ICICI PROJECTfinal

ICICI PRU HEALTH INSURANCE
SUMMER TRAINING REPORT

ON
CUSTOMER AWARENESS AND MARKETING ACTIVITIES

For
ICICI PRUDENTIAL HEALTH INSURANCE RAIPUR

BY
Umeshanand Giri Goswami

2009- 2010
IN PARTIAL FULFILLMENT OF
MASTER OF BUSINESS ADMINISTRATION
DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

Page 1
DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY,

RAIPUR

Page 2

Page 3
Satya Vihar, Vidhansabha – Chandrakhuri Marg (Baloda Bazar Road), Mandir Hasaud, Dist – Raipur (C.G.)
Pin – 492101
Tel No. : 0771-4200100-09, 2472000-004, Fax No. : 0771-4200110, 2472010
Website: www.dimatindia.com, Email: info@dimatindia.com
CER TIFI CATE
This is to certify that Mr.………………………………………………………………..

Of DIMAT has successfully completed the summer training in partial fulfillment of
requirement for the award of MBA Degree prescribed by the University.
This report is the record of authentic work carried out by the student during the
academic year 2009 -2010.
Prof JayShree Nair N. H. Deshpande

Internal Guide Vice-President (Faculty of Management)
Please do all correspondence at:
City office: Disha Tower, New Shanti Nagar, Raipur (C.G.) 492007 Ph. : +91-771-4035325-28, 33, 34 Fax : 0771-4035333

Page 4
DECLARATION
I, Mr. Umeshanand Giri Goswami, hereby declare that this report is the record of
authentic work carried out by me during the academic year 2009-2010 in ICICI
Pru Health Insurance.
ICICI PRUDENTIAL HEALTH insurance

Maruti Business Park, Amanaka
Raipur
Signature of the student
Name of the student

Page 5
ACKNOWLEDGEMENT
Here comes the golden opportunity for me to express my heart felt gratitude to
the person have supported me and grave me their precious time full with
option suggestion that I want .
First of all I am thankful to Mr. Venkat Manda (AM) for let me pursuing my
Internship from his esteemed organization and his assistance in between work
and field.
Then I take on opportunity to express my gratitude to Ms Renu Singh because of
whom I was able to accomplish this project work, she has supported me at every
stage of my internship and I am obliged to her endeavors.
Further I wish to express my gratitude to Mr. Vijay Sakalkar who has supported
my step that I have elected. And I am also indebted for the support and assist
provided by my friends and my parents.

Page 6

Page 7
INDEX
Page No.
1. Abstract………………………………………… 7-8
2. Overview ………………………………….. 8-9
2.1Company Profile …………………………. 10-11
2.3 Health Insurance Indian Context ……….. 11-12
2.4 Hospitalization Plans …………………….. 13-14
2.5 Why Health Insurance …………………………14-16
2.6 Selecting Right Plan ………………………….. 17-18
2.7 Product Offered………………………….. 18-19
3. Healthy Living…………………... 19-20

3.1 My Contribution……………………………… 20-25
3.2 Indian Health Scenario ……………………… 26-33
3.3 Research Methodology ……………………… 34-36
3.3 Findings ……………………………………… 37-38
3.4 Suggestion ………………………………………38-39
3.5 Appendix ……………………………………….. 39-40

Page 8
ABSTRACT
Background
This study investigates the relationships between health and lifestyle factors, age
and private health insurance (PHI) in a large population-based in between Raipur
and other localities to study and comprehensively analyze health of people aged
25 years to 75 years. Unlike previous Indian analyses of relationships between
health, lifestyle and PHI, it incorporates adjustment for multiple confounding
socioeconomic and demographic factors. Sustainability and pre and post health
expenses, planning and hospitality and relevant factors to get profound
knowledge about health investment pattern of measured population.
Results
The proportion with PHI decreased with increasing age. The factors
independently and most strongly associated with having PHI were: higher
income; higher educational attainment; not holding a health care concession
card; not being of Aboriginal/Torres Strait Islander origin; being a non-smoker;
high levels of self-rated health and functional capacity; and low levels of
Psychological distress. These factors increased the probability of having PHI by

16% to 125%, compared to individuals without these characteristics. PHI
coverage was significantly but only marginally higher in people reporting non-
melanoma skin cancer, prostate cancer or an enlarged prostate, those reporting
a family history of a range of conditions for a family history of heart disease; for a
family history of prostate cancer) and lower in people reporting diabetes or stroke
compared to people who did not have these medical or family histories.

