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REPORT
ON
CHANNEL DEVELOPMENT
RESEARCH METHODOLOGY
“Studying on Agency channels, one of the channel of distribution used
by Max New York Life.”
“Studying current ways used by Max New York Life to expand its agency
channel and to find new ways for the same”
The main focus of the project was collection of names through different
sources like- from relatives, friends, neighbors and references got from
them. This activity of collecting names is called fan framing exercise.
As far as practical aspect is concern, we also collected name through
personal interaction with different people like from:-
➢ Shopkeepers
➢ Clubs
➢ Kitty parties
➢ Malls
INTRODUCTION
OBJECTIVE OF STUDY
ANALYSIS
CONCLUSION
➢ Agency
➢ Banc assurance
➢ Alternative channel
But all the insurance companies mainly work through agency model.
MNYL is one of the leading company which also work on all type of
models. They concentrate on quality people who can work for them in a
long run and bring fruitful business for them. They highly concentrate on
people like:-
➢ Housewives
➢ Retired people
➢ VRS people
➢ Self employed
➢ CA/CS
➢ Advocates
They think that the people whom you know personally can easily provide
help whether in finding the best people to become advisor or for any
business purpose. Therefore they work only on reference data collected
by pen-framing exercise. Unlike other companies they do not provide on
line training, they concentrate only on in-house training for generating
best advisors.
BIBLIOGRAPHY
• http://www.maxindia.com/history.htm
• http://www.maxindia.com/pdf/MAX-AR%20FINAL.pdf (max
report)
• http://www.newyorklife.com/cda/0,3254,15267,00.html (nyl
achievement)
• http://www.newyorklife.com/NYL2/pdf/2005_Final_financial.pdf
(international operations)
• http://www.indiainfoline.com/pefi/insr/rep1.html
• http://www.indiainfoline.com/bisc/insu.html
• http://www.indiainfoline.com/bisc/ari/lifi.pdf
• http://www.indiainfoline.com/bisc/ari/liin.pdf
• http://www.capitalmarket.com/Cmedit/story25-0.asp?SNo=108003
(depicts market share of private players)
• http://www.rncos.com/Report/FM003.htm ( showed data regarding
past trends followed by LIC and private players from 2002-06)
• http://www.maxindia.com/pdf/InvestorReleaseQ2FY06.pdf