CITY OF CARMEL-BY-THE-SEA Council Report Janu ary 2, 2013

To: From: Submitted by: Subject:

Honorable Mayor and Members of the City Council Jason Stilwell, City Administrator Susan Paul, Administrative Services Director Consideration of a Resolution Authorizing the City Administrator to Adopt an Amendment to an Existing Contract (CA-PCS-RT-WSpace-009-13-14) with Richard Tavener for the Continued Development of Wonderspace Carmel, in an Amount not to Exceed $60,000.

Recommendation(s): Adopt a Resolution (Attachment I) authorizing the City Administrator to

Amend (Attachment II) an existing contract (CA-PCS-RT-WSpace-009-1314) with Richard Tavener for the continued program development of Wonderspace Carmel, in amount not to exceed $60,000.
Executive Summary: In August 2013, the City Administrator entered into a preliminary

contract with Richard Tavener to assess the viability of developing and implementing Wonderspace Carmel; a series of activities, workshops and programs tied to the City's rich history and designed to bring boutique conferences and mid-week visitors to Carmel-by-the-Sea. This activity is connected strategically to the City's "Destination Marketing Plan" and is designed to complement other marketing efforts.
Analysis/Discussion: The

City

Administrator Carmel.

engaged

Richard

Tavener

to

develop learning

Wonderspace

Wonderspace

presents

innovative

programs, boutique conferences and events. It connects science and creativity and is designed to inspire the imagination, unleash creative thinking for corporate groups, management teams and global leaders in Carmel-by-the-Sea. Wonderspace taps in to the natural beauty of Carmel and its rich history as a showcase for artists, intellectuals, and thought leaders.
Phase I Wond erspace activities began in August, 2013 and included

project evaluation and research, reviewing facilities, activities, technology and venues, meeting with groups and individuals in the community to discuss the viability of Wonderspace. This effort was geared at ensuring
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that the program integrates into and, is designed to complement existing marketing efforts. Mr. Tavener has met with the Sunset Center, representatives of the Community Cultural Activities Commissions, the HID, business owners, schools and others over the last several months. Much of Phase I has been completed, including the upcoming "Dot Day" event on January 10, 2014 at the Sunset Center. Dot Day was coordinated with local schools and is part of a global ce lebration of creativity, courage and collaboration based on the popular children's book "The Dot" by Peter H. Reyno. The students' artwork from Tularcitos, River Elementary, and the Carmel middle schools will be on display at venues throughout Carmel, including the Sunset Center. A reception and viewing of the artwork is scheduled for January 10, 2014 at Sunset Center. An Amendment to the Wonderspace Carmel existing contract is needed to continue the development of the program, including finalizing program content, seeking community input, VIP meetings with key influencers, Science/Engineering, Academic/Research, Creative/Arts/ Huma nities, Corporate Leadership/Entrepreneurs, Government Leaders and, Philanthropists/Foundations. Additionally, there will be local and regional community outreach to groups and events as well as corporate leadership events for the purpose of seeking long term program funding from legacy contributors. Goals associated with the creation of Wonderspace Carmel include: attracting high-value groups to Carmel-by-the-Sea, developing interactive learning programs, creativity workshops and challenges, expert and author talks, film screenings, leadership conferences, and nature based discovery in distinctive outdoor classrooms. The initiative also includes the Institute for the Future, a world class "think tank" focused on uncovering and communicating the mysteries of human imagination. Wonderspace is being designed to use venues and facilities all around Carmel. A series of workshops is being schedu led to obtain commun ity input beginning January and February 2014. Richard Tavener is the cofounder of Imagine It!, a multimedia education organization that develops and presents learning programs about imagination and creativity, with content support from Stanford University, Massachusetts Institution of Technology, the Smithsonian, Pixar Animation, MIT Media Lab, X Prize Foundation, Blue Man Group, Sally Ride Science, and the National Academy of Engineering.

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Mr. Tavener created the "Creativity in Nature" workshop series which included "Why the Rock Cliffs of Big Sur Inspire your Creativity" and "What the Migration of Whales Reveal about Patterns in Innovation". He was the Executive Producer ofthe Emmy winning documentary film, "Mr. K: A Common Man with Uncommon Visions" about philanthropist Evans Kauffman.