Page 9
PHI was higher in those reporting certain surgical procedures with for hip
replacement, for knee replacement and for prostatectomy, compared to those not
reporting these interventions.
Conclusions
Compared to the rest of the study population, those with PHI are richer, better
educated, more health conscious, in better health and more likely to use certain
discretionary health services. Hence, PHI use is generally highest among those
with the least need for health care. Whether or not people have PHI is more
strongly associated with demographic and lifestyle factors than with health
status.

Page 10
Overview
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank -
one of India's foremost financial services companies-and prudential plc - a
leading international financial services group headquartered in the United
Kingdom. Total capital infusion stands at Rs. 47.80 billion, with ICICI Bank
holding a stake of 74% and Prudential plc holding 26%.
We began our operations in December 2000 after receiving approval from
Insurance Regulatory Development Authority (IRDA). Today, our nation-wide
team comprises of 2099 branches (inclusive of 1,116 micro-offices), over
276,000 advisors; and 18 banc assurance partners.
ICICI Prudential is the first life insurer in India to receive a National Insurer
Financial Strength rating of AAA (Ind) from Fitch ratings. For three years in a row,
ICICI Prudential has been voted as India's Most Trusted Private Life Insurer, by
The Economic Times - AC Nielsen ORG Marg survey of 'Most Trusted Brands'.
As we grow our distribution, product range and customer base, we continue to
tirelessly uphold our commitment to deliver world-class financial solutions to
customers all over India.

Page 11
'Happiness lies, first of all, in health.'

- George William Curtis
ABOUT HEALTH INSURANCE

Health insurance guarantees payments to a person in the event of sickness or
injury. And works as protection scheme.
Health insurance is protection, scheme to take care of health of a person and

works it works by buying a policy from a company or an insurance agent.
Depending on the premium paid the health insurance policy will pay specified
amounts for the medical expenses incurred to overcome the health problem.
Currently the trend of some of the reputable companies seems to be to build in a

health insurance policy as a benefit to an employee. Some countries offer
free health insurance to their citizen. In India certain sectors like railways, army
and the employees working with the central government are covered in a health
scheme provided cover to almost 20 million people in different part of the country.
Health like education should be essential and should be freely available to all the
citizens of a country. Some developed countries realizing the importance of the
health of the nation spend as much as 6% to 8% of their GDP on it and have
advanced facilities in their government run hospitals. Some examples include the

Page 12
United Kingdom where the National Health Services hospitals provide all the
health requirements to majority of their citizens. Sweden and Norway follow
similar government run health schemes.
As per the census of USA in the year 2004, it was noted that 245.3 million people
had health insurance coverage; however 45.8 million lived without an insurance
cover. In response to some of these stats Senator John Kerry said.
"Great physicians and nurses, skilled, caring and unparalleled in their training,
Intervened in my life and probably saved it. I was lucky but other Americans are
not. It is time to speak again and stand again for the ideal that in the richest
nation ever on this planet, it is wrong for 41 million Americans, most of them in
working families, to worry at night and wake up in the morning without the basic
protection of health insurance."
Developing countries like India have priority of spending in other sectors like the
army and the infrastructure development and barely 2% of the GDP is spent on
the health and results in the government hospitals lack in facilities especially for
any advanced procedures such as heart surgery or hip replacement.
Health insurance schemes are particularly important for individuals from the
lower income group to provide them and their family members with adequate
Cover in event of any mishap or illness. The escalating medical costs are due to
the advanced diagnostic and therapeutic procedures that have become the

