Course code

12BB22C4

K L U Business School
COURSE HANDOUT (2013-14)

TITTLE OF COURSE: PROGRAMME SEMESTER No. Of Moduules Course Coordinator Course Instructor

Business Research Methods BBA V 5 N.Venkata Sai Prasad N.Venkata Sai Prasad Subject Area : Core Course No. ofSessions: L:3 T:2 P: 0 Credits : 5 Section -

Course Description: 1) Objectives: To make aware of the importance of the Research by student To give insight into various Business Research Methods to the students . Coverage would be on Theoretical aspects and its practical applications in business environment. 2) Scope: For every Manager Decision making is inevitable. Whether small or big a Decision impacts entire future of the Business. Rather based on intuition, a scientific based decision is more effective. In this course a student will be trained comprehensively amongst available tools in Statistics & O. 3)Syllabus: Unit1: INTRODUCTION: Theory, concepts, propositions and hypothesis, The Scientific Method. Definition and Objectives of Research- Types of Business Research Research process-Defining research problem and Sources of Research Problem-Research designTypes-Sampling designs- Ethical issues in Social Research. Unit2: RESEARCH DESIGN: Meaning need and features of Research Designs:ANOVA, Completely Randomised Design, Randomised Block Design, Latin square Design and Factorial Design. Unit3: DATA COLLECTION AND PROCESSING: Data base: Primary data and Secondary data: Scaling Methods and Scaling of attitudes Methods of collection of Primary data: Observation Method Interview method, Questionnaire design, Characteristics of good questionnaire/ schedules. Data processing: Editing Coding anf Tabulatiotn of data, Univariate Data Analysis. Unit-4:MULTIVARIATE DATA ANALYSIS:Factor Analysis:Basic concepts and Methods of Factor Analysis:Principle Component Aanlysis and Factor Rotation Method,Introduction to Discriminant Analysis:Two group Discriminant Analysis.Forecasting Methods:Simple moving averages method,Weighted moving average method,Exponential smoothing method, Trend Analysis:Example with SPSS. Unit:5:REPORT WRITING:Significance of Report writing, Types of reports,steps in report writing,Layout of research report, Mechanics of report writing, Precautions in report writing.

3) Text Book 1.William G. Zikmund, Business Research Methods, Cengage Learnig,2009 2.C.R Kothari, Research Methodology-Methods & Techniques,2/e, Vishwa Prakasan,2009. 3.Levin,Richard and Rubin,David, Statisttics for Management, 7/e, Pearson,2011. Reference Books: 1) Nick Lee, Doing Business Research , Sage South Asia,2010 2) Gaur, Statistical Methods for Practice and Research , Sage Publications, 209 3) Bhandarkar & wilkinson, Methodology and Techniques of Social Research, Himalaya,2004 4) Dipak Kumar, Bhattacharya,Research Methodology , Excel Books, 2009.

4) Sessions Schedule: Module 1. No of Sessions 8 Unit1: INTRODUCTION: Theory, concepts, propositions and hypothesis, The Scientific Method. Definition and Objectives of Research- Types of Business Research Research process-Defining research problem and Sources of Research Problem-Research design-Types-Sampling designs- Ethical issues in Social Research. TOPIC Unit2: RESEARCH DESIGN: Meaning need and features of Research Designs:ANOVA, Completely Randomised Design, Randomised Block Design, Latin square Design and Factorial Design. Unit3: DATA COLLECTION AND PROCESSING: Data base: Primary data and Secondary data: Scaling Methods and Scaling of attitudes Methods of collection of Primary data: Observation Method Interview method, Questionnaire design, Characteristics of good questionnaire/ schedules. Data processing: Editing Coding anf Tabulatiotn of data, Univariate Data Analysis. Unit-4:MULTIVARIATE DATA ANALYSIS:Factor Analysis:Basic concepts and Methods of Factor Analysis:Principle Component Aanlysis and Factor Rotation Method,Introduction to Discriminant Analysis:Two group Discriminant Analysis.Forecasting Methods:Simple moving averages method,Weighted moving average method,Exponential smoothing method, Trend Analysis:Example with SPSS. Unit:5:REPORT WRITING:Significance of Report writing, Types of reports,steps in report writing,Layout of research report, Mechanics of report writing, Precautions in report writing. TOTAL 8

2.

3.

10

4.

14

5.

