Professional Documents
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Developed in 1992 by Kaplan & Norton, the balanced scorecard provides: a method
for aligning business strategy with vision & mission; a system for developing key
performance indicators that drive success; and the ability to measure performance
across the four key perspectives:
• Financial
• Customer
• Business Process
• Learning & Growth
A visual strategy map is created where strategic objectives, measures, targets, and
initiatives are developed for each perspective.
• Mission - this is the purpose of the business used to guide internal staff.
• Vision - includes long-term goals that are external and market focused.
Action Plan:
2. Document Vision & Mission - if not done already, update your corporate
vision and mission statements. It is critical that your internal staff understand
their purpose and stakeholders have an accurate perception.
5. Establish Measures & KPIs - for each objective, identify key performance
indicators (KPI) and establish metrics to gauge business performance.
8. Adjust Strategy with Results - as results from measured activities come in,
adjust your strategic objectives, metrics, targets, and initiatives accordingly.
The balanced scorecard was designed to incorporate feedback.
Bottom-Line:
Using Strategy Maps such as a Balanced Scorecard facilitates business planning &
prioritization, setting goals and objectives, establishing KPIs & metrics, and selecting
initiatives that deliver the most value. A holistic approach to strategy and
performance measurement makes it much easier to translate vision into individual
tasks and activities.