Page 13
hallmark of modern medical care. An insurance scheme will guarantee that no

compromises are made in your treatment for wants of funds.
Remember when negotiating a policy you ask for adequate cover as the provided
by the health insurance will depend on the type of policy purchased.
Our health always seems much more valuable after we lose it'
- Unknown Author
Leading a happy life, involves good planning for your health. Accidents happen
and you need to be prepared for such situations. In times of high health cost, you
need to get covered for health risks. A good insurance should cover Doctor Visits,
Lab
Tests, Hospital stays and Diagnostic tests. There are quite a few companies
Covering health risks with good Insurance policies. We will talk about a few of
them.
HEALTH INSURANCE
Health insurance policies insure you against several illnesses and guarantee you
stay financially secure should you ever require treatment. They safeguard your
peace of mind, eliminate all worries about treatment expenses, and allow you to
focus your energy on more important things, like getting better. Let's learn more
about the various types of health insurance available, and what the best policy
for you might be.

Page 14
Health Insurance policies in India - an Overview

There is several health insurance or medical insurance plans in India. These can
be divided into the following categories based on the coverage offered:
POLICIES OFFERED BY THE INSURERS
Comprehensive health insurance coverage: These plans provide you

complete health coverage through a hospitalization cover while at the same time
also creating a health fund to cover any other healthcare expenses. Click to
know more about our comprehensive coverage plan (Health Saver)
Hospitalization Plans: These health insurance plans cover your expenses in

case you need to be hospitalized. Within this category, products may have
different payout structures and limits for various heads of expenditure. The
hospitalization coverage may be reimbursement based plans or fixed benefit
plans. These plans aim to cover the more frequent medical expenses. Click to
know about our hospitalization insurance plan (Hospital Care, MediAssure)
Critical Illness Plans: These health insurance plans provide you coverage
against critical illnesses such as heart attack, organ transplants, stroke, and
kidney failure among others. These plans aim to cover infrequent and higher
ticket size medical expenses. Click to know about our critical illness plans (Crisis
Cover)

Page 15
Specific Conditions Coverage: These plans are designed specifically to offer

health insurance against certain complications due to diabetes or cancer. They
may also include features such as disease management programs which are
specific to the condition covered. Click to know more about our diabetes
(Diabetes Care Active, Diabetes Assure) and cancer (Cancer Care) suite of
products.
5 reasons why health insurance is a must

Indians at greater risk
• Reason 1: Lifestyles have changed. Indians today suffer from high levels of
stress. Long hours at work, little exercise, disregard for a healthy balanced diet
and a consequent dependence on junk food have weakened our immune
systems and put us at an increased risk of contracting illnesses.
• Reason 2: Rare non-communicable diseases are now common. Obesity,
high blood pressure, strokes, and heart attacks, which were earlier considered
rare, now affect an increasing number of urban Indians.
Shocking Truths
• 18% of the urban population suffers from hypertension, which leads to renal
failure, stroke and cardio-vascular diseases
• 30% of the population suffers heart attacks before age 40
• 66% of deaths today are due to cardio-vascular diseases
• Almost 3.5 million Indians suffer from diabetes

Page 16
• Cardio-vascular diseases (CVDs) like heart disease and stroke are the main
causes of death and disability.
The Cost Factor

• Reason 3: Medical care is unbelievably expensive: Medical breakthroughs
have resulted in cures for dreaded diseases. These cures, however, are available
only to a select few. High operating expenses—therapy for breast
• Cancer costs as much as Rs. 2 lakhs for 3 days—have restricted treatment to the
richest. In fact, even among the affluent groups, 20% need to sell their valuable
assets so they can accumulate the required amount to meet healthcare costs.
• Reason 4: Indirect costs add to the financial burden: Indirect sources of

expense—travel, boarding and lodging, and even temporary loss of income—
account for as much as 35% of the overall cost of treatment. Most often, we
overlook this fact when planning for medical expenses.

