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& society must determine who will do the production, with what resources, and what production techni-ues they will use. %ho farms and who teaches: "s electricity generated from oil, from coal, or from nuclear power: %ith much air pollution or with little? 3.
Scarcity
I somethin! is scarce " it #ill ha$e a mar%et $alue. "f the supply of a good or service is low, the mar'et price will rise, providing there is sufficient demand from consumers. /oods and services that are in plentiful supply will have a lower mar'et value because supply can easily meet the demand from consumers. %henever there is e cess supply in a mar'et, we e pect to see prices falling Insatiable human #ants and needs Economic resources are limited, but human needs and #ants are in inite. "ndeed the development of society can be described as the unco$erin! o ne# #ants and needs - which producers attempt to supply by using the available factors of production. Ma%in! choices 0ecause of scarcity, choices have to be made on a daily basis by all consumers, firms and governments. 1or a moment, 2ust have a thin' about the hundreds of millions of decisions that are made by people in your country every single day. Ta'e for e ample the choices that people ma'e in the big city about how to get to wor'. They have to ma'e choices about when to travel, whether to use the bus, the tube, to wal' or cycle 3 or indeed whether to wor' from home. Millions of decisions are being ta'en, many of them are habitual (we choose the same path each time) 3 but somehow on most days, people get to wor' on time and they get home too4 This is a remar'able achievement, and for it to happen, our economy must provide the resources and the options for it to happen. Trade"o s #hen ma%in! choices Ma'ing a choice made normally involves a trade"o - in simple terms, choosing more of one thing means giving up something else in e change. 0ecause wants are unlimited but resources are finite, choice is an unavoidable issue in economics.
Economic Systems
&n economic system is best described as a net#or% o or!anisations used by a society to resolve the basic problem of what, how and for whom to produce.
Traditional economy: %here decisions about what, how and for whom to produce are based on custom and tradition. 5and is typically held in common ie private property is not well defined. &ree mar%et economy: %here households own resources and free mar'ets allocate resources through the wor'ings of the price mechanism. &n increase in demand raises price and encourages firms to switch additional resources into the production of that good or service. The amount of products consumed by households depends on their income and household income depends on the mar'et value of an individual6s wor'. "n a free mar'et economy there is a limited role for the government. "ndeed in a highly free mar'et system, the government limits itself to protecting the property ri!hts of people and businesses using the legal system, and it also see's to protect the value of money or the value of a currency. 'lanned or command economy: "n a planned or command system typically associated with a socialist or communist economic system, scarce resources are owned by the state (i.e. the government). The state allocates resources, and sets production targets and growth rates according to its own view of people7s wants. The final income and wealth distribution is decided by the state. "n such a system, mar'et prices play little or no part in informing resource allocation decisions and -ueuing rations scarce goods. Mi(ed economy) "n a mi ed economy, some resources are owned by the public sector (government) and some resources are owned by the private sector. The public sector typically supplies public, -uasi-public and merit goods and intervenes in mar'ets to correct perceived mar'et failure. %e will come bac' to all of these concepts later on in our study of microeconomics.
Opportunity Cost
There is a well 'nown saying in economics that *there is no such thing as a free lunch+, Even if we are not as'ed to pay a price for consuming a good or a service, scarce resources are used up in the production of it and there must be an opportunity cost involved. Opportunity cost measures the cost of any choice in terms of the ne(t best alternati$e ore!one. Many e amples e ist for individuals, firms and the government. -or%"leisure choices) The opportunity cost of deciding not to wor' an e tra ten hours a wee' is the lost wages foregone. "f you are being paid 89 per hour to wor' at the local supermar'et, if you choose to ta'e a day off from wor' you might lose 8:; from having sacrificed eight hours of paid wor'. Ma%in! use o scarce armin! land) The opportunity cost of using arable farmland to produce wheat is that the land cannot be used in that production period to harvest potatoes.
Normati$e economics.statements are statements about how the world should e ist or behave. Thus, positive statements are factual while normative statements are opinions. <ow does one distinguish between the two types of statements( The easiest method to distinguish between the two is to simply as' whether or not the statement can be tested empirically. "f the statement can be tested, then it is positive even if it is false. <owever, if it cannot be tested, then the statement must be an opinion, as opinions are sub2ective and are untestable.