultry rearing can be considered as an alternative income
1. Introduction
The Human Development Reports – 2005 of UNDP indicates that the total population in
Bangladesh is 14.18 crore at an annual growth rate of 1.7 percent. Almost half of the
population is female whose contribution to GDP per capita is US$1245 (UNDP report, 2005).
Only 25 percent (as % of total) women are involved as professional and technical workers,
Land and life are closely entwined in Bangladesh. Over 80% of the Country's 120 (currently
140) million people live in the rural areas and are highly dependent on agricultural system
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that is finely attuned to a tropical monsoon climate (UNDP 2004). Agriculture generates 39%
of the GDP and the share of the livestock sub-sector is 2.8% (Brammer et al. 1996).
priority in the national development paradigm. Traditionally, women have played a major
role in agriculture. However, studies on various development endeavors have also endorsed
the fact that while female members of farm-based households are playing a significant role in
agricultural farm and household activities, their work loads have been consistently higher
than that of the male members. Rural women are involved in different household activities
like cooking, food preparation, child-rearing, livestock and poultry-raising, and household
gardening, which are essential for household maintenance. They are also engaged in post-
harvest activities, which includes rice processing (that is, boiling, drying and husking of
paddy).
The male members of agricultural households are involved in field activities while the female
members undertake tasks like seeds preservation, and drying and boiling of paddy. Although
all these are essential for the existence of each rural household, they are not awarded any
form of recognition as these types of work do not directly generate money. Rather, in most
cases, women are treated as dependents despite the fact that they play a substantial role in
household agricultural activities. Research studies show that besides their regular household
work, 43% of women are involved in activities related to agriculture, and almost 15%
Low -income country like Bangladesh has always focused on employment generation as a
crucial instrument for achieving a major development goal i.e. poverty reduction (Islam and
development has been regarded as more effective than industrial development (Hye, 1993;
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Islam and Muqtada, 1986). Although the progress in poverty reduction in the 1990s was
notable, the incidence of rural poverty remains very high at 53 percent in 2000 (World Bank,
2002). The persistent existence of rural poverty implies that self-employment strategies have
not necessarily opened up suf ficient economic opportunities for many of the rural poor.
Self-employment promotion for poverty reduction has been administered through microcredit
programs in Bangladesh. To enable the poor left behind to participate in the rural economy as
producers. The paper develops this conceptual relationship in a real rural setting through the
field of poultry-rearing. This empirical form suggests an opportunity for the poor to enter into
a previously inaccessible market and gain a regular income source, which builds the
Bangladesh is a densely populated country with nearly 854 with a population growth rate of
2.17 per annum (UNDP 2004). The per capita income is only US$ 373 and the percentage of
literacy is around 64per cent (UNDP 2004). 50 percent of the households are functionally
landless (22 percent of the households owning no land other than their homesteads and 28
percent owning only upto 0.50 acre) while 6 percent of the land owning households are
controlling more than 40 percent of the total land (Hossain 1997). About 47.5 percent people
live below the poverty line and they receive less than 1900 calorie per person per day as
against the standard of 2300 calories (HDI, UNDP 1996). In 1998-99, total meat production
in Bangladesh was 656,000 tonnes, of which chicken and duck meat contributed 154,000
tonnes, which ranked second after beef (Ref). Per capita meat consumption was only 5.12 kg
per year (Statistical yearbook of Bangladesh 2000), and per capita protein intake 63g per day
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As protein intake is recommended to be in the range of 0.8 to 1.6 g/d per kg body weight for
humans (Anonymous 1998), this requires 56 to 112g proteins per day for a person of 70 kg
body weight. Thus there is a need to increase the animal protein production to fulfil the
demand of the people and subsequently to make them sound and healthy for increasing their
working ability. Meat production could be increased through chicken rearing, and chicken
meat is the most popular meat throughout the country. In urban or rural areas, any great
festival of either religious or social origin is unimaginable without roasted chicken. People
In a condition, where majority of the people are landless, under privileged, malnourished,
uneducated and poor, poultry rearing can play a very important role for income generation,
poverty eradication, women empowerment, nutrition, food security and country's economical
This study explores how the rural poor can participate in the rural economy as entrepreneurs.
