Marketing Mix Presentation

OBJECTIVES:

Make a short review of the situation Apply the positioning concept Specify the objectives and strategy Present the second half of a marketing plan Expand on the frame of your marketing plan se the information gathered !eam Assignment "# Add any missing information $evelop and justify your recommendations At the beginning of session #%&

METHODOLOGY:

DUE DATE:

Strategi re o!!en"ations 'rom the results obtained from your !eam Assignment "# you now have to propose to your company new marketing strategies to improve its competitive position& (our presentation to the class will last a maximum of #) minutes and will be held during one of the last two sessions of this semester& *t will include at least+ #& A short presentation of your company and the product introduced %& !he recommended positioning and the targeted segments ,& !he marketing objectives you propose -& !he recommendations on the strategies and tactics to be used for each of the marketing-mix elements of the brand .product/ price/ place/ promotion and service management0

A## $resentation !ateria# !%st &e s%&!itte" at t'e &eginning o( session )* .Power Point print-outs and 1$0& An+ !ateria# t'at 'as to &e ret%rne" ,ex #%"ing t'e CD- !%st &e a .it' a $re sta!$e" en/e#o$e0 A## $resentations .i## &e re or"e"0 A## tea!s .i## s%&!it a Tea! E/a#%ation 1or!2 it is from this form that individual evaluation will be assigned& E/a#%ation riteria: #& 2inks with notions seen in class/ development and depth of each element of the marketing mix 3 marks %& 4uality of the presentation/ structure/ dynamism/ originality/ rhythm/ clarity and efficiency of presentation material& , marks !otal5555#6 marks o!$anie"

) !ark .i## &e taken (or e/er+ !in%te ex ee"ing t'e a##otte" ti!e0 D%ration o( t'e $resentations n%!&er o( tea!s to $resent0 an &e !o"i(ie" &+ +o%r tea 'er &ase" on t'e

NOTES : A## "o %!entation re#ati/e to Tea! Assign!ent 3* !%st &e o!$i#e" on a CD #ear#+ i"enti(ie":

Marketing Manage!ent *4)5645* 1a## *557 gro%$ A5) or A5* St%"ent ID o( ea ' !e!&er

A## tea!s ,) to )8- !%st s%&!it a## $resentation !ateria# at t'e &eginning o( session )*0

POINTS TO BE CONVERED: Company and product description Marketing o&9e ti/es an" strategies Pro"% t 2ess than % minutes

7bjectives .task/ time frame/ markets all 8uantified0 !arget segments .criteria used/ description and profitability0 Positioning .criteria used 0 1lassification/ type Product mix width and product line length 9rand Packaging or service-scape if service Personalised service/ Evaluation mechanism Accessibility/ courtesy $etermination Method used *ntroduction strategy 1overage 2ength .direct/ indirect0 *ntensity/ .exclusive/ selected or mass0 Point of sale type/ location $istribution between Push and Pull Advertising Publicity Promotion Public relation Sales force Sponsoring $irect marketing *nternet

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