Write-Up

Strategic Management Assignment - I

Submitted By:Prudhvi Dharma Teja K.V Sahiba Pahwa Shilpa Bhatnagar Richa Choudhary

Write-Up Rahul Ramdev Low Flight/Market ratio Safety Highest no. of CAT III Compliant Pilots

Internet Ticket Booking

Affordability
Low Fares Occupancy Hassle free Travel Experience Efficient Fleet Management High Pay

High Utilisation of flights

Regular Training

HR Management

On time Performance

Secondary Airport Locations

Turnaround time

Aircraft Utilization

No. of Destinations

Frequent & reliable departures

Efficient Operations

Limited Customer Service

High Service Standards

Operational Efficiency

Hub/Secondary Locations

Single model Usage

Write-Up
The Vision of the Indigo airlines says that they want to be Indias largest & fastest growing airline through three things su ch as; Affordable fares, On-Time performance and Hassle-Free travel experience. The success factors for this airlines in value proposition is as follows:1. 2. 3. 4. 5. Low Fare Efficient Operations High Service Standards Increasing number of Destinations Efficient Fleet Management & Safety

Low Fares:Good Customer service led to the on time performance of the flights which in turn led to the high utilisation of flights thereby increasing the occupancy. As the occupancy got increased, they lowered their fares as much as possible when compared to others. There is also an introduction of internet booking that led to these low fares which led to affordability which in turn increased occupancy. Efficient Operations:Four major strategies were followed for better & efficient operations such as turnaround time of about 16 min, Aircraft Utilisation, Single aircraft model usage and hub/secondary locations. The efficiency also led to the less maintenance which in turn were supporting the young fleet of aircrafts. High Service Standards:High service standards were maintained to provide the best limited customer service to their customers which in turn led to the profits by avoiding inflight service, meals and maintaining highest number of seats that are of light weight.

Write-Up
Increasing number of Destinations:This was the main strategy that worked out for them by which they went for the secondary airport locations and also maintained flexible &reliable departures which in turn improved the operational efficiency. Efficient Fleet Management & Safety:This was done by regular training, paying high to the fleet, HR Management, maintaining low Flight/Market ratio and also recruiting CAT III compliant pilots who are experienced which ensured safety for their customers in having a hassle free travel experience.