It starts by briefly reviewing the conventional approach to self-employment promotion for the
rural poor and proposes the concept of an alte rnative approach to help the poor participate in
the rural economy through selfemployment. Findings from the empirical examination make
Poverty alleviation is one of the major problems for Bangladesh government and it is trying
to develop some conventional and non-conventional sub sector so that rural women can
develop their poverty level by using sub sectoral Income generating activities (IGA). This
type of sub sector will be able to generate more revenue for the sake of women empowerment
and self-sufficiency. Poultry is one of the important sectors in Bangladesh, which can manage
more earnings if this industry is properly organized. That is why; Bangladesh is trying to
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develop an alternative income generating activity to contribute to their own family to
overcome from poverty. This paper tried to unearth the potentiality of poultry rearing activity
In the light of development of poultry sector in Bangladesh particularly, the objectives of the
study are
@ To identify the income from poultry rearing to support it to their daily lives as an
@ To explore the economical and social benefits of the sample respondents compare to
The study covered three regions of Chittagong division in Banglade sh i.e. Chittagong,
Comilla and Feni. The total sample respondents were 60 women selected purposively to
comply with the research objective. The researcher selected six villages - Sonapur &
Chagolnaiya of Feni, Madaiya & Gazipur of Comilla and Gahira & Kadurkhil of Chittagong
as the study area. Both primary and secondary data were used in the study. Primary data were
collected from March 2007 to September 2007, mainly through in-depth interviews with the
sample respondents. Secondary data were collected from different published documents of
such as Survey reports, Five Year Plans, and Statistical Yearbooks. Further, various
publications of national and international organizations like NGO Forums, CODEC, DFID,
NRI etc were collected. In the process of analyses of collected data, various statistical tools
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like averages, percentages, and tables were applied in order to make the study worthier,
5. Analysis of Findings
In a socio-economic inheritance process some benefits, resources and privileges are passed
on from the father and other family members to the next generation. Entrepreneurship just
women entrepreneurs, the main indicators, such as age profile, marital status, educational
level, family size and parental occupation have been considered more relevant for the purpose
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Age plays a significant role in the development of an entrepreneur. Analyzing the socio-
an entrepreneur. The survey data (Table – 1) reveals that 43.33% of the total respondents are
in the age category of 30-40 years. It is the age level when women can exert their skill and
talent in any productive effort as well as seems to be more motivated to face any challenges
Table also reveals that 48.34% of the women respondents are married while 23.33% are
unmarried. The high rate of representation from the married women in entrepreneurship
supports the hypothesis that rural women emerge as entrepreneurs to meet the economic need
The socio-economic survey also reveals that 31.67% sample respondents have 0-5 decimals
Table - 1 also depicts that out of 60 respondents 36.67% have family size between 3 and 6
members followed by 35% with between 6 and 9. The table further reveals that 10%
respondents fall within family size of 9+ members. It is thus asserted that the majority of the
sample respondents have large family size, which, in turn, may lead to contrary to the
The occupational mobility of 41.67% sample respondents is farming followed by 10% with
business (vide Table - 1). It has been reported that the parents’ occupational status is an
Income generating activities are the prime determinants of level of income. Income is the
important ingredient of purchasing ability and thereby fundamentally affects livelihood of the
target people. It is generally observed that increase in income is followed by subsequent rise
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in demand for and search for quality, which pave the way towards better livelihood. Again,
the income generating activities varies based on gender and season. In this connection, we
were interested to know about different IGA of the female respondents and also the average
income derived from such IGAs per month, which is shown below –
From the above table and figures, it is evident that the principal activity of the female
respondents, the main IGA is weaving (51.67%) followed by Bamboo works 38.33% and
Small scale vegetable farming 28.33%, etc. The average income of female respondents from
ACTIVITY
Among several income- generating programs, this study focuses on poultry-rearing. This
economic activity is highly replicable in other Bangladeshi settings because the poultry sector
has sufficient and increasing domestic demands for its final products, whereas a successful
due to difficulties in the procurement of raw materials and limited marketing opportunities.
The researchers have observed that most of the female respondents are interested in rearing
100 or 300 chicks in its poultry hut. The female respondnet who became intersted in poultry
rearing first receives basic training on broiler rearing from NGO’s. To start the broiler poultry
rearing business, every farmer has taken loan of Tk 10000 to meet the requirement of initial
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investment. Each rearer normally spends Tk. 2,000 on building a poultry hut mad eof local
matrerials like bamboo and hay (100 sq ft. size for 100 birds considering every broiler
chicken requires app. 1 sq ft each) in her homestead, Tk. 500 for purchasing other fixed
inputs such as water bottles, feed containers and kerosene lamps, and Tk. 8,170 for variable
inputs such as chicks, feed, vaccine, medicines, kerosene and litter (for spreading on the
floor), Utility bill and marketing cost. These figures changes accordin gly as table – 6 when
300 chicks are being reared. It takes about 35 days (35 days will take to have the meat of 1.5
kg per bird) to rear chicks into grown broilers in the poultry hut. After the sale, the total costs
of variable inputs and loan repayment installment of Tk. 575 (IIRD charges Tk 575/cycle on
loan of Tk 10000) are being deducted, and the of Tk 1835 is achieved. Under the revolving
fund scheme, the loan repayment completes in 20 rearing cycles and the respondent makes a
deposit of about Tk. 36,000 necessary for purchasing variable inputs per cycle after
completing 20 cycles. This means that from the 21st cycle, the respondent can operate
The benefit from the poultry program is the profit in each cycle. If a rearer can grow 100
chicks, then expected earnings is Tk 2410 per cycle; when 300 chicks, the profit will be Tk.