10

50

5) Break-Up Session Schedule : Lecture No. Date UNIT NO. Sessions Topics to be covered Reference

Theory, concepts, T1, R1 propositions and hypothesis, 1. 31-07-2013 UNIT- I 1

2. 3. 4.

31-07-2013 02-08-2013 05-08-2013

2 3 4

The Scientific Method. Definition and Objectives of ResearchTypes of Business Research Research processDefining research problem and Sources Research design-Types-

T1, R1

T1,R1 T1,R1

T1, R1

5.

06-08-2013

5 Research design

6. 7. 8. 9.

07-08-2013 07-08-2013 12-08-2013 13-8-2013 Unit- II

6 7 8 9 T1, R1, Sampling designsEthical issues in Social Research T1, R1 RESEARCH DESIGN: Meaning need and features of Research Designs:ANOVA, Completely Randomised Design, ANOVA, Completely Randomised Design , Latin square Design and Latin square Design Factorial Design. Factorial Design.. : DATA COLLECTION AND PROCESSING: Data base: Primary data Secondary data: and Scaling of attitudes Methods of collection of Primary data: Observation Method Interview method,. T1, R1 T1,R1 T1, R1 T1, R1 T1, R1

10. 11. 12. 13. 14. 15. 16. 17.

14-08-2013 14-08-2013 16-08-2013 19-08-2013 20-08-2013 21-08-2013 21-08-2013 UNIT-III 23-08-2013

10 11 12 13 14 15 16 17

T1,R1 T2, R1

18.

26-08-2013

18

Lecture No. 19. 20. 21. 22. 23. 24. 25. 26.

Date 27-08-2013 28-08-2013 28-08-2013 30-08-2013 02-09-2013 03-09-2013 04-09-2013 04-09-2013

UNIT NO.

Sessions 19 20 21 22 23 24 25

Topics to be covered Questionnaire design, Characteristics of good questionnaire/ schedules. Data processing: Editing Coding. Tabulatiotn of data,. Tabulatiotn of data. Univariate Data Analysis MULTIVARIATE DATA ANALYSIS:Factor Analysis:Basic concepts MULTIVARIATE DATA ANALYSIS:Factor Analysis:Basic concepts Methods of Factor Analysis Principle Component Aanlysis and Factor Rotation Method, Principle Component Aanlysis and Factor Rotation Method, Introduction to Discriminant Analysis

Reference T2,R2 T2,R2 T2,R2 T2,R2

T2,R2 T1,R2

UNIT-IV

26

T1,R2

27. 28. 29.

06-09-2013 10-09-2013 11-09-2013

27 28 29

T1, R1

T1,R1

30.

11-09-2013

30

T1, R1

31.

13-09-2013

31

32. 33. 34. 35. 36. 37. 38. 39. 40.

16-09-2013 17-09-2013 18-09-2013 18-09-2013 20-09-2013 27-09-2013 30-09-2013 01-10-2013 04-10-2013 UNIT-V

32 33 34 35 36 37 38 39 40

:Two group Discriminant Analysis.. - Two group Discriminant Analysis. Forecasting Methods:Simple moving averages method Forecasting Methods:Simple moving averages method, ,Weighted moving average method, Exponential smoothing method, Trend Analysis:Example with SPSS Trend Analysis:Example with SPSS :REPORT WRITING:Significance of Report writing,

T1,R1

T1, T2 T1, T2 T1,T2 T2,R2 T2,R2 T2,R2 T2,R2

Lecture No. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. .

Date 07-10-2013 08-10-2013 09-10-2013 09-10-2013 11-10-2013 15-10-2013 18-10-2013 21-10-2013 22-10-2013 23-10-2013

UNIT NO.

Sessions 41 42 43 44 45 46 47 48 49 50

Topics to be covered Types of reports, steps in report writing, steps in report writing,. Layout of research report, Layout of research report Mechanics of report writing, Precautions in report writing Precautions in report writing Discussion about questions pattern Review of imp topics