Page 17
• Reason 5: Incomplete financial planning: Complete financial planning includes

saving for an uncertain future, children’s education, retirement and the most
important aspect of your life – your health. Health is important as rising medical
costs, especially in an emergency, might force you to dip into your savings
which you would have assigned for your other goals. Over 40% of all
Indians sell assets or dip into existing savings to meet healthcare
costs. This could mean a severe compromise on your long cherished
goals.
There is certainly a better option: A comprehensive health insurance which can

take care of all your medical needs

Page 18
Selecting the Right Plan
Sound health cover planning ensures you have access to sufficient funds to meet
direct medical expenses of the treatment, indirect expenses at the time of
treatment and loss of income, if any, due to the illness.
Point to Remember: Select a health solution by taking into consideration factors

such as your income, age, number of dependants, quality of care desired,
current coverage etc.
Human Life Value
Beyond all doubt, your life is invaluable. Yet, there is a certain worth that can be
attributed to the financial support you offer your parents, spouse or children. This
worth is referred to as Human Life Value (HLV). In the future, if your family does
not have the protective blanket of your presence, they will no longer be able to
enjoy the benefits of the income you earned. Put simply, Human Life Value is the
present value of your future earnings.

Page 19
Quick tip
While choosing a health insurance plan, ensure that the plan:

• Provide you guaranteed long-term coverage for you and your family
• Have very clear and transparent coverage and renewal norms
• Provide a hassle free claims process
• Provide you adequate sum assured in line with your lifestyle
• Has a mix of reimbursement and fixed benefits to meet both direct and indirect
costs due to illness
Health Insurance Products
ICICI Prudential offers health insurance plans under the following major need
categories:
Comprehensive health coverage:
Health Saver
A comprehensive whole life plan that covers you against hospitalization expenses
and creates a health fund to cover any other health expenses.
Hospitalization coverage:

Page 20
MediAssure
A reimbursement hospitalization plan covering hospitalization stay and treatment.
The claim payout is based on actual expense incurred.

Page 21
Hospital Care Get free quote and buy online

A fixed benefit cashless hospitalization plan covering various stages of treatment
and over 900 surgeries.
Critical illness coverage:
Crisis Cover
A comprehensive health insurance policy that covers 35 critical illnesses, death
and disability.
Cancer coverage:
Cancer Care
A unique health insurance plan covering most early and advance types of
cancers.
Diabetes coverage:
Diabetes Care Active
A one of its kind critical illness health insurance plan only for diabetics and covers
7 major complications for a long term of up to 20 years.

Page 22

Page 23
Claims Process
ICICI Prudential provides a seamless and hassle-free claims experience through
an extensive network of hospitals across India.
Benefits of the new process:
1. Extensive list of 2500 network hospitals all India & growing

2. Hospitals across 488 locations in India
3. Includes premier hospitals across India
4. Quick & easy claims processing & settlement
To ensure a smooth claims experience, please adhere to the following actionable

in case of different scenarios:

Page 24
Healthy Living
Each one of us aims for a long and healthy life. Today this has become possible
thanks to advanced medical technologies as well as due to the great deal of
knowledge available on how healthy lifestyles can help us live longer.
Health awareness therefore becomes extremely important in this context.

Healthy living, getting plenty of exercise, eating right and leading a stress free life
are to a large extent responsible for increasing life spans. Let us understand
more closely what constitutes healthy living.
A healthy lifestyle would focus around the following key parameters. Click each
of the topics to find out more:
• Nutrition
• Fitness
• Wellbeing

Page 25

Page 26
MY CONTRIBUTION
1. MARKET AREA COVERED

While carrying on this project work I have covered various locations and colonies
to meet the customer and know their preferences and requirements as per their
convenience to cover and protect their health as well as their families.