6,030. These figures are much higher than their earnings (Tk 959.60) from other IGA’s which
they used to follow before poultry rearing. Even if an agricultural laborer finds a job every
day, he can earn only up to Tk. 1,000 per month. So, the income from the poultry program is
highly attractive to poor households. Although respondents were still at the stage of loan
repayment, they had experienced Tk.1,000 to Tk. 5,000 as the maximum profit per cycle even
Nevertheless, it is difficult for the respondents to make the maximum profit constantly. As
sample producers, experienced variation in profit is fairly large among both cycles and
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rearers. Some chicks do not increase weight enough in the cold season; some may die of
The sample respondnets are enjoying from poultry rearing as a IGA which is the yearround
regularity of income. Interviews with landless laborers in the study area, revealed three levels
of employment in a year: peak, medium and slack seasons. This seasonality in wage labor is
associated with the local cropping pattern. Unless laborers have a connection with non-farm
employers in urban areas, it is difficult to survive the agricultural slack seasons even by
seasonal migration to other rural areas with different cropping patterns. To such landless
laborer-households, the income from the poultry program is significant primarily during this
time. The poultry income for March-April and September-October relieves the rearer-
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households from destitution. The average profit that the 60 rearers made was Tk. 1655 per
cycle, more than one-month full employment for a male laborer in the slack seasons (average
wage rate for die agricultural slack seasons was Tk. 30 per day). In brief, the poultry rearing
brought the participants a regular income source that enabled them to survive the slack
seasons.
The second benefit is that the income from the poultry program was a net addition to each
during the loan repayment period, the poultry income of the participant-households increased
the total household income by 91.23 percent (for rearing of 100 birds). After the completion
of the loan repayments, the contribution will increase by another 151.15 percent (for rearing
of 100 birds). If the sales of poultry droppings as a fringe benefit are taken into account, the
contribution increases further. A poultry rearer described the nature of poultry income as
follows:
"We can spend the poultry income on clothes, school materials for our children or a feast for
Eid (the largest Muslim festival), while the income of our husbands goes to daily necessities."
In terms of amount of income, poultry rearing cannot substitute for poor households' primary
income source (e.g., weaving, bamboo works & handicrafts etc.). All the
participanthouseholds have kept their primary income sources in parallel with participation in
the poultry rearing. However, the clear difference from their other income sources is that the
income from the poultry rearing is regularly repeated, whereas the other sources generate
income sporadically. This additional income enabled the poor households to start saving. The
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poultry rearing approach is summarized as an arrangement to bring in a secondary income
source that builds the foundation of the household economy beyond subsistence.
CONCLUSION
Women play an important role in the agricultural sector of Bangladesh. This role
encompasses social and economic activities and duties, both within and outside the family.
Development initiatives over the last few decades clearly show that sustained improvements
in productivity and in people's lives depend upon the recognition of the crucial role women
play in production, processing and marketing in the small-scale entrepreneurial sector in the
country.
This study has introduce d an alternative approach to self -employment promotion for the rural
poor women and has examined what form this theoretical concept takes in a real setting. As
an IGA, poultry-rearing is one of the handful activities which can able to generate more
revenue than the other activities to the rural poor women. In addition, this IGA could give
mode of loan facilities, flexible mode of repayment, wastage management (poultry wastage
fireworks for rural burner in kitchen). However, poultry is such kind of business which can
be done from small to higher scale basis. As an instance, if rural poor women have a capital
of Tk 5,000 they can also rear like 50 birds. Here the researcher have explored the real life
activities of sample women respondent in selected villages regarding poultry rearing which is
really helping them to think it as an alternative of other activities. This poultry rearing is
empowering the rural poor women, improving their business skills, encouraging them to be
entrepreneurs who need not to seek help and dependence from family head or other sources.
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Not only that they are contributing a lot to their family in house-making, child education,
buying new cottage that are helping them to increase their existing lifestyle.
It is imperative that to accelerate its development initiative, Bangladesh needs to unleash the
full potential of its women. A social transformation must be engineered by changing power
relations within the household and society. To achieve this, the Government and its
development partners need to re-orient their programs and implement an effective affirmative
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