Fiscal Impact: Budgeted (yes/no): Yes Funding Source( general fund, grant, state): General Fund

Previous Council Action/Decision History:

None

Reviewed by:
City Administrator

~
D D

City Attorney Dir of CPB Library Dir

Asst. City Admin . Public Safety Dir

D D
D

Administrative Services Dir of Public Svcs Other

D
D D

Attachments: Attachment I Resolution Attachment II Contract Amendment

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ATTACHMENT I CITY OF CARMEL-BY-THE-SEA CITY COUNCIL RESOLUTION 2014A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARMEL-BY-THE-SEA AUTHORIZING THE CITY ADMINISTRATOR TO AMEND AN EXISTING CONTRACT (CA-PCS-RT-WSpace-009-13-14) WITH RICHARD TAVENER, WONDERSPACE CARMEL IN AMOUNT NOT TO EXCEED $60,000.

WHEREAS, the City of Carmel-by-the-Sea entered into a preliminary contract with Richard Tavener, Wonderspace Carmel to assess the viability and develop the program in August 2013; and WHEREAS, Wonderspace Carmel is being designed to connect science and creativity and is focused on inspiring the imagination, unleashing creative thinking for corporate groups, management teams and global leaders in the City of Carmel-by-the-Sea; and WHEREAS, Phase I of the project is complete and Phase II will focus on the continued development of the program, including seeking community input, coordinating with groups and events and seeking long term program funding from legacy contributors; and WHEREAS, Wonderspace Carmel is connected strategically to the City's Destination Marketing Plan and designed to compliment other marketing efforts; and WHEREAS, the funds are p lanned and budgeted for and will be authorized from the City Administrators budget. NOW, THEREFORE, BE IT RESOLVED THAT THE CITY COUNCIL OF THE CITY OF CARMEL-BY-THE-SEA does hereby: Authorize the City Administrator to amend the existing contract with Richard Tavener, Wonderspace Carmel, for continuation of Phase II in an amount not to exceed $60,000. PASSED AND ADOPTED BY THE CITY COUNCIL OF THE CITY OF CARMEL-BY-THESEA this 7tl' day of January 20 14 by the following roll call vote: AYES: NOES : ABSENT: ABSTAIN: ATTEST: COUNCIL MEMBERS: COUNCIL MEMBERS : COUNCIL MEMBERS: COUNCIL MEMBERS: SIGNED,

Daryl A. Betancur, CMC Deputy City Clerk

Jason Burnett, MAYOR

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ATTACHMENT II AMENDMENT TO CA-PCS-RT-WSPACE-009-13-14 EXIDBIT "A" IS AMENDED TO INCLUDE PHASE II DEVELOPMENT AS FOLLOWS.

CONTRACT AMENDMENT Phase II: February 1, 2014- Approximately January 30, 2015 Seek Community Input. Develop and deliver selected workshops, events and programs to the local and regional community. VIP meetings with key influencers: Science/Engineering, Academic/Research, Creative/Arts/Humanities, Corporate Leaders/Entrepreneurs, Government Leaders, Philanthropists/Foundations. Local and regional community outreach- individual small- and mid-sized groups and organizations. Online and off-line marketing outreach, networking and awareness ramps up by all organizations involved. Begin outreach for "High-value Groups & Events" and "Corporate Leadership Events" to targeted industries. Develop an introductory event (a prelude to the Signature Event) to officially introduce the initiative primarily to the local and regional public -targeted for April2014. Additional outreach to selected national and international influencers. Determine organizational structure, non-profit entity evaluation.

(August 2014- January 2015) Seek larger, long term funding from legacy contributors. Outreach to "High-value Groups" and "Corporate Leadership Teams" from targeted industries: Neuroscience

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Energy Education Environment Agriculture Healthcare Infrastructure/Engineering & Building Entertainment

Futurists-in-Residents program planning. Planning for Apri12015 Signature Event "Imagination Festival."

Jason Stilwell City Administrator

Date

Richard Tavener Consultant

Date

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