Page 27
Serial Area/Locality No. of Customer Name of

No. Dealt Hospitals Visited
City Hospital,
01 Chaube Coloni 10 Gayatri Hospital,
Agrwal Hospital
Chanchal
Hospital,
02 Tatibandh 06 Upadhyay
Hospital,
Jeewan Jyoti,
Jansewa Hospital
Dr Sharma clinic,
Dr Verma Clinic,
03 Shanti Nagar 05 Ekta Health
Institute,
Dr Nigam Home,
04 Dr A.Nagraj,
Pandari Tarai 03 Dr kohli,
Dr K.C.Pant
Dr. Khemka,
05 Devendra Nagar 03 Dr Tribhuan Jain,
Dr .P.Mukundan,
Dr Ashok Rajput,
Haritage Hospital

Page 28
Balaji Hospital,
06 Mova 02 Dr Roy Clinic
Dr Ketan Shah
07 Phanphadeeh 03 Mishra Nursing,
Dr. Dutta
08 Tikrapara 02 Dr Dewangan
Dr Q A Malik,
09 Rajendra Nagar 03 Dr Arwind Sharma
Dr Mukesh
10 Changora Bhata 02 Chauhan
Dr Ashutosh
Dewangan
Dr Hemkumar
11 Daganiya 01 Verma,
Anand Hospital
12 Amannaka 02 Dr Chandrakar,
Dr Shailendra
Upadhyay
It had been a tough task to get your customer and client convinced easily. Ithas
been my personal experience if you are follow up your clients regularly you will
loose them and you can not do anything thereafter, because so many company’s
are there in the market carrying on their business operation.

Page 29
I have severally covered maximum locations in the capital of Chhattisgarh in

prospect of generating the required sales or revenue, but not have been so
successful in doing so.
• Forming Empalements:-
Another method of indirect marketing which has been used to bring the
awareness in the market and to promote the products in the market is forming
empalments with doctors and medical persons to use their patient database to
convince the customers and along with that we also provides doctors with
incentives for their support and assist given to strengthen the relationship with
them.
Doctors whom I have empaled are:-
1.Dr.K.C.Pant
2. Dr.Mukesh Chauhan
3. Dr.Hemkumar Verma
4. Dr. P.Mukundan
5. Dr. Jha

Page 30
Financial Prudence:
• Assets held are over Rs. 32,000 crores as on March, 2009
• Total capital stands at Rs. 4,780 crores (as of March, 2009) with ICICI Bank and
Prudential plc holding 74% and 26% stake respectively
• Posted a growth of 13% (April 1, 2008 to March 31, 2009) for garnering total
received premium (new business + renewal) of Rs 15,356 crores as against Rs
13,563 crores in FY2008
• AAA (Ind) rating for our financial strength by Fitch Ratings as on September 30,
2008 - the highest possible financial rating that can be provided to an Indian
Company and it signifies our financial ability to meet all our obligations to our
stakeholders, including our customers
• Ranked as India's Most Trusted Private Life Insurer, by The Economic Times -
AC Nielsen ORG Marg survey of 'Most Trusted Brands'.
It is critical to understand that life insurance products are designed to tackle the
market highs and lows, and enable you to meet your long-term financial goals.
Since customers like you invest systematically through regular premiums you
can average the cost of your investments.

Page 31
As the future of Indian economy continues to be strong, you stand to gain good
returns on life insurance plans by staying invested over a long period of time.
Tax Benefits on Insurance and Pension

Life insurance and retirement plans are effective ways to save taxes when
doing your year end tax planning.
To assist you in tax planning, the tax breaks that are available under our
various insurance and pension policies are described below:
1. Our life insurance plans are eligible for tax deduction under Sec. 80C.
2. Our Pension plans are eligible for a tax deduction under Sec. 80CCC.
3. Our health insurance plans/riders are eligible for tax deduction under Sec.
80D.
4. The proceeds or withdrawals of our life insurance policies are exempt
under Sec 10(10D), subject to norms prescribed in that section.
Invest in ICICI Prudential Life insurance and retirement plans and avail of
these tax planning services to save tax at your year end tax planning!