Reference T1,T2 T1,T2 T1,T2 T1,T2 T1,T2 T1,T2 T1,T2 T1,T2 -

6)TEACHING AND EVALUATION: a. Course(s) taught by a single instructor (theory) is referred to as single section course and course(s) taught by a group of instructors in more than one section is referred to as multisection course(s). b. The teacher for single section courses or one who is associated with multi-section courses is referred to as Instructor. c. In case of multi- section courses, the team is led by an instructor known as Course Coordinator. For single section courses, an Instructor will be designated as Course Coordinator. Course Coordinator is also an instructor in multi-section course. d. A team of instructors, under the leadership of the Course Coordinator, work together for meeting all requirements of teaching, evaluation and administrative aspects of the course. The Course Coordinator has the responsibility of conducting the course with the cooperation of all instructors in the team. e. Handout shall be given to the students on the first day of the class. f. Students will be assessed on continuous basis with a weightage of 40 per cent. The comprehensive examination carries a weightage of 60 per cent. 7) Evaluation Scheme: a) Continuous Assessment: Max Marks: 40 SR. COMPONENT NO. Internal assessment Exams. These will be usually written tests. In case of IT labs, 1. these would include lab-based tests. In case of soft skills courses, this would include oral evaluations and individual /

DURATION

WEIGHTAGE

1 hours

15

team activities (75% of the best one and 25% of the rest will be taken) 2. Live project ,written case analysis: Surprise Test - objective or descriptive (Average of the two) Class attendance Total As decided by the course coordinator 10 to 20 minutes 10 for one component and 5 for another component 5 5 40

3. 4.

i.

Two internal assessment exams. will be conducted for all courses during the semester. The internal exams. will be conducted for 30 marks which, in turn, will be scaled down to 15 marks. The schedule of exams. will be notified by the Head of the department.

ii. A Surprise Test is of objective or subjective nature as decided by the faculty concerned and is conducted without prior intimation. There will be two such tests in a semester and the average of the two will be considered. iv. Home assignments : This is a hand-written document which shall be submitted before the deadline as fixed by the respective faculty member if opted by the faculty among other alternatives. The defaulter shall lose marks allotted for that assignment and in no case, marks will be awarded retrospectively. v. Under case analysis exercise, students are given a case by the faculty concerned and students are required to analyze the case. Marks are awarded to each student separately based on the analysis. In case of computer related courses, computer programming exercise may be given instead of case analysis. Live projects and Reading seminars will be implemented and evaluated as per the guidelines provided.

vi.

vii. Class attendance is monitored by each faculty member and based on the percentage of attendance marks are awarded by the faculty member concerned. viii. In order to maintain transparency in evaluation, the answer sheets of all components should be shown to the students within one week of conducting the tests and quiz. If a student is not convinced with the marks awarded he/she can apply for recheck. However, the student can apply for recheck on the day of returning the answer sheet within the classroom only. ix. It shall be the responsibility of the Course Coordinator to display solution key on the notice board immediately after the evaluation with evaluation scheme. The instructor should stick to the evaluation scheme announced while checking the answer sheets. x. Submission of final grades to the Examination Committee is the sole responsibility of the Course Coordinator.

xi. A comprehensive examination of three hour-duration is held at the end of the semester for 60 marks. This carries a weightage of 60 per cent. b) General Structure of the Question Paper for the Comprehensive Examinations: S. No. Pattern Marks

1.

2.

QUESTION 1: 10 Questions based on concepts, theories, etc. shall be included in this section. Each question carries one mark. All questions are compulsory for answering. QUESTION 2 TO 7: Question based on the application of concepts, models, problem-solving, etc. would be included in this section. Students have to answer 4 out of 6 questions, each comprising two components. QUESTION 8: Students have to write a written case analysis. There is no choice provided. Total

10 marks

4 x 10 = 40 marks 1 x 10 = 10 marks 60 marks

12) ATTENDANCE a. It is mandatory for a student to achieve 75% attendance in each course. Failing to meet the minimum attendance requirement shall be a cause for detention of a student from appearing for an examination in a course. b. A student has to attend all the continuous assessment components and other evaluation components conducted by the University. c. Attendance will carry 5 per cent weightage in each course. Marks will be awarded for attendance in each course as per following: % of Attendance 95 90 and < 95 85 and < 90 80 and < 85 75 and < 80 Marks awarded 5 4 3 2 1

11) General Instructions: It is required by every student to get understand all the instructions clearly or else need to meet the undersigned authorities. All the students mandatorily attend the class with a calculator and statistical tables. All the students need to submit assignments on time and need to fulfill all related activities to course sincerely. Wishing you for successful completion of the course ---

(N.Venkata Sai Prasad) Course Coordinator

(M.Kishor Babu) HOD

(M. Bhaskara Rao) Principal-cum-Director