Page 32
Investment Philosophy & Strategy
As a life insurance company, we know that our customers trust their

monies with us for the long-term, and hope to use these funds to protect
and achieve the dreams and aspirations of their families. With this in mind,
our investment focus is to ensure long term Safety, Stability and
Profitability of our customers’ funds. Our aim is to achieve superior returns
for a given level of risk. In order to meet this objective, we have developed
an investment framework that is based on a sound investment process
coupled with a rigorous and sophisticated risk management strategy.
Investment process
Our investment management process relies on analytics & research to
achieve positive risk-adjusted returns in each product category, be it for
child plans, retirement solutions or other endowment-related funds.

Page 33
We clearly define an asset allocation strategy that matches the risk

characteristics of the corresponding liability, or, put simply, – we
ensure that the promise we have made to the customer will be
met.
The investment decision-making process has three tiers, each of which

has varying degrees of discretion and considers detailed research in order
to decide the best portfolio composition. The emphasis is to segregate the
Decision to buy scrip from the process of actually buying it, and thereby
institutionalize decision-making.

Page 34
Our investment management team that has a cumulative experience of

more than 50 years in various aspects of market like research, trading,
risk management etc. The top management teams at ICICI Bank and
Prudential Corporation Asia ably guide the investment team in making the
strategic asset allocation and continuously monitor the performance of the
investment team.

Page 35
The Indian Health Scenario

 Total Expenditure on health in India is nearly 6% of the entire GDP
 Government spending is less than 25% against the average spending of 30-
40 % in other developing countries.
 Indian health insurance industry stands at INR 5,125 crores with only a small
Section of the total population (around 2%) being covered so far.
 CAGR of around 35 % (FY2002-08)
 Health Insurance industry in India is one of the fastest growing segments.
 Health Insurance - potential to become a Rs.25000 crores industry by 2012.
 No. of Elderly People in the Developing World will TRIPLE in 25yrs. (WHO)
 In India, the no. of people above 60 yrs is about 8% today, with that no.
expected to hit 21% by 2025. (Asia Insurance Review)
Private Health Insurance: Issues & challenges

Faced by Insurance Companies
Key Issues
 Limited Influence over healthcare delivery mechanism
 High claim ratio
 Low level of consumer awareness
 Limited product development
Description
✔ Limited healthcare delivery network with top few cities

Page 36
✔ Limited bargaining power

✔ Insufficient data on consumers & disease patterns, absence of
standardization of healthcare costs & significant levels of frauds leading to
under-pricing of insurance products and higher value of claims
✔ Low level of awareness among consumers about health insurance products
and their benefits
✔ Insufficient data on Indian consumers & disease patterns and limited control
of healthcare delivery network resulting in limited product and pricing
innovation
Health Insurance – Focus Areas
 Health Insurance - potential to become an Rs.25000 crores industry by 2012.
 No. of Elderly People in the Developing World will TRIPLE in 25yrs. (WHO)
 In India, the no. of people above 60 yrs is about 8% today, with that no.
expected to hit 21% by 2025. (Asia Insurance Review)
Indian health financing CHALLENGES:

Page 37
 Increase in health care costs

 High financial burden on the poor
 Need for long term and nursing care for senior citizens
 Increasing burden of new diseases and health risks
 Due to under funding, preventive and primary care and public health functions
are yet to meet their objectives.
Socioeconomic indicators
Localities Figures
Land area 2% of world area
Burden of disease (%) 21% of global disease burden
Population 16% of world population
Urban : Rural 28:72
Literacy rate (%) 65.38
Sanitation (%) Rural – 9.0; Urban – 49.3
Safe drinking water supply (%) Rural – 98; Urban – 90.2
Poverty (%) Below poverty line – 26
Rural – 27.09; Urban – 23.62
Poverty line (Rs.) Rural – 327.56; Urban – 454.11

Page 38
Achievements: 1951-2000
1951 1981 2000
Demographic
changes
Life expectancy 36.7 54 64.6 (RGI)
Crude birth rate 40.8 33.9 (SRS) 26.1 (99 SRS)
Crude death rate 25 12.5 (SRS) 8.7 (99 SRS)
Infant mortality rate 146 110 70 (99 SRS)
HEALTH INSURANCE IN INDIA: CURRENT SCENARIO

The health care system in India is characterized by multiple systems of
Medicine, mixed ownership patterns and different kinds of delivery
structures. Public sector ownership is divided between central and state
governments, municipal and Panchayat local governments. Public health
facilities include teaching hospitals, secondary level hospitals, first-level
referral hospitals (CHCs or rural hospitals), dispensaries; primary health
centres (PHCs), sub-centres, and health posts.

Page 39
Also included are public facilities for selected occupational groups like
organized work force (ESI), defense, and government employees
(CGHS), railways, post and telegraph and mines among others. The
private sector (for profit and not for profit) is the dominant sector with 50
per cent of people seeking indoor care and around 60 to 70 per cent of
those seeking ambulatory care (or outpatient care) from private health
facilities. While India has made significant gains in terms of health
indicators - demographic, infrastructural and epidemiological (See Tables
1 and 2), it continues to grapple with newer challenges. Not only have
communicable diseases persisted over time but some of them like malaria
have also developed insecticide-resistant vectors while others like
tuberculosis are becoming increasingly drug resistant. HIV / AIDS have of
late assumed extremely virulent proportions. The 1990s have also seen
an increase in mortality on account of non-communicable diseases arising
as a result of lifestyle changes. The country is now in the midst of a dual
disease burden of communicable and no communicable diseases. This is
coupled with spiraling health costs, high financial burden on the poor and
erosion in their incomes. Around 24% of all people hospitalized in India in
a single year fall below the poverty line due to hospitalization
An analysis of financing of hospitalization shows that large proportion of

people; especially those in the bottom four income quintiles borrow money
or sell assets to pay for hospitalization (World
Bank, 2002) This situation exists in a scenario where health care is
financed through general tax revenue, community financing, out of pocket
payment and social and private health insurance schemes.

Page 40
India spends about 4.9% of GDP on health (WHR, 2002). The per capita
total expenditure on health in India is US$ 23, of which the per capita
Government expenditure on health is US$ 4.Hence, it is seen that the total
health expenditure is around 5% of GDP, with breakdown of public
expenditure (0.9%); private expenditure (4.0%). The private expenditure
can be further classified as out-of-pocket (OOP) expenditure (3.6%) and
employees/community financing (0.4%). It is thus evident that public
health investment has been comparatively low. In fact as a percentage of
GDP it has declined from 1.3% in 1990 to 0.9% as at present.
Furthermore, the central budgetary allocation for health (as a percentage
of the total Central budget) has been stagnant at 1.3% while in the states
it has declined from 7.0% to 5.5%.

Page 41

Page 42
Research Methodology
To make this project work accomplished several methods of research has been
applied so that data, and facts can be generated to draw the conclusion and
outline some findings. Those methods are mentioned below as per use:-
➢ Primary data generation: It became possible with the help of in clinic work to
collect the name and facts about the patients and their relatives.
➢ Taking appointments and meeting with the customers as per their convenience to
elaborate them about the health investment products and their fruitful outcomes.
➢ Secondary data generation:-
➢ Making Telecalls from the available database and asking about their interest and
preferences in prospect of guarding their and families health and future.
➢ Follow up made to cold calls made and being in regular touch with them to
motivate them and convince at per best to generate interest in them to afford the
policy of esteemed organization.
➢ Asking and taking some contact numbers from the relevant clients of those who
can adopt the health policies offered.
➢ Forming relationship with the people and others for repo building and to get the
job done as per best.
➢ Getting in touch with the marketing guys and pharmacy people and medical
representative to collect the database and records to furnish some figures.

Page 43
ICICI Pru
HEALTH Saver
• Invests in a Health fund

To cover any other healthcare
Expenses after 3 years, like
Medicines, diagnostics, and
Dental expenses.
• Flexible premium payment

Options; including the option
To continue cover even after
Stopping premiums post 5
Years of policy.
• Free health check-up once

Every two years. Also get tax benefit
Up to Rs. 15,000 on
Premium paid u/s
Section 80D!

Page 44
FINDINGS
✔ A huge part of Indian population has not been covered yet by insurance
companies.
✔ LIC has the major share in the Insurance industry and has retained genuine
customer faith.
✔ Customers who are the policy holders are in some short of dilemma because of
complications in the claim process.
✔ Because of high premium amount and charges some customers get diverted as
it does not match their pocket.
✔ Customers are more reliable in prospect of government companies.
✔ ICICI Prudential has good reputation in lower middle income group and higher
income group people.

Page 45
SUGGESTIONS
✔ ICICI Prudential should try to offer some low premium health coverage plans.
✔ A group of trained people should be prepared and send to bring awareness
among rural people and organizing seminars.
✔ Company management should try to organize some short marketing campaigns.
✔ Process of claim settlement should be made handy instead of lengthy and
complicated.
✔ More efforts are required in the prospect of brand equity because ICICI
Prudential is not having clear brand image as some customers are unable to
differentiate their opinion and use to understand it as ICICI Lombard.
✔ Specified training policies and practices should be conducted so that people from
ICICI feel easy to present their esteemed organization and products and services
offered.

Page 46
APPENDIX
This project has been a tough job without the help and assist of some web links
and websites and some resourceful people.
www.google.com
www.iciciprulife.com
www.wekipedia.com
www.projectparadise.com
www.scribd.com
Elite Life Magazine and some resourceful tools brought in use.

Page 47

ICICI PROJECTfinal

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

ICICI PROJECTfinal

Uploaded by

Copyright:

Available Formats

ICICI PRU HEALTH INSURANCE

SUMMER TRAINING REPORT

CUSTOMER AWARENESS AND MARKETING ACTIVITIES

ICICI PRUDENTIAL HEALTH INSURANCE RAIPUR

Umeshanand Giri Goswami

MASTER OF BUSINESS ADMINISTRATION

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY,

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

Tel No. : 0771-4200100-09, 2472000-004, Fax No. : 0771-4200110, 2472010

Website: www.dimatindia.com, Email: info@dimatindia.com

CER TIFI CATE

This is to certify that Mr.………………………………………………………………..

Prof JayShree Nair N. H. Deshpande

Please do all correspondence at:

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

ICICI PRUDENTIAL HEALTH insurance

Signature of the student

Name of the student

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

3. Healthy Living…………………... 19-20

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

Psychological distress. These factors increased the probability of having PHI by

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

'Happiness lies, first of all, in health.'

ABOUT HEALTH INSURANCE

Health insurance is protection, scheme to take care of health of a person and

Currently the trend of some of the reputable companies seems to be to build in a

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

hallmark of modern medical care. An insurance scheme will guarantee that no

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

Health Insurance policies in India - an Overview

POLICIES OFFERED BY THE INSURERS

Comprehensive health insurance coverage: These plans provide you

Hospitalization Plans: These health insurance plans cover your expenses in

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

Specific Conditions Coverage: These plans are designed specifically to offer

5 reasons why health insurance is a must

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

The Cost Factor

• Reason 4: Indirect costs add to the financial burden: Indirect sources of

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

• Reason 5: Incomplete financial planning: Complete financial planning includes

There is certainly a better option: A comprehensive health insurance which can

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

Selecting the Right Plan

Point to Remember: Select a health solution by taking into consideration factors

Human Life Value

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

While choosing a health insurance plan, ensure that the plan:

Comprehensive health coverage:

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

Hospital Care Get free quote and buy online

Critical illness coverage:

Diabetes Care Active